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create scrapbook generation’s

ISSUE 10 - OCTOBER 2014

inspiration: Carta Bella four fun & free sketches 136 cool design ideas


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happy birthday sg

a letter from the editor

Last weekend, Scrapbook Generation celebrated its tenth birthday. Things have changed since we first opened our doors in 2004! In the beginning, we sold supplies, hosted evening crops, and taught a few classes. Ten years later, our business bears little resemblance to the early days. My daughter Allison (Davis) said it wonderfully in a Facebook post about this milestone in life of Scrapbook Generation. “I remember laughing when my mom mentioned opening a scrapbook store,” she wrote. “Fast forward 10 years and we've taken that small retail store and expanded to a larger store, a publishing company, and now an online store shipping internationally. I never dreamed we would have bestselling books sold in stores all over the country or that we would be shipping to countries that I had never even heard of or that I would end up seeing my boys on the Today show. What an amazing ride the last ten years have been. I'm proud of us and how hard we have all worked. We make a great team and only occasionally want to rip each other’s hair out. Thank you to my mom and my aunt for giving me a job that ended up showing me my calling...I feel so very lucky to have that!” Allison’s words sum up how I feel, too. So very lucky for so many reasons. I’ve had a front row seat to watch my sister Karin grow into a wonderful host and manager for our Springfield store. She knows everyone’s name, and usually children and husbands, too! I’ve watched my older daughter Stacey thrive and meet every challenge we’ve thrown at her, be it accounting, technology, or managing

our constantly-expanding online store. And I’ve watched my younger daughter Allison go from someone who had to be coerced into making a layout for a store display to someone who creates beautiful layouts and sketches that inspire people around the globe. Me? I love this business the four of us have created with all my heart. It’s crazy to think how much it means to me. Happy birthday, SG...I hope there are many more!

Debbie Sanders LEFT, ALLISON DAVIS AND SONS DREW AND JACKSON; STACEY ATCHLEY. BELOW, KARIN RUSH, DEBBIE SANDERS.


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contents OCTOBER 2014

21

Sketch Support

38

It’s About Time

Design expert Allison Davis shows how to get three distinctive looks from her free one-page sketch for October.

Sketch designer Debbie Sanders shows how to save time -- or not -- when using a sketch as a starting point for a layout.

88

Mighty Mini

94

Team Challenge

Yes. Mini-albums are small. But Lindsey Amschler knows how to pack big style and enjoyment into that tiny package.

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Carta Bella

Design team members of this popular brand share their talent, using four free SG sketches to make 10 gorgeous projects.

8 party time with lindsey •

SG’s talented CREATE team takes on color and design, then shows how to repurpose a simple sketch into just about anything.

11 border punches nine ways •


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scrapbook generation’s

create

130

152

Halloween Gallery

Readers Gallery

Scrapbook Generation fans from all over the globe show their interpretations of recent SG sketches.

They may be a little spooky, a little creepy, but that’s as it should be...CREATE readers share Halloween layouts.

138

Autumn Gallery

Fall is in the air, and CREATE readers show their skill at capturing the colors and feel and fun of this special season.

18 sketch anatomy •

200

Give Thanks

Lindsey Amschler uses the October tag sketch to create a seasonal card with a warm sentiment.

191 publication submission instructions


create scrapbook generation’s

EDITOR-IN-CHIEF debbie sanders SKETCH ARTISTS

allison davis & debbie sanders CONTRIBUTING WRITERS

ON THE COVER PICKING PUMPKINS by Allison Davis

Patterned paper: Carta Bella: cardstock: Bazzill; stickers, chipboard: Carta Bella; word stickers: Authentique; letter stickers: My Mind’s Eye; enamel dots: Simple Stories; emboridery floss: DMC; ink: Colorbox fluid chalk ink; computer font: Century Gothic.

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Scrapbook Generation’s CREATE is published monthly by Scrapbook Generation, Inc. and is available as a free download.

Contact us at: 330 E Battlefield, Suites B & C Springfield, MO 65807 417-886-0440

Feedback and comments can be sent to debbie@scrapbookgeneration.com.

Manufacturers interested in advertising in CREATE should contact karin@scrapbookgeneration.com.

SG

Any company interested in having its design team featured in CREATE should contact debbie@scrapbookgeneration.com.

All rights reserved. All Scrapbook Generation sketches are for personal use only and are not to be used for kits, clubs, workshops or for resale in any manner. The sketches should not be copied, duplicated, or transmitted by any electronic means.

allison davis

PRODUCTION & TECHNOLOGY stacey atchley

ADVERTISING karin rush

CREATE TEAM christy arthur lindsey amschler stacey atchley ruth bonser allison davis katrina hunt noey hunt lynette jacobs jennie mcgarvey julie mowen karin rush debbie sanders steffanie seiler nikki sivils


partytim

by Lindsey Amschler

• Gift bag: Adhere patterned paper to front. Die-cut haunted house shape. Cut strips of cardstock, ink with woodgrain stencil, layer on house. Embellish with stickers and die-cuts. • Card: Adhere patterned paper to card. Die-cut witch and cauldron shapes; embellish, adhere to card. Adhere sentiment; embellish with enamel dots and die-cut stars. • Caramel apple party favor: Wrap apple in cellophane bag. Tie with lace bow. Create a paper rosette and attach to stick. Add a chipboard sticker to the top of the apple stick.

Patterned paper: Carta Bella, Simple Stories, My Mind’s Eye; cardstock: American Crafts; stickers: Pebbles, Simple Stories, American Crafts; die-cuts: Simple Stories, Anna Griffin; enamel dots: Simple Stories; ink: Ranger; pen: Uniball; punch: Martha Stewart; stencil, rosette die: Tim Holtz.

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e


crossing the

border with lindsey amschler, katrina hunt, and allison davis

You buy one. Then another. Then another. Let’s face it...they’re addictive! Use them for a simple decorative border, or use them to create a one-of-a-kind project. Border punches unlock so many creative possibilities...they’re not just for edges anymore.

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fun techniques ahead


1

lindsey amschler

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border punches

Add more detail to border-punched areas by hand-stitching through the punched design. For example, this punch has a small dot pattern that was quick and easy to stitch through.

Project 1 - patterned paper: Carta Bella; cardstock: American Crafts; stickers: Carta Bella; embroidery floss: DMC; ink: Ranger; pen: Uniball; punch: Martha Stewart. Project 2 - patterned paper: Carta Bella; ink: Ranger; punches: Martha Stewart. Project 3 - patterned paper: Carta Bella; cardstock; American Crafts; bat sticker: Carta Bella; star stickers: American Crafts; enamel dots: My Mind’s Eye; ink: Ranger; punch: Martha Stewart.


2 3

Create a unique and customized background with border punches. Using the same color paper, layer several borderpunched strips over each other.

Use a border punch like a mask to get even more uses from the intricate designs. After punching the spider web design, I placed it on the card base and used an ink auber to transfer the ink through the punched area.

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katrina hunt

4

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border punches

Create a cute border for a card base. Find a starting point on the punch and use it to punch on each edge of the base. (Make sure the punched edges line up before folding.)

Project 4 - patterned paper: Fancy Pants Designs; stickers, die-cuts: Fancy Pants Designs; cardstock: American Crafts; ribbon: BoBunny; punch: EK Success; adhesive: ThermOWeb. Project 5 - patterned paper: Simple Stories; brads: Simple Stories; twine: May Arts; punch: Fiskars; adhesive: ThermOWeb. Project 6 - patterned paper: Fancy Pants Designs; stamp: 3 Birds Design; ribbon: May Arts; tag: Staples; punch: EK Success; adhesive: ThermOWeb.


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5

Dress up a rosette or accordion flower by border-punching one side before scoring and folding.

Using the punched edges of a border strip as a guide, create mini tags by cutting the punched length into strips.

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allison davis

border punches

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Use a pencil to trace around a borderpunched strip of paper. Pierce holes along the pencil lines and use embroidery floss to stitch the border punch design.

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Project 7 - patterned paper: Fancy Pants Designs; chipboard: My Mind’s Eye; enamel dots: My Mind’s Eye; embroidery floss: DMC; ink: Colorbox; border punch: EK Success. Project 8 - patterned paper: Carta Bella; cardstock: Bazzill; letter stickers; Authentique; embroidery floss: DMC; ink: Colorbox; border punch: Fiskars. Project 9 - patterned paper: Carta Bella; cardstock: Bazzill; stickers: Carta Bella; ink: Colorbox; glitter: Making Memories; border punch: EK Success.


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Layer several strips that have been punched with a border punch over a die-cut shape. I used a scalloped punch to cover a circle and turned it into a pumpkin.

Fill punched out spaces with glue and glitter to add a sparkly touch to a design. I used black glitter to fill in the eyes, nose, and mouth of the jack-olanterns.

