MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Module Title: Extended Practice
Module Code: OUGD603
Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil Smith
Module Credits: 60
Weighting of Brief within Module: 100%
Brief or Tasks Ryan Smith Personal Branding
Create the personal branding for Ryan Smith the creative woodworker and illustrator.
Context 1. How can Ryan’s brand help him penetrate industry and potentially secure him a job? 2. What will be different about Ryan’s personal brand that makes him stand out from other creative woodworkers and illustrators 3. What processes are appropriate in Ryan’s industry?
Evidence – for this project students should submit Create a brand that works across print and digital media. Working website Business card Letterhead Mail out
Briefing: Monday 02/09/2013