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Brand guidelines


Typeface: Roboto - Bold

Aa

ABCDEFGHIJKLMNOPQRSTUVWXZY abcdefghijklmnopqrstuvwxzy 1234567890 !@£$%^&*()_+{}:”|<>?


Typeface: Georgia - Regular

Aa

ABCDEFGHIJKLMNOPQRSTUVWXZY abcdefghijklmnopqrstuvwxzy 1234567890 !@£$%^&*()_+{}:”|<>?


Colour palette

#ed2124 C0 M99 Y100 K0

#000000 C0 M0 Y0 K100

#ffffff C0 M0 Y0 K0

#c78bbd C20 M52 Y0 K0

#388dd5 C73 M35 Y0 K0


Brand guidelines

Logo Symbol The logo symbol represents the cameras used in the cinema. The â&#x20AC;&#x2DC;Vâ&#x20AC;&#x2122; is meant to look like the projection path of the camera and the two circles are meant to represent the film reels.


Brand guidelines

Logo Type The logo type is fairly simple and features the logo symbol within it. This keeps up brand consistency. The logo type and symbol both work at when scaled because of the simplicity and legibility.


Savoy brandguidelines