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anatom OCTOBER 2014 FREE SKETCH

position embellishments just like the sketch, or not...your choice

dotted lines show the center and dividing point of a two-page layout

4x6 PHOTO

photo sizes make it easy to organize images before starting the project

sizes of all elements help save time...use them, or do your own thing

long title

T I T LE

LONG TITLE

MEASUREMENTS:

PLACEMENTS:

• Bottom accent strips: 1 x 3”

• Bottom accent strip page

• Middle striped strips: 11-1/4 x 1/4” • Block behind title: 6 x 4” • Journaling tag: 1-1/2 x 1-1/2”

DIRECTIONS:

• Tree oval: 2-1/2 x 4”

• Dotted lines indicate

• Large banners, from left, all 3-1/2” wide: 3-1/4”, 2-1/2”, 3-1/4” • Small banners: 1 x 1-1/2” • Word strips: 1-3/4 x 1/4”

af place hints ta guessw of pos ite


my

of an SG sketch

scrapbook

generation {a debbie sanders sketch}

strips and blocks show where patterned papers can be used 6x4

4x4

PHOTO

PHOTO

ps are about 1” from the bottom of the

e optional handstitching

few ement ake the work out sitioning ems

4x3

key shows suggested pattern sizes for a wellcoordinated layout

PHOTO

© small pattern

solid/embell.

small pattern

stripe

small pattern small pattern small pattern small pattern

4

photos

the number of photos used on the sketch is available at a glance


Allison Davis

New download sketch products released every month, all at won’t-break-the-bank prices starting at 49¢.

™ A sampling of items in the Allison Davis Halloween bundle

Allison Davis sketch products available for immediate download • seasonal and themed “bundles” including single-page sketches, double-page sketches, titles, quotes, and embellishment instructions • individual sketches • groups of two-four sketches • online classes like the hugely popular “Sketch Support”

www.scrapbookgeneration.com


sketch

support by allison davis

Nothing could possibly make scrapbooking any easier than using a sketch. And forget the idea that a sketch stifles creativity. Sketches can actually do the opposite, unleashing new ways to look at photos, paper, embellishments, and all the fun ways they can be combined.

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layouts using an Allison Davis sketch ................


sketch support from allison davis

At first glance, the three layouts below have nothing in common. But look closer, and you’ll discover they have everything in common. Allison Davis is ready to take you on a tour of her creative process, using the free sketch she designed for this issue. You’ll learn how she switches up backgrounds, changes photo size and orientation, flips the sketch, and even transforms a one-page sketch into a two-page layout.

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z z

.5 2.5 x 3 photo

.5 2.5 x 3 photo

.5 2.5 x 3 photo

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T I T G N O L ng title

E T I T L

lo

sketch by allison davis

Allison Davis has written articles for Creating Keepsakes, and been a CK Dream Team member, Hall of Fame member, and Scrapbooker of the Year finalist. She created the Sketch Support website, and has been an instructor at CK conventions and at My Creative Classroom. She is the author of 13 bestselling sketch books. She is a past member of the Fancy Pants design team and designed sketches for BasicGrey. Allison is a member of the Simple Stories “Life Documented” design team, creating monthly sketches for them. Her work at SG includes designing monthly kits and clubs. ALLISON’S BLOG: www.allisondavissg.typepad.com


allison davis

SKETCH VARIATION #1

PICKING PUMPKINS BY ALLISON DAVIS

Patterned paper: Carta Bella; cardstock: Bazzill; stickers: Carta Bella; chipboard pieces; Carta Bella; word stickers: Authentique; letter stickers: My Mind’s Eye; enamel dots: Simple Stories; embroidery floss: DMC; ink: Colorbox fluid chalk ink; computer font: Century Gothic.

I stitch on almost all my layouts, and it’s especially fun when I can incorporate the stitching into the theme -- like creating a flourish to mimic a burst of wind scattering colorful fall leaves.”

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SKETCH VARIATION #1

1

change

Because of the orientation of the photos and what was in the photos, I went with a larger size (3x5) than suggested on the sketch. If I had cropped my photos down to the size on the sketch I would either be cutting off part of Drew's head or part of the pumpkin.

2

change 26 CREATE

Since I used a larger photo size, it left little room for the horizontal strips and stars. I ended up eliminating those from my layout.


.5 2.5 x 3 photo

z z

.5 2.5 x 3 photo

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T I T G N O L ng title

.5 2.5 x 3 photo

E T I T L

lo

one-page sketch fun

sketch support from allison davis

3

change

To make up for the absent horizontal strips, I added a lot more vertical strips to my layout. I also arranged them in a straight line instead of staggering them like they are on the sketch and used longer strips to accommodate the taller photos.

4

change

To match the fall theme of my layout, I used leaves instead of stars and arranged them a little differently. I created a large stitched swirl and placed the leaves to coordinate with it.

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allison davis 28 CREATE

SKETCH VARIATION #2


THE MANY FACES OF JACKSON BY ALLISON DAVIS Patterned paper: Carta Bella; cardstock: American Crafts, Bazzill; letter stickers: October Afternoon; chipboard letters: American Crafts; stickers: Carta Bella; wooden arrows: Studio Calico; ink: Colorbox fluid chalk ink; embroidery floss: DMC; computer font: Century Gothic.

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SKETCH VARIATION #2

1

change

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I had a lot of photos that I wanted to include so I stretched the one-page sketch into a two-page layout. This also gave me an opportunity to use larger photos (3x4) than the photos suggested on the sketch.

2

change

Since I extended my photos almost all the way across the page, I eliminated the horizontal strips. There just wasn't a lot of room left to add those strips and the stars. To make up for that, I added a few stars just under the last photo on the right.


.5 2.5 x 3 photo

z z

.5 2.5 x 3 photo

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T I T G N O L ng title

.5 2.5 x 3 photo

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one-page sketch fun

sketch support from allison davis

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change

I used a lot more vertical strips on this layout since I stretched it to fit two pages. There would have been a lot of open, white space if I just used the amount of strips on the sketch. I also used several different widths of strips and used longer strips to accommodate the larger photos.

4

change

Instead of using stars at the ends of the strips, I cut a point a the bottom end of each strip and a "v" at the top ends of each strip to create arrow strips. I accented it all with a few stars and wooden arrows.

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allison davis 32 CREATE

SKETCH VARIATION #3


JUST AMAZING FUN AWESOME DAY BY ALLISON DAVIS

Patterned paper: Heidi Swapp; cardstock: Bazzill; title banners, glitter stars, arrows: Heidi Swapp; acrylic stars: Heidi Swapp; stickers: Heidi Swapp, My Mind’s Eye; wood shapes: Kaisercraft; star punch: EK Success; embroidery floss: DMC; ink: Colorbox fluid chalk ink: computer font: Century Gothic.

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SKETCH VARIATION #3

1

change

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I decided to use the design of the sketch as a smaller element on a two-page layout. I used the idea of the horizontal strips and stars, the three photos, the title, and the journaling at the top of my layout to accent the larger photos and design on the bottom part of the layout.

2

change

I stretched the horizontal strips all the way across to cover both pages. I also added another horizontal strip along the bottom of the 6x4 photos to help tie the two separate designs together.


.5 2.5 x 3 photo

z z

.5 2.5 x 3 photo

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T I T G N O L ng title

.5 2.5 x 3 photo

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one-page sketch fun

sketch support from allison davis

3

change

Due to space, I eliminated the vertical strips and star on this layout. I also chose not to slant the design of the page and instead went with a straight design. I love the look of slanted designs but with the amount of photos and the size of photos that I wanted to use, slanting it made it harder to fit in all the elements I wanted to use.

4

change

I added an extra background to the layout. In all honesty, this was due to a runaway ink pad that landed right smack on the top edge of my layout. Instead of recreating the whole layout, I just cut a 3/4� strip off the top and bottom of the layout and adhered them to different, coordinating piece of cardstock. It ended up being a good mistake!

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SKETCHES FOR CHRISTMAS

• 24 Christmas-themed double-page layout sketches by Allison Davis & Debbie Sanders

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new book from Scrapbook Generation! • Color layout samples for each sketch by Allison Davis, Debbie Sanders, Suzanna Lee, & Lindsey Amschler • Available in two popular formats: traditional spiralbound print book, or downloadable ebook

COMING IN NOVEMBER to scrapbookgeneration.com


Perfectly classic. Perfectly vintage and chic. Joyous is composed of cheerful reds, greens, and blues...and a little Santa love.

Slightly modern. Slightly funky. Sleigh Bells Ring is made up of reds, greens, black, and woodgrain...the perfect marriage of rustic and modern.

Two beautiful... and different... Christmas collections for 2014 by My Mind’s Eye.

just a click away at

scrapbook

™

generation Your local scrapbook store. Virtually.


time

it’s about

by debbie sanders

It’s a constant wish. More time in each day! But since we know that’s not going to happen, fortunately there are ways to save time when scrapbooking. Sometimes I like to get a layout done quickly. At other times, I like to enjoy the process more. But for me, it’s always all about time.

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THE ONE-HOUR LAYOUT


HOW IT WORKS FOR ME... My first step is to choose a sketch. I love using lots of patterned paper, and I love fall colors. Getting the chance to use lots of my favorite colors and patterns made this sketch a winner for me. Having only four photos to select also made getting started quick and easy. My biggest time saver? Choosing to work within one paper collection, like the Carta Bella “Hello Autumn� group I used for this layout. Gathering papers and stickers -- and knowing I am limiting myself to those choices -- makes the layout come together quickly. Instead of hand stitching, I opted to do faux stitching with a brown pen. It was the first time I had tried that technique, and I found that I like the look. It was a huge timesaver, too!

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THE THREE-HOUR LAYOUT

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HOW I SPENT MY TIME... Identical papers, identical photos, but a huge difference in time spent crafting. Much of my time on this layout went into the hand-stitching. It is the main focal point of the layout, and to make sure the lines were nicely curved, I first cut out a gently arched shape on cardstock to use as a template. It took a bit of trimming and adjusting to get it just the way I wanted it. I also did quite a bit of die-cutting for this layout. The leaves, pumpkin, and journaling label are all die-cuts. I had a die for a tree trunk, but it wasn’t tall enough, so instead, I used the wafer-thin die as a template to trace around -- I just extended the trunk to get the height I needed.

