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BUSINESS@SGML Vol. 1, Issue 2








The Leadership Enigma

SGML researchers work to unlock leadership traits in the brain

Global Consensus

Building international connectivity within SGML

ASU’s New Graduate Programs

Robert Graham

Jobs, Inc.

SGML alumnus grows into a multi-million dollar brand

The SGML grad talks about successes in work and life, and benefits gained at ASU.

Faculty Profile: Marilyn Prosch

SGML Alumnus Aaron Matos

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Contents Spring 2007

Feature Story

8 Power Play

SGML alumnus scores big with

Program Profiles:

8 ASU Alumnus Aaron Matos

E D ITORS Greg Sexton, Chief Karen Harbin, Managing Linda Mullins Gary Waissi

D ESIGN Clark Creative

6 Leadership Discipline Inside the Center for Responsible Leadership

12 Plugged In Innovative SGML research project with Scottsdale Healthcare Special Section:

3 Dean's Advisory Council Outgoing advisory council chair embarks on new mission

P H OTOGRAP H Y Brian Fiske

School of Global Management and Leadership Arizona State University 4701 West Thunderbird Road PO Box 37100 Phoenix, Arizona USA 85069-7100 602-543-6200

Inside business@sgml 1

Dean’s Message


International Programs


Faculty Profiles

14 Alumni Update

© Copyright 2007 Arizona Board of Regents



Student Profiles


SGML Listings


Dean's Message

Dr. Gary Waissi

International Accolades

Dean School of Global Management & Leadership

Over the past several months. SGML Dean Gary Waissi has earned several notable distinctions and honors. Among them:

Arizona State University


Earned recognition as Knight, First Class, of the Order of the Lion of Finland. The recognition was awarded by the President of the Republic of Finland, Tarja Halonen, and is based on civilian accomplishments while Waissi served as Honorary Consul of Finland in Michigan from 1998 to 2006. “This is a real surprise, but also a great honor,” notes Waissi, who joined ASU last June from the University of MichiganDearborn where he served as dean of the School of Management.


Named Professor Emeritus of Operation Research by the Regents of the University of Michigan in July 2006. “He was recognized by students as a challenging faculty member always sensitive to students’ needs,” the Regents reported.


One of seven Arizona business leaders named “Who to Watch” by Arizona Business Magazine in their December 1 issue. Tagged “Seven in ’07,” Waissi joined several other notable leaders, including Science Foundation Arizona CEO William Harris and former U.S. Surgeon General Dr. Richard Carmona (now CEO of Canyon Ranch in Tucson) in earning the distinction. Wrote the magazine, “Waissi’s proven ability to successfully assess, plan and implement academic opportunities for international Seven in 2007 institutions has taken him around the world.”


elcome to the Spring issue of business@sgml. We have been extremely busy developing new programs and exploring new opportunities that reflect the goals and objectives set forth in our new Strategic Plan. I would like to note that the Plan was unanimously endorsed by faculty and staff in January 2007. The Plan calls for SGML to become nationally recognized in globally oriented management education and research by 2011. This is a lofty vision for SGML, but I am confident that we can reach it. However, we need your support and investment. If you would like to have a copy of the Plan, please do not hesitate to contact me any time. I would like to call on you to get involved and help SGML to achieve its vision. Our cover story features a successful SGML alumnus, Aaron Matos, president, CEO and founder of Aaron exemplifies what SGML and ASU graduates can achieve., a multi-million dollar enterprise, provides locally focused employment services in Arizona, California, Colorado, Florida, Nevada, New Mexico and Texas. is expanding rapidly to other markets. You will also read about the newly created Center for Responsible Leadership. The Center was approved by the Arizona Board of Regents in December 2006. Dr. David Waldman serves as the director of the Center. The Center will conduct leadership research and training that will promote responsible and ethical leadership at all levels in private and public organizations. This Fall 2007, we will be welcoming the inaugural cohorts into our two new master’s programs, Master of Applied Leadership and Management (MALM) and Master of Accountancy and Applied Leadership (MAAL). Both programs are highly focused, contemporary 30-credit graduate degrees designed to develop a new generation of globally oriented and competitive leaders. The Dean’s Advisory Council (DAC) plays a significant role in helping SGML to implement the Strategic Plan and to interface with the local and regional business community. I would like to take this opportunity to thank Paul Smiley (Sonoran Technology) for his dedicated service as the DAC chair for the past two years. During Paul’s tenure as chair, the Advisory Council and the School made great progress. I would also like to welcome Rusty Swartz (VIACK) as the new DAC chair. This academic year we have added 15 new high-level business leaders to the Council. The new members include – Thomas Burris (Hewlett Packard), JP Dahdah (Entrust Group), Russell Dickey (Verco Manufacturing), Robert Graham (RG Capital), Gilbert Jimenez (formerly with the AZ Department of Commerce), Billy Malkovich (Hatten Holdings), Valerie Manning (formerly with Greater Phoenix Chamber of Commerce), Aaron Matos (, Manny Molina (Molina Media Group), Michael Morano (Sunrise Bank), Lawrence Pike (Chartwell Group), Barbara Tripp (Chase), Gil Valadez (Prudential), Stephen Zabilski (St. Vincent de Paul) and Dr. Lois Zachary (Leadership Development Services). If you have comments or questions about the articles in his issue, please contact me or the editorial staff of business@sgml.

Cover Story

By Melanie Winderlich

Photography by Mark


William Harris Richard Carmona Gary Waissi Dana Naimark Mike Ebert Jennifer Croll Brian Mueller These seven individuals will undoubtedly make headlines in 2007. Enjoy this sneak peak of the Class of '07.






Dr. Gary Waissi business@sgml Spring 2007

business@sgml Spring 2007

Dean’s Advisory Council

Goal: Graduates Who Can Lead As a faculty associate at SGML, Paul Smiley asks his students on the first day of class: “How many of you are concerned about your grade?” Normally, about 90 percent of them raise their hand. “The point I try to make to the students is grades are important, but they are not the only measure of their success,” Smiley says. “The end goal has to be applying what you have learned here. Our goal as a School has to be to graduate students who are prepared to execute and lead at a leadership level. Finally, our students need to know that careers must have balance.” He adds, “Sir Winston Churchill was once quoted, ‘We make a living by what we earn, we make a life by what we give.’ This is part of my life plan.”

