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All rights reserved. Seventy, Seven Steps & The Set are trade marks of Orangefish Entertainment Pvt. Ltd. No part of this document may be reproduced without permission. Š 2009 Orangefish Entertainment Pvt. Ltd

The Seventy Event Management Group. World Class Event Design and Management. To the Power of Seventy.

Ground Floor, Jivan Kiran, 558-a, S.V.Road, Bandra (W), MUMBAI - 400 050, India. +91 (0)22 660 22 700 +91 (0)22 660 22 745

@ info@seventyindia.com

| www.seventyemg.com


The Seventy Event Management GroupTM has produced over 6,000 events for the corporate, institutional and private sectors across India, Asia and Europe. Today, Seventy is one of India’s largest and best known integrated event management agencies, responsible for some of the most complex, stylish and innovative events ever produced.

The Power of Seventy is based on imagination, creativity and a time proven mastery of design excellence at every level. It is based on over a decade of world-wide event management experience, on detailed local and international knowledge, and on exhaustive planning for each event and every challenge.

Seventy Event Management Group is a member of

Brand Experiential & Corporate Events | Special Events | Festivals | Event Design | Destination Management | Weddings Winner

Winner

WEDDING OF THE YEAR

B2B Event of The Year

Seventy’s group companies include marketleading divisions for specialized Wedding & Special Event planning, and Set & Ambient Design for events. Seven Steps® designs and produces the most polished, glamorous and spell-binding weddings in Asia. It is, by some distance, the largest and best known wedding planning in India’s incredible marriage sector. The Set® is one of India’s premier event design studios.

Martin da Costa Chief Executive Officer Seventy EMG


POWER OF KNOWLEDGE

Seventy’s strategy teams dedicate their time to understanding your needs and your brand; the creative team use their expertise to elevate this knowledge

into a

holistic

sensory experience. The result is a unique creative track record of helping brands, businesses and individuals achieve their objectives through perfectly managed events. The Seventy approach to the Event and Entertainment business is a time tested one, reflected in long standing client relationships maintained over many, many years.

The level of expertise. The degree of detailed planning. The vision for both client and event. The ability to work in harmony towards a common goal. This is the Power of Knowledge built over years of experience with every conceivable event. Seventy’s international standards of management excellence are possible because of the people who stand out of sight and the knowledge and experience they can apply. The Power of Knowledge allows our team to raise your game and to elevate your event to its maximum potential - to the Power of Seventy.


POWER OF IMAGINATION

At Seventy, the creative departments are headed by the best in the business. The teams are configured to allow for creative participation on multiple projects at multiple levels, with tight controls and time management audits. The company has access to its award winning in-house design and set production company - The Set - and has working alliances with professional event designers internationally and across the country. Seventy’s access to the best Indian and international performing

talent is

matched by its connections with some of the world’s best known writers, lighting, sound and audio visual design specialists.

Large canvas events require a marriage of creativity and action. A right brain-left brain partnership because although they begin with the power of imagination, the ability to ideate on a grand scale is only half the battle won. To give a grand vision body and depth requires flawless execution where space, light, sound, artist and ambience are balanced to create a spectacular whole. When limitless Imagination meets real-world design and production excellence is when the art of spectacle is raised to its highest pitch, to the Power of Seventy.


POWER OF NUMBERS

The logistics managers at Seventy have had over 200,000 man hours of experience over 6,000 events. They are adept at handling multi-crore projects, and are even more adept at handling the impossible demands of our creative teams. Detailed Forward Event planning - timelines and check-list management - hospitality, travel and transport processes - are all long established procedures at Seventy, and our teams spend as much time in number management, as they do in developing entertainment technology and special effects.

The power of an idea can only be fully realized when it is supported by the Power of Numbers. The consistent delivery of intricate detail along with magnificent scale, with precision, is the secret behind every successful event. Logistics planning, infrastructure mapping all lead to flawless event management. The numbers and our management of them are the backbone to an event, and complement our energy and creativity - to the Power of Seventy.


BRAND EXPERIENTIAL & CORPORATE EVENTS

Experiential Marketing has come a very long way in India and Seventy EMG has been at the cutting edge of the business. Representing most of the Diageo Brands, Cartier, LV M-H, Turner International, Harley-Davidson and many other clients, Seventy EMG is one of the first agencies clients will turn to in order to create a fresh, interactive, and innovative event medium for their brand.

“DIAGEO relies on you guys for practically everything. Smirnoff Experience, Conferences, Trip2Goa, Black Arjun Khanna, Anniversary bashes, Smirnoff Bar 21, Fashion Shows… and that's only a bit of what you have done. Thanks for always raising the bar on what we can do, for always delighting us, for always always saying yes we can, for making the toughest job look effortless, and for always smiling.”

Darpan Kaur - General Manager, Marketing, Diageo India


SPECIAL EVENTS

There is a special resonance to special event management: a creative freedom that we have learnt to specialize in and thoroughly enjoy. From private special events to luxury brand marketing, we have found the unique venues, looked after the VVIP guests and put on some spectacular shows.

