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© Star Quality Firm

#GODIGITAL TRAINING DAY ATLANTA

LEARN. SHARE. GROW.

Event Synopsis Dates and Times:

Friday, 13 April 2012, 08:00a.m. - 5:00 p.m.

Location:

Microtek Atlanta Facility

Attendees:

We are targeting at least 100+ attendees over the day’s schedule. This is the first time a full course digital media training class has been targeted toward the African-American community in the Atlanta Ga. area. This is the first year of the festival.

Target Demographics:

Our primary demographic target group is small businesses owners. The secondary demographic group is African-American males and females 21-54 years old however; we are targeting all races that may have a strong interest in learning digital media skills that can double their income.

Cost:

Live Stream $5.00 | Per Class $10.00 | Full Schedule is $50.00 | Power Lunch $25.00

Parking and Transportation:

There are 50 parking spots at the Facilities.

© Copyright Star Quality Firm 2012. This publication is copyright and remains the intellectual property of Star Quality Firm. No part of it may be reproduced by any means without the prior written permission of Star Quality Firm.


#GODIGITAL TRAINING DAY

© Star Quality Firm 2012

#GODIGITAL TRAINING DAY ATLANTA

LEARN

SHARE

GROW

“You have to know how it works, if.. you want to control it! Technology.” Isn’t the digital world grand? No waiting days or weeks for stuff to be delivered. And the discounts companies can offer are amazing! Now, thanks to digital media, if you aren’t bringing in the sales you want or you’re in an honest to goodness sales slump, you can get real help in getting your pipeline filled quickly for next to nothing. An effective brand experience can be leveraged if the user is able to simultaneously cover all forms of digital media. In any form of communication, involving the audience is more effective than passive communication. When the learners or the consumers are pro-actively engaged through a suitable medium of communication, the message is easily preserved. This is desired the capture for any Entrepreneur’s, or Small Business seeking to solidify its brand in a saturated market of competitors. 2

As technology becomes personalized, the communication solutions must keep pace with it. iPads, iPhones or Blackberry devices take mobile portability to another level and any communication via this medium should appeal and enthuse the users. Thus, any communication solutions developed that works on the principle of “Audience first” is a winning solution. As the frontiers of information and technology expand, learning and advertising communication solutions have a greater role to play for organizations in the future. #GODIGITAL TRAINING DAY 2012 will set the standard in affordable training in the field of Digital Technology. Did you hear President Obama say "Technology has 2x more the job openings than any other position in a recession where there is said to be NO JOBS..." #SOTU Address January 24th, 2012!!! Now is the Time to learn these skills! Visit www.godigi.eventbrite.com NOW! Are you up to the challenge?


© Star Quality Firm 2012

#GODIGITAL TRAINING DAY ATLANTA

Much like the Industrial Revolution in 19th Century American History, the Digital Revolution is a 21st Century revolt of the way that business is now conducted. Star Quality Firm is a full service digitally revolutionary communications company. As a fullservice digital and rich media brand management firm, Star Quality Firm helps entrepreneurs and entertainment industry professionals achieve their Digital Media Branding and Marketing goals to perfection. The question “Are You Ready for the Digital Revolution” came to fruition when I noticed that many businesses have not set their sites on the benefits that the Internet and other forms of digital media have to offer. Being in business in the “Digital Revolution” means being business ready in an era that allows companies to be hands on with their clients thru brand management, rich media, and social networking processes. The Team

Founder: Shaleea "Lucki" Johnson | Director of Marketing: Adrienne Lawson Star Quality Firm takes an integrated approach to your digital and graphic design needs to meet your marketing goals. We help to formulate your message, develop your marketing strategy, create branded "print" materials, as well as your online material presence, and actively promote your business through advertising, e-mail marketing campaigns or various forms of online media.

Company Overview

Products

Mission

Our inspiration to take Digital Revolution to the next level is the brand placement and independence that the online and rich media world brings. With over 10 years of entertainment industry experience, we have seen the industry take a complete 360-degree turn within the last 20 years. Much like “Big Tobacco”… “Big Records”, “Big Media” & “Big Radio” once ruled the playing field with complete ownership and entitlement to the artist’s creations. Now, the digital revolution age has taken back the rights of entrepreneurs and gifted them the ability to create and build a brand much like news stations and larger corporations do. This is where Star Quality Firm steps in the picture. Our Services Include: • Marketing Strategy & Branding • Graphic Design & Print Design • Electronic Media & Online Visibility • Social Media Communication • Web Development & Programming Star Quality Firm takes pride in helping minority entrepreneurs & professionals achieve their personal branding and new media goals to perfection.

