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MODULE ASSESSMENT BRIEF

LEEDS COLLEGE OF ART

Programme Title: BA (Hons) Graphic Design

Level: 6

Module Title: Extended Practice

Module Code: OUGD603

Brief Title:

Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil Smith

Module Credits: 60

Weighting of Brief within Module: 100%

Brief or Tasks Ryan Smith Personal Branding

Create the personal branding for Ryan Smith the creative woodworker and illustrator.

Context 1. How can Ryan’s brand help him penetrate industry and potentially secure him a job? 2. What will be different about Ryan’s personal brand that makes him stand out from other creative woodworkers and illustrators 3. What processes are appropriate in Ryan’s industry?

Preparation/Research suggestions

Evidence – for this project students should submit Create a brand that works across print and digital media. Working website Business card Letterhead Mail out

Briefing: Monday 02/09/2013

Deadline: 10/03/2014

Ryan smith  
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