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FOR IMMEDIATE RELEASE SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. Presents THE 2ND ANNUAL BEAUTY EXPO Date: May 28th, 2011, Saturday Time: 5:30PM Door Opens / 6:00-8:00PM Workshops / 8:00PM Styling Competition Location: Pigment Cosmetics, One Market Street, San Francisco Contact: Owen Geronimo (415) 935-3487 / contact@sffamainc.org

(May 05, 2011 - SAN FRANCISCO) San Francisco Fashion And Merchants Alliance Inc. is pleased to announce The Second Annual “Beauty Expo”, to be held at Pigment Cosmetics at One Market Street on Saturday, May 28, 2011, with doors opening at 5:30 p.m. Tickets are available online for $10 and $12 at the door. The dress code calls for fashionably chic. The Beauty Expo is divided into three segments. The event begins with Fashion Bloggers Connect featuring local fashion bloggers Nicole Lindgren of Style Bust, Nicki Frye of Nickie Noel, Molly Covert of Rabbit Foot Fern and Alison Messinger of Eclectic à la Mode to discuss the importance of social media and fashion blogging as a media tool. Charleston Pierce will hold a model boot camp to provide tips on successful runway modeling. Seven teams will compete in the styling competition for the most creative make-up and hairstyles. Judges include Greg Griffin of Barber Lounge, Brad Carrick of Solz Shoes and Amy Soderlind of Refuses To Label. There will be a fashion installation,featuring designers from Pink Weave and RockChiq, before the winner of the styling competition is announced. This year’s soiree is a fund raising event for the upcoming San Francisco Fashion Week ™ and a networking event for luxury, beauty and fashion industry professionals. For further inquiries, please contact SFFAMA’s Founder Owen Geronimo at contact@sffamainc.org. Tickets available at http://thebeautyexpo2011.eventbrite.com/ or visit http://thebeautyexpo.com/ for event details. ###


Press Release: THE BEAUTY EXPO 2011