Outgoing Chair Paul Smiley embarks on a new mission As a U.S. Air Force Officer, Paul Smiley has flown combat support missions in Operation Desert Storm, served as a Joint Staff Officer at the Pentagon and helped plan the Air Force mission in the Kosovo war. He’s commanded two squadrons and instructed at the Air Force Fighter Weapons School—what the Navy calls Top Gun. If this 25 years of serving “this great nation, in the best Air Force in the world,” as Smiley likes to say, wasn’t enough, this retired Air Force Lieutenant Colonel still feels compelled to give back to his community, including ASU’s School of Global Management and Leadership. Although he recently completed a two-year tenure as chairman of the Dean’s Advisory Council, he still remains active in the School’s outreach activities. In fact, he now has been selected to lead SGML’s efforts to recruit qualified candidates for two new master’s programs—Master of Accountancy and Leadership (MALM) and Master of Leadership and Management (MALM). Both programs will launch this fall. “The goal is to enroll 30 students for each program as soon as possible,” says Smiley, who is also president and CEO of Sonoran Technology and Professional Services, a government


Top Gun contractor specializing in management consulting, communications interoperability, technical engineering, administrative, human resources, and operations training services. “My role as the director of outreach programs is to assist SGML in finding and recruiting qualified candidates,” he adds. “Make no mistake about it—this is a monumental task for the SGML team, given the competition and timeline set.” To scout 60 qualified candidates, the School has launched a comprehensive recruitment marketing strategy and is reaching out to key business leaders to spread the word about the two new graduate programs. Moreover, SGML Dean Gary Waissi, SGML professors and Smiley plan to meet with corporate and government leaders not only to discuss the new degree programs, but to also tell them about “all the innovative and great things happening at ASU.” The challenge may be great, but Smiley, as his military and professional life attest, is certainly up to the call. Leadership, he notes, is something he learned over his military career. “Humility is undervalued,” he says. “My ambition is to be an effective leader who makes everyone around me successful. There are a lot of successful leaders at the expense of others. Life has taught me the one thing that every effective leader must master—the art of relationships.” 

business@sgml Spring 2007

Dean’s Advisory Council

Secure E-Communication As ASU and SGML continue to grow a global presence and further develop partnerships with key international businesses and leaders, there has been a growing demand to conduct e-based meetings and conferences. Like many other businesses and government entities, ASU is utilizing the pioneering technology of Scottsdale-based VIACK and its secure online collaboration solutions. The firm’s signature product, VIA3, enables business and government professionals to meet virtually with colleagues and professionals anywhere and anytime—a real-time communication dimension the world is quickly adopting for greater efficiencies.

Incoming Chair Rusty Swartz ready to lead Council Rusty Swartz has a favorite expression: luck is when opportunity meets preparation. Throughout his career Swartz obviously has lived, and thrived, by this adage. He has held senior management and leadership positions with three Fortune 500 companies, including notable household names such as The Dial Corporation and Universal Foods. “I firmly believe that goal orientation, unwavering dedication to personal excellence, and ethical behavior are the keys to success in academics, business, sports/recreation and our individual lives,” he says strongly. Swartz, the chief operating officer for Scottsdale-based VIACK Corporation, leads the firm’s financial, accounting, legal and

"Each of us serving on the Advisory Council is committed to the long-term vision and mission delineated in SGML’s strategic plan.” facility operations. Besides his COO role at VIACK, Swartz is the newly elected chairman of the School of Global Management and Leadership Dean’s Advisory Council. Founded in 1999, VIACK allows business and government professionals the opportunity to share information and hold conference meetings via Web-enabled platforms. These online meetings are completely secure—no uninvited parties can look on, listen in, or ever gain access to this sensitive information. So widespread, in fact, that ASU and SGML Dean Gary Waissi use the platform for meetings and conferences on a regular basis. 

business@sgml Spring 2007

Swartz is no stranger to SGML. He received first-hand experience during his eight years as an adjunct professor teaching marketing, sales and sales management from 1995 to 2003. This gave him the perfect foundation to lead the Dean’s Advisory Council—a position he was elected to in January 2007 and one that carries a year-long commitment. “It was a natural progression for me to become further involved in the long-term success of SGML through participation on the Dean’s Advisory Council,” he notes. Along with other Advisory Council members—an impressive array of corporate leaders from some of Arizona’s leading corporate names, including ING Investments, Core Construction and PetSmart, to name but a few—Swartz has absorbed valuable insight into the business challenges facing SGML. And the issues are comparable: identification and positioning of the SGML’s unique competitive advantage, effective sales/marketing to leverage the marketplace opportunity and appropriate tracking/measurement to ensure a continuing focus on the strategic objectives. “Each of us serving on the Advisory Council is committed to the long-term vision and mission delineated in SGML’s strategic plan,” says Swartz, who holds a bachelor’s degree from the University of Massachusetts and an MBA from Babson College. “As council chair, my personal goal is to enhance Dean Waissi’s drive to make those ‘dreams’ for SGML a reality.” 

