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PALM THE SOUTH FLORIDA

PROFESSIONAL AND LEISURE MAGAZINE

PALM THE SOUTH FLORIDA

PROFESSIONAL AND LEISURE MAGAZINE

INTRODUCING THE SOUTH FLORIDA PALM A lifestyle publication for today’s professional MARC H 2014


Our Mission Statement The South Florida PALM has two goals:

1. To be a resource for our readers; local, young professionals who like to work hard, and play hard. 2. To be an effective marketing tool for businesses that want to reach an active, affluent, conscientious audience. A ‘professional’ as we describe it is: Anyone who works for their wages. You can be the head of a giant corporation, or the janitor of that corporation’s building, both are professionals. Anyone who takes pride in what they do.

The waters are murky out there, at best, for young professionals, entrepreneurs and business people. We at Nitch Media felt that there was room for a professional and leisure magazine in South Florida’s print market, and we hope you agree.

If you’ve paid your dues, but you’re not quite CEO yet, the PALM is for you. If you are CEO and you feel there aren’t enough hours in the day to be successful and have fun outside of work, you’re wrong, and the PALM is for you. If your idea of a night out is not binge drinking, but more along the lines of enjoying a cocktail or fine wine and a good meal, then the PALM is for you. If you’re still in search of that job/profession/career that makes you a million dollars, is fulfilling or makes you truly happy, then the PALM is for you. If you want to make sure your hard-earned money is spent at reliable, local businesses that care about your satisfaction, then the PALM is for you. If you’re a business owner and you want to promote your business and are sick of being “sold” on the same old media that is overpriced and doesn’t work, then the PALM is for you. If you’re a professional, business owner, entrepreneur, independent contractor, salaried employee, part-time employee, white collar, blue collar, purple collar, it doesn’t matter. The PALM is for you.

For everyting at The PALM, email us at EverythingAtThePALM@gmail.com THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE - PAGE 2


VOLUME 1

CONTENTS MARCH 2014

Business Climate Control

6

ISSUE 1

STAFF

PUBLISHER: Nitch Media LLC SALES DIRECTOR: Marc Litt ASST. SALES DIRECTOR: Mitchel Litt EDITOR-IN-CHIEF: Dan Sweeney

Funky Buddha breaks into a cold market

PAGE 6

Business PROfile: Erik Leander

11

ADVISER: Michael Koretzky ART DIRECTOR: Carissa Giard PHOTOGRAPHY: Mariah Caffee CONTRIBUTORS: Regina Kaza, Megan Tierney, Mike Burdman, Dina Buoncuore, Ray Russotto

PAGE 9

Erik Leander fought his way to the top of the food delivery industry

PAGE 11 The Arts and the Artists

27

Business Lunch - The Office

PAGE 15

Entrepreneur Column By Megan Tierney

PAGE 21

The Lure of Fishing By Mike Burdman

PAGE 23

Fitness for Us By Dina Buoncuore

PAGE 25

PAGE 27 THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE - PAGE 4

Local Music Spotlight

PAGE 28

Happy Hour Listings


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The South Florida PALM reaches over 5,000 young, AFFLUENT PROFESSIONALS via our PUBLICATION and thousands more through SOCIAL MEDIA each month. Our DISTRIBUTION LIST IS PRINTED IN OUR PUBLICATION (See page 31) so there is NO QUESTION where it goes, and who our READERS are. We serve as a BUSINESS-TO-BUSINESS AND LIFESTYLE RESOURCE to our readers and there is no more DIRECT way to reach the 20-40 year old, ACTIVE members of the local community.


B USINESS

CLIMATE CONTROL By Dan Sweeney

T

he forecast for the business climate in South Florida, much like the weather forecast, is sunny. And there isn’t a cloud in the sky. While the rest of the country battles arctic weather, we conduct business as usual, if not better because we have visitors from all over the country and the world contributing to our economy. Creditdonkey.com listed Florida as number one in their recent study of Best States to be an Entrepreneur. The study extracted information from various categories including employment increase, tax rates and other relevant categories. Also included in the study’s ranking system was the number of SCORE chapters within each state. SCORE is an acronym that stands for Service Corps of Retired Executives. SCORE chapters are comprised of retired business people who volunteer their time to advise and assist business people in need. As a testament of our entrepreneurial spirit, Florida has the most SCORE chapters of any other state in the country. Ryan Sentz bought the Funky Buddha, a small hookah bar in April 2007, just in time for the recession. “When we first opened, it wasn’t uncommon to have days where we made less than $100. I kind of just attributed that to just starting out and learning the business,” he recalls. “I’m not sure I’ve ever been exposed to any real recession, so for that I am lucky.” But despite those lean early years, Sentz expanded and moved to a larger location within the same strip mall on Federal Highway in Boca Raton in 2010. Which brings us around to an important point: A recession is what you make of it; someone in every industry makes money every day. In an ABC News/Washington Post poll from

Enjoy a tall, frosty pint of your favorite craft beer at the Funky Buddha.