“ "I want really to thank you for all your involvement in this Cartier 'Travel with Style' adventure‌ We know how it was difficult to reach the excellent standard of Cartier 's request, but with a lot of patience from your part and your very good team the level of the event and all the organization was well above our expectations..." Christine Borgoltz -Marketing Head, Cartier International, Paris.


FESTIVALS

Seventy EMG is India's leading Festival organizer. From the Kala Ghoda Arts Festival with over one million visitors, to the AAAI Goafest with its thousands of Advertising Creatives from across Asia, each year we produce the largest, most flawless and spectacular Festivals in the country. Over the past three years, Goafest has been produced flawlessly, elegantly, on a beach and under the hot sun - India's finest festival by India's best special events agency. Seventy EMG has been retained by the Kala Ghoda Association since 2003 to produce this eleven year old property. Conducted over 9 days with over 360 individual events covering 9 verticals of Arts - Visual Arts, Theater, Dance, Music, Film, Literature, Children’s Events, Heritage Walks, Artefacts Exhibit - it has taken on massive proportions from its humble beginning as a 4- day event.

“THANKS. Your team did a great job, as usual!” Pallavi Sawhney Sharma, Festival Director 2009, Kala Ghoda Association

“A big THANK YOU you for supporting me. Seventy, you did a super job.” Abha Bahl, The Bombay Heritage Walks “Could not have done it without you! Well done, again!” Brinda Miller, Festival Director 2008, Kala Ghoda Association


B2B Event of The Year

Three years on and still growing. Designed and produced to an incredible international standard each year by Seventy EMG.

Centrum Bar

Beach House Bar There have been numerous highlights. Trevor Beattie's called Goafest "Of what I have seen of the event, it is organised brilliantly. It was great to see so many young creative minds together — competing and yet having fun. This is the way to go" ... Sir John Hegarty said “by far and away the best in Asia – just unbelievable”.

Over 3000 delegates, 1500 pieces of original creative work displayed, 30 hours of seminars, 250 awards, rain dances, multiple DJs playing through the days and nights, lavish spread of food and drinks and packed dance floors.

The one line brief from the Advertising Agencies Association of India(AAAI) given to Seventy EMG was “to help deliver an event of international standards in terms of finish and finesse’.That is exactly what they did.Goafest 2007, a two day event, turned out to be fabulously planned and executed.” Arvind Sharma, Chairman & CEO, Leo Burnett Asia & Chairman Goafest Committee 2007

Aerial View | 2008

Lounge & Bar

Parties

Fine Dining

Centrum Bar

Display Room

Display Room

Awards


DESTINATION MANAGEMENT

Seventy EMG is one of India's most experienced Luxury Travel & Destination Management companies. We have looked after parties of every size traveling into India - from over 800 guests to just 20. From the Palaces of Rajasthan to the Beaches of Goa and the Backwaters of Kerala, Seventy EMG and its sister company Seven Steps is an acknowledged master of VVIP hospitality and destination event management.

“Thank you very much for a spectacular and very well organised event. Especially, the arrangements before and during the dinner on Saturday night were amongst the very best I have experienced - it was magical !” Peter Marlow - on the Udaipur reunion of IMD Business School Switzerland’s Alumni

“Dear Seventy EMG Team, Thank you for your help, smiles, good humour, kindness and loving care of my little daughter & I. You are the Transport & Accommodation Bookings | Entertainment, Culture & Cuisine | Hospitality | Conferences | Experiential Travel

smiling face of India !” William & Tamsyn - on the Udaipur reunion of IMD Business School Switzerland’s Alumni

L


A great wedding is in the details.

®

SEVEN STEPS Wedding Management Services is quite simply, India's leading wedding and special event management agencies. Our wedding planners are the best, most experienced and creative in the country. We have worked with over 60 of the world's most interesting families in some of the most exotic locations imaginable. ®

The dedicated team at Seven Steps bring clarity and focus to your wedding planning experience. We work to bring you the most up to date tips, original ideas, valuable expert opinion and solid information on the best of wedding traditions, practices, and trends throughout the world - bringing together not just two people, but entire families and communities.

