Sewn Zine Issue 3 CLASS OF SS16
CLA SS O F SS1 6 Feld t G ar me nt Pr o je c t H id e Kin g s o f I nd i go Jakke L ib er ti ne - L i b e r t i n e Rasca l sâ€™ Th is is We l c o m e
For the last three seasons Sewn Agency have created the Sewn Zine to make it easier for you as a buyer and press representative to access our collections and get to know the brands a little bit better. In this SS16 edition, we would firstly like to bring your attention to a host of London based based designers all spear headed by women with a strong sense of direction and a clear sense of identity. In this spirit, we introduce; Feldt Clothing, Hide-Label, Jakke & This is Welcome. Collections not just for but also heavily centred around girls. Casual girls, dressed up girls, good girls, bad girls, noughties girls, creative girls and cool London girls. We are also including our long term collaborators Libertine-Libertine, Rascals & Garment Project. Although heralding from Copenhagen these designers have an international feel and base, not limiting themselves to their Scandinavian stomping ground. An attitude to life that resonates with all our designers, no matter which geographical origin they may have. Libertine-Libertine chooses to both design and influence wise embrace cities like LA and Paris, letting this lead the way for their collections. Rascals delve deep into their 90â€™s US Streetwear influences and Garment Project has this season added some luxurious Savile Row inspired footwear alongside their classic sneaker styles. Finally we have Amsterdam based Kings of Indigo, always drawing inspiration from old school Americana and original Japanese looms. Resulting in a fully formed cut & sow collection on both menswear & womenâ€™s wear to sit alongside their beautiful denim range. In this issue no.3, as in every issue, you will find in depth press releases next to an edited preview of each brands look book and easily downloadable collection information by the use of QR codes. We hope you enjoy the Sewn Zine as much as we love discovering and presenting the SS16 Sewn Agency collections to you. xoxo Sewn Agency
CONTENTS Le tte r f ro m L is - 1 Co nte nts - 2 Wo me nsw e ar - 3 Th is is We lco me - 4-5 Hide - 6-7 Ki n gs o f I ndigo, Wo me ns - 8-9 Li b er t i n e - L ibe r tine, Wo me ns - 10-11 Fe ldt - 12-13 Jak ke - 14-15 G a r m ent Pro je ct, Wo me ns 16 M e nsw e ar - 17 Li b er t i n e -L ibe r tine, M e ns - 18-19 Ras cals â€™ - 20-21 G a r m e n t Pro je ct, M e ns - 22-23 K i n gs o f I ndigo - 24-25
Created by Rachel Cooper
This is Welcome Hide K ings of Indigo L ibe r ti ne - Liber tine Feldt Jakke Gar ment P roj ect 3
T H I S I S W E LC O M E This season seeâ€™s This Is Welcome challenge the belief of the Aluminate and drift back to a time when baggy flares and ribbed tees were a casual girl staples and the belief that something could be out there was more real than the government. This Is Welcome pays homage to the Godmother of Grunge, Kim Gordonâ€™s cult 90s label X-Girls, which echoed the sentiment of a generation of girls who just wanted one thing from fashion, for clothes to actually fit them properly. Rejuvenating this prep look that feminized skater and riot grrrls, TIW brings a new lease of life to this girl gang aesthetic, delving deep into the 90â€™s subcultures, recalling teenage memories of x-files, ringer tees, micro pleats, and razor neck lines. The TIW silhouette remains linear and fitted not skintight, with loose fitting slips, ribbed knee length dresses, floor length flared skirts and slimming pleated pyjama pants. While oversized MA1 bombers, baggy flares and dungarees, epitomizing teen spirit of the season. The predominate colour pallet of the collection remains neutral yet youthful, brightened by bursts of camo, Indian orange and army sage green. Combined with iconic X-Files imagery, alien head and spaceship patches. Designer Lis Eriksson places greater emphasis upon colour blocking and textures, this season, sourcing pleat inspiration from Issey Miyake, in creating micro ribbed jersey dresses and floor length skirts which effortlessly sculpted the silhouette yet still looks and feels casual. Once again This Is Welcome creates a collection, which treads the line between tomboy and girly girl, which
www.thisiswelcome.com | @thisiswelcome | Download look book and info here
London label HIDE is a brand, which bridges the gap between luxury and premium, uncompromising of neither quality nor contemporary design. HIDE is renowned for reinterpreting the classic biker jacket, drawing inspiration from the labels London roots, culture, music and street style in crafting clean contemporary collections season after season which feel youthful yet decedent and classic. Spring/ Summer 16 sees Creative Director Nina Hopkins translates a 70â€™s safari story as she adopts a much more slender, contemporary and tailored silhouette for SS16, cinching in waists with suede belted trench coats, pencil skirts and high-wasted shorts with box pockets, offering a collection of mix match co-ords to wear all year round. While favorite archive styles are brought back to life and western folk references from previous seasons are continued into summer, as streams of fringing run across arms and backs, while western yoke shoulder paneling bring a more relaxed feel to jackets and oversized shirts. SS16 is absorbed within a refined colour pallet of light stone grey, deep indigo, bright mustard the black leather, bringing a more sophisticated, adult feel to the collection. HIDE once again has created a timeless classic collection, with a luxury high fashion appeal and urban attitude. Designer Nina Hopkins masters the art of understated luxury for every day, creating a timeless collection to withstand the test of trend and time.