December of last year, 79 percent of respondents said they thought the recession was still on. That was actually three points higher than the same time in 2012. In the same month, according to a McClatchyMarist poll, 55 percent of the 600 people polled felt that the worst days for the economy were still ahead

THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE - PAGE 6


that excites me also worries me the most,” Sentz says. “As we grow, we are able to hire more and more people and hopefully give them careers. That said, I feel a big responsibility to make sure these people can depend on us.” So, regardless of how people feel, more people are starting businesses in South Florida and more sales are being made than when the country was on the precipice of collapse. Despite the feelings of many consumers, numbers don’t lie. This is a growing economy. Now, are we back to the point we were at before the collapse? Not remotely. But if you want to get in on the ground floor, at a time when the opportunities for growth are many, that time is now. The South Florida PALM will shine a spotlight on South Florida’s business community, while also offering lifestyle stories tailored to the young professional. We’ll bring you stories of people just starting out in the business world so you’ll know Funky Buddha Ft. Lauderdale always draws a crowd. you’re not alone. We’ll tell you the inspiring tales of entrepreneurs who have taken their dreams to the next level so you know what to aim for and of us. what pitfalls to avoid along the way. We are proWith that said, according to Sunbiz.org, 178,585 business with an independent streak. LLCs were registered in the state in 2013. That number And while we’re helping you navigate the everis higher than the year before – in fact, it’s higher than churning waters of the business world, we’ll also any time in the last decade. give you some suggestions on where to go and In 2007, just before the housing market crash, just what to do during those rare moments of leisure 128,350 LLCs were registered in the state. Of course, time. Great local music, handy listings, droolLLCs aren’t the whole story. Registrations of domestic, inducing eats and Florida sports coverage will all for-profit corporations are way down from their have a place in these pages. high point before the recession – 157,310 in 2006 There’s always a budget for a good idea, and versus 102,305 last year – but when you add up total there’s always room for good content. Contact registrations of new businesses in Florida, you find that us about ANYTHING that affects South Florida in 2013, just 20,000 fewer businesses began in Florida and its community of hard-working, tax-paying than at the high-water mark in 2005. citizens. Essentially, the numbers show that this is an exciting EverythingatthePALM@gmail.com time to be an entrepreneur or young professional in South Florida, especially in Palm Beach County. Gross sales in December 2008 for the county: $3 billion. And in December 2013, the last month for which data is available from the Florida Department of Revenue: $3.8 billion, with slow, steady growth every year in between. In June 2013, Sentz opened a second location in Oakland Park, and it dwarfs the first. The new Funky Buddha Brewery in Oakland Park includes 20,000 square feet of beery goodness, from which Sentz and company have started distributing handcrafted Maple Bacon Coffee Porter is one of Buddha’s best sellers. microbrews across South Florida. “I think the thing THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE - PAGE 7


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DAYTIME DINES

BUSINESS LUNCH

South Florida’s finest locations to wheel, deal and expense your meal.

W

By Regina Kaza

hether you need somewhere to kick back from work or an impressive place to take your new client, you’ll never want to leave The Office. This gastropub in downtown Delray Beach sits right on the corner of Atlantic Avenue. It’s casual enough for grabbing drinks and appetizers with co-workers and still a sophisticated spot for business lunches with VIPs. The dining room has this eclectic, home library vibe with mismatched books on the wooden walls and red leather cowhide chairs at every table. Industrial metal stools surround the desk-like halfindoor, half-outdoor bar where guests can catch the game on one of the flat screens and enjoy a handcrafted cocktail. They have 40 beers in stock — 37 of them craft beers — along with seasonal drinks like the Champagne Mojito ($15) made with rum, champagne, elderflower liqueur, lime juice and muddled mint. The rest of the menu is filled with modern American foodie favorites like high-end burgers, pancetta mac and cheese, and bacon donuts. “It’s not fast food,” says General Manager Marcello Buruiana. “It’s a casual gastropub that reaches every single guest’s food needs.” He says the most popular item on the menu is the prime CEO burger, made with prime beef cooked in sweet onion and tomato topped with bleu cheese, Gruyere, arugula, bacon and a special sauce. “Board Room” entrees include sea bass with couscous, sauteed spinach, and pickled cucumber slaw ($38) and bleu cheese-crusted ribeye steak ($34) cooked in a pinot noir reduction and served with fingerling potatoes. Looking for something lighter? Check out the “Office Supplies” appetizers like the fancy fried green tomatoes ($14) topped with spiced shrimp, cheddar cheese, pancetta and green onion aioli. Happy hour offers half-priced drinks and appetizers 3-7 p.m. Sunday-Thursday and 3-6 p.m. Friday-Saturday.

