s i m o n f r a s e r u n i v e r s i t y > Co n t i n u i n g st u d i e s > w r i t i n g a n d p u bl i s h i n g Make Money Blogging BCPW602 (formerly WRIT 245) / Fee $230 4 Wednesdays, May 18–June 8, 5:30–8 pm, SFU Vancouver Instructor: Laurie Pawlik-Kienlen Have you poured your heart into a blog or website, only to find that nobody reads it? Discover how to market and promote your project, increase blog readership and build a steady stream of site traffic. Topics include linking strategies, blog networks, Google Analytics, RSS feeds, SEO strategy and social media tools such as Twitter, StumbleUpon and Facebook. Making the Pitch: How to GET the Media’s Attention and Keep it BCPW603 (formerly WRIT 211) / Fee $295 Friday, April 1, 9 am–5 pm, SFU Vancouver. Instructor: Carla Shore Working with the media and online influencers is a powerful and cost-effective way to promote a business or non-profit group. But how do you get the attention of swamped editors, producers, writers and bloggers? Learn what media professionals are looking for and what effective pitches and media materials look like. REPORTS, REPORTS, REPORTS BCPW565 (formerly WRIT 242) / Fee $290 Saturday, March 5, 9 am–5 pm, SFU Vancouver Instructor: Nicky Fried Reports don’t have to be dull—to read or write! Learn the key components for producing dynamic, to-the-point reports that engage your audience. Speech Writing BCPW563 (formerly WRIT 124) / Fee $395 2 Fridays, March 4 and 11, 9 am–4:30 pm, SFU Vancouver Instructor: Colin Moorhouse Of all the corporate writing assignments that freelance and staff writers are asked to take on, speech writing can be the most complex, fascinating, intense and enjoyable. The course will cover the five elements of an engaging speech. Strategic Communication for Organizations BCPW220 (formerly WRIT 109) / Fee $550 Thursday, Friday and Saturday, April 7–9, 9 am–4 pm, SFU Vancouver. Instructor: Dianne Warnick Effective communications are critical to achieving organizational goals. Learn to identify key internal and external audiences, develop objectives, devise appropriate messaging and design a communications plan using the most effective tactics. styling sentences for the workplace BCPW230 (formerly WRIT 235) / Fee $465 6 Thursdays, March 10–April 14, 6:30–8:30 pm, SFU Vancouver Instructor: Vlad Konieczny In this grammar and style course for corporate writers, learn about control of voice, parallel structure, clauses and phrases.
“This program is perfect for the working student. I found the courses succinct and informative, providing me with industry insights and practical yet creative solutions to real workplace problems.” —Janice, alumna, Business Writing Certificate
Writing and Editing for the Web EDIT505 (formerly WRIT 407) / Fee $400 4 Wednesdays, March 23–April 13, 6:30–9:30 pm, SFU Vancouver Instructor: Lisa Manfield Writing for websites is not the same as writing for print media. Designed for writers and editors, this course will help you understand how people read online and teach you how to translate that interactivity into engaging copy. WRITING DYNAMIC MEDIA RELEASES BCPW604 (formerly WRIT 229)/ Fee $320 Wednesday–Thursday, March 30–31, 9 am–4 pm and Friday, April 1, 9 am–12 noon, SFU Vancouver Instructor: Dianne Warnick When advertising budgets are slashed, media releases are even more critical to the success of an organization’s communications plan. Learn how to write an effective and professional-looking media release that satisfies media requirements.
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