Awards

The Presidents Award: Bill Clinton Outstanding Community Service

Website

http://sqfirm.com


© Star Quality Firm 2012

#GODIGITAL TRAINING DAY ATLANTA

LEARN. SHARE. GROW. In a genuine effort to bring an awareness to the lack of minority participation and career trades in the Technology Field, Star Quality Firm has developed an affordable and easy to follow training program called “The Social Dollar Menu.” This training course takes 50 of the top Social and Digital Media Skills know to corporations and makes them easily accessible to urban entrepreneurs and small businesses. With the worldwide embrace of Social Media Technology setting many companies aside from others as reliable; customer friendly brands, Star Quality Firm has once again noticed the disconnect to these digital and social media skills in minority communities. The Creation of the “Social Dollar Menu” Training course helps to bridge the gap between multiple forms of Digital Communications like Viral Videos, Commercials, EPK’s, iTunes and Social Media outlets such as Facebook, Twitter, YouTube & Linked In; and the small businesses minded minority who seeks make their company technology friendly to its consumers. . 4


© Star Quality Firm 2012

#GODIGITAL TRAINING DAY ATLANTA

SCHEDULE OUTLINE

ARE YOU UP TO A CHALLENGE? The #GODIGITAL Training Day will combine our Digital Communications Training Program “The Social Dollar Menu” with real life social opportunities to give our students a full life experience in the do’s and don’ts of Social Media. All students who complete the Training Course will receive a Certificate of Completion and Reference Manual to celebrate their achievement.

CLASS SCHEDULE 8:00AM - 9:15AM 10 Basic Web Site Creation & Management Skills 9:20AM - 10:35AM 10 YouTube Marketing & Advertising Skills 10:40AM - 11:40AM 10 Blog Creation & Interactive User Skills

POWER LUNCH 11:50PM-2: 30PM 2:45PM – 4:00PM 10 Twitter Integration & User Etiquette Skills 10 Facebook Marketing & Advertising Skills


Š Star Quality Firm 2012

#GODIGITAL TRAINING DAY ATLANTA

SCHEDULE OUTLINE

THE POWER OF THE BUSINESS LUNCH EAT DRINK SHARE CLOSE THE DEAL **Tentative Panelists** Web Content Manager of Hip Hop Weekly Magazine - Marvin "Shadi" Powers Founder of World Star Hip Hop - Worldstar Q/ Tashea O'Denat Urban Content Manager of V103 - Sonia Murray A Download of Information and Upload of Nourishment with 3 of the Digital Industries Top Content Providing Companies, The #GoDigital Power Lunch will allow our students to have a round table style business lunch with three of the digital media industries pace setters. Celebrating the art of social networking thru a historically powerful form of social communication, the lunch date! Students will have the opportunity to engage in a casual sit down power lunch with Star Quality Firm and some of the most powerful digital industry executives. Taking this opportunity to gain a more personalized outlook on their companies social media communication skills, discuss company ideas and more. This power lunch will take your social networking skills to the next level by practicing the art of the business lunch and closing the deal.

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Š Star Quality Firm 2012

#GODIGITAL TRAINING DAY ATLANTA

SCHEDULE OUTLINE

DEDICATION DESERVES CELEBRATION Finish the day off with a VIP Certificate Ceremony to celebration of your accomplishments of the day. Students who attend the full class schedule and our power lunch will automatically receive a commemorative certificate of completion in the "#GODIGITAL Training Day."

As a student, you will get the full graduation experience to solidify you're acquired skills in effective digital communications. An elegant ceremony, dinner and private screening of Bishop TD Jakes new movie "Woman Thou Art Loosed" awaits our graduates at Bukheads Fork & Screen, to say thank you for taking the next step in your businesses progression into the digital world! PLEASE CALL 786.664.STAR FOR MORE INFORMATION EMAIL US @ STAR.QUALITY.FIRM@GMAIL.COM FOR SPONSORSHIP INFO


Š Star Quality Firm 2012

#GODIGITAL TRAINING DAY ATLANTA

Publicity In addition to paid and promotional media, we will embark upon a comprehensive publicity and non-media promotional campaign. We have engaged the services of one of the country’s top publicists, APM Public Relations, who have designed a campaign targeting both general and niche media. This campaign will kick off with a media launch on and will continue through the Training Course. As this is the first year for the #GODIGITAL Training Day, we will be concentrating a large portion of our publicity effort on the promotion of this part of the event.

Website We have a year round newly created web site, www.sqfirm.com The web site includes a wide variety of information about the event, its sponsors, and exhibitors, and is featured on all appropriate media promotion and publicity. The training course is listed on numerous websites and linked to numerous sites.

Direct Mail As we have a strong Internet presence, we conduct our direct mail using e-mail to the thousands of people who have requested notification and early ticket booking. We will be contacting them, including a link to our site, six, four, and two weeks prior to the Event along with daily and weekly social updates.

