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Comm Corner

Q3 Report

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MKT Report


Recruitment Q3 Programme Profesional Global

Applicants

Ciudadano Global

4304

LĂ­der Global

3834

799


MKT - Functional Achievements January

February

• OES Execution

• OES Execution

• Functional Visits

• Functional Visits

• Promo Materials for recruitment

• BTL Action for OGIP Coordination

• Líder Global launch and trainings

• The Answer Is Colombia(Portal)

March • Let’s Go Mexico • The Answer is Colombia (MA materials for iGCDP, oGCDP and oGIP) • ICETEX Promo materials

• MKT Challenge • Materials for Xpros • Nomadas • Website revision


Next Steps • Transition (All May) • Website Follow Up (DDL: May 15th) • The answer is Colombia review for GIP (DDL: May 2nd) • Follow Up of ICETEX Promotion (Ongoing) • Review of Empaque y Vamonos (DDL: April 28) • Conversion follow up - call center and ADN (DDL: April 28)


Conclusions/Improvement Points • Prioritization according with operations and fast results • Start transition for medium-long term projects • Report culture for recruitments • SDP para MKTers • Start VPs O/PR transition • Define Comm network tracking • Implementation channel – need to centralize all information at one place apart than PODIO (Working on a Wiki)


PR Report


Main Achievements Q1

Alliances PARTNER El Tiempo EF

Marca Colombia Colombia Joven CESA Aviatur Wo

In Negotiation

RESULT/TYPE OF ALLIANCE Negotiation to make a event with Portafolio / Partnership launch in social media (partnership signed) English Test Platform for EPs and members working Promotion of global citizen in twitter/ presentation of Colombia for SED trainees Promotion of oGCDP program in their social media channels/ Participation in Y2B Defined the new partnership /host of Y2B Meeting to talk abouth leadership with Jean Claude Bessudo and 20 AIESEC leaders/ meeting BD for GCDP project/ 1 Ticket to Mexico for MCVP IGCDP 2014-2015 National Corporative videos of AIESEC in Colombia. (TMPTLP, IGCDP, OGCDP, IGIP, OGIP, AIESEC)

PARTNER

RESULT/TYPE OF ALLIANCE

Colombina

Sponsorship for xpros, IC and national Events

Alberto Vo5

English Test Platform for EPs and members working


External Events Negotiations to participate in: -Foro de LĂ­deres y Emprendedores en la U: Participation as promoter, speaker and activity to give for free a exchange fee - Campus Party: Promotion and speaker - Expo estudiante: Stand -Approach to El Tiempo to deliver a business event -Participation in Expobecas Casanare 2014 in Yopal. Results: Contact with Chamber of Commerce, Government, Unitropico University interested in have AIESEC.


Public Relations -Application to BID project with AIESEC Andes -Support Showcasing strategy: Endorsement letters from Diego Molano( Fundación Bavaria)- Paula Gutierrez (HUB) -Video of Diego Molano and Jaime Castillo (Colombina) -Presence in national meeting of National System of Volunteering -B2B strategy launched -AIESEC in Colombia support the initiative “Pacto por la Educación” -Application to IGN awards -Application to IC 2016 -BoA meeting -Clo support


Internal Events LDC: -Negotiation with the hotel closed -OC selection - LDC Applications launched - Execution of ER plan - LDC preparation • Negotiations with Peñalisa for NATCO • Planning of Aulas de Inmersion event


Life Long Connection Activities with Alumni Network -LLC strategy launched -Alumni Network CRM in podio implemented -KM of local reports - First national newsletter sent - Standartization of national database - NPS support through 2 alumnus as speakers - LLC wiki ready

How many GIP and GCDP TNs have you raised through Alumni from January 1st to January 31st 2014? # times alumni delivered training or sessions to your entity # leads recommended through alumni # Exchanges enabled through alumni # of Global Families from Alumni # of Alumni participating in BoA or GAL

10 41 26 17 34 27

Amount of money received through Alumni donations - amount $ Have you had any negative experience, or brand violation caused by an alumnus or alumni in your entity during january 2014?

340.000

3


Functional Achievements •Execution of PR agenda: Alumnus, partners •National AIESEC in Colombia impact report development •PR wiki developed •PR visits in Cali,Pereira •PR visit in Yopal • Contacts for BD: Nestle, Aviatur •PR Task force execution


Next Steps April- May • Close the negotiation with Peñalisa for NATCO (25th april) • Natco preparation: OC selection, promotion, applications (10th may) • LDC (12-15 april) and Y2B execution (8th may) • Media appearance: Portafolio, El Tiempo, ADN ( 28th may) • Execution of SED event (14th may) • Launch the AIESEC in Colombia corporative videos (29th may) • Track the LLC strategy implementation (April-may) • Transition (April- May) • Close negotiation with ACRIP ( 9th May)


Conclusions/Improvement Points February - Was very good have a bigger NST to support the PR activities - We need to have a stronger showcasing team - In order to be PR more focused we need to have a events manager - Y2B must to be a PR strategy, not only BD strategy


IM Report


Main Achievments • Start prices updates (2013 to 2014) • OGX products names updates and contract changes • IGIP contract update according to the new model provided by FLM • Efront (National Education Platform) Software update • Zendesk (Helpdesk software for firefighting) Creation • OTT development (Myaiesec.net information gathering) • Contract prices rules update (special cases such as Epic, etc) • OGX new products implementation “empaque y vamonos” BD OGIP.


Main Improvement Points • Zendesk implementation plan • Zendesk upgrade to 31 user • OTT development using myaiesec.net API


Priorities for this Q • OTT final phase (15 may) • Transition (30 may) • Zendesk implementation (10 may) • Start documentation (20 may)


Let’s THRIVE

TOGETHER!

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