The Office 201 E. Atlantic Ave. Delray Beach, Fla., 33444 (888) 507-7463 THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE - PAGE 9


B


BUSINESS

BUFF BUSINESS Fuel Foods FL President Erik Leander grew up on fitness, and now he’s making money off it

A

t 10 years old, Erik “The Viking” Leander bought a crappy, plastic bench from Walmart with his lawn mowing money, set it up next to his bunk bed and started getting fit. “I always wanted to be huge,” he says. “I always wanted to work out.” Today, the 35 year old stands at 6’2” and 265 pounds of pure muscle. A black sleeve of tattoos ripples over his left bicep all the way down to his wrist. And even though he holds a professional boxing record of 11-2 with 8 KOs, he spends most of his days running a business that started in his kitchen. The Italian-American boxer, born in Pittsburgh, Pa., raised in Boca Raton started winning bodybuilding competitions at just 17 years old. The teenager learned about fitness from reading nutrition books, watching people around the gym and absorbing all the information he could. “I skipped class to train my football coach, took a weightlifting class and three cooking classes in high school,” he says. “That was my senior year.” At 18 years old, Leander opened his first business, a nutrition store called Top Shelf Nutrition in Boca Raton. With no family support and little money, Leander borrowed $5,000 from a friend to pursue his dream. “I was doing well with it and was making a lot of money as a kid,” he recalls. “I thought ‘I want to do this.’” But after about a month, Leander got kicked out of his sublease a new owner took over the store, along with Leander’s products and advertising. “[The lessee] was selling shitty odd lots of shoes at the time, but

PROFILE BY REGINA KAZA

South Florida’s Business News Makers and Risk takers saw the money I was making,” Leander says. “He took the little bit of training knowledge I taught him and switched to nutrition sales.” After losing his first business, Leander served in the U.S. army for a year and a half before returning to fitness. He began training athletes and fighters at different gyms throughout Los Angeles, Calif. and returned to Florida. He pushed his customers to not only work hard, but to eat right. “I told them ‘I’m not going to train you unless you eat the food.”” That’s when Leander started working 6 a.m. to 10 p.m days making clean meals in his own kitchen for athletes and fighters. After getting clients like MMA fighters Thiago Alvez and Jessica Aguilar in shape, Fuel Foods FL expanded out of Leander’s kitchen and into a full operating business for mostly athletes, professional teams and the occasional average Joes jumping into a healthy lifestyle. Fuel Foods FL is a weight loss program and pre-cooked meal delivery service which offers 30 different meal options a week delivered from Jupiter to Miami. As president, Leander works with Executive Chef Thierry Smits to create all the recipes using organic ingredients for meals pre-cooked the night before delivery. “It’s tons of fun, very rewarding,” he says. “I’ve had a couple of clients lose 100 pounds. I tell people to eat healthy and make it lifestyle, not just a diet.” For more information on Fuel Foods FL visit www.fuelfoodsfl.com.

THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE - PAGE 11


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WHEN BUSINESS HANDS YOU LEMONS By Megan Tierney

W

hen I was 9, I opened a lemonade stand. Then, in college, a friend and I designed T-shirts and sold them to friends, people on campus and a few local stores that catered to the college

1

crowd. After college, I co-founded a tech company that created an algorithm to match job seekers and employers via online speed interviews. I didn’t make it as a T-shirt slinger or tech guru, or even in the cutthroat

world of childhood lemonade sales, but my early attempts started me down the path I have been on ever since. Here are four things I’ve learned along the way – things I wish I knew when I started.

Choose your business partner wisely.

When Cindy and I opened Lemonade Queens, she was a terrific friend but not the best business partner. Her lemonade drinking bordered on embezzlement. She would take long bike rides around the neighborhood and was more interested in having fun than selling lemonade. Early on, I learned that if you decide to have a business partner, you need to find people who are as dedicated to the business as you are, have their own sets of strengths that compliment yours and allow for honest and open lines of communication.

Know your market.

When my friend Brian and I were selling T-shirts, we created a nice niche but would have had more success had we made and catered the T-shirts toward a specific audience. Being knowledgeable about your customer and identifying a profitable target market will increase your business’ chance of success. Stay informed about your industry and keep defining your customer, making necessary adjustments along the way.

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Mentors are valuable.

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Guidance from someone who has been there before will save time and money. When I started up the tech company, I was fortunate enough to have the advice of Dan Sheehan, an entrepreneur with 25 years of experience in everything from small start ups to large multinational corporations. Sometimes, it only takes one person to believe in you and give you the encouragement or information needed to keep going. Never be afraid to speak up and ask for help – most of the time, people will be glad to give back. Just remember that when it comes to your business, the final decision is yours.

Do something that excites you.

Eventually, I founded an online women’s accessories boutique, Louise & Eleanor. Between that and my real-estate ventures, I’m involved in industries that excite me. Starting a business is hard and difficult work. To get though the tough times, it’s important to be involved in something you truly believe in. There is no substitute for passion.

Whatever you choose to do in life, whether starting a business, leading a team or working within a company, always know that you matter. You are part of something that takes many different skills sets to run efficiently. Most importantly, find something that gets you excited to get of

4

bed in the morning. Only you know what that is. If you haven’t found it yet, keep searching. When you do find it, give it all you’ve got. And remember, if it doesn’t work out the first time, tomorrow’s a new day. Keep on going. You’ve got what it takes.