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embellishment

title

journaling

QUICK: Embellish with stickers from the collection, top.

QUICK: Use a title collage sticker from the collection, top.

QUICK: Cut a jou slightly round the with twine, top.

CUSTOM: Die-cut a label shape as a background for the smaller embellishments; die-cut a pumpkin; fussy-cut an owl from the patterned paper; add a coordinating sticker, bottom.

CUSTOM: Find three coordinating letter sticker styles to form a title collage (larger green corrugated letters, medium brown glitter script letters, and small rust square letters, bottom.

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or not!

CUSTOM: Die-cu a mix and match label in three coo colors; attach to brads, bottom.

PICK YOUR SPEED!


g

embellishment

overall

urnaling square, e corners, tie

QUICK: Use stickers from the collection; add faux stitching with a brown pen, top.

QUICK: All items are pre-made from the same collection, top.

ut three layers of h journaling ordinating each other with

CUSTOM: Die-cut leaves in three shapes and coordinating colors; hand stitch along the swirled lines between the leaves, bottom.

CUSTOM: Die-cut journaling labels and leaves, hand-cut a tree and tree trunk, hand stitch the swirled lines, find matching word stickers and title letter stickers, bottom.

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my sketch layout ..................

2

DEBBIE’S TIP #1 Because I used the busiest paper designs in the area where an embellishment cluster was going to be, I decided to die-cut a neutralcolored label to use as a backing for the cut-out owl, die-cut pumpkin, and word sticker. That way, they didn’t have to compete with the cute owl paper for attention. I also lifted the entire group off the page with foam adhesive.

DEBBIE’S TIP #2 I didn’t have a tree die that was large enough, but I did have a tree trunk die that was the shape I wanted. However, it wasn’t tall enough. Instead of using it in the die-cut machine, I traced around the trunk shape, elongated the trunk, and cut it out by hand.

DEBBIE’S TIP #3 I loved the Carta Bella papers in the collection, but for the small strips at the bottom, some of the patterns were a bit too big for the look I wanted. Luckily, I had the 6x6 paper pad that matched the collection, and I was able to use those scaled-down patterns for that area. I’ve found that lately, I almost always need those smaller patterns for my layouts -- for tiny banners, smaller strips, etc. I’ve also found that almost always, the 6x6 pads will have a few solids -like the dark green solid in this one -- that don’t appear in the 12x12 paper selections.

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4x6 PHOTO

long title

T I T LE

LONG TITLE


6x4

4x4

PHOTO

PHOTO

4x3 PHOTO

For more sketches by Debbie Sanders, check out her One on One sketch book (or any of her other 11 sketch book collaborations with Allison Davis), available as an ebook or a hardcopy print book. All of the books are available at www.scrapbookgeneration.com.

One-hour layout. Patterned paper, stickers: Carta Bella; twine: My Mind’s Eye; pen: EK Success; ink: Colorbox. Three-hour layout. Patterned paper: Carta Bella; letter stickers: American Crafts, Doodlebug, My Mind’s Eye; word sticker: My Mind’s Eye; brads: We R Memory Keepers; embroidery floss: DMC; ink: Colorbox; dies: Echo Park Paper, Sizzix, Paper Smooches.


carta bella

creates When the Carta Bella design team meets up with four sketches from Scrapbook Generation, beautiful things happen. Find out some fun inside details about Carta Bella, the company, then sit back and prepare to be inspired as the company’s latest products join SG sketches.

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projects by the Carta Bella team


did you know? Carta Bella...Italian for “beautiful paper.” An apt name for the sister company to Echo Park Paper. Located in Orem, Utah, Carta Bella offers a product assortment featuring a sophisticated design style. Product collections include textured paper and coordinating items. While staff members work with both brands, Echo Park Paper and Carta Bella, each has a distinct personality and style. We’ll be taking a peek inside that creative process on the following pages, with questions supplied by our readers.

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meet the team The Carta Bella leadership team. Jody Hunter, Madison Parker, Nathanael Cook.

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QA Carta Bella

and

with Nathanael Cook, CEO

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How did Carta Bella get its start as a company? “Carta Bella Paper was launched in April of 2012 with the "Beautiful Moments" collection. Carta Bella was an instant success and quickly became identified as a high-quality, sister brand to Echo Park Paper.”

Was it already planned as a “phase two” when Echo Park Paper was started? “While the creation of a second brand was not an initial part of our business plan, we soon recognized after launching Echo Park Paper that there was a need in the marketplace for a brand that focused primarily on high quality textured paper.”

Why a second company instead of just adding to the releases of Echo Park Paper? “As we contemplated adding collections using textured paper, we felt that it was important to provide a brand distinction that would make it easy for both our retail partners and consumers to immediately identify the difference in our products. In other words, if you are buying paper with the Carta Bella brand, you know without question it will be a heavy-weight textured paper. And similarly, if you are buying paper with the Echo Park brand, you know it will be high-quality cardstock, but it will not be textured. Had we kept both product types under the Echo Park brand, this distinction would not necessarily be clear to our customers.”


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Why was the decision made to go with textured paper for Carta Bella? “There are two primary reasons we chose to use textured paper to produce the Carta Bella collections. First, we recognized that a heavyweight, textured paper would lend itself to certain types of projects and crafters that may not being using our Echo Park paper. Second, because textured paper is more porous that smooth cardstock, during the printing process textured paper absorbs more ink than the smooth cardstock we use for the Echo Park collections. This process often gives the designs a very deep and rich appearance that you don’t find with other paper. We felt that the distinction in both the appearance of the designs and the heavier weight would give our customers additional options that were not already available from other manufacturers.”

Is the Carta Bella brand targeted to a different audience than Echo Park?

“I don’t think Carta Bella is necessarily targeted at a different audience. Rather, I would say that it reaches a broader audience. In general, we see crafters buying products based on themes or specific project needs. Because of this, we believe the audience for both brands is very similar. However, there is no question that by giving the scrapbooking and paper crafting consumers an additional option in paper weight, as well as designs, the Carta Bella brand allows our company to reach a broader audience than we may have with only Echo Park.”

QA Carta Bella

and

with Nathanael Cook, CEO

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QA Carta Bella

and

with Nathanael Cook, CEO

How is a Carta Bella collection developed?

“Carta Bella collections start one of two ways. The first is initiated by Jody Hunt, our creative director. He will request a specific theme, such as ‘summer’ from one of our in-house or out-of-house designers. The second process includes a designer pitching an idea for a collection to Jody. From there initial designs are submitted to the art department for acceptance. All collections go through a rigorous system of approval, changes, tweaks, and updates until they are ready for print. Not all collections make it to the final printing stage. Some collections take over a year to develop, while others are created within a month. Collection names, style, colors, and design are all presented to a panel who then votes on whether or not the collection is ready to move forward. A lot of care and thought is put into every collection produced by Carta Bella Paper, and many hands have touched it by the time you see it on the shelves in your favorite store.”

Is there a difference in how product is developed for each company?

“At the beginning of the design process, a collection may be moved from Echo Park to Carta Bella depending upon whether the design seems to fit the textured brand of Carta Bella or the non-textured brand of Echo Park. While designers from Carta Bella or Echo Park most often design for that specific company, on occasion they may be asked to design a ‘textured’ collection or ‘non-textured’ collection. Every effort is made to ensure that the right collection ends up with the right brand.”

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QA Carta Bella

and

with Nathanael Cook, CEO

How do you create and maintain a separate brand identity for Carta Bella from Echo Park?

“In general, we try to maintain distinct designs styles between the two brands. While Echo Park will often use brighter colors and more whimsical themes, you will see Carta Bella collections use richer colors and more traditional elements and design styles. However, as many of our customers know, this is not always the case. It is not uncommon to see styles cross over from time-to-time between the brands.”

How do you keep things fresh in balancing the two companies?

“Constantly creating new designs on common themes can be challenging, but our amazing designers do an outstanding job at keeping our designs and products fresh. The job of balancing the styles, themes and designs falls on our creative

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director, Jody Hunt. His job is to make sure the designs for both brands are complementary. As you can imagine, this is not easy. I believe Jody does a fantastic job of making sure the brands are distinct.”

How does social media impact Carta Bella and Echo Park? “We love interacting with our customers, fans, and friends through social media. One thing that I believe sets us apart from other companies is that we actually look at and comment on every single project uploaded to our Facebook page. I think this is particularly important because it not only keeps us connected with our customers, but it also allows us to see exactly how are products are being used. I am always fascinated and amazed at the creativity of the projects posted by our customers.”

What do you wish your customers knew about Carta Bella?

“We take what we do very seriously. From the initial design, to our fulfillment and shipping departments, we invest hundreds of hours in the production of each collection to make sure that the consumers’ experience with our products is always positive. It is very important to us that when a consumer buys a Carta Bella product, it exceeds their expectations. Each of our collections kits are hand assembled by our employees in our production facility in Utah. Every sheet of paper that is included in a collection kits has been personally inspected by one of our employees before it is assembled as part of a paper pack. This dedication to quality is really what sets us apart from other paper companies.”


Card by Jen Gallacher

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QA Carta Bella

and

with Nathanael Cook, CEO

Where do you see the scrapbooking industry in five years? “Scrapbooking has certainly changed over the last 10 years and we believe it will continue to change as we go forward during the next five years. Fads and trends come and go in every industry and scrapbooking is no different. However, while the means and methods of doing so may change, we believe people will continue to always document their history and tell their story. And, we believe people will continue to do this using the core products we provide.”

