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May 2019 Vol.1

ZOOM Photography|Inspiration| Ideas




Lenses for Every Subject


Bring out the best In a Person

Hasselblad Master Winners 1


Be the Revolution EOS R



conten Features

6 8 10 11 12 14 16 18 20


End of Days How to shoot a Wedding

News Tamron New Full-Frame Lenses Fujifilm New Mirrorless Camera

Tips And Tricks Wedding Photography Fall Photography Fall Photography

Inspiration Hasselblad Master Winners World Photographic Forum Award



Hasselblad Master Winner


End of An Interview with Ali Rajabi Hasselblad Master Winner





li Rajabi is the most recent winner of Hasselblad Masters. His most recent series In the Dark of the Day features eerie, lonely images that, while they are shot during the day time, seem cloaked in darkness. The series is exposing the misery and shadows in everyday life, brought into contrast via Rajabi’s eye for the morose and lost. What we do in the shadows has always had a greater resonance, but we se here that what we do in the day is just as moving. Rajabi’s question is not what does light offer, but what does shadow? We were able to sit down with Rajabi and speak with him about working in New York, and how he achieved the singular look of his work. You produced this work with a commission from Hasselblad, or they were involved somehow, can you speak about this relationship? The In The Dark Of Day project is one of my personal projects that I started 3 years ago in New York. As you know I won the Hasselblad Masters competition this year and the project that I cooperated with Hasselblad was for the book of Hasselblad Masters based on the theme “INSPIRE” and it unveiled a week ago at Photokina 2016. Also, I was one of the few


photographers around the world who did a project for their new Mirrorless Medium Format camera X1D. What kind of post production goes into these images, they are very unique. Is most of the work in post shooting, or do you work with setting up the camera before every shot – as a technical magazine we are interested in this. Honestly, the majority of photos that you are seeing in this project is very close to the original image. As a technical point of view it is all about controlling the light with shutter speed

and f/stop. Although finding the spots that gives me this atmosphere is very helpful. I always scout the places before that I want to shoot and it helps me to reach the photo that I want. In just few of them I removed some elements to create the idea that I wanted and working with Camera Raw is my main part of the process. Do you think this project is something that could only work in a place like new york, because it highlights the isolation in a big city, could it work in your home town, or somewhere like Iran? Yes, you can do it in Iran but I am sure that it will be another project. At first look it seems my project is about playing with highlights and shadows but it is not. The concept that I have in my mind need the cities like New York. So I chose this place to express my thoughts and ideas. You moved here from Iran, can you talk about some of the differences working here versus working there? Let me answer this question very simple. You can not grab your camera and walk in the streets of a big city in Iran and do your daily photoshoot. In most of the times

you need to get the permission even and that darkness will settle in the cirif you want to take some street shots. cle of your life, So it helps you to move There is a sense of loneness that these forward. In my pictures we have no pictures bring, a kind of isolation, do idea about the people and the subjects you think this is some kind of evolu- that we see. We don’t know them, we tion that we connect the dark with fear, can not figure it out where is this place, solitude? What we don’t have do you think Mystery was one of the strong rea- no imagination it is about dark sons for creating this project. There of their feelings, days that make is always a battle between Dark and thoughts and situaus feel this sense Light. I loved to discover it and I tions in their lives. of separateness? think the story of this project has not Maybe it seems I am happy that they are in the dark an end. you get this but simultaneously sense, because they can be in their part of this project is about solitude. I, bright part of their lives. No one can myself has no fear from the darkness predict what is at the other side of the and I believe each and one of us has this darkness. In The Dark Of Day is about side and it is a very important part of two different aspects of everybody and our lives. So, we need to discover it. Let anything. The aspects that are opposite me talk about the darkness and solitude but they are exist at the same time. So in a positive way, Even if you have a we can not judge about darkness, fear fear from darkness and loneliness, you and solitude. What drew you to this need to face it and it can be anything in project, was there a moment or an event your life but as soon as you passed that that happened that showed you that the situation it will becomes of your soul day could just be as dark as the night?

Mystery was one of the strong reasons for creating this project. There is always a battle between Dark and Light. I loved to discover it and I think the story of this project has not an end. Do you do any photography at night, as a comparison? Could we see a In the light of night project coming soon? What an interesting question, Right now I am working on a night photography project. but I never thought that it could be an opposite side of In the dark of day. So maybe I consider it for the future What is the end result of






Tamron Announces Three New FullFrame Lenses


amron’s two new (in development) full-frame DSLR lenses include the 35-150mm F/2.8-4 Di VC OSD (Model A043) zoom lens and the SP 35mm F/1.4 Di USD (Model F045) fixed focal lens; on the mirrorless side, Tamron is developing a new high-speed ultra-wide-angle zoom lens for Sony E-mount fullframe mirrorless cameras—the 17-


28mm F/2.8 Di III RXD (Model A046). Tamron will display these new lenses at CP+ 2019, the world premiere show for camera and photo imaging, from February 28 through March 3, 2019 at Pacifico Yokohama and at the Wedding and Portrait Professionals International (WPPI), February 27 through March 3, 2019 in Las Vegas. The zoom range incorporates the 85mm focal length (often regarded as optimum for portrait shooting) and covers everything from full-body shots that include the surrounding environment to headand-shoulders shots that stand out from a natural defocused “bokeh” background for which Tamron is renowned. The compact Model A043 is designed for fast handling and easy transport, measuring only