PetSmart VP offers expertise to Advisory Council For Susan Fickes, vice president of merchandising for PetSmart, serving on the SGML Dean’s Advisory Council offers her the ability to act as a conduit between the ideas the campus wants to implement and how those ideas intersect with the business community. Many times, this intersection offers students the chance to work in one of Arizona’s corporate success stories. “We have had several interns from ASU over the years, hired several students after graduation from both the MBA and undergraduate programs, as well as having several current employees attend SGML,” she says, noting that one intern who did a supply chain project with PetSmart eventually went to work for Mars Inc. as an analyst. In 2001, Fickes, an ASU graduate, was asked to guest lecture at SGML on the hearty topic of supply chain management. From there, she was asked to serve on the Advisory Council. She loves the connection between education and the business community, not to mention the cutting-edge degrees offered via SGML. It is interesting to note PetSmart’s on-going commitment to the West Valley and how closely this mirrors that of ASU’s West camPersonal Profile: pus. “PetSmart recently investigated moving our campus due to Title: Vice President, outgrowing our current building and decided to add on instead,” Merchandising, PetSmart Fickes says. “The freeway network and the ability to commute from several areas in a reasonable time make both SGML and Hometown: Cincinnati PetSmart ideal locations.” Best Business Advice: Location and global exposure is a simple fact of business. Adapt your management Fickes knows this and, fortunately, so does SGML.  style to mesh with your

Susan Fickes


Plaza Companies VP brings world-class leadership to SGML

experience coupled with my personal experience growing up with Dutch parents provides me with a unique perspective of global business from both economic and cultural standpoints,” says Spier. “I hope to share my experiences and insights, and hopefully, make SGML even more successful.” This shouldn’t be too hard to achieve since Spier believes it is paramount to educate members of the larger community (including prospective students) about SGML and to also offer fresh ideas and perspectives to SGML Dean Gary Waissi for consideration. “Education is one of the most, if not the most, important elements of any community, and the opportunity to support education is Personal Profile: extremely rewarding to me,” he says. What has impressed him most about SGML is Title: Vice President of Development Dean Waissi’s approach to deliver innovafor The Plaza Companies tive and relevant programs that will produce Hometown: Santa Fe graduates who can seamlessly enter the global business community. Best Business Advice: Honesty and The Plaza Companies has recently partintegrity will always win. nered with retail developers Vestar and Trillium Residential to pursue a unique – and much-needed, mixed-use project at ASU’s West campus. The collective team, VTP (for Vestar, Trillium, Plaza), was formed with the intention of bringing skilled developers from each unique discipline to collaborate and build approximately one million square feet of integrated retail, office, residential and senior housing on the east side of the campus. 

When members of the SGML Dean’s Advisory Council convene, Peter Spier brings to the table not only innovative ideas, but world-class experience. Spier is vice president of development for The Plaza Companies, a Peoria-based real estate developer specializing in managing medical office, senior living and biotechnology projects. Before joining The Plaza Companies, Spier worked for two large international companies, KMPG and Deutsche Bank Securities. Traveling the globe regularly on business trips, it is safe to conclude Spier has a solid understanding of the global economy in all its beauty and complexity. “I think this international business

Peter Spier

business@sgml Spring 2007


Leadership Map

Center for Responsible Leadership examines emerging concepts in effective leadership Center for Responsible Leadership Goals and Objectives: p To conduct leadership research and training that will promote responsible and ethical leader- ship at all hierarchical levels in private and public organizations p To become one of the premier leadership research centers in the world p To provide a compelling theme that will attract private donors p To help mentor students inter- ested in the study of leadership p To provide a mechanism for social embeddedness through the development of community based leaders p To serve as an entity for the pursuit of external funding, largely interdisciplinary in nature, pertaining to leadership

business@@sgml sgml Spring Spring 2007 2007 business


re you a good leader? It’s a question nearly every business executive is asked or asks themselves as they navigate the challenging role of business leadership. And interestingly enough, the question whether leaders are born, or made, may soon be solved by researchers at the ASU School of Global Management and Leadership. Dr. David Waldman, director of the Center for Responsible Leadership, says the center, launched in January 2007, is an entity organized around emerging concepts in leader effectiveness focusing on responsibility, integrity, and ethical and moral behavior on the part of people in leadership roles. “What we are trying to do is understand what leadership is, how the leadership process occurs in the brain, and map out ways to access Low resolution electromagnetic tomography and develop responsible leaders,” says (brainmap) and neuro-statistical analysis of the Waldman, a professor of management human brain. in SGML. One major project currently underway within the center is the “Leadership Neuroscience Project.” This innovative research study is gaining international attention for SGML—and for good reason. This initiative is aimed at advancing a rigorous understanding of how the human brain supports leaders in thought, perception, decision-making, affect, action and social processes, according to Waldman.

The most recent and promising management theories—emotional intelligence, emotional knowledge, and primal leadership models—are built on a foundation of neuroscience. “They posit that successful leadership occurs where heart and mind, feeling and thought meet,” says Waldman. “This study of brain circuitry—and how

far beyond the fill-in-the-blank leadership questionnaires which have been the norm of research, study and analysis over the years. By using pinpointed neuroscience measurements, key questions of leadership decision-making, good and bad, are the target for analysis. Already, an initial group

“What we are saying is there is an electrical imprint in the brain in which all leadership decisions are made, We want to know everything we can about this area of the brain.” Dr. David Waldman - Director, Center for Responsible Leadership

it is used to interweave thought and feeling—can chart the neural origin of leadership. What we are saying is there is an electrical imprint in the brain in which all leadership decisions are made. That’s our target. We want to know everything we can about this area of the brain.” What is so remarkable about the research Waldman and Dr. Pierre Balthazard, SGML director of graduate programs and associate professor of ISM, are spear-heading is the unique nature of the research. Leadership and all it entails has been the study of researchers for decades, but what these SGML pioneers are doing goes

of 50 leaders from the business and surrounding community have been studied using an extensive collection of psychometric scales targeting leadership behaviors and thought baseline and functional quantitative encephalographs. “The initial results are promising,” Balthazard adds. This so-called “brain-mapping” is relatively new. Besides leadership, behaviors including ADD, ADHD, depression, sleep disorders, various addictions, and other medical issues could be addressed. “What is most promising,” adds Waldman, “is perhaps we could use this realm of neuroscience brain-mapping with other proven

Dr. David Waldman

areas of medicine and therapy to treat an array of medical conditions. That’s a real possibility here.” Balthazard says SGML has many things going in its favor with regard to research, including the brain-mapping study. SGML, he notes, has “arguably, the most important collection of leadership researchers and practitioners in the country. Through some of our newest research, we will be redefining the world of leadership development—this has already attracted interest internationally.” 

