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POWER OF IBI

IBI MEDIA KIT 2020

27 YEARS!


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DECISION MAKERS DELIVERED DIRECT! IBI’s trade-only circulation provides your company direct access to your customers and prospects.

Exclusive Total Market Coverage • Every bowling center in the U.S., approximately 5,000 + • Every military center worldwide • Every major bowling supplier/ distributor worldwide, 65+ • 3,000+ centers outside of the U.S. • 1,500 family entertainment centers • 1,500 business to business companies that work within the bowling industry.


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THE BOWLING WORLD J U S T A C L I C K A W AY ! IBI’s digital marketing packages can deliver your sales messages instantly to the trade, worldwide.

• Exclusive 6,000 + opt-in

email decision-maker database • 3,000+ magazine downloads each month via: BowlingIndustry.com & Bowling Digital Facebook • Sponsor relevant breaking news email blasts to trade


NEWS YOU CAN USE The perfect place for your company to be seen digitally •

D I G I TA L N E W S LETTER • DELIVERED EVERY TWO WEEKS TO OVER 6,500 READERS • 20-25% OPEN R AT E • 10-14% CLICK T H R O U G H R AT E


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Key Trade Shows for the Bowling Industry • International Bowl Expo, Denver, CO • East Coast Bowling Centers Convention, Atlantic City, NJ

• IAAPA Expo, Orlando, FL, November 2020, and beyond

• BPAA Summit, Charleston, SC, January 2020

EXPERTS FOR BOWLING SHOWS IBI’s print and digital marketing packages can deliver your sales messages to bowling trade show clients

• Key advertising placements • Compelling stories that

proprietors read • Largest circulation • Custom email blasts • PR campaigns from inception to delivery


IBI MEDIA KIT 2020 ADVERTISING RATES AND SPECIFICATIONS Rate card #27 - Effective January 2020 BLACK & WHITE SPACE RATES (DISPLAY): Size

1X

3X

6X

12X

24X

36X

48 X

Full Pg............ $2,446 ......$2,310 ......$2,150 …….$2,025 ……..$1,970......$1,835 ….$1,745 2/3 Pg. …………1,930 ....... 1,780 ....... 1,625 ……1,510 ……… 1,400 .......1,325 ……..1,300 1/2 Pg ...............1,515 ....... 1,410 ....... 1,315 ........1,200 ……….1,190 ......1,045 …..…1,000 1/3 Pg ...............1,300 ........1,175 ....... 1,065 .......... 980 …………920 ……..815 ………770 1/4 Pg ...............1,035 ………950 ……….795 .......... 740 …………690 ........ 605 ...........585 1/6 Pg ................. 880 ...........760 ……….675 ...........630 …………560 ........ 540 ...........520 Frequency rates are earned by the number of separate display advertisements one-sixth page or larger used within a contract year.

COVERS AND SPECIAL POSITIONS: Inside Front ... $4,475 ...... $4,315 …..$4,110 ..... $3,840 ......$3,810 ......$3,615 ......$3,425 Inside Back ...... 4,170 ……..4,060 .......3,840 ....... 3,635 ........3,605 ...... .3,435 ........3,305 Back Cover ...... 4,725 ........4,560 ........4,315 ....... 4,105 ……..4,080 ....... 3,895........3,735 Rates for covers include 4-color process. Rates for special positions other than covers are 10% of space and color costs.

DISPLAY COLOR RATE (PER PAGE OR FRACTION): Four Color Process....................$800

CLASSIFIED RATE: Display ads $72/ column inch Four Color Process....................$400

DIGITAL MARKETING OPTIONS*: Email blast to IBI’s list………………......….…$ 1,500/blast Rotating tower ad on IBI website ………......…..500/mo. Online hosting of sales brochure ...…..….....…...500/mo. * All digital services are half off for current advertisers.

27 YEA RS

!

2020 ISSUE CLOSING DATES: Issue Closing Date Material Due Date January ………..12/13/19 ……………12/14/19 February ……….1/8/20 ………………..1/13/20 March ................ 2/4/20 ………………..2/11/20 April ................... 3/12/20 ……….…..….3/17/20 May .................... 4/12/20 .....................4/15/20 June ................... 5/13/20 .....................5/18/20 July ………………6/12/20 …………….. 6/19/20 August ………… 7/14/20 ......................7/21/20 September ......... 8/11/20 ....................8/17/20 October ………….9/10/20……………… 9/16/20 November ………10/12/20 …………….10/16/20 December ………11/13/20 …………….11/17/20 January 2021 …..12/14/20 ……….……12/17/20


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IBI MEDIA KIT 2020

ADVERTISING SPECIFICATIONS MECHANICAL SPECIFICATIONS: Size Width Depth Full Page ......................7-3/4” ..... 10-3/8” 2/3 Page Vertical .........4-3/4” ............10” 1/2 Page Island ...........4-3/4” .......7-1/2” 1/2 Page Horizontal .....7-1/4” .......4-3/4” 1/2 Page Vertical .........3-1/2” ............10” 1/3 Page Horizontal .....4-3/4” .......4-3/4” 1/3 Page Vertical .........2-1/4” ............10” 1/4 Page Horizontal .....4-3/4” .......3-1/2” 1/4 Page Vertical .........2-1/4” .......7-1/2” 1/4 Page Vertical .........3-1/2” .......4-3/4” 1/6 Page Horizontal .....4-3/4” .......2-1/4” 1/6 Page Vertical .........2-1/4” .......4-3/4” Full Page Trim ...................8” ..... 10-3/4” Full Page Bleed ...........8-1/4”............11” Spread Trim ………………16” .....10-3/4” Spread Bleed.............16-1/4” ............11”

2 YEA 7 RS!

AGENCY COMMISSIONS:15% commission to recognized advertising agencies. Agency must submit compete digital files with color match print; otherwise, typesetting and artwork will be charged at trade rates and no commission can be taken. PRODUCTION CHARGES: All production services will be billed at publisher’s costs. Please request quotes in advance. GENERAL REGULATIONS: All advertising is subject to publisher’s approval. All cancellations must be in writing. Cancellations are not accepted after space reservation closing date. Special cover positions are non-cancelable. If a contract advertiser does not supply new copy by materials and copy due date, publisher will repeat previous advertisement. Advertisers will receive a rebate if, within a 12-month period from date of first insertion, they have used sufficient additional space to earn a lower rate than that at which they have been billed. Advertisers will be charged back if, within a 12-month period from, the date of first insertion. the amount of space upon which their billing has been based. All accounts are payable net 30 days. A 1.5% monthly finance fee will be charged to accounts over 30-days. If unpaid bills must be turned over to a collection service or attorney, advertiser will be charged for all related fees and expenses.

B2B Media, P.O. Box 7350 , Overland KS, 66207


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IBI MEDIA KIT 2020 2 YEA 7 RS!

David Garber, Associate Publisher Ph: 818-789-2695 Cell: 214-679-6231 e-mail: Garber@BowlingIndustry.com

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