4.9 in long and perfectly balanced. On the technical side, three optimally placed LD (Low Dispersion) glass elements and three hybrid aspherical lenses quash various optical aberrations. Autofocus is exceptionally quiet with improved precision and speed thanks to the OSD (Optimized Silent Drive) DC motor. Furthermore, the Model A043 incorporates the Dual MPU (Micro-Processing Unit) system, which strikes the perfect balance between AF performance and effective vibration compensation. For close-focusing, the MOD (Minimum Object Distance) is 17.7 in across the entire zoom range. Providing greater flexibility when used outdoors, a Fluorine Coating and Moisture-Resistant





Fujifilm Announces New Mirrorless Digital Camera | FUJIFILM X-T30


ujifilm has just announced the latest model to join the X Series, known for superior image quality delivered with the company’s proprietary color reproduction technology. In addition, the new XF 16mm F2.8 lens is one of the smallest and lightest lenses in the Fujifilm X-series lineup. The X-T30 stands in as the successor to the popular X-T20, which inherited a number of features from the X-T3. The X-T30 Camera Body retails for $899 & the Lens for $399. Effectively, this is a smaller, cheaper version of the X-T3 that delivers a higher image quality in stills and video. Black and Silver versions will be available at launch (in late march) with the new Charcoal Silver following in June. While it’s not a full-frame camera, the APS-C sensors from Fuji have been incredibly popular and Fuji has been aggressively adding more and more video features to each new successor in their camera lineup. We haven’t been able to get hands on with this camera yet, but this video from David Flores at B&H shows us some of the camera’s awesome new features, as well as the pros & cons he’s found with his time testing the new camera. The only thing that really stood out to me as a “down side” was the lack of weather sealing, but really for its price and size, it’s not that big of a deal at all, especially considering the improvements to the weight of the camera, and enhanced touchscreen LCD and rear controls. The DSLR size, 24-megapixel sensor and the 91-point hybrid autofocus

system of the Fujifilm X-A5 keep most shots sharp. Thanks to its intuitive controls and menus, its Scene Recognition (SR+) Auto mode lets you start snapping successfully without learning anything technical or complex, while its full manual mode gives you room to grow when you’re ready to learn more. The 15–45mm electronic zoom lens gives you a useful range for everyday shooting, close up or at a distance, and the camera works with more than 40 lenses—from Fujifilm and other manufacturers—as you progress. The X-A5 is smaller than any DSLR, and it offers smartphone control, easy sharing of images over Wi-Fi or Bluetooth, and a wide variety of filter functions.

Fujifilm’s decision to separate its midrange and upper-tier cameras on physical design rather than technical capability is an interesting one, but one that should make X-T30 owners happy. If you don’t need dual card slots or weather sealing and you can get by with a less robust control layout, you will sacrifice little by choosing the X-T30 over the X-T3.






Wedding Photography Tips


Understand What Is Important To The Couple


uring the early stages of communicating with the couple, long before the wedding day, you’ll need to find out what the bride and groom value most most so that you can plan accordingly and capture all of the important details. This is true for prep as well as the entire day and includes everything from friends and family to other traditional details (the wedding dress, jewelry, shoes, flowers, gifts, decor, etc.). You likely won’t keep the image of the poor guy interpretive dancing, but you’ll probably keep the one of the couple cracking up together in between moves. Here’s the real secret to natural looking photos – the in-between photos are the photos. The unposed, unrehearsed, laughing at fart jokes, or because your photographer told you they were “just going to test the light” but really you’re capturing them enjoying life together. Those


are the images that end up being keepers. Keep that camera at the ready and shoot between the lines to get the good stuff. This is so simple, but laugh. Crack jokes, if that’s your thing. Show them you’re willing to get weird, and it’ll liberate them to fall into a relaxed zone that brings out great images.

2 A

Model the behaviour you want

shoot can be fraught with stress, so for the love of Annie Leibowitz, don’t add to it. When people arrive at a shoot, they are almost invariably nervous, and will be looking to you for all their cues. Take the lead in creating the atmosphere you’re hoping for, and your clients will follow suit almost subconsciously. You have a huge opportunity to model the relaxed, joyful, behaviour you want to capture, simply by setting the tone and mood of the shoot from the get-go! This is so simple, but laugh. Crack jokes, if that’s your thing. Show them you’re willing to get weird, and it’ll liberate them to fall into a relaxed zone that brings out great images. It’s not about putting on a performance, but about being so yourself and comfortable in your own skin, that your clients can’t help but do the sameto model the relaxed, joyful, behaviour you want to





3 A

Tell a better story

void the tendency to be too hands-on with directing every action and instead make time to move around the room and observe the action as it unfolds. Capture the key and in-between moments that the bride and groom will appreciate looking back on later after they’ve recovered from the whirlwind of the wedding day. One of the most helpful tips I’ve been given about Wedding Photography is to get the couple to think ahead about the shots that they’d like you to capture on the day and compile a list so that you can check them off. This is particularly helpful in the family shots. back and realizing you didn’t photo-



Observe And Capture Like A Photojournalist

e’ve all been that novice photographer who, in a desperate attempt to capture a mirthful photo of unrehearsed laughter, says something panicked like “okay, now make each other laugh”. That’s not funny, y’all! You gotta be more creative than that. If you’re photographing a couple, ask one of them to tell the other about their most embarrassing childhood moment, using only interpretive dance. Tell them to reenact their first meeting, using emotive eye contact, instead of words. mentary. There’s a fun balancing act to figure out what your client will respond to, and this is a good life skill as well. If you’re charging them for the event, make sure you have the agreement of price in place up front.


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