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ASTRILIA

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S H A B R I N A P O R T F O L I O | co nte nt

2018

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+C O N T E N T 03

EDITORIAL DESIGN

BRAND IDENTITY

ADVERTISING

I L L U S T R AT I O N

OTHER WORKS

S H A B R I N A P O R T F O L I O | co ntent

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ABOUT ME

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2018

+A B O U T

S H A B R I N A P O R T F O L I O | a bout me ||

ME

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My name is Shabrina Astrilia, a passionate Art Director based in Jakarta, Indonesia. I have big interest and passion in many different creative fields such as art direction, branding, illustration, photography, and craft. I am known to adapt well both in individual and team performance. I always strive to deliver an effective, innovative, and satisfying outcome that fits not only my team but also the client’s needs and goals. My career objectives are to continue to learn and grow while utilizing my creativity, knowledge, education, and interpersonal skills to benefit my employer.


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+S K I L L S Art Direction Brand Identity Illustration Editorial Photography Hand Craft Typography Videography

+S O F T W A R E SKILLS

+I N T E R E S T Art & Design Fashion & Beauty Hand Craft Photography Travelling

+S T AY

IN TOUCH Shabrina Astrilia @shabrinaastrilia shabrinaastrilia

Shabrina Astrilia

Adobe Adobe Adobe Adobe Adobe Adobe

Photoshop Indesign Illustrator Flash Dreamweaver Premiere Pro

S H A B R I N A P O R T F O L I O | about me

Shabrina Astrilia

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2018

+O V E R V I E W 4 years professional experience in Creative Design

2 year professional experience in Art Direction 1,5 year experience in Creative Entrepreneurship

+E D U C A T I O N 2012 2016 Aug 2016 Present

South Tangerang Senior High School Science Program Bina Nusantara University Visual Communication Design - New Medi GPA 3.94 (out of 4.00)

+A W A R D S E L E C T E D W O R K S | a bo ut m e

& C E R T I F I C AT E

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2016

2016

2014

2013

Best Student of New Media Program Bina Nusantara University 55th Graduation Visual Communication Design Certificate of Excellence Visual Communication Design, Bina Nusantara University Distinguished by Summa Cum Laude Neighbour Program 2014 Malaysia, Dasein Academy of Arts “Urban Landscape� Instalation at National Gallery Kuala Lumpur IYC (Indonesian Youth Conference) Participant


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+O R G A N I Z A T I O N 2014

2013

2013

Escapism, Design Exhibition Bina Nusantara University Committee Funtastic Martch Festival Bina Nusantara University Design Committee HIM DKV Bina Nusantara University Creative Division

+W O R K Jan 2017 Present

EXPERIENCE

Co-Founder Ludic (@hello.ludic)

Aug 2016 Present

Art Director MullenLowe Indonesia

Sep 2015 Apr 2016

Graphic Designer Dough.nuts Graphic Designer Intern MullenLowe Indonesia

2014 2016

Creative Designer Puyo Desserts

2012 2014

Creative Designer Coloration.org

2012 Present

Creative Designer Freelance

S E L E C T E D W O R K S | a bo ut me

2015 2016

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S E L E C T E D W O R K S | edi toria l d e si g n

2018

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EDITORIAL DESIGN

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R U LE S OF T Y POGR A P H Y College Assignment Typography Designed a folded brochure that explains about the basic of typography, understanding the terms and how to apply it in design implementation.

Q U OTES OF C REATI VITY College Assignment Typography

S E L E C T E D W O R K S | edi to ri al design

Explored typography through a poster with desig quote. I played with composition and colors in order to bring out the vibrant and plawyful tonality.

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S E L E C T E D W O R K S | edi toria l d e si g n

2018

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URBANE A R S ART CR IT IQU E

Designed an editorial spread in order to describe and review a product from a specific brand, which in this assignment I chose Zinken Headset by Urbanear and specified between its matte colourful design and functionality.

S E L E C T E D W O R K S | edi to ri al design

College Assignment Design Methods

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S E L E C T E D W O R K S | edi toria l d e si g n

2018

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CIKAL INT ERNAT ION A L YEARBOOK Professional Project Coloration.org Created multiple editorial designs for Cikal International Elementary School Graduation book. Played with young, playful and colourful tonality with a hand-drawn approach which suited best for children.


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S E L E C T E D W O R K S | edi to ri al design

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S E L E C T E D W O R K S | edi toria l d e si g n

2018

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PASSENGER SAFE T Y BRIEFING CARD Professional Project Ministry of Transportation Indonesia Designed a brochure to inform passenger about safety regulations before boarding a helicopter. I used vector graphics based on its company colour guide in order to show every procedure clearly.