Megan is the founder of Louise & Eleanor, an online women’s accessories boutique, an advisor to a coworking space in Boca Raton and a partner in a Silicon Valley real estate investment firm. See the boutique at louiseandeleanor.com. THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE - PAGE 15


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PREMIUM PLASTICS HEAVY DUTY TACKLE


THE LURE OF

FISHING

BY MIKE BURDMAN

ANGLING

FOR THE

BIG CATCH T

he weather wasn’t the best. The bite was slow, but being on one of the best bass fishing lakes in the world with an FLW Tour Pro made it an exciting experience. The FLW is one of the premier bassfishing organizations in the country, and last year, Ken Golub ranked in its top 50 anglers. I first met Ken on Facebook a little over a year ago through a mutual friend. He agreed to be the professional representative of my startup business producing fishing lures. Since then, I’ve been making lures for Ken, watched as he won tournaments with them, took his advice on design aspects and here, on Lake Okeechobee, I finally had the chance to get a few days on the water with him and fish a local tournament in my home state. Lake Okeechobee is known for the size and to get it into production early this year and get it in the hands of the aggressiveness of its number one sport fish, the Largemouth Black public. We filled the live well with our limit of five bass and culled out Bass. Ken was eager to set the hook on a few of them, not only for another four before it was time to head back in to weigh them. bragging rights but for an FLW Rayovac Series tournament he would Watching Ken work was different than most people I have fished be fishing just a few days later. We spent Saturday night with some with. He dissected each area of the lake looking for subtle differences friends talking fishing, discussing baits and coming up with a plan for in cover and structure. This is a trait that separates the Pro Tour our tournament the next day and the monster fish we would catch. anglers from the guys who run a swimbait through the grass all We headed out on the lake at sunrise. The cold front that blew in a day long waiting for a fish to eat it. Pros have to be able to fish any few days before made the morning bite slow, but we managed to pick lake around the country and put weight in the boat. The best ones up two keepers and missed a chance at a few more at our first spot just are consistent with their approach and can understand the habits of south of Cochran’s Pass on the west side of the lake. Two hours later several different species in the lake, including the bait fish, all while and still with only two good fish in the boat, we moved to another taking into account temperature of both the air and the water, cloud spot, and then another, finally settling in an area near Rita Island. The cover, wind speed and direction, water clarity and depth. Some pros sun came out despite a light rain, and the bite was finally on. Cast will even go so far as to have baits custom painted to match the forage after cast we were getting explosions on almost everything we were in the body of water that the bass are feeding on. throwing at them. Ken was fishing with one of his go-to baits, the We put enough bass in the boat to have a good showing at the “Mud Bug,” and I was showing the fish something different with the weigh-in, and Ken went on to cash a check in the Rayovac Series event “Freak,” both from our Dirty Burd Lures production line and both in before heading off to his next fishing excursion in South Africa. As for the black-blue flake pattern, an Okeechobee favorite. Our prototype me, Lake Okeechobee will do just fine. swimbait lure made a huge impact as well. I’m really excited THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE - PAGE 21


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GETTING PSYCHED

UP WORK OUT

FITNESS

FOR US

TO

By Dina Buoncuore Health and fitness coach

T

he holidays are over and spring is on the horizon – time to start trying on our favorite bikinis and swim trunks. Sure, it can be a stressful, even disappointing, time of year. Those holiday leftovers bulge out in all sorts of places that, once hidden by winter wear, will soon be revealed to the world. You know you’ve got to get back in the gym and start working on that summer bod, but you’re lacking motivation.

1

Here are 5 simple, effective tips to get you psyched up to work out:

Get a wingman

Having someone by your side can help you get to the gym and even contribute to a more challenging and effective exercise session. A workout buddy can instill a sense of competition that can make finishing that full set of 20 pushups a little bit more rewarding. Not only that, but time will feel like it’s going by quicker. When you work out alone, you tend to keep an eye on the clock and every minute seems to drag. Having someone there to talk to will make being there more enjoyable, turning the occasion into something you can look forward to rather than dread. Besides, it’s much easier to skip a workout when you have no one to answer to but yourself.

2

Jam out

Listening to music while working out isn’t exactly a new concept. However, many people don’t realize how effective listening to music before even starting a warm up can be. Listening to a high-energy, upbeat song just before heading into the gym can help get you pumped up and excited. It not only motivates you and lifts your spirits, but it can distract you from the pain you’ll feel while working out. Also, music makes you want to move, which is exactly what you need to psych you up to work out.

3

Daily goal book

30 minutes of cardio at a heart rate of 140+ beats per minute.” Now, not only will you have a regimen, you’ll also feel a sense of accomplishment when you achieve all those little goals on your way to losing that 10 pounds.

4

The power of selfies

5

Social media motivation

Psych yourself up by looking at, well, yourself. Before starting and even during a workout regimen or diet plan, taking selfies can be a great way to get and stay motivated. Take a front, back and side selfie and store them in your phone or computer. You can even print them out and keep them in the back of your daily goal book. Each week, take another set of selfies and compare them to your previous week. It is sometimes difficult to view yourself objectively, so this will allow you to physically see the progress you’ve made.

