Finding the Best Clients Whether you work for a large company, own a small business, or you’re a freelancer, clients can be the lifeblood of your organization. The challenge for any company is finding clients, especially good clients that you want to build relationships with. There are many tactics you can employ to find clients, but the first and most important thing is to come up with a profile for your ideal client. Once you understand this, you can begin to come up with a strategy to find and attract them. Here are a few things to consider as you set out to find the best clients to support your business.
Fish Where The Fish Are Once you’ve established an ideal client profile, you must figure out how to gain exposure to them for your company. How much more effective would it be if instead of having to go out and actively find clients, they came to you. Finding out what your potential clients read, the websites they visit and how they use various social media platforms can help you establish some marketing tactics that will put you in front of them. When you consider attending trade shows, make sure you have a firm understanding of who the attendees will be so you know if they meet your ideal client profile. Joining industry and trade organizations as well as attending applicable events and seminars can also be effective ways to find clients.
Current Clients Can Work For You As long as you’ve done your part and have made your clients happy, they can be your greatest ambassadors. Once you’ve established trust with them, you can ask for referrals and recommendations. It’s very likely that they have colleagues who are similar to them, and could also benefit from your products or services.
What Makes A Good Client? You want clients, but you want clients that you can work well and build long-term relationships with. There are many characteristics that good clients possess. You
want clear lines of communication between your team and that of your clientâ€™s. You both want to set expectations that are easily understood, reasonable and achievable. You want to work with clients who appreciate your work and processes, and that will see you as a partner rather than just a vendor. A good client will work with you to establish reasonable timelines for job completion and that will welcome communication. Obviously, you want clients that will pay a fair rate for your work and will do so on time according to your agreement terms.
Due Diligence If youâ€™re going to enter into a relationship with a new client, it is critical to understand as much as possible about them. What is their reputation like? Who do they do business with? The more you know, the more informed decision you can make. TazWorks is a complete resource for business screenings that can help you vet your potential clients before deciding to work with them. They also offer employee screening software, criminal background check software and tenant screening software. Contac us today and let us help with any of your screening needs. Photo Credit: Kat N.L.M., SalFalko