In fifteen years?

“Fifteen years seems like a lifetime in this industry. In the past fifteen years, we've watched trends move from cutesy and playful, to layered and grungy, to graphic and clean, and recently to artistic and bright. At Carta Bella our plan is to keep those creative juices flowing. Whether you're telling a story today or telling a story from the past, we'll be delivering products that make documenting those memories enjoyable.”

Where do you see trends going in 2015? “In 2015, watch for modern twists on traditional themes. Look for interesting and inspiring color combinations. Look for ways to use your scrapbooking papers to create art for your home, for gift giving, and more. We're excited about what this new year brings. We feel lucky to be a part of your creative process.”

60 CREATE


up for the challenge... Every month, Scrapbook Generation’s CREATE magazine brings you a winning combination...four sketches and a leading manufacturer’s design team. Get inspired by the 10 gorgeous creations the Carta Bella design team members have made, then download the free SG sketches and try them out yourself.

4x6 PHOTO

long title

T I T LE

6x4

4x4

PHOTO

PHOTO

LONG TITLE

4x3 PHOTO

WORD

debbie sanders

free download sketches for October


...the Carta Bella design team Becki Adams Wendy Sue Anderson Kimberly Crawford Guiseppa Gubler Tegan Skwiat z

z z

.5 2.5 x 3 photo

LE T I T G N LO ng title .5 2.5 x 3 photo

.5 2.5 x 3 photo

E T I T L

lo

message

free download sketches for October

allison davis


one PAGE sketch

ALLISON DAVIS

Sometimes, straying off the straight and narrow path can be interesting, to say the least. Put a new slant on things and have a little fun in the process.

64 CREATE


CARTA BELLA & the ONE-PAGE SKETCH

z z

.5 2.5 x 3 photo

SG

E L T I T G N O L ng title .5 2.5 x 3 photo

.5 2.5 x 3 photo

E T I T L

lo

download here with dimensions & directions CREATE 65


Using a sketch that is very different than my own personal style is a great way to get my creative juices flowing.”

WENDY SUE ANDERSON “Designing a layout on a diagonal is a new concept for me, but once I started cutting papers and arranging everything, I really liked it and felt like I was able to add a little of my own twist to the sketch as well. (Consider using supplies from your craft stash on your layout -- the google eye was the perfect embellishment for the big red monster on this layout.)” WENDY’S BLOG www.wendysueanderson.blogspot.com

boys are the best BY WENDY SUE ANDERSON {for Carta Bella} Patterned paper: Carta Bella; stickers: Carta Bella; other: epoxy dots, letter stickers, google eye, thread.

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I love that this sketch is at an angle. I have never designed my layout this way, and it was so much fun!”

TEGAN SKWIAT “I used lots of the Carta Bella ‘Spooky’ collection element stickers to easily design the embellishment clusters on my page.” TEGAN’S BLOG www.craftytegan.blogspot.com

trick or treat BY TEGAN SKWIAT {for Carta Bella} Patterned paper: Carta Bella; stickers: Carta Bella; dies: Echo Park Paper; embroidery floss: DMC.

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DEBBIE SANDERS

wo t PAGE sketch

lon

T I T LE

LONG

So many possibilities. A spring tree with blooming flowers. An autumn tree with falling leaves. Or maybe the tree turns into something different altogether.

70 CREATE


CARTA BELLA & the TWO-PAGE SKETCH

SG

4x6 PHOTO

g title

6x4

4x4

PHOTO

PHOTO

G TITLE

4x3 PHOTO

download here with dimensions & directions CREATE 71


“I love patterned papers and I especially love when I can use tons of patterned paper strips on one layout!”

boys will be boys BY BECKI ADAMS {for Carta Bella} Patterned paper: Carta Bella; cardstock: Carta Bella; letter stickers: My Mind’s Eye; stickers: Carta Bella; wood veneer: Studio Calico; staples: Tim Holtz; pen: American Crafts; spray ink: Heidi Swapp; embroidery floss: DMC.

72 CREATE


“

I immediately fell in love with this sketch because it has so many places for patterned papers.�

BECKI ADAMS www.beckiadams.com

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The tree element on the doublepage sketch was a perfect match for the rustic-themed photos Guiseppa chose to use. Add in a cute deer, and the layout has a vignette that catches the eye.

74 CREATE

a perfect autumn BY GUISEPPA GUBLER {for Carta Bella} Patterned paper: Carta Bella; stickers: Carta Bella.


Carta Bella’s latest autumn collection is so versatile. The colors are warm and rich, and the patterns are a wonderful complement to so many nature-themed

GUISEPPA GUBLER www.guiseppagubler.blogspot.com

photos taken in the fall of the year.

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“I love the banners on the top of the right page, as well as all the different patterned papers along the bottom. I love the balance of including lots of different papers and embellishments while still allowing the photos to take center stage.�

76 CREATE

happy halloween BY WENDY SUE ANDERSON {for Carta Bella} Patterned paper: Carta Bella; stickers: Carta Bella; other: metal embellishments, trim, twine, letter stickers.


I love this two-page layout sketch! It’s always a challenge to fit several ‘standard size’ photos on a spread in a unique way, while allowing oodles of room for embellishments. This sketch does it perfectly.”

WENDY SUE ANDERSON www.wendysueanderson.blogspot.com

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ALLISON DAVIS

greeting

CARD sketch Grouping the same item in different sizes is almost always a winner. Choose a cute seasonal item like a pumpkin, and have some autumn fun.

78 CREATE


CARTA BELLA & the CARD SKETCH

SG

z message

download here with dimensions & directions CREATE 79


carta bella design team + scrapbook generation sketch

Kimberly Crawford

Patterned paper: Carta Bella: pumpkin and label dies: Carta Bella; other: cardstock, twine, button.

80 CREATE


Becki Adams

Patterned paper: Carta Bella; cardstock: Carta Bella; stickers: Carta Bella; spray ink: wood veneer: Studio Calico; staples: Tim Holtz; spray ink: Heidi Swapp.

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decorative

TAG sketch

DEBBIE SANDERS

Add a pocket to a tag and double the fun. Embellish the outside to fit any theme, then tuck a journaling card, or even a gift card, inside.

82 CREATE


CARTA BELLA & the TAG SKETCH

SG

WORD download here with dimensions & directions CREATE 83


carta bella design team + scrapbook generation sketch

Kimberly Crawford

Patterned paper: Carta Bella; stickers, brads: Carta Bella; dies, stamps: Carta Bella; other: cardstock, twine.

84 CREATE


Guiseppa Gubler

Patterned paper: Carta Bella; stickers: Carta Bella; other: raffia.

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carta bella design team + scrapbook generation sketch

Tegan Skwiat

Patterned paper: Carta Bella; cardstock: Paper Studio; stickers: Carta Bella; twine: The Twinery; rhinestones: Paper Studio; dies: Carta Bella, Echo Park paper; border punch: Fiskars.


why

scrapbookgeneration.com shoppers love BANK IT

to earn free shipping on every order. “I think Bank It is the best thing since sliced bread. On other websites, if you're trying to reach a free shipping minimum, you wait until a couple of collections come in. But, sometimes the first collection will sell out of some items before the last collection arrives. So, I love being able to order stuff as it comes in, get everything I want, and at my own pace.” -- Bank It customer

The Big Picture: Combine several small orders until you reach the $75 free shipping mark. Just enter coupon code BANKIT when checking out, and your order is processed with no shipping charge. SG fills and holds the order until you have placed enough orders to reach the $75 free shipping threshold. complete details about Bank It at scrapbookgeneration.com


small size, big

impact by lindsey amschler

Mini-albums come in all shapes and sizes. That’s part of their appeal...plus the fact that they can be constructed from just about everything from paper bags to chipboard to cardstock. If you plan on a tiny book, folded cardstock can be the perfect base.

a blank album becomes a work of art with the right touches ................


lindsey’s simple process 90 CREATE

Start by making the album using cardstock or patterned paper. Cut four pieces of paper (I used 6x4” strips). Fold them in half, then stack the folded pieces and adhere back to back. Cut another strip of paper for the cover, making it slightly longer than the others. Adhere to the front and back pages. • Add photos to the pages. • Decorate the pages with embellishments such as stickers, washi tape, and wood shapes. • Add titles, sentiments, and journaling to the pages. • Hold the album together with a ribbon bow.


with teeny inside pages, embellishing is quick and easy

1

PAINT IT Try toning down a busy pattern by simply spreading white paint across the page with your finger. It adds more detail and an artistic style.

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MINI PHOTOS, MINI PAGES

2

Instant print photos like these Instax minis are totally cute, and the perfect size for a 3x4� mini-album. Add a few personal touches and the pages are done!

ent v e n a ecord r o t i n i use a m at home g in n e v e n u f a or just

92 CREATE


Album by Lindsey Amschler: Patterned paper: Carta Bella, Echo Park Paper, Authentique, Doodlebug; cardstock: American Crafts; stickers: Carta Bella, Authentique, Pebbles, My Mind’s Eye; die-cuts; Simple Stories; wood shapes: Jillibean Soup; enamel dots: My Mind’s Eye, Doodlebug; ink: Ranger.