www.hide-label.com | @hidelabel | Download look book and info here 7
KINGS OF INDIGO
SS16 sees Kings of Indigo craft a nostalgic, American West inspired collection of Japanese and 1970s enthused work wear staple’s to run alongside K.O.I’s extensive denim repertoire. Heritage, tradition and craftsmanship are dominant themes within Spring Summer, as this season appears to unfold the deeper roots behind K.O.Is attention to Japanese detail and emphases upon American work wear. This is best illustrated within the denim patchwork dungarees, a-line button down skirt and denim pinafore dress, synonymous with the dress of laboring women, who worked the fields c. WW1 and a nod to the liberation of women. This utilitarian laborer aesthetic is continued in the Breton stipe which accents the collection. The stripe was first introduced to the French Navy in Great Britain and is now widely associated with Coco Chanel and her influence in liberating women from the constraints of the cinched silhouette. Further military references are channeled by the military field jacket, inspired by the original M65 jacket, and androgynous Chambray shirting, offering a cooler alternative to denim in the height of summer. Japanese influences are also introduced into SS16 through The Kings interpretation of an old Japanese indigo check fabric from the early 1900’s. With its irregularities there’s an added charm to the collection, as the check adorns a linen kimono style belted shirt and similar styled dress. This injects Japanese workwear staples into the collection. The denim soul of the brand, remains a strong focal point of the collection, as K.O.I’s classic styles are celebrated within the Royal Core section of the brand, while new high rise flare and oversized flare styles help to introduce more shapes into the collection. SS16 translates of a history of denim spanning from east to west which comes together seamlessly as K.O.I combine American classics with Japanese detailing.
www.kingsofindigo.com | @kingsofindigo| Download look book and info here 8
LIBERTINE - LIBERTINE Founded in 2009 in Copenhagen, Libertine-Libertine has quickly established a highly commendable reputation for their clean minimalist aesthetic, in crafting the perfect balance between simplicity and sophistication. SS16 sees Libertine-Libertine craft a fresh and vibrant transitional collection of relaxed casual tailoring and refined silhouettes, drawing inspiration from 1970â€™s Japan and California as oversized square shapes are pared with linear overcoats to create a look which is effortless cool yet understated. This season tells the story of a summer spent in the city, as the brand continue their modernist approach to tailoring in creating a clean and minimal silhouette, which is versatile, casually tailored with an easy-elegant look to transcend from day to night. While the colour pallet of the collection reflects the cosmopolitan landscape as bright whites, yellows and vivid blues mirror the changing summer sky; citrus greens emulate the pockets of evergreen, which break the muted greys, and beige of the cityscape. Libertine-Libertine have built a transitional collection which crosses over from season to season as the brands staple lightweight, breathable knits keep the chill at bay on those over-cased summer days, while the light summer dresses keep you composed in the heat of the midday sun. Libertine-Libertine embodies a wider ethos of refined materials and modern design, resulting in quality manufacturing and products of great integrity of which SS16 is a testament to.