“Working with you was an absolute pleasure! In a few short swift meetings whether it was in Kashid, at home or in my office, I realised you were so quick to understand all our needs along with a wonderful positive attitude, almost as if anything was possible. In 19 years I have never seen Kashid look so magical and it will remain imprinted in my visual memory forever. And the whole experience of working with a team who were always smiling and ready to please my every whim and request only to enhance all of this was unique. I couldn't ask for more. I certainly believe the guests felt the same way :) Thank you for making the occasion even more special than we could ever dream of.” Wedding Planning & Special Event Design | RSVP, Hospitality & Guest Relations | Travel & Transport Management F&B Design & Catering Liaison | Entertainment | Destination Weddings

Elsie Nanji


“In my wildest dreams I couldn't have envisaged the three days of wedding celebrations which would unfold in Udaipur. My parents wanted it to be special, spritual; for 'athithi devo bhavah' to be embodied in our hospitality. Seven Steps worked with us to understand our family and where we were coming from. We sat together to brainstorm, with them showing us spectacular ideas from their past experience as well as being happy to sketch out new creations based on our ideas. What impressed me most about Seven Steps was their constant patience and professionalism and, unlike the unfortunate reputation of many in India, they really delivered on the day.� Rupal Sachdev Kantaria

Lounge, Sangeet Party | Kashid

Wedding | Turf Club, Mumbai

Mehendi | City Palace, Udaipur

Cocktail Party| Four Seasons, Mumbai

Reception Stage | Mumbai

Mehendi Tents | Goa

Wedding Main Stage | Turf Club, Mumbai

Oriental Theme Cocktail | Turf Club, Mumbai

Lounge, Sangeet Party | Alleppey

Sangeet | Grand Hyatt, Mumbai

Balinese Dinner | Turf Club, Mumbai

Wedding Head Table | Turf Club, Mumbai

Mehendi & Sangeet Party | Delhi


The SET Design Services offers total design and build solutions to the increasingly complex spatial requirements of the broadcast & film entertainment, special event and corporate worlds. We combine in depth research, architectural exactness, technological

awareness and

innovative, contemporary insight to create unique environments in which our clients can express themselves.

Television Award Shows and Stadium Concert Design | Wedding Set Design | Television and Film Set Design Corporate Launch Events and Exhibition Stand Design | Festival and Ambient Space Design & Decor


Star Screen Awards

Arjun Khanna for Smirnoff Black | Mumbai

Sangeet | Regal Room, Hilton Tower

Glam Slam, Grand Hyatt, Mumbai

Sabse Favourite Kaun

Star Parivar Awards

TV Set | Sony, Left Right Left

Anniversary, New Delhi

Star Screen Awards


CLIENTS & SIGNATURE EVENTS* GOAFEST

“Wanted to say a big thank you to all of you for organizing a great event. Everyone has been talking about how we transformed the Four Seasons !!” Oona Dhabhar, Marketing Director, Conde Nast India

“…A big thanks to you guys as well for putting up an impeccable show at Goafest 2009. Looking forward to working with you in the future.” Bhaskar Das, Times of India Group, Chairman Ad Club of Bombay

B O O K AWA R D 2 0 0 8

“The India International Jewellery Show has grown by a 100% since 2003 and its with your continued support that the show has been such a great success. It has now become the second largest industry event in Asia. Without the tireless effort of your team during IIJS 2004, this success would not have been possible. I sincerely thank Seventy EMG and look forward to a mutually beneficent association of IIJS with your firm.” Sanjay Kothari, Chairman, The Gem & Jewellery Export Promotion Council of India.

“The fact that everything went just right is testimonial to the excellent planning and flawless execution of your team. I have worked with all the well known event managers in the country and my experience is that your company is the best - given your ability to conceptualize and execute equally well.” INDIA

Krishnan Chatterjee - Marketing Services Manager, Wills Lifestyle, ITC Ltd.

“I wanted to take the time to tell you how much we were happy with the result.Truly, till date, we at least bump into hundreds of people congratulating us on the wedding.The amount of mails, faxes and SMS from people telling us how beautiful and well managed ALL the events were, has been overwhelming!” Amit & Rupa Bhansali, Rosy Blue

“I write to thank you for the splendid effort that the entire Seventy team put together to make sure that the Premier Conference was a huge success. It was a good example of great teamwork, and the end outcome was a huge smile of approval on the face of everyone who was present that night. The high levels of involvement and professionalism displayed by you and your team right through the period leading to the conference date left one feeling very impressed. The attention to detail and the prompt action on agreed points were again, very satisfying to see. Similarly, all the changes that we requested for, at the scene, even to the very last minute, were taken on board with a smile, and promptly actioned. I wish Seventy all the very best in all that you do from hereonwards. I am sure that this will be the beginning of a long and strong association between us.” Rajesh S Iyer - Sr. Vice President & Head Marketing Wealth Management, HSBC India

“I want to thank you personally for all the support and help you gave for the Peace Mela event. The show would not have gone so seamlessly without you and the entire team at Seventy being so dedicated and hard working.” Gulan Kriplani, Citizens for Peace

“Our sincere thanks for all your efforts. Your professional approach and attention to detail put our minds at ease. Not only were the functions a success but we too were able to enjoy the celebrations. It was truly a pleasure working with you.” Ketan Parikh - CEO Mahendra Brothers

The Seventy Event Management Group also works closely with private families and individuals across the world on Special Event Projects, Special Event Management, Wedding Planning & Event Design. * Indicative selection of current clients - not a full listing


Seventy EMG Creds