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MEDIA AUDIENCES L/O To identify the ways the Media targets audiences within their products  L/O To distinguish media audiences within Media products.  


RECAP


What is a Target Audience? A target audience is who the product is aimed for the ‘main’ audience who they are selling it to. Therefore all and every media is meant for one audience bracket.


How can we tell what the Target Audience is?

A

G

L

AGE

GENDER

LIFESTYLE

<15

Male

Mainstreamers

15-24

Female

Reformers

24-35

Succeeders

35-55

Aspirers

55>


USES AND GRATIFICATION THEORY

This  is  a  theory  that  suggests  that  some  of  things   we  need  in  life  are  provided  by  Media  Products.       i.e.  that  we  have  uses  (needs)  for  the  

media &  get  pleasure  (graAficaAon)   from  the  media.    


What are  PRIMARY  and  SECONDARY   audiences?     Primary  audience  is  the  main  audience  who  will   watch  a  product     e.g.  Children  is  the  audience  for  Sesame  Street  

Secondary  audience  is  the  audience  who  should  be   considered  because  they  consume  the  media   product,  but  won’t  intenAonally  watch  it     e.g.  Parents  of  children  who  watch  Sesame  Street  will  end  up  watching   it  because  their  children  are.    


Your task   In  pairs,  pick  a  film  poster,  any  you  like,  and   write  about  it  in  terms  of;     •  Target  audience:  Age,  Gender,  Lifestyle,  Uses   and  Gra;fica;on,  Primary  and  Secondary   audiences  remembering  to  reference  and  give   examples  of  Media  Language:  Genres,   Language,  Shot  type,  Colour,  Mise  en  scene,   Iconography,  Font  and  NVC  


Exemplar Target  audience:     Age:  15  –  35   Gender:  Males   I  believe  males  between  15-­‐35  are  most  likely  to   watch  this  film.  Older  viewers  are  more  likely  to   understand  issues  in  the  film  like  geYng  married   and  celebraAng  a  stag  duo,  whereas  younger   viewers  will  enjoy  the  comedy  around  geYng  drunk   and  having  a  hangover,  and  its  ridiculousness.   Lifestyle:  Mainstreamers  –  poplar  actors,   mainstream  comedy  will  appeal  to  most  people.   Aspirers  –  younger  viewers  may  want  to  go  on  to   have  parAes  like  these  characters.     Primary  audience:  Males  between  the  ages  of   18/35  are  the  primary  audience,  who  the  film  is   aimed  at.     Secondary  audience:  The  secondary  audience  can   be  females  between  18-­‐35  who  will  also  understand   the  film  ‘issues’.  35  -­‐55  may  relate  to  the  film,  as   they  may  have  had  experience  like  the  characters   but  may  also  not  be  able  to  relate  to  what  they  do   anymore.  


Exemplar Uses  and  Gra;fica;ons:       Escapism  –  men  will  go  to  see  this  film  to   escape  their  lives,  perhaps  feel  trapped  in   relaAonship  so  will  enjoy  the  over  the  top   comedy  in  this  film.     Personal  Iden;ty  –  May  relate  to  the  feelings   of  the  characters  of  growing  up,  like  having  to   commit  to  a  relaAonship  and  feeling  old,   feeling  excluded  because  they  sAll  feel  too   young  to  sAll  not  have  fun  etc.  Some  men   watching  the  film  may  decide  to  live  more  like   the  characters  on  the  film.     Rela;onships  –  Men  may  aspire  to  look  like   Bradley  Cooper,  good  looking,  fun  etc.  They   aspire  to  be  like  Zach  Galifianakis  because  his   character  is  reckless,  fun,  caring,  but  a  li`le   inept.  People  might  feel  like  they  should  be   more  reckless  like  he  is  and  learn  to  have   more  fun  in  their  lives.     Learning/Informa;on  –  Not  to  make  the   same  mistakes  as  these  guys  do  but  also  learn   to  enjoy  their  lives  more.        

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