www.libertine-libertine.com | @libertinelibertine Download look book and info here 11
Feldt is a contemporary London based brand launched in 2014 which takes a refreshing innovative approach to womenswear in adopting a menswear aesthetic to tailoring masculine shapes to a feminine frame with a unique utilitarian modernist look. Designer Audrey Littman sources her inspiration from the authenticity found in nature, people and places along with her upbringing in rural Sweden in crafting innovative, clean, precisely tailored collections, which are effortlessly elegant with a tomboy spirit. This season narrates a story of the Great British summer, the intermittent weather, distorted seasons and eternal quest to find a weatherproof wardrobe. A narrative which is set by the use of colour within in the collection, as a spectrum of deep blues reflect the pallet of the sea, off white and grey mĂŠlange tones mirror the changing summer sky while burst of vibrant orange bring warmth to the collection. All of which is translated across the finest quality fabrics, Breton stripes, classic ginghams and Feldtâ€™s cotton/linen dyed drills. SS16 sees Feldt create a dynamic and versatile collection of lightweight worker wear staples, traditional Korean inspired wraps and relaxed tailoring to keep cool yet stylised in the blistering heat, while softening the chill from summer showers. Feldt continue cropped versions of the waxed parka and mac for the summer, to layer upon cotton drill co-ords and seersucker gingham dresses and trousers. All together bringing a nostalgic feel to the collection, as Feldt, continue familiar silhouettes, while cropping and widening length to keep cool on summer walks in the forest or city commute. Feldt embodies timeless sophistication through finely crafted pieces, creating everyday clothing for all seasons.
www.feldt.co.uk | @feldtclothing | Download look book and info here 12
JAKKE Jakke is a young London based label for fashion forward, free thinking girls who want a unique, edgy and eclectic additions to their wardrobe, guaranteed to make an impact. Jakke epitomises colourful, fun and fast-moving fashion which is chic and sharp with an independent spirit. Founded by a collective of British designers who strive to reinterpret the latest Fur, Leather and Suede trends with a conscious. Spring/ Summer 16 continues Jakke’s 70s story, introducing a more fluid, vintage inspired, refined silhouette for the new season as mini skirts and short shorts are matched with co-ord cropped jackets and tank tops bringing a cleaner more chic tailored look to SS16. This seasons colour pallet is absorbed within a spectrum of soft candy and ice cream shades, most vividly depicted within Jakke’s statement faux-fur gillet’s which bring an array of candy floss colours into the collection. While a more classic pallet of deep navy, chocolate tan and black is adopted by the timeless styles within the collection such as biker inspired faux suede and leatherette jackets which bring a more structure look to SS16. Jakke spring wardrobe promises a selection of wearable pieces to layer throughout the summer months.
www.jakke.co.uk | @jakkeldn | Download look book and info here 14
Garment Project was founded in 2013 and focuses on producing high quality classic sneakers, pulling inspiration from both contemporary and traditional styles. Designer Kent Madsen draws upon his background at Nike to create a highly stylized collections, which maximize comfort and amplifies wearability using the finest quality leathers with a contemporary minimal design aesthetic to create sneakers, which are timeless and classic. SS16 is a much more refined softer collection from Garment Project, as summer brings and abundance of soft suede uppers and injections of pastel baby pink and blue. While metallic sheens lift the predominantly neutral colour palette of the range, crafting a more eclectic look for the collection aided further by the array of textures in the form of perforated suede and ostrich effect leather. All of which come together to give another layer of depth and character to the collection. Madsen develops a more slender refined silhouette for summer, by introduction of the Legend, a vintage inspired boxing boot, with a slim lined hi-top upper and cushioned ankle, bringing a more nostalgic feel to SS16. Coupled with the all-new Venice, a casual, skater inspired lace up. Itâ€™s a lighter tomboy alternative to the Classic Lace for summer. Spring feels fresh with a more relaxed and casual feel, as Garment Project once again creates a sleek clean collection, suitable for any occasion to dress up or down, to wear day in or day out.
www.garmentproject.com | @garmentproject | Download look book and info here
L ibe r tine-Liber tine Rascalsâ€™ K ings of Indigo Gar ment P roj ect 17
LIBERTINE - LIBERTINE Libertine-Libertine stay true to their intrinsic style and classic, minimalist silhouette for SS16, entwining loose sportswear references with relaxed tailoring to build a collection that feels intelligent, precise and well thought out. Founded in 2009 in Copenhagen, Libertine-Libertine has quickly established a highly commendable reputation for their clean minimalist aesthetic, creating the perfect balance between simplicity and sophistication. Spring Summer 16 sees the brand continue their relaxed tailored aesthetic bringing together an eclectic colour palette of vibrant natural hues, prints and textures while drawing inspiration from 1970’s Californian and Japanese work wear staples to create a mix and match co-ord wardrobe to transcend from season to season, from day to night. 50’s style open collar bowler shirts are paired beside high collar, half zip tees and full zip shirts which bring a contemporary yet nostalgic look and utilitarian feel to the collection. While LibertineLibertine’s classic outerwear staples, soft jerseys and Hunter shirts bring a familiar and more relaxed, easy feel to the collection. The brand continues their obsession with simple and classic garments manufactured using high quality fabrics from the best mills in Europe to produce products of great integrity. Libertine-Libertine is for the cool casual man, who wants classic staples that look sharp, clean cut and timeless.
