Issuu on Google+

Reflection Eternal


Reflection Eternal the process


Here you can view the different steps of the design process. In the image on the top left the bottle is almost too big and it out balances the model. The image next to, the size of the bottle is reduced to add balance and harmony to the design, the color of the eye is also changed. A slogan is added to create an identity. The last image is the final result where a logo is added and the slogan and the product name is changed to a more suitable name.


Reflection Eternal the research


Kenzo’s love for fashion developed at an early age, particularly through reading his sisters’ magazines. He shortly attended the University of Kobe, where he felt bored and eventually withdrew, against the will of his family . In 1958, he joined a fashion school, Tokyo’s Bunka Fashion College, which had then just opened its doors to male students. After earning his diploma, he settled in Paris in 1964, not without adaptation problems. He was trying to gain a place in the fashion environment; attending shows, making contacts with the media and selling sketches. His first men’s collection was launched in 1983. In 1988, his women’s perfume line began with Kenzo de Kenzo, Parfum d’été, Le monde est beau and L’eau de Kenzo. Kenzo pour Homme was his first men’s perfume (1991). Since 1993 the brand Kenzo is owned by the French luxury goods company LVMH.


Christian Dior SA is a French clothing retailer. The holding company’s operating unit, Christian Dior Couture, designs and makes some of the world’s most coveted haute couture, as well as luxury ready-to-wear fashion, menswear and accessories. Christian Dior operates about 160 boutiques worldwide with plans to open more in the coming years. Its headquarters are located in Paris, rue François 1er. In 1998 it purchased Gerbe Paris, a French hosiery maker that had gone bankrupt. It is a major part of the business empire of Bernard Arnault, who is one of the richest people in the world. Throughout the 1950s, Christian Dior was the biggest and best-run haute couture house in Paris.


Calvin Klein is a well-known American fashion designer. His name is also a brand name of clothing marketed by his company, which was launched in 1968. In addition to clothing, Calvin Klein also gave his name to a range of perfumes, including CK One and CK Be (fragrances for both genders), now owned by Coty Inc. Swatch Group manufactures watches and jewelry under the Calvin Klein and Calvin Klein Jeans brands. Calvin Klein is famous for the label’s various lines of perfumes and colognes. Their perfumes and the corresponding fragrance lines used to be maintained by Calvin Klein Cosmetics Company (CKCC), a Unilever company, until recently when in May 2005 cosmetics giant Coty, Inc. of New York bought up the fragrance licensing agreements from Unilever.


Armani worked as a designer in well-known fashion house Nino Cerruti, after which he left to pursue freelance work. In 1974, with his partner Sergio Galeotti, he established Giorgio Armani S.p.A. with a menswear label, introducing a womenswear line in 1975. In 2006, Forbes named Giorgio Armani the most successful Italian designer. His net worth was $4.1 billion. Giorgio Armani has launched numerous lines over the years including Armani Cosmetics, The beauty brand by Armani features cosmetics, skin care, perfumes, and colognes. It is available at many department stores worldwide and has very few boutiques.


Reflection