Military Salute: West Point cadets target of SGML research study Suppose a U.S. soldier was under fire and had to make a snap leadership decision. It is a scenario that undoubtedly occurs daily across the globe. But what if those actions, those key leadership decisions, could be mapped out or studied prior to the actual moment under fire? Simply put: can military leaders be studied and given the tools to make the right decisions? It is an intriguing question to be sure, but one that researchers at SGML aim to answer. David Waldman, director of the Center for Responsible Leadership, housed in ASU’s renowned School of Global Management and Leadership, says the center has applied for a $750,000 grant from the National Science Foundation (NSF) that would allow the center to study leadership behaviors, traits and actions of cadets at the United States Military Academy at West Point. Waldman says he expects to know whether the center has secured the NSF grant as soon as this fall. While very competitive, Waldman feels the unique nature of the research gives the center a solid chance at achieving its objective. “West Point is all about leadership and developing future leaders,” he says. “That is their mission.” Essentially, the study would examine neuroscience indicators within the brains of cadet students under real-world, extreme decision-making situations. “This would literally be leadership under fire,” Waldman notes. Officials from the academy visited SGML this spring for faculty presentations and further development of the project.

business@sgml Spring 2007

1 9 9 5 A S U G raduate

Aaron Matos TITLE CEO and Founder of N otable is a privatelyheld firm based in Phoenix. Investors include Great Hill Partners, a Boston-based private equity firm managing more than $1.5 billion in capital, and JMI Equity, a Baltimore- and San Diegobased, private equity firm exclusively focused on investments in the software and business services industries.

ASU West campus alumnus scores big with

Power Play

Standing in the middle of Arena, Aaron Matos seems like a kid in a candy store. Even though it’s been several months since his company secured a 10-year, multi-million dollar naming rights deal at the arena, Matos is still letting the impact soak in. 8

business@sgml Spring Spring 2007 2007


s his company’s name rolls by on neon signage surrounding Arena and is displayed on the enormous scoreboard, Matos smiles. “I am probably the biggest hockey fan in the Valley,” he says. “Seriously, though, this is much bigger than just being associated with a hockey team or an arena. We are part of our community’s great future.” Fortunately for Matos and, the deal was inked weeks before hordes of media descended on the region for the Fiesta Bowl and BCS Championship in early 2007. “We’ve already seen a huge impact by this deal,” Matos says between photo shoots and texting business associates on his Blackberry. “As a West Valley native and ASU West campus alum, I am proud is able to support the community in this way,” he says. “It’s a win for Glendale, the entire Valley and the job seekers and employers we support.” The deal calls for the name to be synonymous with any message, reference and signage at the facility, home to the National Hockey League Phoenix Coyotes and myriad other sports, events and concerts held year-round. The name is even on the roof, just in case a passing airline passenger would like to take a look. For Matos and, the deal and the location of the arena couldn’t be a more perfect fit. Arena lies in the middle of Westgate City Center, a sprawling 500,000-square-foot mixed-use project featuring offices, hotels, restaurants and housing. It’s hip, modern and interactive—much like that of itself. -------> business@sgml Spring 2007


Aaron Matos Twice recognized by Inc. Magazine as one of the nation’s 500 fastest-growing companies, is a multi-faceted media company providing employment solutions designed to connect local employers and job seekers in what it terms a “Jobing Community.” The concept traces its origins back to 1999 when Matos, while serving as corporate director of human resources for a publishing and media company, realized recruiting local talent quickly and cost-efficiently was a daunting task. “I’ve always had a passion for human resources and people issues,” says Matos, a graduate of ASU’s School of Global Management and Leadership with a bachelor’s degree in Global Business, and an MBA from Northwestern University’s Kellogg School of Management. “What we do is so important to not only the

ease-of-use and cost-effectiveness of the Internet. He began focusing on building a Web site that would solely serve the local marketplace and, in late 1999, was born as a division of his employer’s publishing organization. In early 2000, the site was launched in Phoenix, and during the summer of 2001, Jobing. com LLC was formed and sold from its parent publishing group to become an independent company with private equity backing.

“Finding the perfect match for employers and employees is vital to the success of our economy. We don’t take that responsibility lightly.” companies we serve, but to the employees and communities in which we operate. Finding the perfect match for employers and employees is vital to the success of our economy. We don’t take that responsibility lightly.” Early on, Matos understood there was an opportunity to leverage the reach,

Today, through new market start-ups, strategic acquisitions, and unparalleled client service, Matos leads a multi-million dollar enterprise, which serves communities in Arizona, California, Colorado, Florida, Nevada, New Mexico and Texas and employs more than 350 individuals covering a variety of sales, support and

technology positions. So organic has the expansion been, has experienced more than 100 percent compound annual growth over the past six years. Matos still utilizes many lessons from his days at ASU. Leadership practices, management theories, strategic finance, and corporate responsibility are skills the CEO uses daily as he continues to grow the business. “Being a CEO isn’t just one job,” Matos says. “It is many. I am a role model for the organization, out on the front lines leading and growing the business. I also feel it is important to be the leader in our community efforts. I’ve always felt a special duty to give back to this community which has been so good to us.” Inside the name-sake arena, Matos may be a little awed with his fortune, but he certainly takes it all in stride, recognizing the influence home-grown entrepreneurial success stories have on people and business each and every day. “Global business has made the world smaller and the employment needs of businesses are greater and more complex today,” he says. “We are proud to be providing solutions to these challenging issues.” 

Sparky Your Career! In true win-win fashion, has teamed with the ASU Alumni Association to help employees and employers achieve their career and workplace objectives. With nearly 300,000 ASU alumni worldwide, the “network” of possibilities is seemingly endless. Visitors can search job databases, post resumes and access valuable career data. Additionally, employers can seek out candidates and see what competitor companies are doing to attract the best employees. Job Listings posted through the partnership cost only $150 for 28 days on the Sun Devil Career Network. Jobs cross-posted to the Network cost only $389 for the same period, a portion of which is donated to the Alumni Association. Go Jobing, go Devils!


business@sgml Spring 2007

International Partnerships

Key Word: Global SGML extends its international presence with partnerships, programs and professors

The name itself, ASU School of Global Management and Leadership, is enough to grab the attention of global executives and prospective students. SGML has an ongoing mission to be internationally inclusive in the programs, scholars and teaching practices it employs. As recent partnerships attest, SGML is doing much more than just talking about international leadership—it is turning ideas into actions.