For a lot of people, social media is a huge distraction when it comes to getting off your butt and working out. However, it can also be a major resource in getting motivated. Rather than just following friends and family on Instagram and Facebook, follow people and organizations that support a fit and healthy lifestyle. Browse fitness tips and motivational quotes to get you excited you for your next workout. You can accomplish anything when you fill your mind with positive energy and surround yourself with inspiration. Searching health and fitness related hashtags while jamming out to your favorite upbeat song can certainly get you psyched up for your workout.

Don’t just focus on your main goal such as, “I want to lose 10 pounds in two months.” Think of each and every workout as a goal. Get a notebook and at the beginning of every week, write down what your ‘goal’ for each day you work out that week will be. For example, “Monday: complete six leg exercises and THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE - PAGE 23


LOCAL MUSIC SPOTLIGHT

T

he Resolvers know how to put on a show. With up to 11 musicians on stage at any given moment, their shows are not something you often get to see on a local level. Their style is a mixture of reggae, rock, jazz, soul, funk, ska and a variety of other influences. Starting in 2013, The Resolvers have been headlining the L.O.C.A.L.S. party at JB’s on the Beach in Deerfield Beach on the last Sunday of every month. Catch them this month on Sunday, Feb. 23 at JB’s for a great show and great atmosphere. The show starts at 8 p.m. The Resolvers are well known locally

as well as nationally within the reggae music scene. They have played festivals such as Marley Fest, Jamaican Jazz and Blues Fest, Bear Creek Music Festival, Sun Fest, Aura Music and Arts Fest, Dub Fest and more. They have shared the stage with internationally renowned acts like The Wailers, Damian Marley, Inner Circle, English Beat, Yellowman, Matisyahu, Lee ‘Scratch’ Perry, Mishka and many more. The band plans to release their third and fourth studio albums in 2014, and recently they were voted Best Reggae Band by New Times. For more information about The Resolvers, visit their website at TheResolvers.net. THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE - PAGE 25


THE ARTS S

AND THE ARTISTS

oleWood, based in Miami, makes wood-crafted and art-deco inspired products, including footwear, eye wear, headphones, wallets, bags and Apple accessories. SoleWood was founded by industrial designer Elie Man, a South Florida native, who began his career in 2004 after graduating from Carnegie Mellon University with a degree in industrial design. Man has worked for nearly a decade perfecting his craft as a product designer, working for notable brands such as Armani, Kenneth Cole, Tommy Hilfiger, Guess, Pajar, Freddy, True Religion Brand Jeans and Ben Sherman. His passion for design and the natural durability of wood really show in his work. SoleWood recently expanded their line of

sunglasses with a total of over 28 styles of polarized frames in zebra wood, bamboo and ebony wood. This upcoming spring collection includes a robust and expansive lineup in SoleWood’s handcrafted leather wallet, offering with 46 skus of wallets including an array of art-deco inspired colors with a slim-fold wallet, slim-card wallet, magic wallet and leather iPhone wallet. Their line includes an array of lifestyle necessities, like sneakers trimmed with wood, walnut and bamboo wood headphones, backpacks trimmed with wood, and accessories for Apple iPhone, iPad and Macbook, with many more unique and stylish products to come. Look for SoleWood on instagram, Facebook, Twitter and Vimeo or visit their website at SoleWood.com.

THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE - PAGE 27


HAPPY HOUR

101 Ocean 101 E. Commercial Blvd. Lauderdale-by-the-Sea 5 p.m. - 7 p.m.  everyday All drinks half price  Located in a great place for bar hopping and sun bathing on the world-famous Lauderdale-by-the-Sea beach 101 Cantina  133 SE. Mizner Blvd. Boca Raton 4 p.m. - 7 p.m. everyday Half-off appetizers and daily food/ drink specials From three-for-one drink specials on Sundays to $5 signature quesadillas on Thursdays, 101’s daily specials are worth checking out, but first enjoy half price apps during happy hour

All Stars Sports Bar and Grill 2201 W. Sample Road Pompano Beach 4 p.m. - 7 p.m. M-Th 4 p.m. - 9 p.m. F Half off all drinks Smoker friendly with pool tables, darts and every sports television package under the sun Aruba Beach Cafe  1 Commercial Blvd. Lauderdale-by-the-Sea 4 p.m. - 7 p.m. M-Th One dollar off well cocktails, house wine and Miller Lite drafts at the bar. Their daily drink specials (in addition to happy hour) and live music make this a beachfront favorite Bimini Boatyard Bar and Grill 1555 SE 15th Ave. Fort Lauderdale 4 p.m. - 8 p.m. everyday Half off domestics, house wine and well drinks. A high quality $3 bar bites menu geared towards seafood lovers and a nice waterfront view Blue Martini 6000 Glades Road Boca Raton 4 p.m. - 8 p.m. everyday Half price drinks and discounted appetizers High-end lounge located in Town Center Mall with a friendly staff and phenomenal martini menu.  Centrally located in Boca and a very popular hangout for professionals  

Great places to unwind after a long day at the office.