CREATE 93


embrace

color ..................

the

c r e a t e team color challenge

We gave half of the SG CREATE team members this challenge: use this six-color palette as the focus of a layout. They found the colors work for a variety of topics. Check out their creations, then take the challenge yourself!


the

c r e a t e TEAM COLOR CHALLENGE steffanie seiler

This color palette on its own is not something that would normally inspire me. However, I found it worked really well for this particular group of photos. The hardest part was finding something in my stash that didn't have other bits of color added. This 6x6 pad from Basic Grey was given to me as a RAK a few years ago and had never been touched...until now. I pulled a sketch from the Allison Davis' ‘6x6 Paper Pad’ class and got to work. I loved the font of these letters that are part of the same Basic Grey collection, but they were originally grey and a pale orange. I added some glossy black paint to the word frightful and some ink and Stickles to the word night. Easy fix!”

96 CREATE


BY STEFFANIE SEILER (Portland, Oregon) www.steffanies.blogspot.com

frightful night

Patterned paper: BasicGrey; cardstock: Paper Accents, Bazzill; chipboard letters: BasicGrey; letter stickers: October Afternoon; sequins: Queen & Co; ink: Ranger, Stampin’ Up; glitter glue: Stickles by Ranger; mist: Tattered Angels; punch: EK Success; other: paint, embroidery floss; sketch: Allison Davis/Scrapbook Generation.

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the

c r e a t e TEAM COLOR CHALLENGE ruth bonser

“I took some time with this colour palette as I am usually drawn to the brighter colours. At first I wasn’t sure what to use to create this. For the first time this year I gathered together my colour palette supplies in a big box with no plan in mind. I sat looking at the colours for a while, then chose a photo that I wanted to scrapbook that had the same feel as the supplies. When I started my scrapbook layout I found that the supplies I wanted to use from the pile were all little bits and pieces, so I made a loose line of transparencies and die cuts, stickers and enamel right down the middle of my page, framing the two photos in both directions with colour and warmth. The photos have some really tiny details that are not easy to spot, and I found that this neutral colour palette really helped the details of the photos stand out more than they would against the bright cacophony I would otherwise have used. It is always great to challenge yourself to do something different. To quote Henry Ford, ‘If you always do what you've always done, you'll always get what you've always got.’ So embrace a challenging colour palette, even when you don't think it is your cup of tea!”


passionately curious BY RUTH BONSER (Sydney, Australia) www.scrapmachine.com Patterned paper: American Crafts, Pebbles; stickers: Pink Paislee; transparencies: Chic Tags; journaling cards: October Afternoon; labels: BasicGrey; washi tape: BasicGrey; cork: American Crafts; enamel dots: October Afternoon.

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the

c r e a t e TEAM COLOR CHALLENGE

jennie mcgarvey

“The autumnal colors in this palette are perfect! They are beautiful and work well for a fall layout like I created here. You could absolutely take these fall colors and create a beautiful outdoor page or nearly anything.”

100 CREATE


lovely fall BY JENNIE MCGARVEY (Newburgh, Indiana) www.jenniemcgarvey.typepad.com Patterned paper: Pebbles, Studio Calico; cardstock: American Crafts; die-cuts: Chickaniddy; letter stickers: American Crafts; ink: Tsukineko; sequins: Lawn Fawn; stamps, printable die-cuts, wood veneer: Scraptastic.

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the

c r e a t e TEAM COLOR CHALLENGE nikki sivils

“This was a really hard one for me. I had very little to none of this color palette in my scrapbook stash. I literally used scraps and miscellaneous embellishments. This was a huge challenge for me. I loved how nice it turned out though, real clean but with lots of layers. Thanks for the challenge!�

102 CREATE


autumn joy BY NIKKI SIVILS (Springfield, Missouri) www.nikkisdoghouse.blogspot.com Patterned paper: Authentique, Crate Paper, Bella Blvd; stickers, buttons, embellishments: American Crafts, Bella Blvd, Jenni Bowlin, Making Memories; enamel dots: My Mind’s Eye, Prima.

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the

c r e a t e TEAM COLOR CHALLENGE lindsey amschler

"I knew I wanted to make a Halloween layout, so I focused mostly on the black, yellow and orange shades from the color palette and just accented with the other shades of browns and dark red. I started my layout with the American Crafts white embossed woodgrain cardstock and inked around the sides with orange and yellow distress inks."

104 CREATE


happy halloween BY LINDSEY AMSCHLER (Springfield, Missouri) www.lindseyspaperscraps.blogspot.com www.twocrazycrafters.blogspot.com Patterned paper: Carta Bella, My Mind’s Eye; cardstock: American Crafts; stickers: Carta Bella; wood shapes: Jillibean Soup; enamel dots: Simple Stories; buttons: Nikki Sivils; ink: Ranger; punch: Martha Stewart.

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the

c r e a t e TEAM COLOR CHALLENGE karin rush

“Even though shades of brown are usually last on my ‘choice’ list, I knew these colors would be perfect for fall pictures. I ended up enjoying the brown -with a touch of red, orange, and black.”

106 CREATE


fall sister fun BY KARIN RUSH (Springfield, Missouri) www.scrapbookgeneration.com Patterned papers: Echo Park Paper, Carta Bella; cardstock: American Crafts; letter stickers: Doodlebug, American Crafts; other: punches.

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USE COUPON CODE

CARTA20 FOR

20% OFF ALL CARTA BELLA COLLECTIONS (EXPIRES OCTOBER 31, 2014)

just a click away at

scrapbook

generation Your local scrapbook store. Virtually.


OonK

embrace

design

com

2.5 photo

the

2.5 photo

c r

..................

2.5 photo

title eret e ha

e team sketch challenge

We gave half of the SG CREATE team members this challenge: use a Debbie Sanders sketch from the assortment of individual SG sketches 2.5available for immediate download. photoThe grid design paired with circles can be used literally or as a springboard for creativity.


the

c r e a t e TEAM SKETCH CHALLENGE noey hunt

“I think this sketch has a lot of potential in terms of inspiration. It's easy to use exactly as drawn but can also inspire the use of grids or circles in other ways. I often struggle with pulling out all of those cute 6x6 paper pads I keep acquiring. This opportunity was perfect to use just a 6x6 paper pad and a few extra accessories.�

110 CREATE


moths of maine BY NOEY HUNT (San Jose, California)

............................. Noey’s blog: www.noeyspapers.com

Patterned paper: Studio Calico; embellishments: My Mind’s Eye, SEI, Jillibean Soup.

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the

c r e a t e TEAM SKETCH CHALLENGE

julie mowen

“This sketch was so inspiring that I could hardly wait to get started! I love the circles and the simple design. My layout went together in no time, and it was so much fun to do!”

112 CREATE


hello autumn BY JULIE MOWEN (Birmingham, Alabama)

............................. Julie’s blog:

www.yesiscrapbook.blogspot.com

Patterned paper: Pink Paislee; cardstock: Recollections; letter stickers: Jillibean Soup; embroidery floss: We R Memory Keepers; ink: Ranger, Hero Arts; letter stamps: Studio G; pen: Zig; punches: EK Success.

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the

c r e a t e TEAM SKETCH CHALLENGE katrina hunt

“I changed the sketch by resizing the grid and keeping the circle idea. I did add more embellishments and placed my pictures at different areas within the square rather than in the center. I also placed my title around a circle, instead of in the middle of the page.�

114 CREATE


faces of jetson BY KATRINA HUNT (Springfield, Missouri)

............................. Katrina’s blog:

www.paperscissorsandglue .blogspot.com

Patterned paper: Echo Park Paper; stickers, enamel shapes: Echo Park Paper; chipboard: American Crafts, Echo Park Paper; kraft envelopes: Jillibean Soup; twine: May Arts; adhesive: ThermOWeb.

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the

c r e a t e TEAM SKETCH CHALLENGE lynette jacobs

“I really had fun with this sketch. The first layout I made was inspired by the circles and it deviated a lot from the sketch. I love circles and knew I wanted to use this die-cut and back some of the circles with patterned papers.” (See Lynette’s second take on the sketch on the following page.)

116 CREATE


love this BY LYNETTE JACOBS (Port Elizabeth, South Africa)

............................. Lynette’s blog:

www.creativemoments lynette.blogspot.com

Patterned paper: My Mind’s Eye; cardstock: American Crafts; flair, brads, enamel dots: My Mind’s Eye; stars: Studio Calico; title, background die-cut: Silhouette Cameo.

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the

c r e a t e TEAM SKETCH CHALLENGE lynette jacobs

“After finishing the layout (on the previous page) I decided to make another layout that more closely followed the sketch. I then stitched a grid onto my background paper and added the Silhouette cut circles backed with patterned papers in each block. Playtime was the result.�

118 CREATE


playtime BY LYNETTE JACOBS (Port Elizabeth, South Africa)

............................. Lynette’s blog:

www.creativemoments lynette.blogspot.com

Patterned paper: My Mind’s Eye; cardstock: American Crafts; stickers: My Mind’s Eye; brads: Making Memories; circle chipboard: Blue Fern Studios; title: Enmarc: embroidery floss: DMC.

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embrace

options the

..................

c r e a t e team challenge We challenged the SG CREATE team to use the October card and tag sketches for as many different projects as they could think of. It’s amazing how easily the small sketches translate to larger projects and are springboards to creativity.


October sketches...great for tags, cards, and much more.

WORD

z

message

122 CREATE

..........................................................................................................................................

the

c r e a t e TEAM OPTIONS


katrina hunt

halloween treat bag

“I was able to adapt the card sketch by using other elements. I made a ‘boo bag’ and changed out the pumpkins for pieces of candy. To add a touch of whimsy, I added the ghost peeking out over the top.”

Patterned paper: BasicGrey, Studio Calico; cardstock: American Crafts; ribbon: May Arts; cutting files: Silhouette Cameo; adhesive: ThermOWeb; other: bag.