SGML Rises The premiere educational leadership schools in the world, ASU’s School of Global Management and Leadership and Thunderbird School of Global Management, have created a partnership to offer a Certificate in International Management to SGML students enrolled in the Bachelor of Science in Leadership and International Management (LIM) program. SGML Dean Gary Waissi says the purpose of the agreement, which will be offered in fall 2007, is to provide a framework for SGML and Thunderbird collaboration in offering a certificate program to SGML undergraduate students, who are enrolled in the bachelor’s LIM program at SGML. “This program is a highly selective honors-type certificate program for SGML students,” notes Dean Waissi. Dr. Leanne Atwater, SGML professor and chair of the management department, says the program gives SGML undergrad students the opportunity “to get their foot in the door” in the leading graduate programs offered at Thunderbird. It is also a prime recruitment tool for both Thunderbird and LIM. “We are constantly trying to boost the enviable reputation of SGML as a leader in global and international business,” Atwater says. “Our goal is to be one of the top 25 global business programs in the country and this gets us one step closer.”

Leadership in Training In Spring 2007, SGML officials welcomed peers from its educational partner, Tec de Monterrey. Dean of Tec de Monterrey International Programs, Eduardo Guzman, and Dean Salvador Trevino of the Business School visited with SGML leaders, further cementing the key relationship between these two international education facilities and the SGML LIM program. Dr. Jane Carey, SGML director of undergraduate global business programs and assessment, says SGML students will be attending Tec de Monterrey this Fall as part of the LIM program and Tec de Monterrey Dean Trevino will start coming to ASU’s West campus each spring to greet LIM students and prepare them for their upcoming experiences in Monterrey.

From Dublin to SGML Dr. Sarah Ingle comes to Arizona State University via Ireland and the Dublin City University Business School with a huge “wow” factor. Ingle is a Fulbright Research Scholar visiting Arizona with the goal of encouraging communication between the U.S. and Ireland. Ingle is a guest lecturer and, as a Fulbright Scholar, her research includes business incubation— methods, management and measurement—and research collaborations with SGML faculty on public policy for incubation, intrapreneurship, leadership and innovation. “I am impressed with SGML, particularly the faculty’s international perspective,” says Ingle. “I feel a particular affinity toward the school as it is similar in size, strengths and strategic objectives to my own school, DCU Business School in Ireland. I think Dean Gary Waissi is very dynamic and has some excellent ideas to develop SGML in both teaching and research initiatives. I believe that under his leadership SGML will become even more well-known and respected internationally.”

business@sgml Spring 2007




SGML faculty members begin innovative Cath Lab project at Scottsdale Healthcare Lessons Learned


t Scottsdale Healthcare, Ellen Ermer leads system improvement initiatives and works with key department managers to ensure operational effectiveness. When this leading healthcare operator wanted to improve and maximize its catheterization lab, Ermer and Scottsdale Healthcare turned to ASU’s School of Global Management and Leadership, and its team of professors and researchers for help. Ermer, who holds a master’s degree in industrial engineering from ASU, was introduced to SGML via Todd LaPorte, Scottsdale Healthcare’s chief financial officer and a 2004 SGML MBA graduate, and member of the SGML Dean’s Advisory Council. “I am an industrial engineer and I recognize the benefit of using operations science—variability methodology and queuing theory—in many aspects of healthcare,” says Ermer of her confidence in the SGML team. Soon, Ermer was meeting regularly with SGML professors Mohan Gopalakrishnan, Srimathy Mohan, Adegoke Oke and Antonios Printezis, who are now evaluating the operations at the

(from l to r) Srimathy Mohan, Antonios Printezis, Todd LaPorte, Adegoke Oke, Ellen Ermer, Mohan Gopalakrishnan


business@@sgml sgml Spring Spring 2007 2007 business

Information systems, investment allocation strategy and an understanding of derivatives, cost accounting, compensation management, supply chain management and financial decision making – all of these key executive management skills were honed to a finer point once Todd LaPorte graduated from SGML with an MBA in 2004. “It’s just a fantastic program,” says LaPorte, the chief financial officer for Scottsdale Healthcare. “I was arrogant enough to think that as a CPA I would know everything—I learned much after 20 years from academia.”

catheterization lab on Scottsdale Healthcare’s Osborn Campus. Research team leader, Dr. Mohan Gopalakrishnan, says the main objectives of this project are to understand and analyze the system loading and capacity concerns at the lab and develop recommendations for process improvements. “In this stage, information and data are collected from databases and direct observation of the actual process,” Gopalakrishnan notes, adding the project should be completed by August. “The work will continue with quantitative analysis and modeling and development of long-term recommendations to aid decisionmaking and the optimization of process and services.” The goal is to bring faculty and practitioners together through seminars, workshops and conferences to work on thematic research areas, address real-life managerial issues, and support local businesses. 

Faculty Profiles

SGML Faculty

Leaders in their field

Dr. Fred Walumbwa Assistant Professor of Management

Dr. Leanne Atwater Professor of Management

Dr. Fred Walumbwa is an assistant professor of management. Dr. Walumbwa was recently named to the editorial board of Leadership Quarterly, which is quite an honor for anyone, especially an assistant professor. Dr. Walumbwa recently had his paper, “Transformational Leadership and Means Efficacy at Work,” selected to be included in the Society for Industrial and Organizational Psychology (SIOP) New Featured Posters session at its All-Conference Reception.

Dr. Leanne Atwater, professor of management and chair of the Management Department has been selected to be a fellow of the Society for Industrial and Organizational Psychology (SIOP). This prestigious and much-deserved recognition was given to Dr. Atwater for her research, service and mentorship in the SIOP field. One nominator notes, “There is simply not anything published in scholarly journals on multi-source feedback that does not cite her work extensively.”