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Š Star Quality Firm

#GODIGITAL TRAINING DAY ATLANTA

BANNER INVESTMENT BANNER SPONSOR- $2,500 Sponsor will receive the following benefits as a Digital Banner Sponsor of the #GODIGITAL Training Day Atlanta in exchange for a sponsorship fee of $2,500.00

1. Logo on all promotional materials produced for the Training Day. 2. Logo on all promotional ads for the Training Day. 3. Recognition in all press releases. 4. Exclusive 900x300 banner advertisement placement on website. 5. One 6-footed skirted table to be used to display and distribute information at the Power Lunch. 6. Full size advertisement on the inside front cover of Training Manual. 8. 10 admission tickets to the Power Lunch 9. Promotional Product Placement inside of Gift Bags


Š Star Quality Firm 2012

#GODIGITAL TRAINING DAY ATLANTA

GOLD INVESTMENT GOLD SPONSOR - $1,500 Sponsor will receive the following benefits as a Digital Gold Sponsor of the #GODIGITAL Training Day Atlanta in exchange for a sponsorship fee of $1,500.00

1. One 6-footed skirted table to be used to display and distribute information at the Power Lunch. 2. Logo on event brochure. 3. Exclusive 300x300 advertisement placement on website. 4. Announcement during the Power Lunch acknowledging the sponsorship. 5. One-half page advertisement in the Training Manual. 6. Recognition in all press releases. 7. 8 admission tickets to the Power Lunch 8. Promotional Product Placement inside of Gift Bag

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© Star Quality Firm 2012

#GODIGITAL TRAINING DAY ATLANTA

SILVER INVESTMENT SILVER SPONSOR- $1,000 Sponsor will receive the following benefits as a Digital Gold Sponsor of the #GODIGITAL Training Day Atlanta in exchange for a sponsorship fee of $1,000.

1. Logo on event brochure. 2. Exclusive 150x150 advertisement placement on website. 3. Announcement during the Power Lunch acknowledging the sponsorship. 4. ¼ page advertisement in the Training Manual. 5. Recognition in all press releases. 6. 6 admission tickets to the Power Lunch 7. Promotional Product Placement inside of Gift Bag


© Star Quality Firm 2012

#GODIGITAL TRAINING DAY ATLANTA

POWER LUNCH INVESTMENT POWER LUNCH SPONSOR- $500.00 Sponsor will receive the following benefits as a Digital Gold Sponsor of the #GODIGITAL Training Day Atlanta in exchange for a sponsorship fee of $500.00

1. Logo on event brochure. 2. Exclusive 150x150 advertisement placement on website. 3. Announcement during the Power Lunch acknowledging the sponsorship. 4. ¼ page advertisement in the Training Manual. 5. Recognition in all press releases. 6. 6 admission tickets to the Power Lunch 7. Promotional Product Placement inside of Gift Bag

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Š Star Quality Firm 2012

#GODIGITAL TRAINING DAY ATLANTA

GIFT BAG INVESTMENT GIFT BAG SPONSOR- $250.00 Sponsor will receive the following benefits as a Digital Gold Sponsor of the #GODIGITAL Training Day Atlanta in exchange for a sponsorship fee of $250.00

1. Logo on event brochure. 2. Exclusive 90x90 advertisement placement on website. 3. Honorable mention in the Training Manual. 4. 2 admission tickets to the Power Lunch 5. Promotional Product Placement inside of Gift Bag


© Star Quality Firm 2012

#GODIGITAL TRAINING DAY ATLANTA

SPONSORSHIP SIGN-UP SHEET Yes, I’d like to be part of the #GoDigital Training Day Atlanta and will be participating at the following level: (please check one) _______BANNER SPONSOR LEVEL FOR $2,500 _______PLATINUM SPONSOR LEVEL FOR $1,500 _______GOLD SPONSOR LEVEL FOR $1,250 _______SILVER SPONSOR LEVEL FOR $1,000 _______GIFT BAG SPONSOR LEVEL FOR $250 _______DONOR (for other amount) or (in-kind gift/donation)

Name__________________________________Title:_____________________ Company ________________________________________________________ Tagline or company description you wished mentioned_____________________ ___________ _____________________________________________________ Company Mailing address (for receipt)__________________________________ Contact Phone #____________________________________________________

Please mail check and this Sponsor Sign-Up Sheet to the following: Star Quality Firm Shaleea M Johnson 1738 Ridge CT SE Conyers, Georgia 30013

Checks should be made payable to: Star Quality Firm. We are asking for a response by March 1st, 2012 in order to provide contributors with the maximum benefits. Please send all contributions to the address above. Please email and mail your color logo and your black & white logo slick to star.quality.firm@gmail.com and to the address above as soon as possible. If you have any questions, please do not hesitate to contact Shaleea Johnson, Event Coordinator at (786) 664.STAR or Adrienne Lawson, Director of Marketing at (678) 778-0117. Thank you for your support. It is greatly appreciated.

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© Star Quality Firm 2012

#GODIGITAL TRAINING DAY ATLANTA


© Star Quality Firm 2012

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#GODIGITAL TRAINING DAY ATLANTA


Go Digital Training Day Media & Sponsorhip Kit