Cheers Food & Spirits  941 E Cypress Creek Road Fort Lauderdale 4 p.m. - 8 p.m. M-F Three dollar appetizer menu and well, wine and domestic bottle specials. Play pool, play the juke box and play until 4 a.m.  Fort Lauderdale’s favorite music venue is known for turning happy hours into a happy late night City Pub 956 S. Federal Highway Deerfield Beach 11 a.m. - 8 p.m. everyday All well liquor and domestic bottles only $2.50  Huge bar, great crowd and conveniently located on Federal Highway in Deerfield  CJ’s Draft House 1825 W. Hillsboro Blvd. Deerfield Beach 11 a.m. - 4 p.m. M-F Two-for-one drinks, and daily menu specials Tons of TVs and an early happy hour creates the perfect opportunity to enjoy their famous cheese steak for lunch or dinner, or both Duffy’s Sports Grill 21212 St. Andrews Blvd. Boca Raton All day rveryday Two-for-one drinks (Excluding shots, pitchers, buckets, doubles and 34 oz. mugs) The newly renovated plaza made an already popular location for an afterwork drink even more popular Duffy’s Sports Grill 1804 Cordova Road Fort Lauderdale All day rveryday Two-for-one drinks (Excluding shots, pitchers, buckets, doubles and 34 oz. mugs) Enough TVs to satisfy every type of sports fan. Big bar and a great atmosphere The English Tap 5050 Town Center Circle Boca Raton 4 p.m. - 7 p.m. M-Sa Half price wine, draft beer and select liquors Located in the shops of Boca, English Tap has a large outdoor bar and dinner specials starting at 5 p.m.

THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE - PAGE 28

The Funky Buddha Lounge and Brewery 2621 N. Federal Highway Boca Raton 5 p.m. - 7 p.m. M-F Two-for-one Buddha beer, 25% off personal pizzas, $10 Hookahs and two-for-one Kava shells Not only is this a great place to get an education in craft beer, but you can get starting brewing your own with a visit to their homebrew supply store next door  Grand Tavern  710 Linton Blvd. Delray Beach All Day M and 2 p.m. - 7 p.m. Tu-F $2.25 domestic beers, $3.50 premium beers, $3.50 house wines, $3.50 well drinks, $4.50 craft beers, $4.50 call liquors GT also features buy-one-get-onehalf-off appetizers during happy hour, so there’s not much you can’t get between the hours of 2 p.m. and 7 p.m. Tuesday through Friday and all day on Monday The Grille on Congress 5101 Congress Ave. Boca Raton 4 p.m. - 7 p.m. M-F Wines by the glass for $5, $5 appetizers, $5 martinis Conveniently located on the corner of Congress and Yamato, this is a goto for many T-Rex and Broken Sound area professionals Hooters 2240 NW. 19th Street Boca Raton 4 p.m. - 7 p.m. M-F Discounted drinks and appetizers menu America’s favorite place to watch the game, have a casual business conversation and enjoy some wings.  Their staff is easy on the eyes as well Hooters 6345 N. Andrews Ave. Fort Lauderdale 4 p.m. - 7 p.m. M-F Discounted drink and appetizer menu Conveniently located on the northwest corner of Andrews and Cypress Creek, their bright orange sign shines like a beacon for beer after a hard day’s work


Hot Leggz 2471 E. Commercial Blvd. Fort Lauderdale 3:30 p.m. - 6:30 p.m. M-F Half off all bar beverages and $5 bar menu Their friendly staff is famous for service with a smile and their significant happy hour discounts make for a great place to have a drink and try their appetizers Hot Leggz 3128 N. Federal Highway Lighthouse Point 3:30 p.m. - 6:30 p.m. M-F Half off all bar beverages and $5 bar menu Lighthouse Point’s version of Fort Lauderdale’s favorite place for seafood, burgers and beer JB’s on the Beach 300 N. Ocean Blvd. Deerfield Beach 4 p.m. - 7 p.m. M-F Half price drink specials and $5 appetizers They feature live music during happy hour along with an ocean view, half priced drinks and a special appetizer menu. JB’s is truly what South Florida living is all about Mangos Restaurant & Lounge  904 E. Las Olas Blvd. Fort Lauderdale 4 p.m. - 7 p.m. M-F Half price appetizers and $2 off all drinks You’ll be having so much fun at the famous Mangos you might forget that you’re enjoying world-class cuisine.  Consider this your reminder Mario’s Osteria 1400 Glades Road Boca Raton 11:30 a.m. -6 p.m. everyday Half off all appetizers, liquor, beer and wine by the glass at the bars One of Boca’s most elegant locations offers significant happy hour discounts for the entire day  Muddy Waters Restaurant 2237 W. Hillsboro Blvd. Deerfield Beach 4 p.m. - 7 p.m. everyday Half off select house wines and cocktails, $2.50 select draft pints Extended happy hour on Monday nights from 8 p.m. - close and special ‘Havoc Hour’ bar menu at the bar and high tops everyday from 4 p.m. - 7 p.m.