Dr. Beth Cabrera Dr. Alan Goldman Lecturer of Management

Dr. Alan Goldman, lecturer of management, served as editor for the Journal of Managerial Psychology, a Special Edition on Dysfunctional Leadership and Organizations, published in November 2006. Building upon earlier research that led to his Copenhagen Business School Award for best paper at the Academy of Management, Goldman’s project drew top researchers in the management field to participate in the special edition of JMP.

For a more detailed biographic portrait of these faculty members, please visit

Associate Professor of Management

Dr. Beth Cabrera is a visiting associate professor of management who was recently named editor of Management Research. One of the goals of Management Research is to help non-English-speaking researchers bring their results to the attention of an international audience. This way, manuscripts can be submitted in Spanish, Portuguese or English for the first round of reviews. Dr. Cabrera serves on the editorial boards of European Management Review, International Journal of Selection and Assessment, International Small Business Review, Management and Revista de Empresa. Dr. Cabrera’s research interests are in the area of women’s careers and work/life integration. She has a forthcoming article in Career Development International entitled, “Opting Out and Opting in: Understanding the Complexities of Women’s Career Transitions.”

business@sgml Spring 2007


A l u m n i P ro f i l e and Update

graduate Kristy Westphal

You’re Invited to

’95 MBA

An Evening with

Personal Brief: Title: Chief Information Security Officer for the Arizona Department of Economic Security ( Hometown: Tucson Hobbies: Reading, writing, running, hiking First Job: Business analyst for NCR Best Business Advice: It never hurts to ask. Historical Figure You Admire: Rosa Parks – She did something so simple, yet so powerful. Kristy also writes a monthly security column. Check it out at: Consider this: according to the Federal Trade Commission, Arizona ranks first in identity theft among all states and metro Phoenix is number one among all metropolitan areas in the country. Thankfully, for Arizona, there is Kristy Westphal, the chief information security officer for the Arizona Department of Economic Security. Skilled in troubleshooting and process analysis, her specific expertise in security areas include forensics, operating system and network security, intrusion detection, incident handling, vulnerability analysis and policy development. What did you like best about ASU? I enjoyed the staff and my classmates. I was able to meet a great group of people who inspired me to do my best in class. What advice would you give to current students? Hang in there. You will get so much out of this degree and it’s worth every moment.


business@sgml Spring 2007

School of Global Management and Leadership Alumni:

Aaron Matos ’95 Founder, CEO of Hosted by the MBA Alumni Chapter 6:00-8:00 PM Monday, June 4, 2007 Arena Lexus Club 9400 Maryland Ave. Glendale, AZ RSVP: Questions: or (602)543-5201

How does global business affect your current career? The boundaries between countries get more foggy every day. This causes a lot more trust issues between businesses, and this in turn makes information security a lot tougher. But, it’s a good challenge to have and I wouldn’t have it any other way. How has your degree helped you since graduation? My degree has given me the background needed to be able to take on the information security industry. The things that I studied in my degree apply every day in what I do. Everything from management to budgeting, to business process improvement, to information technology and working in teams—it all applies. How do you stay connected to ASU? I have been active with various ASU Alumni boards and committees since I graduated. I have met and worked with some wonderful people through these organizations. I like to joke that while I have gone from one work opportunity

to another after graduation, my friends from ASU Alumni have stayed constant! What kind of information security issues do you deal with and what is the potential impact on business? My job deals with all types of issues with information security, as we are the oversight group for the entire agency. This has a tremendous impact on business because if you don’t address these areas and you have some sort of security breach that results in the loss of client or employee data, your business is now liable. In the end, that can translate into big money.

Westphal Trivia On game day, Kristy Westphal is in the tricky position of being an undergraduate alum from the University of Arizona and an MBA graduate from Arizona State University. So who does she root for when the sporting teams collide? “I can’t answer that on the grounds that it may incriminate me,” she says cryptically.

Meet fellow School of Global Management and Leadership alumnus, Aaron Matos, successful CEO and founder of Join us at the Arena for this exclusive event. You’ll take away insightful tips on leadership, as well as how to search and find the perfect job. Enjoy valuable networking and savory hors d’oeuvres. Space is limited, so reserve your place today.

Mark Your Calendar!

ASU’s Homecoming Celebration Saturday, Oct. 27, 2007 ASU vs. California Join SGML’s faculty, staff and alumni at the tent hosted by ASU’s West campus. The Homecoming Block Party is held on the Alumni Lawn at ASU’s Tempe campus just before the big game. Enjoy the parade, entertainment, food, kid’s activities and more!

Alumni Profile a n d U p d a t e

Become a lifetime member of the ASU Alumni Association and receive a Target or Apple gift card! The ASU Alumni Association invites all Spring 2007 grads to join the vibrant ASU alumni community. For the first two years after graduating only, membership rates are reduced for new grads: $25 a year for annual memberships and $300 one-time cost for life memberships. Additionally, up until June 30, 2007, any Spring grad who chooses a life membership also receives his or her choice of an $86 Target or Apple gift card. For more information about the ASU Alumni Association, please visit To join online, go to or call (480)965-2586.

Roger Nelson, Jr. ’01 Global Business/Management Personal Brief: For Fun: The thing I enjoy the most is putting a smile on my wife of 16 years—Marideth. Playing with my three children; Parker 12, Spencer 11, and Kolter 6. I also enjoy spending time working. Hometown: Phoenix Hobbies: I played basketball in High School at Corona Del Sol, in Junior College at South Mountain Community College, and I received a full scholarship to Trevecca University in Nashville where I played for one year before moving back to Arizona. First Job: I worked on my uncle’s farm in Chandler-Bogle Farms.

What did you like best about ASU? I love the accessibility of the instructors. As a student who went to class at night it was great to go to a university that championed that culture. Part of that culture was the relatively small class size and the sense of community among the staff and students. What advice would you give to current students? Never, ever quit. Also don’t go for the degree, go for the knowledge and experience. The degree is very important but the process and experience are the things I remember. In the words of Ferris Bueller: “If you don’t stop and look around a while you just might miss it.”

