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AGBR

LANGENSTIENS River Ridge, LA

TM

R E TA I L D E C O R S P E C I A L I S T S


OVERVIEW

STORE STORE

OVERVIEW HISTORY

DESIGN

New Orleans, Louisiana–famous for good food and good culture–is home

The décor was based around a modern and mainstream theme which gave

to Langenstein’s, a fifth-generation owned and operated business proudly

nod to the 1900’s, creating a charming look that would appeal to local

serving customers in the area for over 90 years. Established in 1922 by

customers. A color palette was established with deep, rich jewel tones and

Michael Langenstein and his sons George and Richard, the goal was to

neutrals which helped reflect the culture of the surrounding area. Vintage

carry the best meat and seafood in New Orleans. The business has held

styled brick, wood, and various other textures were used throughout the

firm to its original ideas, while constantly adapting to the needs and

store to add visual interest. Hand painted typography and illustrations

suggestions of their loyal customers. Langenstein’s continues to operate

were created to emphasize the customization philosophy that Langen-

by the saying “everything can be customized”. If a customer wants a

stein’s operates by.

gourmet item that was not available in New Orleans, Langenstein’s would do its best to stock them.


TABLE OF

CONTENTS 05

11

16

21

Department

Department

Department

Department

The Deli’s sophisticated valance was created to highlight gourmet products.

The Meats department is highlighted through several decor pieces.

The Milk & Eggs valance uses several textures to create interest.

The Catering valance was created to highlight products offered.

19

23

Department

Department

The Grab ‘N Go department uses simplicity to help customers find it easily.

The floral valance was created with simplicity in mind.

DELI

MEATS

08

14

Department

Department

BAKERY The Bakery valance keeps the focus on the department’s freshbaked goods.

FROZEN The Frozen valance was uniquely created to cover the length of multiple cases.

MILK & EGGS

GRAB ‘N GO

CATERING

FLORAL


DELICATESSEN SECTION

DELICATESSEN DELICATESSEN Langenstein’s claims to carry the best meat in New Orleans and the delicatessen’s valance highlights the vast selection of the gourmet meats. The valance was painted with a simple, yet sophisticated varying brown striped texture with “Delicatessen” in bold cream lettering and supporting subheaders and flourishes to complete the look. The valance is completed with a white brick texture to emphasize the brick seen throughout the store.

© Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.

5


DELICATESSEN


SECTION BAKERY

BAKERY BAKERY To keep the focus on their homemade, fresh baked goods, the valance for Langenstein’s bakery was created with simplicity in mind. The valance was painted a light tan and adorned with “Bakery” in bold lettering along with additional subheaders and flourishes, as well as an illustration of a 1900’s stylized New Orleans woman. The valance is completed with white paneling to transition between neighboring departments.

© Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.

8


SECTION BAKERY


SECTION BAKERY


SECTION MEATS

MEATS MEATS Langenstein’s wide variety of meat and seafood is highlighted through several custom decor pieces. The main valance is created from a white paneled texture with “Meats” displayed as the main header and “Seafood” and “Custom Cuts” as subheaders. A white brick texture adorns another section of the Meats department with “Meats” in red handlettering along with additonal flourishes and subtext. Another section is painted a light tan and embellished with a custom illustration of a cow created from handtypography.

© Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.

11


MEATS


SECTION MEATS


SECTION FROZEN

FROZEN FROZEN The Frozen department valance decor was created to cover the length of the refrigerated cases. Half of the department is adorned with a tan panelled texture and “Frozen” in handpainted lettering, additional subtext, flourishes and illustrations complete the look. The other half of the valance is painted purple and “Respect the Cold” is created in a bold contrasting typeface.

© Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.

14


SECTION


MILK SECTION & EGGS

MILK & EGGS MILK & EGGS The Milk & Eggs department valance decor, similar to the Frozen department, was created to cover the length of the department’s refrigerated cases. Half of the department is adorned with a white brick texture and handpainted “Forget Not the Milk and Eggs” lettering. A bottle cap embellishment further highlights the department’s products. The other half of the valance is created from a brown texture and is adorned with hanging signs to further draw attention to the department.

© Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.

16


MILK SECTION & EGGS


MILK & EGGS


GRAB’N SECTION GO

GRAB’N GO GRAB ‘N GO KITCHEN The Grab ‘N Go Kitchen provides ready-made meals to customers. The simple brown painted valance highlights the department’s meals and is adorned with a “Grab ‘N Go Kitchen” header sign and supporting illustrations to easily direct customers to the department.

© Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.

19


GRAB’N GO


SECTION CATERING

CATERING CATERING Langenstein’s catering department is adorned with a brown textured valance and a pop-out sign that highlight’s the department’s products. “Custom Catering” is in bold lettering to emphasize the department and is supported with additional handlettered text.

© Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.

21


CATERING SECTION


SECTION FLORAL

FLORAL FLORAL The Floral department is adorned with a brown painted valance and “Floral” in a bold typeface. The “Floral” header is framed in a custom illustration. The floral department valance uses a simple design to help customers navigate to the section without distracting from the floral selection.

© Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.

23


SECTION FLORAL


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Langenstien's Grocery Store