Nippers 1751 Military Trail Boca Raton 4 p.m. - 9 p.m. Tu-F Discounts on all drinks. Ten dollar domestic and $15 import buckets. Five dollar appetizers til 7 p.m. Boca’s favorite late-night spot also has one of its best happy hours. Their free happy hour buffet on Fridays from 5 p.m. - 8 p.m. features some of Boca’s best grub money can buy. Patio Bar and Grill 2096 NE. 2nd Street Deerfield Beach 4 p.m. - 7 p.m. M-F One dollar off all drinks Great atmosphere and a great ocean view.  Their late night happy hour, 10 p.m. to 1 a.m. Sunday through Thursday, features $3 well drinks, domestic and imported draft beers and house wines The Pavilion Grille 301 Yamato Road Boca Raton 4 p.m. - 7 p.m. Tu-F Specially priced drinks and $6 Bar menu A high-end gem in Boca inconspicuously located in an office building. Great for a private and professional dinner meeting Sandbar  40 S. Ocean Blvd. Delray Beach 4 p.m. - 7 p.m. M-F Half off premium well liquors, draft beer and wine and select appetizers A traditional beach bar with a great atmosphere and a few feet away from Delray’s gorgeous beach Stout Sports Bar and Grill  3419 N. Andrews Ave. Fort Lauderdale 4 p.m. - 7 p.m. M-F Discounts on domestic beers, select cocktails and house wines An upscale Irish sports bar with 40 HDTVs to watch while you try their 100 varieties of whiskey (*Do not try all 100 varieties of whiskey in one night) Sushigo 477 N. Federal Highway  Boca Raton 5 p.m. - 7 p.m., 9:30 p.m. - close Tu-Su Free hot sake or appetizer  Enjoy Chef Joe’s world famous, award winning sushi and have a complimentary hot sake or appetizer to get the evening started

Tap 42  1411 S. Andrews Ave. Fort Lauderdale 4 p.m. - 7 p.m. M-F  Three dollars off all bar drinks A gorgeous establishment that uses locally grown food and has 51 craft beers on tap, just like mother nature intended Tokyo Blue  4040 Galt Ocean Drive  Fort Lauderdale 4 p.m. - 6 p.m. T-F Half price cocktails Contemporary layout with great sushi and just a short walk away from the beach after dinner. Great place to take a date Union 8 E. Atlantic Ave. Delray Beach 5 p.m. - 8 p.m. Th-Sa Three-for-one cocktails, 30% off all entrees Big time discounts on some of the best food in Delray.  Don’t forget to try the sushi Wishing Well Irish Pub 111 SE. Mizner Blvd. Boca Raton 3 p.m. - 7 p.m.  everyday Domestic beer $2.50, import $3.50, well $3, call $4, premium $5; two-forone appetizers Authentic Irish fare, pool, darts and there’s an actual well in the bar.  A Boca mainstay and worth a visit Yakitori Sake House 271 SE. Mizner Blvd. Boca Raton  4:30 p.m. - 7 p.m. and 9:30 p.m. - 1:30 a.m.  everyday Signature cocktails, sake, beer and wine specials, in addition to discounted sushi menu Located in business-friendly Royal Palm Plaza, their extensive happy hour menu and drink specials twice a night makes Yakitori a must-visit Yard House 201 Plaza Real  Boca Raton 3 p.m. - 6 p.m. M-F and 10 p.m. Close Su-W Discounts on all drinks and half-priced appetizers and pizzas A huge appetizer menu to chose from and a drink/beer menu that’s even bigger. Yard House is Mizner Park’s favorite sports bar and one of Boca’s best happy hours

To add your Bar/Restaurant to our Happy Hour Listings, email us at EverythingAtThePALM@gmail.com


THE SOUTH FLORIDA PALM DISTRIBUTION LISTINGS Name of Business Name of Business Name of Business Name of Business Name of Business Town Town Town Town Town Name of Business Name of Business Name of Business Name of Business Name of Business Town Town Town Town Town Name of Business Name of Business Name of Business Name of Business Name of Business Town Town Town Town Town Name of Business Name of Business Name of Business Name of Business Name of Business Town Town Town Town Town Name of Business Name of Business Name of Business Name of Business Name of Business Town Town Town Town Town Name of Business Name of Business Name of Business Name of Business Name of Business Town Town Town Town Town Name of Business Name of Business Name of Business Name of Business Name of Business Town Town Town Town Town Name of Business Name of Business Name of Business Name of Business Name of Business Town Town Town Town Town Name of Business Name of Business Name of Business Name of Business Name of Business Town Town Town Town Town Name of Business Name of Business Name of Business Name of Business Name of Business Town Town Town Town Town Name of Business Name of Business Name of Business Name of Business Name of Business Town WeTown want the PALM Town to be availableTown to readers that Town frequent a variety of Name of Business Name of Business Name of Business Name of Business Name of Business establishments. All we ask is that youTown designate an area front Town in your storeTown Town Town Name of Business Name of Business Name of Business where NameThe of Business Name Business PALM can beof prominently displayed. Town Town Town Town Town Name of Business Name of Business Name of Business Name of Business Name of Business Town Town Town EmailTown us today to add your business or find out more Town about our distribution: Name of Business Name of Business Name of Business Name of Business Name of Business EverythingAtThePALM@gmail.com Town Town Town Town Town Name of Business Name of Business Name of Business Name of Business Name of Business Town Town Town Town Town Name of Business Name of Business Name of Business Name of Business Name of Business Town Town Town Town Town Name of Business Name of Business Name of Business Name of Business Name of Business Town Town Town Town Town Name of Business Name of Business Name of Business Name of Business Name of Business Town Town Town Town Town Name of Business Name of Business Name of Business Name of Business Name of Business Town Town Town Town Town Name of Business Name of Business Name of Business Name of Business Name of Business Town Town Town Town Town Name of Business Name of Business Name of Business Name of Business Name of Business Town Town Town Town Town Name of Business Name of Business Name of Business Name of Business Name of Business Town Town Town Town Town Name of Business Name of Business Name of Business Name of Business Name of Business Town Town Town Town Name of BusiTown Name of Business Name of Business Name of Business ness Name of Business Town Town Town Town Town Name of Business Name of Business Name of Business Name of Business Name of Business Town Town Town Town Town

