TAME THE BEASTS
The “Tame the Beasts” campaign communicates the truth behind nicotine and smoking addiction. It is designed to educate people about how nicotine withdrawal can overwhelm their willpower to quit. Learning this will make smokers feel less guilty about having failed in the past and more likely to quit with therapeutic nicotine the next time around. The campaign uses beasts as a metaphor for a smoker’s brain receptors. By doing this we can visually demonstrate how the brain reacts during cravings and how therapeutic nicotine can help.
When you smoke, it increases the number of receptors in your brain that thrive on nicotine. When you quit, your receptors no longer get the nicotine they need. This causes physical withdrawal which can overwhelm your willpower. Therapeutic nicotine safely reduces nicotine cravings so you can wean your receptors off gradually. And help give your willpower a fighting chance to do the rest.
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