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the

c r e a t e TEAM OPTIONS

steffanie seiler

124 CREATE

greeting card

“I turned the tag sketch sideways and was inspired to create a card. I used a lot of the same design elements (hearts, camera, sentiment, twine) and just played around with placement until I got something I liked. I love having the longer back portion of the card -- it's a great place for adding a nice contrast piece! The sequins give this card just a tiny bit of sparkle that it seemed to need.” Patterned papers: Echo Park Paper; stickers: Echo Park Paper; twine: Doodlebug; wood veneer shapes: Studio Calico; sequins: Queen & Co; ink: Stampin’ Up; punch: Martha Stewart.


scrapbook layout

"I didn't do too much to change the tag sketch except stretch it out for a layout. I loved the idea of a tag effect for a place to put my picture. Also, I sized my picture at an odd size (4 inches by 7 inches), so it worked well with the sketch.�

katrina hunt

Patterned paper: Imaginisce; die-cuts: Imaginisce; letter stickers: Pink Paislee; twine: May Arts; punch: EK Success; adhesive: ThermOWeb.

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the

c r e a t e TEAM OPTIONS

lindsey amschler

126 CREATE

candy container

“I saw this card sketch with its row of pumpkins as a great starting point to create a Halloween candy container. I changed the arrangement of embellishments and added banners and other fun items to the lid.” Patterned paper: Carta Bela, Authentique; cardstock: American Crafts; stickers: My Mind’s Eye, Authentique; diecuts: My Mind’s Eye, Simple Stories; enamel dots: My Mind’s Eye, Simple Stories; ink: Ranger; punch: Martha Stewart.


Over 600 styles.


autumn

gallery Now that October has arrived, it’s hard to ignore the fact that the weather is cooler, the wind is brisker, and the colors are changing. To go with the season, we invited readers to send layouts with autumn and Halloween themes.

................

26 PROJECTS


HALLOWEEN GALLERY

you are so scary BY SHIRLEY MASCARINA (CANADA) Patterned paper: Carta Bella; cardstock, vellum: Recollection; embellishments: My Mind’s Eye, Martha Stewart; stamp, washi tape: Recollection; ink pad: Colorbox; other: cheesecloth.

trunk or treat 130 CREATE

BY AMY CUNNIFF (DUANESBURG, NEW YORK)

Patterned paper: Doodlebug; cardstock: Bazzill; stickers: Paper Studio, Jolee’s Boutique; embroidery floss: DMC.


halloween hauntings BY IRIT SHALOM (ISRAEL) Patterned paper: Paper House Productions; stickers: Paper House Productions; mask: Tando Creative; ink, glitter, gesso: Ranger.

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HALLOWEEN GALLERY

spooktacular BY ERIN REED (PFLUGERVILLE, TEXAS) Patterned paper: The Robin’s Nest; cardstock, glitter chipboard, rub-ons, dew drops: The Robin’s Nest; foil paper: Die Cuts with a View; letter stickers: Momenta; stickers: Paper House Productions; spiders: Jolee’s; ink: Prima.

frightfully cute 132 CREATE

BY LORI BROWN (MANHATTAN, ILLINOIS)

Patterned paper: Close To My Heart; cardstock: Bazzill; markers: Copic; other: stamps.


haunted BY JESSIE FRAIL (OVIEDO, FLORIDA) Patterned paper: Echo Park Paper, Crate Paper; letter stickers: American Crafts; stickers: Echo Park Paper; crystal flourish: Zva.

CREATE 133


HALLOWEEN GALLERY

spooktacular BY GIORGIA ROSSINI (ITALY) Patterned paper: Paper House; cardstock: Bazzill; stickers: Paper House.

happy halloween 134 CREATE

BY JACKIE GEORGE (ABERDEEN, WASHINGTON)

Patterned paper: My Mind’s Eye, Heidi Grace, Studio Calico; cardstock: Core’dinations; letter stickers: American Crafts, October Afternoon; die-cut: Quick Quotes; sequins: Doodlebug; ink: Quick Quotes; pen: Zig; mist: Heidi Swapp.


science experiment gone bad BY STEFFANIE SEILER (PORTLAND, OREGON) Patterned paper: Jillibean Soup; stickers: Jillibean Soup; letter stickers: Jillibean Soup, American Crafts; metal dots: Best Occasions; punch: EK Success; washi tape: My Mind's Eye; library pocket: Stampin' Up; other: eyelet, pen, twine, ink.

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HALLOWEEN GALLERY

too cute to spook BY NIKKI SIVILS (ST. LOUIS, MISSOURI) Patterned paper: Bella Blvd; stickers, chipboard wtich: Bella Blvd; button: Nikki Sivils; glitter chipboard: American Crafts.

halloween

BY CORRINA COLQUHOUN (CANADA)

Patterned paper: Doodlebug; cardstock: Bazzill; embellishments, seals: Doodlebug; brads: Teresa Collins Designs.

136 CREATE


trick or treat, smell my feet BY KATRINA HUNT (SPRINGFIELD, MISSOURI) Patterned paper: Bella Blvd; stickers, die-cuts: Bella Blvd; adhesive: ThermOWeb.

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AUTUMN GALLERY

cutest pumpkin ever BY TERESA HORNER (COVINA, CALIFORNIA) Patterned paper: Echo Park Paper; letter stickers, stickers: Echo Park Paper; flowers: BoBunny, Prima; die: Spellbinders.

fall BY BEV CODE (CANADA) Patterned paper: Echo Park Paper; accents: Echo park Paper; stickers: SRM; pen: Signo; other: cardstock, twine, brads.

138 CREATE


moments BY ERIN REED (PFLUGERVILLE, TEXAS) Patterned paper: The Robin’s Nest; cardstock, glitter chipboard, rub-ons, dew drops: The Robin’s Nest; chipboard: BoBunny, Memory Maze, Want2Scrap; stickers: Paper House Productions; flowers: Prima; paint: Tattered Angels; glitter: Art Glitter; ink: Prima; pen: Sakura; trim: May Arts; stamps: Heartfelt Creations.

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AUTUMN GALLERY

give thanks BY DIANE IVERSEN (MT. VERNON, MISSOURI) Patterned paper: Echo Park Paper; stickers: Authentique, Simple Stories, Echo Park Paper, EK Success; glitter glue: Stickles by Ranger; other: ribbon, embroidery floss, brads.

sweet wonderful you BY JULIE MOWEN (BIRMINGHAM, ALABAMA) Patterned paper: Making Memories; letter stickers: My Mind’s Eye, American Crafts; cardstock: Bazzill; other: wood veneer, enamel dots.

140 CREATE


orange girl BY JULIA AKININA (RUSSIAN FEDERATION) Cardstock: American Crafts; letter stickers: Echo Park Paper; mists: Ranger, Lindy’s Stamp Gang; wood arrows: Studio Calico; filmstrip ribbon: Tim Holtz; stamps: My Mind’s Eye; die: My Favorite Things.

CREATE 141


AUTUMN GALLERY

142 CREATE


thanksgiving traditions BY PENNY GRIMSLEY (PLANO, TEXAS)

Patterned paper: Little Yellow Bicycle, Jillibean Soup; cardstock: Bazzill; letter stickers: American Crafts; die-cuts: Pink Paislee, Daisy D; embroidery floss: DMC; enamel dots: My Mind’s Eye.

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AUTUMN GALLERY

quality autumn memories BY BEV CODE (CANADA) Patterned paper: Echo Park Paper; cardstock: Bazzill; canvas accents: Linnie Blooms; pen: Staedtler; ink: Colorbox, Ranger, StazOn; other: stamps, mesh.

perfectly picked BY STEFFANIE SEILER (PORTLAND, OREGON) Patterned paper: Jillibean Soup; stickers, journaling card, corrugated paper and alphas: Jillibean Soup; twine: American Crafts; punch: EK Success; journaling pen: Zig; other: thread, cardstock, buttons, ink, paint.

144 CREATE


sweet sweet love BY JESSIE FRAIL (OVIEDO, FLORIDA) Patterned paper: We R Memory Keepers, KaiserCraft; letter stickers: American Crafts; stickers: Echo Park Paper; glitter transparencies: Fancy Pants Designs; die-cut vellum: Crate Paper; sequins: Lawn Fawn.

CREATE 145


AUTUMN GALLERY

happy fall stroll BY KATRINA HUNT (SPRINGFIELD, MISSOURI) Patterned paper: Imaginisce; cardstock: American Crafts; die-cuts: Imaginisce; flair: A Flair for Buttons; adhesive: ThermOWeb.

146 CREATE


flower of the sun BY STEFFANIE SEILER (PORTLAND, OREGON) Patterned paper: Crate Paper; stickers, chipboard: Crate Paper; letter stickers: October Afternoon, American Crafts; mist: Tattered Angels; doily: Wilton; punch: Martha Stewart; other: flowers, burlap, ink.

CREATE 147


AUTUMN

family affair GALLERY

BY PENNY GRIMSLEY (PLANO, TEXAS)

Patterned paper: Lily Bee; cardstock: Bazzill; letter stickers: October Afternoon; die-cuts: Maya Road; stickers, brads: Echo Park Paper, Simple Stories, My Mind’s Eye; embroidery floss: DMC; flair: A Flair for Buttons; journal card: Pebbles; border punch: Martha Stewart.

THE INSIDE STORY...