Add your business to our distribution list!

THE SOUTH FLORIDA PALM - PROFESSIONAL AND LEISURE MAGAZINE - PAGE 31


Nitch Media MEDIA

IS A

FULL-SERVICE

AGENCY

OFFERING THE FOLLOWNG SERVICES FOR YOUR BUSINESS:

PRINT ADVERTISING

Graphic/Web Design and Radio/TV Production

Whether it be print, digital, audio or video, and if you’re kicking off a new campaign or looking to improve on an existing one, Nitch Media can help you come up with the most cost-effective way to reach your audience, via any We can act as a firewall for your media. print marketing efforts and get you the same rate or lower on the media you are already interested in. We also have contacts with For a low flat rate, we can maximize your social media efforts and make your South Florida publications with business more “Like”able. readers from 18 to 75 years old.

SOCIAL MEDIA MANAGEMENT

Market through the mail Direct mail/EDDM options, in addition to relationships with many of the local coupon-clipper mailers. We’ll find the best way to get your business into the mailboxes of your desired market.

Printing

Flyers, business cards, banners, signs, brochures, door hangers, give-aways with your company’s name on it — anything that can be printed on. Our rates are competitive and we’d love to have a conversation about your business needs and what we have to offer.

DISTRIBUTION Our street team can distribute flyers/business cards anywhere: hand-to-hand, door-to-door or car-to-car we can get your print pieces seen by your target market.

MASS Messaging EVENTS We have massive, organically cultivated databases for text message and email blast campaigns. This is a great way to build your own database internally with a campaign designed to inform our database about your business.

Why deal with five different sales reps for five different marketing campaigns when you can deal with one comprehensive agency that can coordinate all your marketing efforts? Don’t deal with solicitors, send them to us. As a firewall for your business, we can deal with marketing

We can conceive a unique, fun event at your establishment to bring people to your business. We can also promote an event for your business off-premise at one of our many partner venues, where you can educate potential clientele with a seminar or entertain them with a demonstration or exhibition of your services.

vendors, for little or no extra charge to you, to free you up to handle your business and to ensure they are held accountable for their services. Deal with someone you can trust. Contact us for a FREE marketing consultation and we’ll help you find your Nitch.

Email us today at EverythingAtThePALM@gmail.com


MARKETING TECH Local store marketing is a must

H

ave you sunk money into different advertisements “guaranteed” to work and then left you wondering why people are not coming through the door? Without the right information, small businesses often rush to advertise in the wrong places with the wrong people... The result: a budget wasted on ads that simply don’t work. Likely, the program wasn’t designed specifically with your business in mind. Today, small business owners need to put an emphasis on local store marketing — reaching individuals in your market in the area where you operate using targeted messages and marketing strategies.

1

Sponsored by

It is vital to target your efforts down to neighborhood level, making sure your message is delivered only to people most likely to be your customers — those within 10 - 15 miles, or 10 - 15 minutes, of your door. The key to marketing locally is community involvement and targeted advertisements. Essentially, local marketing should allow you to maximize your marketing efforts by developing good relationships with customers in your business community. There are a lot of local marketing options for any small business, but let’s start with the top three to get you started.

Go online.

The Internet is a powerful tool. Search engines and online directories like Google allow you to list your business based on local proximity, which will show up on people’s search results when they type in a relevant keyword in your city. To accomplish this you need a sound strategy that covers all areas of Local SEO, consult with a professional.

Personalized advertising.

2

Look for ways to convey your marketing message to potential customers one-on-one. Social media and mobile marketing offer multiple different opportunities to reach your customers individually.

3

Network locally.

Tap the customer base that is within your reach—relevant local media, businesses in your area, community events, etc. Develop promotional programs that invite them to your door. A great method is to put out special offers for members of those communities.

The most important thing is to keep everything as simple as possible. Don’t fragment everything and don’t feel like you have to do everything. If you can only manage a few social media channels, than only engage in those. If you don’t have the time to write a blog, don’t put one on your website. Doing something is always better than nothing at all and

don’t worry if things don’t look or sound perfect on your first try ... To quote Theodore Roosevelt, “The only man who never makes mistakes is the man who never does anything”. You’re bound to make mistakes along the way so just make sure to always be learning and are as informed as possible about each service or person you choose to trust your business and ad dollars with.


The South Florida Palm: March