Page 1

+PORTFOLIO SHABRINA ASTRILIA

.

//


+

. // //

.

+

.

+

//

//

.

+ //


portfolio/ 2016

+ABOUT ME

My name is Shabrina Astrilia, a passionate Junior Art Director based in Jakarta, Indonesia. Enjoying art direction, branding, illustration, photography, and craft. I always strive to deliver an effective, focused, and satisfying outcome that fits my client’s needs and goals. My career goals are to continue to learn and grow while utilizing my creativity, knowledge, education, and interpersonal skills to benefit my employer. 1

//


+CONTENT About me Content Curriculum vitae Work Typography Logo Editorial Branding Event Illustration Packaging Advertising Other work Thank you

1 2 3 6 7 8 9 11 19 23 31 33 39

2


portfolio/ 2016

//

+CURRICULUM VITAE

OVERALL SKILLS Advertising Brand Identity Illustration Layout Photography Photo Editing Typography Videography

TECHNICAL SKILLS Adobe Adobe Adobe Adobe Adobe Adobe

3

Photoshop Indesign Illustrator Flash Dreamweaver Premiere Pro


+

EDUCATION

WORK EXPERIENCE

SMAN 2 Tangerang Selatan

Freelance Illustrator + Designer (2012-present)

Bina Nusantara University. Visual Communication Design Major

COURSES Oddisey (2006-2010). Studied oil painting + hand craft Villa Merah (2011-2012). Studied drawing

Coloration.org. Freelance Illustrator (2012-present) Puyo Desserts. Graphic Designer (2014-present) HIM DKV Binus University. Design Division (2012-present) Lowe Indonesia. Graphic Designer Intern (September-December 2015)

PROJECTS Storyboard Maker for J-Flow (Rapper) Birthday and Anniversary lllustrations Poster Event for HIM Markom, Binus University Event Execution with Action

Media Promotions for HIM DKV Events, Binus University

4


portfolio/ 2016

//

+

CERTIFICATION Neighbour Program 2014. Dasein Academy of Art, Malaysia. Participant

+INTEREST Art

Culinary

Fashion

Books

Travel

Photo/Video

+GET SOCIAL Shabrina Astrilia @shabrinaastrilia shabrinaastrilia Shabrina Astrilia Shabrina Astrilia 5


W .

TYPOGRAPHY

+

//

LOGO

EDITORIAL

+BRANDING

K

+ .

.

O +

EVENT

PACKAGING

ILLUSTR A TION

ADVERTISING

+

//

R 6


portfolio/ 2016

+TYPOGRAPHY These are some of my college assignment i've done in the past years design magor.

//

Quotes of Creativity College Assignment. Typography Designed a quote poster about creativity. I used photoshop and play with colors to emphasis the feel of creativity.

Rules of Typography College Assignment. Typography In the early semester, we were given an assignment to make a brochure about the rules of tpography, which is understanding what can and cannot be done in terms of typography and applying it through layout.

7


+LOGO

8


portfolio/ 2016

9


+EDITORIAL

Urbanears Art Critique College Assignment. Design Methods. An art critique about a product from a specific brand, which in this assignment i choose the Zinken Headset by Urbanears. 2015

10


portfolio/ 2016

//

+BRANDING Kanawida Natural Dyed batik By Sancaya Rini www.kanawida.com Made a re-branding project for a natural dyed batik brand. The conccept is clean and simple, showing the brand for a more up-scale market. It was made in two language, Indonesian and Japanese for the purpose of entering Japan market. Re-branding. Personal Project 2014

11


12


portfolio/ 2016

//

Dapur Sundari A Sundanese Restaurant located in Tangerang Selatan Designed a branding for a Sundanese restaurant with the concept of doodle and illustration. Branding. Personal Project 2014

13


14


portfolio/ 2016

//

Andri Photo & Video Photo & Video Organizer Personal Project Made a logo, business card, and an agreement letter as a visual identity for a certain organizer owned by a female with a simple and classy concept in mind and baby pink as her favorite color. Visual Identity. 2016

15


16


portfolio/ 2016

17


POP! Hotel BSD College Assignment DKV 4 Made a re-branding assignment for POP! Hotel located in Bsd, Tangerang Selatan. The concept is to show a modern, youthful, ecofriendly, and pop-culture image for traveler's budget hotel. 2014