“This layout is one of my faves. It is the only time my husband's family was ever with us for Thanksgiving. His sister and her two daughters here did not know at that time that when they returned home, their husband/dad would be diagnosed with cancer and this was actually their last Thanksgiving with him. I am so glad I ‘made’ everyone take family photos that day. I scrapped those family photos using one of your Scrapbook Generation multi-layout kits -- one that used Authentique. At any rate, this photo, this race, this moment was the calm before the storm and an allegory for them that together they COULD finish strong. And one of his other sisters photographed is in her own cancer battle right now. Life comes at us fast. Pictures are precious reminders of great memories.”

-- Penny Grimsley

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WELCOMING AUTUMN by Allison Davis • Make an autumn display for your home by cutting leaves of various sizes and adhering to a small canvas. Add a quote and some tiny accents. Trace the title with a pencil, then stitch with a simple backstitch.

Patterned paper: Little Yellow Bicycle; accents: Memory Thread by DMC; embroidery floss: DMC; other: canvas.

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four new collections available at scrapbookgeneration.com • Legacy • Frankie and Friends • Cozy Christmas • Sweater Weather

just a click away at

scrapbook

generation Your local scrapbook store. Virtually.


readers

gallery We invited readers to send layouts and cards and tags based on the four sketches by Allison Davis and Debbie Sanders featured in the August issue of CREATE. We’re happy to share what scrapbookers around the globe are doing with SG sketches!

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44 PROJECTS


UP FOR THE CHALLENGE... In August, the Authentique design team created beautiful projects with the four sketches below by SG sketch designers Allison Davis and Debbie Sanders. Then, it was your turn! Check out the following pages to see how CREATE readers interpreted the layout, card, and tag sketches from our August issue.

debbie sanders 3x4 PHOTO

free download sketches from August

4x6 PHOTO

long title 6x4 PHOTO

6x4 PHOTO

4x3 PHOTO

WORD


scrapbook

™

generation Your local scrapbook store. Virtually.

...SG sketch fans from around the globe! If you missed these free sketch downloads from August, 2014, you can still access them. They are available at www.scrapbookgeneration.com

2x2

PH otoO phOT

2x2 o

PH phOT ot O

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LONG TITLE T I T LE

long title

message

MESSAGE message

free download sketches from August

allison davis


READERS

this happened

GALLERY

by SUZANNA LEE (GLEN ALLEN, VIRGINIA)

Patterned paper: bella blvd; cardstock: Core’dinations; letter stickers: American Crafts; stickers, feather, die-cuts, buttons: bella blvd; twine: The Twinery; enamel dots: My Mind’s Eye; wood veneer: Chic Tags, Freckled Fawn; embossing folder: Elizabeth Crafts; die: Sizzix; flair: Two Peas in a bucket.

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Suzanna mixed scalloped circles with plain circles to add more eye appeal to the center of her layout.

THINK OUTSIDE THE BOX SKETCH Need more room for journaling? A photo spot is the ideal place, because it’s already an integral part of the page design. It’s easy to make the swap!

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READERS

you are my sunshine

GALLERY

by esther oosthuizen (south africa)

Patterned paper: teresa collins Designs; cardstock: american crafts; brads: teresa collins Designs; ink: tsukineko; metal words: tim holtz; stamp: Kaisercraft; other: twine.

THINK OUTSIDE THE BOX SKETCH Don’t have a tool that cuts circles the same size as on the sketch? Use a smaller size...just add more! In addition to embellishing circles with brads and twine, Esther added foam adhesive to some for emphasis.

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champions

by lisa Dones (haywarD, california)

Patterned paper: stamping station, creative imaginations, teresa collins Designs; cardstock: bazzill; chipboard: teresa collins Designs; journaling card: little yellow bicycle.

cake boss

by corrina colquhoun (canaDa)

Patterned paper: carta bella; cardstock: bazzill; candy buttons: basicGrey; flowers: recollections; arrow, star: My Mind’s eye; wood veneer: cloud 9.

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READERS

apple picking

GALLERY

by amy cunniff (duanesburg, new york)

Patterned paper: doodlebug; cardstock: bazzill; stickers, twine, enamel dots: doodlebug; ink: Prima.

THINK OUTSIDE THE BOX SKETCH Want to add more photos? Change some of the patterned paper circles to photos instead. Amy gave more emphasis to the patterned paper circles by leaving off the background paper.

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end of summer

by lori brown (manhattan, illinois)

a fabulous time

by cassie wiscarson (tacoma, washington)

Patterned paper: simple stories; stickers: simple stories; other: cardstock, ink.

Patterned paper: websters Pages; cardstock: american crafts; stickers: websters Pages; washi tape: my mind’s eye; enamel dots: doodlebug, my mind’s eye; wood veneer, cork: studio calico; circles, tags: chic tags, ella’s studio.

CREATE 161


READERS

this happened

GALLERY

by erin reed (pflugerville, texas)

patterned paper: Carta bella, authentique, My Mind’s eye; cardstock: bazzill; letter stickers: american Crafts; stickers: authentique; burlap stickers: little yellow bicycle; ribbon: May arts; ink: prima; stain: ranger; mist: Heidi swapp.

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Erin paid attention to detail, making sure that everything on her layout advances the nautical theme.

THINK OUTSIDE THE BOX SKETCH Want to emphasize a photo area? Draw attention by using a large shape and bold color, like the oversized red circle Erin added to her layout.

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READERS

back to school

GALLERY

by michelle pastoor (canada)

patterned paper: simple stories; cardstock: bazzill; brads, stickers, chipboard: simple stories; letter stickers: creative memories; twine: the twinery; ink: Quick Quotes; tag punch: creative memories.

THINK OUTSIDE THE BOX SKETCH Don’t want to fuss with lots of embellishments? Keep it simple for a quick and easy layout. Michelle’s well-chosen papers and embellishments convey the layout’s school theme at first glance.

164 CREATE


ice storm

by judy mcgovern (grand blanc, michigan)

patterned paper: creative memories; cardstock: core’dinations; stickers: creative memories; punch: martha stewart; washi tape: We r memory Keepers; bling: Want2scrap.

driving style

by holly mclellan (mobile, alabama)

patterned paper: echo park paper; cardstock: paper studio; letter stickers: my mind’s eye, american crafts; wood veneer: studio calico.

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READERS

girl time

GALLERY

by cicily lesher (pendleton, kentucky)

patterned paper: echo park paper, basicGrey; cardstock: bazzill; chipboard: basicGrey; other: button, twine, gems.

THINK OUTSIDE THE BOX SKETCH Circles don’t fit the theme of your layout? Use another simple shape, like hearts or stars. Cicily changed the grid of photos to better fit what she had available -- more verticals than horizontals.

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brotherly love

by aMy roller (sparta, Missouri)

patterned paper: colorbok; letter stickers: american crafts; flowers: recollections; brads: My Mind’s eye.

mckee botanical garden

by bev code (canada)

patterned paper: paper house; pen: signo, staedtler; ink: ranger; punches: Martha stewart, kreaxions; other: cardstock, stamps, flowers, buttons, twine, brads.

CREATE 167


READERS

going the distance GALLERY

BY WENDY TIPTON (REPUBLIC, MISSOURI) Patterned paper: Echo Park Paper; cardstock: Bazzill, Paper Studio; enamel shapes: Doodlebug; brads: Paper Studio; paint: Adirondack by Ranger; embroidery floss: DMC.

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Wendy took the sketch to a new level by using the circle area for inspiration, replacing circles with splotches.

THINK OUTSIDE THE BOX SKETCH Can’t find the right patterned paper? Make your own, like Wendy did. Her colorful paint splatters and drops are perfect for the theme of her layout.

CREATE 169


READERS

birthday fun

GALLERY

BY AMY ROLLER (SPARTA, MISSOURI) Patterned paper: BasicGrey, KI Memories, Colorbok; letter stickers: Amercian Crafts; other: ribbon, resin butterfly, bling, pearls.

THINK OUTSIDE THE BOX SKETCH Title you want to use doesn’t fit the spot? Relocate it to another area of the layout, like Amy did. Amy had lots of photos with similar backgrounds, so cropping them to circles made perfect sense.

170 CREATE


READERS GALLERY

watermelon smiles BY CICILY LESHER (PENDLETON, KENTUCKY) Patterned paper, My Mind’s Eye, Simple Stories; stickers: Echo Park Paper; flowers; Prima.

lopsided smile BY SARAH UTTING (JACKSONVILLE, FLORIDA) Patterned paper: Colorbok; cardstock: Bazzill; letter stickers: American Crafts; embroidery floss: DMC; ink: Tsukineko; pen: Sharpie: buttons: Sarah’s grandmother’s button box.

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Amy’s use of a black background for the brightly colored paper strips really lets them take center stage.

a tolkien halloween BY AMY CUNNIFF (DUANESBURG, NEW YORK) Patterned paper: Simple Stories; cardstock: Bazzill; letter stickers: American Crafts; stickers: Simple Stories; embroidery floss: DMC.

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READERS GALLERY

that moment when... BY DEVRA HUNT (REDMOND, WASHINGTON)

Cardstock: Bazzill; letter stickers: American Crafts, My Mind’s Eye; washi tape: Queen & Co, Freckled Fawn, My Mind’s Eye, Little B; twine: Doodlebug; bling: Freckled Fawn; sequins: Hazel & Ruby; metal pieces, word phrase: My Mind’s Eye; mist: Studio Calico, Tattered Angels; stitching template: Bazzill.

174 CREATE

Devra’s eclectic mix of materials for background strips makes her layout stunning and memorable.


