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Vi s i t eDeL aTourEi f f e l Me r c ha ndi s i ngPl a n Cus t omer :Womenwhoar ei ndependentar oundt heageof2540year s .Enj oyst heal t er nat i vei nt er es tand l i f es t yl e. Mar ket :YoungCont empor ar y Seas on:Fal l2013 Si zeRange:4t o14 Ret ai lPr i ceRange:$100. 00t o$700. 00 KeyCompet i t or s -Bebe -J ui cyCout ur e -BCBGMaxAzr i a

Thi scol l ect i oncoul dcompet ewi t ht hos eot herbr andsbecaus et hedes i gnsandt hemei sofadi f f er entt as t e al t houghs omewhatt hes ame;t hi scol l ect i oncoul dal s ocompet ewi t ht hos eot herbr andsbecaus et hecol l ect i onhasaf r es ht akeonf as hi onandt hemei nwhi cht hi smar ketgr oupwoul denj oy. ThemeandMar ket :Vi s i t eDeLaTourEi f f el •Thet heme“Vi s i t eDeLaTourEi f f el ”i si ns pi r edbyt hemacni f i centEi f f elt oweri npar i s .s t r uct ur edl i nesand mi ni malcol or sar eus edbecaus ei ti st odes cr i bet heEi f f elt oweri t s el f .s omef l ar edpepl umsands educt i ve l i neswer ei ncl udedi nt hedes i gnst ot r ans l at et her omanceoft heEi f f elt ower . •Bas eFabr i c:Cot t onSat i n-Cot t on51%,Pos45%,I nox4% Col or s : •Bl anc •Noi r •Mor r on •LayerI :Char meus e-Si l k100% Col or s : •Bl anc •Noi r •Br un •LayerI I :J er s ey-100% Pol yes t er Col or s : •Bl anc •Noi r •Bei ge

Fabr i cSel ect i on: •Cot t onSat i ni sus edast hebas ef abr i coft hi scol l ect i on.Thef abr i cr epr es ent st heei f f elt owerper f ect l ybecaus ei thasas ubt l es hi net oi tt hatmakesi tl ooksexpens i veandnott acky. •Forbl ous esandt opsIhavechos en100% RayonJ er s eyf orar i ch,s of t ,el egantl ook.Thef abr i ci sper f ectf or cr eat i ngt hedr apedet ai li nt hedes i gnsandf i t scomf or t abl ywhenwor n.Al s oSi l kChar meus ei sus ed;al lt hes e f abr i car el uxur i ousandcomf or t abl et owearandper f ectf ort hi smar ketwher et hecus t omer spr ef ert hef i ner t hi ngs . Col orSt or i es : •Thecol or sf orFal l2013r unst hr ought hecol orchar tbutt hekeyel ementi nt hecol or sar emut edanddar k col or s .Ther ef or ef ort hi scol l ect i onmor emut edcol or sar echos en. KeySi l houet t es : Pant s :Sl i mf i t Ski r t s :Penci l ,Fi s ht ai l ,Pepl um J acket s :Pepl um,Fi t t ed,Shawlcol l ar s Shi r t s ,Bl ous esandt ops :For mf i t t i ng,dr aped,s of t , Whol es al ePr i ces : Pant s : $80. 00-250. 00 Ski r t s : $70. 00-200. 00 J acket s : $100. 00-300. 00 Tops : $60. 00-180. 00

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Customer:Womenwhoareindependentaroundtheage of25-40years.Enjoysthealternativeinterestand lifestyle. ColorStories: •ThecolorsforFall2013runst...

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