18


portfolio/ 2016

//

+EVENT Execution With Action HIM Markom Binus University, Alam Sutera A poster made for an event held by HIM Markom, Binus Alam Sutera. Personal Project 2014

Funtastic Martch HIM DKV Binus University, Alam Sutera Made a poster for an event held by HIM DKV Binus Alam Sutera. 2013

19


HUE FEST HIM DKV Binus University, Alam Sutera A music and creative festival held in the rooftop of Living World Mall, Alam Sutera. 2014

GEESE Sport Event (cup) Binus University, Alam Sutera Designed a poster for a sport event (cup) held in Binus Alam Sutera. HIM DKV 2014

20


portfolio/ 2016

Nepal Cup 11 Dinamika Nomina Tercetus Terang Baharu A collaboration project with a Yearbook Organizer, Coloration.org for a High School Event Proposal Personal Project 2015

21

//


NSC Cup IX Be The Hunter or You'll Get Hunted Illustration and layouting for a High School Event Proposal Personal Project 2014

22


portfolio/ 2016

+ILLUSTRATION

Hand Drawing Illustrations In these illustrations, i mostly used pencil, drawing pen, and watercolor on paper and canson paper. 2013-2015

23


24


portfolio/ 2016

25


Digital Illustration For digital illustrations, I'm using wacom tablet and software such as Adobe Photoshop and Illustrator. 2012-2015

26


portfolio/ 2016

//

Conceptual Prewedding An illustration project drawn on photos for a unique prewedding concept. Personal Project 2013

27


SMAI AL-Azhar BSD Junior High School Yearbook Illustration Diciotto Personal Project 2013

28


portfolio/ 2016

29

//


Cikal International Elementry School Yearbook Made illustrations for an elementary school yearbook with the concept of dream and future profession. Personal Project 2014

30


portfolio/ 2016

//

+PACKAGING

Heavenly Blush Packaging College Assignment. DKV 3 We were given an assigment to create a series of sachet packaging samples for a yogurt brand, Heavenly Blush. 2014

31


The XX T-Shirt Packaging College Assignment. DKV 3 Packaging design for a band merchandise, The XX. The concept was showing the band's signature in a simple and eyecatching way. 2014

32


portfolio/ 2016

//

Ultra Milk Make Your Move College Assignment. Advertising Designed a series of magazine ad for the brand Ultra Milk as an assignment for advertising class. 2014

IKEA Ad Campaign College Assignment. Advertising A series of ad campaign designed for a furniture and home living company, IKEA. Using their signature color, yellow and blue.

33

2015


+ADVERTISING

34


portfolio/ 2016

//

Danamon Privilege Season's Greeting Internship. Lowe Design (LD) Continuing from the progress before, I was given a task as an intern to make a Christmas card for Danamon Privilege customers. 2015

35


Danamon No Visa Chip ATM Transaction Internship. Lowe Design (LD) Designed a series of ATM iddle screen notification to informed customers about no visa cards with chips transactions until further notice in certain ATMs. 2015

Danamon Merchant Page Internship. Lowe Design (LD) Made a layout design for on of Danamon Mobile's website page section, merchant page. 2015

36


portfolio/ 2016

//

Indomie Bikin Hari Semangat Activation Internship. Lowe Design (LD) As a team in LD, we were given a task to create a key visual for an Activation by Indomie. I gave and idea to use a first person view standpoint as a different approach and emphasis the message given. 2015

37


Indomie Mie Goreng Rasa Kuah NPL Internship. Lowe Design (LD) LD were given a task to make a key visual for a new product launch by Indomie. I gave an idea to create an image using magnifying glass to show the message in a simple and direct approach. 2015

38


portfolio/ 2016

+OTHER WORK

//

Puyo Desserts Graphic Designer Puyo Desserts is a company that produced mouth-watering silky desserts. Established in 2013, it now has 18 official outlets around Jabodetabek. Joined their team as a graphic designer in December 2014 and have been making designs that represent and highlights their image. 2014 - present

39


40


portfolio/ 2016

//

+THANK YOU. Feel free to contact me, don't be a stranger : shabrinaastrilia@gmail.com 0811 171293


+

. // //

.

+

.

+

//

//

.

+ //


//

portfolio/ 2016

+

SHABRINA ASTRILIA

.

Portfolio 2016//2017 - Shabrina Astrilia  
Portfolio 2016//2017 - Shabrina Astrilia  

This portfolio is an updated version of my 2015 portfolio.

Advertisement