Irit uses texture paste to form a background reminiscent of the brick pathway in her photo.

wedding day BY IRIT SHALOM (ISRAEL) Patterned paper: Paper House Productions; stickers: Paper House Productions; mask: Sweet Stamps; embossing powders: WOW! Embossing Powders; pen: Uniball; other: washi tape, texture paste.

CREATE 175


READERS GALLERY

back to school BY HOLLY MCLELLAN (MOBILE, ALABAMA) Patterned paper: My Mind’s Eye; cardstock: Paper Studio; letter stickers: American Crafts, My Mind’s Eye; felt, chipboard: My Mind’s Eye.

baby love BY ESTHER OOSTHUIZEN (SOUTH AFRICA) Patterned paper: My Mind's Eye; cardstock: American Crafts; stickers: Teresa Collins Designs; glaze: Ranger Glossy Accents; other: brads, washi tape, crochet thread, bakers twine.

176 CREATE


Instead of traditional journaling, Corrina used phrase stickers to tell her story, and brighten the layout.

love BY CORRINA COLQUHOUN (CANADA) Patterned paper: Simple Stories; cardstock: Bazzill; flowers: Recollections; embroidery floss: We R Memory Keepers; other: wood veneer.

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READERS GALLERY

i can see mars from here BY DENISE STORCK (ARLINGTON, VIRGINIA) Digital layout using products by BasicGrey, Bo Bunny, Splendid Flins, and Amanda Fraijo-Tobin.

178 CREATE

Writing a title can be a pain, but Denise nailed this one by her clever reference to the subject of her photos.


Diane mixed journaling strips with the number 2 to emphasize the most important part of her story.

friends BY DIANE IVERSEN (MT. VERNON, MISSOURI) Patterned paper: Carta Bella; stickers: Carta Bella; number stickers: My Little Shoebox; other: cardstock, embroidery floss.

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READERS GALLERY

nic at night BY RENEE WHITE (PINE BLUFF, ARKANSAS) Patterned paper: Pebbles, Fancy Pants; letter stickers: American Crafts, Recollections; enamel dots: My Mind’s Eye, Doodlebug; washi tape: Bella Blvd; paper clips: Freckled Fawn; wood veneer: Studio Calico; markers: American Crafts.

plant love BY BEV CODE (CANADA) Patterned paper: Paper House; stickers: Paper House; accents: Creative Embellishments; ink: Ranger; other: cardstock, brads.

180 CREATE


Lori’s title couldn’t be more fun and playful, compelling the viewer to read on and discover the details.

pool party BY LORI BROWN (MANHATTAN, ILLINOIS) Patterned paper: Close To My Heart; cardstock: Bazzill; sticker: Scrapbook Customs; washi tape: Love My Tapes; cutting file: Miss Kate’s Cuttables.

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READERS GALLERY

monkey business BY AMY ROLLER (SPARTA, MISSOURI) Patterned paper: Carta Bella, Echo Park Paper, Simple Stories; letter stickers: American Crafts; border stickers: Recollections.

182 CREATE

A cute little monkey face takes the place of the letter “o” in Amy’s “monkey business” title.


customer loyalty program


READERS GALLERY

hello BY HOLLY MCLELLAN (MOBILE, ALABAMA) Washi tape: My Mind’s Eye; cardstock: Paper Studio; wood veneer: Laura’s Crafts; epoxy word: Heidi Swapp; mist: Color Shine by Heidi Swapp; bling: Paper Studio.

Holly covered white cardstock with seven different washi tapes to create background strips.

184 CREATE


if the broom fits...

happy birthday

BY LORI BROWN (MANHATTAN, ILLINOIS)

BY BEV CODE (CANADA)

Patterned paper, embellishments: Close To My Heart; other: cardstock, stamps, ink.

Patterned paper: Paper House; stickers: Paper House; accents: Creative Embellishment; stamp: Stampendous; ink: StazOn; other: cardstock.

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READERS GALLERY

soar with your wings BY IRIT SHALOM (ISRAEL) Patterned paper: Paper House Productions; cardstock: American Crafts; stickers: Paper House Productions; stamps: Rubber Dance; ink: Ranger; mask: Memory Box; bling: Flourish with a Bling; embossing powders: WOW Embossing Powder.

The sketch’s chevron paper strips inspired a textured design on Irit’s card.

186 CREATE


hear me roar

thanks

BY BEV CODE (CANADA)

BY AMY CUNNIFF (DUANESBURG, NEW YORK)

Patterned paper: Paper House; stickers: Paper House; accents: Creative Embellishment; stamp: Stampendous; ink: StazOn; other: cardstock.

Patterned paper: Echo Park Paper; cardstock: Recollections; stamp, ink: Stamps of Life; die: Sizzix.

CREATE 187


READERS GALLERY

everything you can imagine BY IRIT SHALOM (ISRAEL) Patterned paper: Paper House Productions; cardstock: American Crafts; stickers: Paper House Productions; stamp: Inspired by Stamping; ink: Ranger; mask: A2Z Scraplets; bling: Flourish With a Bling; other: texture paste, mist.

Irit gives her card the full artistic treatment through ink, mists, and texture.

188 CREATE


Amy’s black faux stitching and stamped sentiment are contrasts to the bright papers.

forever and always BY AMY ROLLER (SPARTA, MISSOURI) Patterned paper: Colorbok; pen: Sakura; stamps: Stampin’ Up.

CREATE 189


READERS GALLERY

snapshot life BY DIANE IVERSEN (MT. VERNON, MISSOURI)

Patterned paper: Authentique, Fancy Pants Designs; stickers: Teresa Collins; chipboard: My Mind’s Eye; other: cardstock, brads, ribbon.

Diane used the chevron area of the card as the striking focal point of a single page layout.

190 CREATE


we’re looking for

READERS GALLERY SUBMISSIONS

1 2 3 4

FOR THE JANUARY 2015 ISSUE OF CREATE

Submissions should be sent to submissions@scrapbookgeneration.com. Be sure to have JANUARY READERS GALLERY as the subject of the email. Submissions must be based on one of the four free sketches in this issue.

5 6 7

All files sent should be under 1MB. Include your name and address.

.5 2.5 x 3 to o h p

.5 2.5 x 3 to o h p

LE T I T G N LO ng title

.5 2.5 x 3 to o h p

E T I T L

lo

If your submission is chosen for publication, we will contact you with information about sending a second photo meeting more specific requirements, plus a supply list.

8

z z

An individual may submit more than one project, but each must be sent in a separate email.

The call for this segment of the January 2015 issue ends on November 10, 2014.

one of the four sketch choices for january

We’re excited to see how your style merges with SG sketches!


READERS GALLERY

falling leaves

go bananas

BY HOLLY MCLELLAN (MOBILE, ALABAMA)

BY BEV CODE (CANADA)

Patterned paper: Simple Stories; stickers, epoxy dots: Simple Stories; wood veneer: Recollections; other: jute.

192 CREATE

Patterned paper: Paper House; cardstock: Core’dinations; stickers: Paper House; pen: Signo; other: ribbon.


Amy’s pinked-edged circles help provide a neutral base for the flowers against lots of patterns.

enjoy today BY AMY ROLLER (SPARTA, MISSOURI) Patterned paper: We R Memory Keepers; flowers: Prima, Paper Studio; ribbon: Stampin; Up; ink: Signa.

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READERS GALLERY

congratulations

spring is in the air

BY LISA DONES (HAYWARD, CALIFORNIA)

BY IRIT SHALOM (ISRAEL)

Cardstock: Bazzill; washi tape; Queen & Co; flowers; Petaloo; ribbon: American Crafts, Recollections.

194 CREATE

Patterned paper: Paper House Productions; stickers: Paper House Productions; bling: Molossi; ribbon: May Arts; ink: Prima.


Irit’s addition of a chipboard frame to her tag provides a contrast to the diagonal strips.

love is all you need BY IRIT SHALOM (ISRAEL) Patterned paper: Paper House Productions; stickers; Paper House Productions; chipboard: Tando Creative; mask: Tando Creative; embossing powders; WOW! Embossing Powders; ribbon: May Arts; other: texture paste.

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READERS GALLERY

bee happy BY BEV CODE (CANADA) Patterned paper: Paper House; cardstock: Core’dinations; stickers: SRM; glitter glue: Stickles by Ranger; ink: Ranger; pen: Staedtler; punch: Kreaxions; other: ribbon.

196 CREATE


customer loyalty program


SKETCHES FOR CHRISTMAS

• 24 Christmas-themed double-page layout sketches by Allison Davis & Debbie Sanders

198 CREATE


new from Scrapbook Generation! • Color layout samples for each sketch by Allison Davis, Debbie Sanders, Suzanna Lee, & Lindsey Amschler • Available in two popular formats: traditional spiralbound print book, or downloadable ebook

COMING IN NOVEMBER to scrapbookgeneration.com


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• Card: I created a quick and easy card using the tag sketch. I loved the look of the layered embellishments and recreated that on the card.

• Patterned paper, stickers: Carta Bella; cardstock: Bazzill; enamel dots: Simple Stories; twine: American Crafts; doily: Paper Studio; ink: Ranger; punch: Martha Stewart.


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give

thanks “Gratitude unlocks the fullness of life. It turns what we have into enough, and more...it can turn a meal into a feast, a house into a home, a stranger into a friend.� MELODY BEATTIE

by Lindsey Amschler

CREATE: Issue 10, October 2014  

Scrapbook pages, cards, embellishments and more featuring Scrapbook Generation's exclusive sketches. Featured manufacturer: Carta Bella.

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