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TRIGGER

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01

02

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DESIGN STATS

PEOPLE FOR CHANGE

ALL THINGS LUCID

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STATUS OF INDIA

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01 DESIGN

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FOR CHANGE

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02 PUSHING

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03 ALL

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THINGS LUCID

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ALEDITORIAL ALEDITORIAL ALEDITORIAL ALEDITORIAL ALEDITORIAL ALEDITORIAL ALEDITORIAL ALEDITORIAL ALEDITORIAL ALEDITORIAL


There is so much variation in terms of design around us- locally we have our own design twist. We have various local strategies that the world has not seen before. But there is still so much chaos. The need of the hour is for us to get organized And to be able to have a stable vision of what we require in order to become a more efficient nation. But then again, of all things, how does DESIGN play a role in any of these changing scenarios? Design is a tool for improvement. It is what we derive our vision from. Having a well designed vision leads to extremely efficient execution. Design is everywhere, in the smallest things – from local signages to the logos our political parties use, even rules and regulations are “designed� in a certain manner. We are a nation built from many puzzle pieces. Therefore the amalgamation of various cultures and people is our uniq

It should be considered part of every role.


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ESIGNDESIGN ESIGN DESIGN ESIGN DESIGN S HUMAN IS HU ENTERED. CEN ENTERED CEN


intro

THE VISUAL CLUTTER


01

AROUND US

Being organized, is the key to success. Organization and refinement are essential weapons to fight chaos of any form. How does one get organized? Perhaps by having a well defined, stable vision. Design is everywhere, in the smallest things – from local signages to the logos our political parties use, even rules and regulations are “designed” in a certain manner. We are a nation built from many puzzle pieces. Therefore the amalgamation of various cultures and people is our uniqueness, but this does not necessarily mean that there needs to be ambiguity and confusion around us. For design itself to flourish we need to immediately, and on a war footing, start working on design awareness first. Our dilemma, as a nation, is that we are not really looking for any design solutions. We have kind of accepted all the problems around us. We walk through our streets completely unaffected by the visuals that

are visible around us. Thousands of painted boards of all sizes and color everywhere – not only atop buildings but also on lampposts, outside each window, over all walls and bus shelters. At ground level, the city’s architecture has been completely hijacked by huge posters with smug mug shots of ringleaders of political parties, while the sky above us has been taken over by cobwebs of cables and wires. Why must we drown our scenic landscape in all this mess? There is so much to offer around us, then why not make the best of it? Let’s focus for a moment on that simple bus shelter. Those who have the power to allot every inch of visible public space for vested commercial interests have overtaken what could have been an opportunity for unique design. Not only do the shelters have those humongous three sided billboards on top, the entire rear end has now been blocked by another massive billboard! These are few of the problems.


LUCID Trigger magazine ISSUE 01

2


02

SOCIAL

The modern constantly

b/W &

Thousands of painted boards of all sizes and color everywhere – not only atop buildings but also on lampposts, outside each window, over all walls and bus shelters. At ground level, the city’s architecture has been completely hijacked by huge posters with smug mug shots of ringleaders of political parties, while the sky above us has been taken over by cobwebs of cables and wires. Why must we drown our scenic landscape in all this mess? There is so much to offer around us, then why not make

Thousands of painted boards of all sizes and color everywhere – not only atop buildings but also on lampposts, outside each window, over all walls and bus shelters. At ground level, the city’s architecture has been completely hijacked by huge posters with smug mug shots of ringleaders of political parties, while the sky above us has been taken over by cobwebs of cables and wires. Why must we drown our scenic landscape in all this mess? There is so much to offer around us, then why not make


CHANGING FACE OF URBAN MIDDLE CLASS

BY 2016, no. of households

43.m

(approximately)

Indian Middle class constitutes

23%

OF THE POPULATION LUCID Trigger magazine ISSUE 01

2


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IT IS THEIT IS TH IT IS THEIT IS TH IT IS THEIT IS TH ITY DEPLOYEDD CIFIC END ENDE CIFIC END ENDE


the firm

WHO ARE we?


02

we do thin

different

we want to change t

WAY people liv we want to

sustainabl


ngs

tly

the

ve be

le LUCID Trigger magazine ISSUE 01

2


the end of

GADGET CLUTTER. There is so much variation in terms of design around us- locally we have our own design twist. We have various local strategies that the world has not seen before. But there is still so much chaos. The need of the hour is for us to get organized And to be able to have a stable vision of what we require in order to become a more efficient nation. But then again, of all things, how does DESIGN play a role in any of these changing scenarios? Design is a tool for improvement. It is what =


01 LIFE HUB LUCID Trigger magazine ISSUE 01

2


8

things rolled CLUTTER.

into

01 CLUTTER.


LifeHub is a Watch: You wear it on your wrist. Memory polymer and a bendable O-led screen create a stylish and secure bracelet that lets you tell the time, read important messages, see the weather and listen to your music.

LifeHub is a Wallet: Credit card and debit card data from several cards can be stored on the device with password protection, and used as desired by instantly programming the key when making a purchase or withdrawing money.

LifeHub is a Wallet: Credit card and debit card data from several cards can be stored on the device with password protection, and used as desired by instantly programming the key when making a purchase or withdrawing money.

LifeHub is a Smartphone: You can bend the bracelet into a candy bar where the simplest of interfaces, built with clear icons and bold colors, gives you all the functionality you expect from a Smartphone. You can make and take calls. You can also make video calls by bending just the bottom half of the device and setting it on a surface. Your apps, contacts, messages, email, games, media, and feeds greet you in high definition and with stereo sound.

LifeHub is a Speaker: Docking the device into the base opens a host of additional features such as portable audio speakers with rich bass. The device is also automatically backed up when docked.

LifeHub is a Speaker: Docking the device into the base opens a host of additional features such as portable audio speakers with rich bass. The device is also automatically backed up when docked.

LifeHub is a Headset: Two discreet Bluetooth earpieces with microphones are secured in the device and have to be snapped off to use as a headset. While snapped in, they function as an earpiece + microphone or external stereo speakers when activated.

LifeHub is a Key: A password protected programmable key pops out the side of the device. Physical locks enabled with LifeHub access, can be locked or unlocked. The key also acts as a data transfer device.

LUCID Trigger magazine ISSUE 01

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DESIGN IS

HU

it shapes

practica

CRE to A

IT IS THE

SP


UMAN CENTERED

s ideas to become

al propositions

EATIVITY DEPLOYED

PECIFIC END. in a sense , we are all designers.



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