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URBA N KITCH EN SWEET SPOT

Urban Kitchen's Sweet Spot is a desserts and bakes pop up bazaar held in the famously known mall in Jakarta, Pacific Place. The overall look for this project emphasized on colour and cuteness as it was more directed to the female market.

S E L E C T E D W O R K S | edi to ri al design

Professional Project Poster & Proposal

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S E L E C T E D W O R K S | bra nd ident i t y

2018

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BRAND IDENTITY

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+L O G O S VARIOUS CLIENTS

2 DAPU R S U NDARI

3 ME LU

Artisan doughnut with big size and fun toppings

Authentic home-cooked Sundanese restaurant

Culinary tours for authentic cuisine

4 BE E 3 CO N S U LT I NG

5 B RIT E

6 RD T E CH

Consultant for company workshop & training

Dentistry brand focusing on teeth whitening

Fast-growing & innovative IT solution company

7 LU DIC

8 KANA

9 ANDRI

Local effortless-casual clothing line for women

Indigo and handwritten batik clothing line

Private photo & videographer

S E L E C T E D W O R K S | bra nd i dentity

1 D O UGH . N U TS

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S E L E C T E D W O R K S | bra nd ident i t y

2018

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POP! HOT E L BSD College Assignment DKV 4 Re-branding S E L E C T E D W O R K S | bra nd i dentity

Re-branding project for POP! Hotel located in BSD, South Tangerang. The concept is to show a modern, youthful, ecofriendly and pop-culture image for a traveller's budget hotel.

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S E L E C T E D W O R K S | bra nd ident i t y

2018

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HEAVENLY BLUS H YOGU RT College Assignment DKV 3 Re-packaging Re-packaged Heavenly Blush Yogurt Drink into a series of sachet packaging samples. The idea is to distribute the samples in point of sales marketing.


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KA N AWIDA N AT U R A L DY E D BAT IK Professional Project Re-branding A re-branding project for a naturaldyed batik brand. The concept is clean and simple, showing the brand for a more upscale market.

S E L E C T E D W O R K S | bra nd i dentity

It was made in two languages, Indonesian and Japanese for the purpose of entering Japan market.

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BR IT E . ID IND ON E SIA Professional Project Re-branding

S E L E C T E D W O R K S | bra nd ident i t y

A re-branding project dedicated for a local dentistry brand. The items required are a logo, whitening kit packaging and instruction manual.

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S E L E C T E D W O R K S | bra nd i dentity

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S E L E C T E D W O R K S | bra nd ident i t y

2018

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Professional Project Branding Melu is a startup company that focuses on culinary experience. The logo itself represents fork as a location pin that points culinary destination. Alongside logo, I created 30 iconic Indonesian food illustrations and template to be used in all media.

S E L E C T E D W O R K S | bra nd i dentity

M E LU C U LIN A RY TOU R S

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2018

S E L E C T E D W O R K S | bra nd ident i t y

RD TEC H CO N SULTANT

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Professional Project Branding RD Tech is an IT consultant startup founded in 2016, focusing its business on giving and providing IT solutions as well as IT outsource services which mainly involves Network.


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College Assignment UI App Branding Bigbowl is an app dedicated for students to explore places to eat, rate them, share it with their friends, even live chat and locate each other. The app also let its user know special deals and promo that each merchant offer.

S E L E C T E D W O R K S | bra nd i dentity

BIG BOWL A PP

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S E L E C T E D W O R K S | bra nd ident i t y

2018

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Personal Project Branding Ludic is a local casual clothing line dedicated to women that enjoy simplicity while still want to dress up. The brand was established in 2017 and had manage consignment partnership with a cafe and concept store in Bali.

S E L E C T E D W O R K S | bra nd i dentity

LU D IC C LOT HIN G

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S E L E C T E D W O R K S | adverti si ng

2018

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ADVER TISING

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Professional Project Print Ad Indomie, a leading instant noodle brand in Indonesia launched its new flavour based on the authenticity and diversity of Indonesian sambal. In their first launch, focusing on two sambal variant, rica from Manado and sambal matah from Bali, I designed a key visual based on the image of each flavour with a strong portrayal to the brand.

S E L E C T E D W O R K S | a dvertising

I NDOMIE SAMBAL S ERIES

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2018

DA N A M ON PR IV ILE GE SE ASON GR E E T IN G

S E L E C T E D W O R K S | adverti si ng

Internship Seasons Greetings Card

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Designed a special edition Christmas card for Danamon Privilege customers.


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DA N A MO N MERC HA N T PAG E Internship UI Website Design UI Design for Danamon, one of Indonesia's leading bank for its website section, merchant page. The page works as an entertainment section consisting of promos and brands for their customers.