www.libertine-libertine.com | @libertinelibertine Download look book and info here
Danish streetwear label Rascals’ have stripped their SS16 collection back to basics, back to where the roots of the brand first formed. Fusing contemporary fashion with classic sportswear, Rascals creates stand out pieces with technical detailing, that look and feel great, alone or layered. Once again the Rascals brothers turn to the familiar inspiration pool of the early 90’s, telling an untold story of their native borough of ‘Nørrebro’ N. Copenhagen. Most visually interpreted by the simplistic colour palette of blue, black and white, the home colours of Copenhagen FC. Rascals’ craft a 90’s inspired sport-casual kit of simplistic contemporary streetwear staples, in a collection which comprises of the brand’s classic tees and sweats, lightweight technical outerwear and fleece co-ords all trimmed with their classic branded iconography. In creating an assortment of track tops, pants and shorts to accompany their signature high collar tees and crews, the brothers channel the spirit and energy of the football and underground scene of Nørrebro, while still managing to evoke distinctive memories of 90’s football and club culture. “The collection is powered by that very feeling, when the same thing you’ve walked past all those years suddenly claims your attention - connects to you in new way and contextualizes itself in your current stream of consciousness.” This season sees the Rascals brothers bring back essential staples from past collections, reinventing them or the new season to create a transitional active uniform for the modern man.
www.rascals.dk | @rascalsdk Download look book and info here 21
GARMENT PROJECT Launched in Copenhagen in 2013, Garment Project was established and founded by Kent Madsen, who integrates his past experience and technical knowledge from his background at Nike, to create sleek contemporary footwear to withstand the test of time and trend. Spring Summer 16 sees Garment Project dramatically increase their range of menâ€™s contemporary casual footwear. Staying true to the brands character soft silhouettes, neutral colour pallet and clean classic aesthetic, while introducing alternative variations for the summer. Madsen constructs an innovative gum sole for SS16, bringing a lighter more relaxed feel to collection. The new sole adds a rejuvenating effect to newcomer styles such as the Derby shoe, Chelsea boot and old favorite, the Classic Lace. Which are combined with an assortment of soft brushed suede bringing a more casual easy feel to spring summer. While the newest additions to the range, the Legend, brings a heightened nostalgic feel to the collection, with its slim lined hi-top upper, cushioned ankle and vintage inspired boxer boot appearance. While the Miami is the second newest addition, with a slightly wedged sole and patent raised heel, offering a more refined shape, allowing it to have a formal edge while still being casual. Madsen draws inspiration from both traditional and contemporary styles of sneakers to create refined, trend-focused styles that can be dressed up or down. SS16 is a confident yet modest collection.
www.garmentproject.com | @garmentproject | Download look book and info here
KINGS OF INDIGO
Established in 2012, Kings of Indigo (K.O.I) set out to make quality work wear and denim staples inspired by American classics with a Japanese eye for detail. K.O.I designs quality garments for a new era of fashion, made with consciousness using sustainable production techniques where possible. The Kings continue their abundant range of raw, selvage and recycled denim, in a variety of weights and natural indigo washes, produced in some of the finest mills across Europe, Japan and the U.S. This season portrays an essence of American history from the perspective of the working class laborer. Hickory and railroad striped worker jackets are combined with co-ord shorts and shirts which paint a vivid image of the rebels and immigrants that once worked the railroads of Western America. While a working class utilitarian uniform is depicted within the continuation of K.O.I’s classic worker wear and military jackets, organic cotton over shirts and board shorts. K.O.I also chose to combine more recent 50’s Americana references within the embellishment of felt lettering along with motorcycle, railroad and college patches, synonymous with outlaw bikers and American Football teams. These mixed references unearth the deep roots of KOI’s inspiration within American and Japanese cultural heritage, as epitomize K.O.I reinterpret history for the modern day.
www.kingsofindigo.com | @kingsofindigo| Download look book and info here 24
Sewn Agency www.sewnagency.co.uk | email@example.com | 154 Shoreditch High Street, London E1 6HU | 020 7613 2106 | @sewnagency