Not a Member? Join Today! Join or renew your membership with the ASU Alumni Association at: or call 1-800-ALUMNUS or 480-965-ALUM. School of Global Management and Leadership Undergraduate Chapter Campaign code: AA07.ASCN BW West MBA Graduate Chapter Campaign code: AA07.ASCN CR Check out your membership benefits at

Best Business Advice: Get as involved in as many different organizations as you can stand, supporting things that you are passionate about. And when you think you are involved in so many things that you don’t have time to even breathe, add about three more. Whatever you do, be passionate about it. You’re going to

How does global business affect your current career? In Arizona, the real estate business is very diverse and is affected by global implications and multiple cultures. As an Association of REALTORS®, we are constantly looking for ways to become more diverse in our membership. We also try to spend resources to meet the needs of membership in learning about the cultures to make our members more comfortable in their businesses.

How has your degree helped you since graduation? My confidence in myself increased dramatically based on accomplishing that goal. It also reaffirmed the importance of education to my family. How do you stay connected to ASU? Being engaged on the SGML Alumni board has been wonderful for keeping me informed. I receive an e-mail called “The Oval Office” that lets me know what each of the chapters is doing and keeps me excited about the Alumni Association and process. I also attend sporting and cultural events in and around ASU. What has your degree meant to your career? It was a wonderful opportunity to improve my skill set of dealing with people, working with time limitations, and just gaining very valuable knowledge that I rely on every day. Does your current job allow you to help the SGML and its students? I have become active in the TRiO Academic Achievement Center and am currently men-


Spring 2007 Grads:

have to do something; you might as well make your mark! Historical Figure You Admire: I have a framed picture of Abraham Lincoln in my office. His perseverance through failure after failure is a true testament to the man who I believe is the greatest President our nation has ever seen. He was also willing to make the tough stand. We can all learn from that!

toring an accounting student. If he can get through the process a little easier than I did then I think I have done my job. It is wonderful because he is from Mexico and sees the world as his oyster. It helps me have a fresh perspective.

business@sgml Spring 2007


Student Profiles

Ready to Fly Mara Pedraza never travels light. Besides excelling in her studies as an undergraduate student at SGML majoring in Leadership in International Management (LIM), Pedraza works two part-time jobs—tutoring math students in the Phoenix Union High School District, and serving as an advisor for peer students in SGML. Oh, and the part about her mentoring of high school students, encouraging and emphasizing the importance of higher education—Pedraza is the real deal. “I’m a first-generation college student in our family,” says Pedraza, a Cesar Chavez High

Mara Pedraza Class of ‘09 B.S., Leadership in Management

tics, finance, and international trade laws.” In fall 2008, Pedraza plans to study abroad for one semester as part of a cohort in Mexico at Technologico de Monterrey, SGML’s educational partner. “It’s the best university in Mexico,” Pedraza says. “I know this will give me even more experience in dealing with different cultures and business. It will be enlightening.” Maybe, when she’s studying in Mexico, she can go back to her birthplace in the Mexican State of Michoacán—where her grandparents still reside. There are the farms and ranches of La Piedad and Sahuayo and the sugar cane fields of Los Reyes. And there are avocados, mangos, coffee and macadamias of Uruapan...and rice, melons, pears…international trade anyone? 

“I’m a first-generation college student in our family.” School graduate, who was born in the State of Michoacán, Mexico. “My parents essentially taught us that getting an education was the most important thing we can do.” Pedraza, who aspires to become an international trade specialist, is definitely on track to fulfill her dream. This fall, she begins an internship at the state capitol working for the U.S. Department of Commerce in, you guessed it, international trade. “I am very excited to get started and work with companies involved in international trade, learning about trade statis-

Opening New Doors The real-world experiences of his instructors. The eclectic mix of students. The true global nature of the program. That’s what drew Christopher Romero to SGML. And it’s what keeps him there. “The best thing about this school is there is a community feeling where everyone knows each other,” says Romero, a junior student studying Global Business with a concentration in Financial Management. “For instance, I could have a cup of coffee with an instructor at any time and not have to schedule a meeting. It’s a small thing, but those kinds of things are important to me.”

Christopher Romero Class of ‘08 B.S., Global Business


business@sgml Spring 2007

Romero learned of SGML via the INROADS organization. INROADS’ mission is to develop and place talented minority youth in business and industry and prepare them for corporate and community leadership. Romero also secured an internship at Wells Fargo Bank via INROADS. Both his experiences at SGML and INROADS are impacting his professional life. “I have instructors who have earned their Ph.D.’s in the subjects they teach, but they have also worked in their fields of study,” says the SGML student. “I find it helpful to hear real-life examples of situations they’ve gone through and how those experiences integrate our area of study. The instructors are excited about what they teach and the mix of students at SGML are

“The best thing about this school is there is a community feeling.” committed to learning and putting in the hard work necessary to achieve. That makes me want to work harder, too.” In the future, Romero sees himself as a CEO of a major financial institution. A goal, he says, that is within sight with the tools he’s learning, and applying, from SGML. 









School of Global Management AND Leadership Dean’s Office Dr. Gary Waissi Dean Linda Mullins Executive Assistant to the Dean Victoria Ryan Business Operations Manager Kristin Donaldson Development Officer Randy Mullen Technology Support Analyst, Sr. Patricia Crocker Technology Support Analyst, Associate Alex Moore Technology Support Analyst, Assistant Susan Hall Accountant Associate

Undergraduate Global Business Programs Dr. Jane Carey Director, Undergraduate Programs & Assessment Ursula Scheren Academic Services Manager Laura Valadez Student Support Specialist



Michael Del Valle Student Support Coordinator

Dr. Joan Brett Associate Professor, Mangement

Maryjo Douglas Zunk Student Recruitment/Retention Specialist, Sr.

