Page 1


About me I’m Shaden AlShaikh a Graphic and Digital Media Designer based in Riyadh, I have over three years of industry experience, have won the second place award in 3D Animation film in Saudi Arabia, I enjoy new and challenging projects that push me to learn more, I find passion in creating creative designs.Throughout college, I have gained great time managment skills that allow me to work on multiple projects at once.

+ 00966543822113 ShadenAlshaikh@hotmail.com


Branding

Index 4

Packaging

32

Graphic Design

54

Digital Media

74


Branding


6


OUR VISION. is to share healthy food and build basic cooking skills. Also to make kids more active and spend more time with their family

OUR MISSION. is to focus on healthy but yummy food to make kids love and perfer eating healthy food over dessert and junk food

OUR VALUES. we give children the fun that they need in healthy way


8

Logo Concept Chew logo represent the chewing action while kids are eating, that’s why we used the letter “w” in a creative way to make it represent the child face in a cute way “ and make more attractive for the target audience, Also in the letter “c” we used a curvey letter style to the give the feeling of movement and excitment.

Gives the feeling of movement, excitmentt and fun

it represent the mouth and eyes of a child


Vertical Usage a. colorful usage

b. grayscale usage

Kids Food Magazine

Kids Food Magazine

Kids Food Magazine

Kids Food Magazine

c. Black/white usage

Kids Food Magazine

Kids Food Magazine


10

Primary color The color green represents nature, energy , freshness, safety and harmony.

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

Primary color: Green CP Color Code: RGB

0 160 121

HEX/HTML

FFC428

CMYK 93 0 63 0

The color yellow reprsenets cheerfulness, happiness, energy and optimism, it is an attiontion getting color, and highly used in children’s products

Primary color: Spectra Yellow

Color Code: RGB

254 195 40

HEX/HTML

FFC428


Secondary color The color pink represents harmony, inner peace and playfulness

Primary color: Pink U

The color blue represents the conďŹ dent, freedom and trust that the kids need.

Primary color: Aruba blue

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

Color Code: RGB

209 66 141

HEX/HTML

D1428D

Color Code: RGB

132 214 211

HEX/HTML

85D7D4


12

STATIONERY DESIGN


14

BANNER DESIGN


EVENT POSTERS (TEASER)


16

EVENT TICKET DESIGN


EVENT SPECIAL INVITATION


18


20


OUR MISSION. 8 Minute, Experiences From home, clothing and lifestyle as its core. Based on

the creative design aesthetics to create an unique retail experience to customers, it brings a simple, natural and comfortable place. In 8 Minute we explore the art of living, create the aesthetic of life. To create a relaxed and pleasant atmosphere within the retail space. 8 Minute will explore the joy of life with you

NAME CONCEPT. Usually finding things could be pretty hard! It takes hours to find what

you need..days, month, years and sometimes it takes our whole life! We all know that 24 hours is not enough for a day and we always wish for more or we wish that we were superfast. It takes 8 minutes for the sunlight to reach the earth and it’s 149.6 million km away! It’s awesome isn’t it? Imagine that you can find what you need like light speed.. what you imagine is real! In a place where everything is found a place where your dreams come true. Life is short and you only live once so stop wasting your time and find what you looking for in only 8 minutes or less!

LOGO CONCEPT. Give yourself a space to think out of the box, find unexcpected, unique and

creative item. We have used the concept (out of the box) to express the brand’s direction by getting the letter N out of the box


24

PRIMARY COLORS Primary Colors

Secondary Colors

SECONDARY COLORS

You should always use the yellow color in wide spaces and backgrounds. It should not be used in text.

Pink color should be used in design with narrow spaces but never forget it’s a secondary color!

Pink

Yellow

#eab9b4

#fad05c

PANTONE: 7605c CMYK: 6/31/21/0 RGB: 234/185/180

PANTONE:134c CMYK: 2/17/75/0 RGB: 250/208/92

Black color should be used in body text, you can also use it in designs and icons.

The white color should be used in Titles, subtitles and icons. It’s okay to use it in backgrounds

Black

White

#ffffff PANTONE:663c CMYK: 0/0/0/0

#000000 PANTONE: black s c CMYK: 75/68/67/90 RGB: 0/0/0

RGB: 255/255/255

Light blue color should be used in medium spaces, you should use it usually beside the yellow color

Light Blue #a7deec PANTONE:317c CMYK: 32/0/5/0 RGB: 167/222/236


C O L O R

Color usage guideline chart

COLOR USAGE GUIDELINE CHART This chart represents the percentage of using each color in the brand. For example, yellow color should be used in wide range but, the pink color should be used in narrow range.