Internship Idle Screen Design Designed a series of ATM idle screen notification to informed customers about no visa cards with chips transactions until further notice in certain ATMs.

S E L E C T E D W O R K S | a dvertising

DANAMON NO VISA CH IP TRANSACTION

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S E L E C T E D W O R K S | adverti si ng

2018

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I NDOFOOD CORPORAT E M OT HER'S DAY Professional Project Print Ad Indofood, one of Indonesia's leading food & beverage company celebrated Mother's Day through a print ad that communicates the bond between mother and daughter potrayed in everyday routine.


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Professional Project Print Ad Indofood celebrated Ied Mubarak with a print ad that communicates the importance of genuine forgiveness, just like how Indofood always maintains a good relationship with their customers.

S E L E C T E D W O R K S | a dvertising

I NDOFOOD CORPORAT E I ED MU BARAK

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2018

I N DO MIE SA MBAL RICA Professional Project TVC

S E L E C T E D W O R K S | adverti si ng

Based on its sambal series product launch, Indomie created a TV Commercial to introduce people to its new flavour. For the sambal rica version, the TVC playfully communicates the flavour through a combination of uplifting visual and song.

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I N DO MIE SA MBAL MATAH Professional Project TVC Another variant of Indomie sambal series is Indomie Sambal Matah, which is originated from Bali. The TVC played with the word "matah" and the eye gesture in Balinese traditional dance, Kecak.

S E L E C T E D W O R K S | a dvertising 36


2018

IN D OM IE U N IQM IE Professional Project Print Ad & Digital Video Indomie created a campaign where they engaged consumers through a challenge to make unique creations of Indomie noodle dish.

S E L E C T E D W O R K S | adverti si ng

The promotion was done through Above the Line and Below the Line advertising, from print ads to digital videos. The digital videos showed unique cooking tutorials that encouraged consumers to join the campaign. The big-bang event was held in Bandung and was joined by participants all over Indonesia.

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Professional Project Print Ad Pop Mie launched its new flavor, Ayam Bawang. The idea is showing a burst of flavor of onion and chicken with a vector graphic approach to express a fun and playful manner.

S E L E C T E D W O R K S | a dvertising

P O P MIE AYAM BAWANG

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S E L E C T E D W O R K S | adverti si ng

2018

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I N DO MILK 50 YEARS Professional Project TVC Indomilk celebrated its 50 years anniversary with a campaign to support children in order to reach their dream, because every children deserve to be brilliant. Through this campaign, we potrayed a series of talented children from different backgrounds that strive hard to reach their dream, overcoming boundaries and hardship with the support of their mother. S E L E C T E D W O R K S | a dvertising 40


S E L E C T E D W O R K S | il lustrat i on

2018

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ILLUS T R AT I O N

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Used mix media of pencil, marker, ink and watercolour to explore different styles of illustration.

S E L E C T E D W O R K S | i llustrati on

I L LUSTRAT ION HA N D DRAWN

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S E L E C T E D W O R K S | il lustrat i on

2018

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I LLUST RAT ION DIGITAL Used graphic tablet with combined with Adobe Creative Suit softwares such as Adobe Photoshop and Adobe Illustrator.


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S E L E C T E D W O R K S | i llustrati on

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SSEELLEECCTTEEDD W WOORRKKSS | |other adverti wosirks ng

2018

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OTHER WORKS

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2018

PU YO D E SSE RTS PT PU YO K R E ASI Professional Work Creative Designer Puyo Desserts is a food & beverage startup with more than 30 outlets across Indonesia. My jobdesk was to provide creative ideas and visual implementations for every campaign materials and promotion related to the brand.

S E L E C T E D W O R K S | other works 46


S E L E C T E D W O R K S | il lustrat i on

2018

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PA DA N GN E SE FOOD ILLU ST R AT E D JOU R N A L College Assignment Publication & Merchandise For my final project, I designed an illustrated culinary guide book that explores Padangnese food in a fun, personal and interesting way. The main objective is to introduce readers to the amazing world of West Sumatra's culinary, which existed in a variety of flavor, spices and ingredients. Using illustration as its main visual, I used watercolor on canson paper to bring out an organic and personal approach.

S E L E C T E D W O R K S | a dvertising 48


2018

+T H A N K YOU Please do not hesitate to contact me : shabrinaastrilia@gmail.com +62 811 171293

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ASTRILIA

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Shabrina Astrilia // Portfolio 2018  

Updated creative work collection 2018.

Shabrina Astrilia // Portfolio 2018  

Updated creative work collection 2018.

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