Dr. Elizabeth Cabrera Visiting Associate Professor, Management

Department of Economics/Finance /Marketing Dr. Joseph Bellizzi Chair and Professor of Marketing

Nancy Gomez Administrative Assistant

Dr. Jane Carey Associate Professor, ISM

Susan Spillett Administative Assistant

Dr. Alan Goldman Lecturer, Management

Dr. Laurel Anderson Associate Professor, Marketing

Dr. Mohan Gopalakrishnan Associate Professor, OPM

Dr. Jianxin "Daniel" Chi Assistant Professor, Finance

Dr. Luiz Mesquita Assistant Professor, Strategic Management

Dr. Gabriel Gonzalez Assistant Professor, Marketing

Graduate Programs Dr. Pierre Balthazard Director, Graduate Programs Paul Smiley Director, Academic Outreach Doris Fagin Student Support Specialist, Associate Tena Skowronek Administrative Assistant

Department of Management Dr. Leanne Atwater Chair and Professor of Management

Dr. Marty Meznar Associate Professor, International Business

Dr. Brian Macfie Lecturer, Finance Dr. Deborah Brown McCabe Assistant Professor, Marketing

Dr. Srimathy Mohan Assistant Professor, OPM

Dr. Phil Mizzi Associate Professor, QBA

Dr. Louise Nemanich Assistant Professor, Strategic Management

Dr. Simona Mola Assistant Professor, Finance

Dr. Suzanne Peterson Assistant Professor, Management

Joan Jankowski Administative Assistant

Dr. Antonios Printezis Assistant Professor, OPM

Dr. Gary Anders Professor, International Business

Dr. David Van Fleet Professor, Management

Dr. Kathy Anders Lecturer, Management

Dr. Fred Walumbwa Assistant Professor, Management

Dr. Pierre Balthazard Associate Professor, ISM

Dr. David Waldman Professor of Management Director, Center for Responsible Leadership

Dr. Adegoke Oke Assistant Professor, QBA Dr. George Olander Lecturer, Finance Dr. Shakil Quayes Assistant Professor, Economics Dr. Gillian Rice Lecturer, Marketing Dr. Geoffrey Smith Visiting Assistant Professor, Finance Dr. David Zhang Assistant Professor, Finance

Department of Accounting Dr. Bruce Baldwin Chair and Professor Emeritus Vernonica Mize Administative Assistant Dr. Lucy Chen Assistant Professor, Accounting Dr. Sally Chung Assistant Professor, Accounting John Dallmus Lecturer, Accounting Dr. William Duncan Associate Professor, Accounting Dr. Cathy Finger Lecturer, Accounting Dr. Jordan Lowe Professor, Accounting Holli McCall Instructor, Accounting Barbara Muller Sr. Lecturer, Accounting Dr. Marilyn Prosch Associate Professor, Accounting Dr. Janet Samuels Assistant Professor, Accounting Dr. Dan Swenson Associate Professor, Accounting Dr. Don Vickrey Professor, Accounting Dr. Robert Wood Lecturer, Accounting

Dean’s Advisory Council Rusty Swartz Advisory Council President Chief Operating Officer VIACK Corporation Jeffrey Anderson Partner Ernst & Young LLP Armando Bras Director, International Trade and Investment Division Arizona Department of Commerce

Russell S. Dickey Legal Counsel Verco Manufacturing Executive Director Greater Arizona Christian Community Foundation

Kathy I. Haake Manager, Human Resourcess Services, Salt River Project

Manny Molina President and CEO Molina Media Group

Peter Spier Vice President The Plaza Companies

Gilbert Jimenez Community Leader

David Doss President and CEO Arizona State Credit Union

Todd LaPorte Associate Vice President, Finance Scottsdale Healthcare

Michael Morano President & CEO Sunrise Bank of Arizona

Barbara J. Tripp Senior Vice President Chase

Carlos Emmermann Managing Partner Emmermann & Associates, LLC

Billy Malkovich, Sr. Vice President, Sales and Operations Hatten Holdings

Lawrence Pike President The Chartwell Group, L.L.C.

Gil Valadez Managing Director Prudential

Luis E. Ramirez Thomas President Ramírez Advisors Inter-National, LLC

Bob Williams The Spur Group

Thomas Burris National Sales Manager Hewlett-Packard Company

Susan Fickes Vice President, Merchandising PetSmart

Ricardo Cortazar President Alvarz & Cortazar, LLC

Robert S. Graham President/CEO RG Capital

Aaron Matos Chief Executive Officer/Founder

Mark Haak Vice President ING Investment Management Co.

Shawn Maurer Executive Vice President Arizona Core Construction

J.P. Dahdah President Entrust Arizona Retirement Plan Administration

Valerie Manning Community Leader

Armando Roman President Roman & Company CPA’s, P.C. Judy Schueler Chief Learning Officer Abrazo Health Care Randy Smith Retired Universal Technical Institute

Tom Woods, Jr., CPA Woods & Dwyer, P.L.C. Stephen J. Zabilski Executive Director Society of St. Vincent de Paul Dr. Lois Zachary President Leadership Development Services

business@sgml Spring 2007




Support Our Rising Stars SGML is growing at a tremendous rate. With this growth comes excitement and an opportunity for you and others to make a significant impact It’s all about our now and for the future. students… and our As you read this publication, you can see how the increasing number of graduates! our successful alumni are impacting the world of business and commerce, whether it be locally or internationally. We are proud of our students’ success stories, not only for ASU, but for each graduate’s family and community. With close to 50 percent of our student body coming to us as firstgeneration college students, your support will have a dramatic impact on our students’ ability to attain a college-degree and pursue their professional goals. Additionally, the number of entering freshmen students with high scholastic records of academic achievement is also increasing. 46% are first-generation With the growing reputation of our global business programs and college students international partnerships, many of these students see their success potential with a degree from SGML. Investing in a scholarship fund at the ASU School of Global Management and Leadership is a wonderful way to continue to demonstrate your commitment to our vibrant mission. Your generosity helps members of our diverse student population reach their educational goals in order to be better prepared for their future endeavors. If you are interested in finding out more about financially supporting our students Thanks to some or SGML endeavors, please contact me. of our generous There are many opportunities that would donors, fit your interest, passion and level of giving for business education. Vickie and Jerry Moyes Diane and Gil Valadez Thank you, Virginia Piper Charitable Trust The Todd Thomas Foundation Kristin Donaldson SGML External Relations & Development 602-543-5317

Spring 2007 Vol. 1, Issue 2 5/07 10M

Business@SGML Spring 06 Issue  

Business@SGML Spring 2007 Issue

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