5% 10% 15% 20% 50%

P A L E T T E MARKETING GOAL

Market goal

Asia, Europe & America the Middle East Saudi Arabia


26

BOX DESIGN


PLASTIC BAG DESIGN


28

WALL DESIGN


LIVE ICON CONCEPT

It takes 8 min for the sun light to reach the earth, then and only then! It gives life to everything around us, everyone starts to move, feel fresh, full of energy and feeling the vibes of a new day. This is the reason why we chose to create icons that represent life in a simple way! Full of movement and energy. We want to make sure that this feeling will reach to every costumer! Feeling happy, positive and full of life


Packaging


32

PROJECT CONCEPT SUSTAINABLE PACKAGING DESIGN, that allow kids to color the packages


KIDS PACKAGING DESIGN Towel and nightwear packaging


34

PROJECT CONCEPT FAMILY PACKAGING DESIGN FOR THE OPENING OF THE CINEMA IN RIYADH. Inspired by the movie clapper and the film roller


PACKAGING DESIGN


36


38

POPCORN FLAVORS LABELS DESIGNS Inspired by film Gernes


40

FUNJAN DESIGN


HOW CAN SOMETHING BE SO DELICIOUS

SMOOTHIE BOTTLE DESIGN


42

FINGER PRINT PACKAGING


ARABIAN COFFEE PACKAGING


44

COFFEE HOLDER DESIGN


JAR HOLDER DESIGN


46

BOX DESIGN


PLASTIC BAG DESIGN


48

COFFEE CUP DESIGN Arabian coffee design for cookiesn and cream


PLASTIC BAG DESIGN


50

NATIONAL DAY DESIGN Label and flag design


NATIONAL DAY GIF


Graphic Design


54

Concrete poetry Project Concrete poetry is poetry in which the meaning or effect is wholly by visual means, using patterns of words or letters and other typographical devices.

Designed 3 Serial posters of Almutanabi Poem by using the sewing technique to express the poem (EXPERIMENTAL TYPOGRAPHY) LYRICS Tell a beloved one who has made his home in the corners of my heart That even if I don›t meet him, I do meet him And that the corner of my eye is linked to the sight of him, even when he is far away I wish he knew I wish he knew that I don›t remember him For how can I remember him when I have never forgotten him To he who thought that i don›t remember him And God knows that I never forgot him If he disappears then in my soul is where he stays How can the heart forget the one who lives in the soul


Tell a beloved one who has made his home in the corners of my heart That even if I don›t meet him, I do meet him

‫القلب َمنزله‬ ‫أبلِغ َعزيزا ً يف ثنايا‬ ِ ‫ُنت ال ألقا ُه ألقاء‬ ُ ‫أين وأن ك‬


56

,And that the corner of my eye is linked to the sight of him even when he is far away

ٌ ‫موصول برؤيت ِه‬ ‫وإن طريف‬ ‫وإن تباعد َعن ُسكناي ُسكنا ُه‬


I wish he knew that I do not remember him For how can I remember him when I have never forgotten him

‫لست أذكر ُه‬ ُ ‫يا ليته يعل ُم أين‬ ‫لست أنسا ُه‬ ُ ‫وكيف أذكر ُه إذ‬


58

ICON DESIGN

local icons designs that represent Arabic (Najdi) words


60

MENU DESIGN


INSTAGRAM POSTS DESIGN


62

ILLUSTRATED & AUTHORED KIDS STORY


64

CONCEPT TYPE SPECIMEN BOOK

Baskerville increased the contrast between thick and thin stroke, Thus I used the two colors black and white to show the contrast

The font is designed in the 1750s, but people are still using it and they will always do


CONCEPT

FONT FEATURES DESIGN

CONCEPT

designing font anatomy by using the words that describe the font


66

INSTAGRAM POSTS DESIGN


GIF POST Job for women post

GIF POST Job for men post


68

NATIONAL DAY TAG


SCREEN MENU DESIGN


70

TAKEAWAY MENU DESIGN


BUSINESS CARD


Digital Media


74


3D ANIMATION VIDEO The video name is balad Alsalam ( The country of peace) , it represents how Saudi Arabia is focusing on developing the country and has a well behavior


76


3D ANIMATION VIDEO The message of this video is to Appreciate and love what you have before it is too late


78


CONCRETE POETRY PROJECT Concrete poetry is poetry in which the meaning or effect is wholly by visual means, using patterns of words or letters and other typographical devices. Designed The video of Almutanabi Poem by using the sewing technique to express the poem (EXPERIMENTAL TYPOGRAPHY), by using the sewing lines as a link between the man and the woman to express that they can meet although they are not together.


80


GREENISH EID GIVE AWAY SHORT VIDEO


82


GREENISH Home page Website video


84


3D ANIMATION VIDEO UP film short advertisement


Thank you

Profile for shadenalshaikh

Portfolio  

Portfolio  

Advertisement