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A H

I

M S

A

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mission

Ahimsa is a sustainable activewear company that designs yoga apparel created from fabric made of plastic bottles. Filled by the absence of violence with a conscious consideration and love for oneself, we are taking one step at a time to save the environment and the world around us.

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contents

44

sourcing guidelines

6

products

8

country analysis

9

country selection

10

suppliers

12

strategy

13

conclusion

14

appendix

15


store: e-commerce wholesale

distribution: NYC

product categories

KNIT BOTTOMS

target market

KNIT TOPS

item range

women ages

20-55 5 5


sourcing guidelines forced labor Ahimsa will not purchase products or components thereof from suppliers that use forced labor, whether in the form of prison labor, indentured labor or bonded labor, or otherwise, or permit their suppliers to do so. child labor Ahimsa will not purchase products or components thereof manufactured by persons younger than 15 years of age, or younger than the age of completing compulsory education in the country of manufacture where such age is higher than 15. harassment or abuse Ahimsa suppliers and their subcontractors must treat their employees with respect and dignity. No employee shall be subject to physical, sexual, psychological or verbal harassment or abuse. nondiscrimination Ahimsa suppliers and subcontractors shall not subject any person to discrimination in employment, including hiring, salary, benefits, advancement, discipline, termination or retirement, on the basis of gender, race, religion, age, disability, sexual orientation, nationality, political opinion, or social or ethnic origin. health and safety Ahimsa suppliers and their subcontractors must provide their employees with a safe and healthy working environment to prevent accidents and injury to health arising out of, linked with, or occurring in the course of work or as a result of the operation of employer facilities. Employers must fully comply with all applicable workplace conditions, safety and environmental laws and regulations. Where residential housing is provided to their employees, suppliers and their subcontractors must ensure that such housing is safe and healthy. freedom of association and collective bargaining Ahimsa suppliers and their subcontractors shall recognize and respect the right of employees to freedom of association and collective bargaining. 6


values To create yoga wear that is innovative, inspirational, functional, and most importantly sustainable, while sharing the love of yoga and the environment.

wages and benefits Ahimsa suppliers and their subcontractors recognize that wages are essential to meeting employees’ basic needs. Ahimsa suppliers and subcontractors shall pay employees, as a floor, at least the minimum wage required by local law or the prevailing industry wage, whichever is higher, regardless of whether they pay by the piece or by the hour, and shall provide legally mandated benefits. hours of work Except in extraordinary business circumstances, Ahimsa suppliers and their subcontractors (i) shall not require their employees to work more than the lesser or (a) 48 hours per week and 12 hours of overtime or (b) the limits on regular and overtime hours allowed by the law of the country of manufacture or, where the laws of such country do not limit the hours of work, the regular work week in such country plus 12 hours overtime and (ii) be entitled to one day off in every seven day period. Ahimsa suppliers and subcontractors must inform their workers at the time of their hiring if mandatory overtime is a condition of their employment. Ahimsa suppliers and subcontractors shall not compel their workers to work excessive overtime hours. overtime compensation In addition to their compensation for regular hours of work, Ahimsa suppliers’ and their subcontractors’ employees shall be compensated for overtime hours at such premium rate as is legally required in the country of manufacture, or in countries where such laws do not exist, at a rate at least equal to their regular hourly compensation rate. environment Ahimsa suppliers and their subcontractors will comply with all environmental rules, regulations, and standards applicable to their operations. legal and ethical business practices Ahimsa suppliers and their subcontractors must fully comply with all applicable local, state, federal, national and international, laws, rules and regulations including, but not limited to, those relating to child labor, wages, hours, labor, health and safety, and immigration. Ahimsa suppliers and their subcontractors must be ethical in their business practices. 7


products

8

DELIVERY ONE

DELIVERY TWO

WA R R I O R R A C E R B A C K

NAPES SPORTS BRA

The Warrior racerback tank is perfect to show of your cute sports bra and provides full chest coverage. Lightweight to help your body breath during Warrior 2.

The Naples sports bra is specifically made to provide you with full comfort and support. Moisture control panels help you live your practice without constriction.

$ 1 2 0

$ 1 2 0

XS S M L

XS S M L

C O B R A PA N T

V I R G I N I A PA N T

The Cobra pants are perfect to and from yoga. Made to feel like a second skin, the sock compression makes your practice extra enjoyable.

The Virgina leggings provide comfort in all areas with the help of a high waist. They are perfect for any move and position.

$ 1 4 8

$ 1 4 8

XS S M L

XS S M L


country analysis location Aside from low freight costs and shipping time, Ahimsa is looking for a country with a resilient infrastructure. Multiple shipping options are ideal, as well as regular shipments to the US.

technology Given the product category, Ahimsa must find 21st century factories with the latest technology to manufacture the knit garments with the highest quality for our consumers.

sustainability Each country considered in the supply chain will be evaluated based on environmental standards. Sustainable factories are ideal to help care for the environment we love.

trade Ideally Ahimsa would like to manufacture in a country with a free trade agreement with the United States, but since this isn’t always an option– candidates must be carefully evaluated.

labor laws Ahimsa will not tolerate forced labor and supports fair wages and working conditions. All employees must be treated fairly, and labor laws will be followed.

cost Each topic of analysis is evaluated on what’s best for Ahimsa, its customers, and the community with costs in mind. Each member of the supply chain must be compensated fairly.

The fabric for Ahimsa apparel is made from recycled plastic bottles and is manufactured in Italy. With this in mind, we searched for factories with closer proximity to Italy to allow for the fabric to reach the factory faster. Countries that were originally considered include Israel, Sri Lanka, Vietnam, and Indonesia. The factories will be assessed based on the criteria mentioned.

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criteria

country

location

sustainibility

labor laws

technology

trade agreements

10 10

cost

INDONESIA The textile industry is one of the most important industries to Indonesia and accounts for over 10% of the country’s manufacturing workforce. T h e U.S. is Indonesia’s biggest export market, accounting for 1/3 of their total apparel and textile exports. Indonesia manufactures men’s and women’s woven shirts and knits, polyester, cotton, athletic wear, and children’s apparel. An average garment worker makes about $3.5 a day. Indonesia and the US do not have any trade agreements in terms of textiles.


selection

SRI LANKA

ISRAEL

The most significant industry for Sri Lanka is the textile industry earning over $3 billion in export revenue over the last five consecutive years. In terms of the environment, they created the First eco-friendly factory cut energy usage in half and water by 70%. Sri Lanka spans in many areas with the production of apparel, including Sportswear, lingerie, loungewear, bridalwear, workwear, and childrenswear. Garment workers are paid fair wages– with little discrimination, sweatshop practices, or child labor and get paid about $2.50 a day. Currently there are no trade agreements between the US and Sri Lanka.

Israel has experienced a decrease in the apparel manufacturing sector due to globalization. The apparel manufacturing export industry accounts for 15% of the revenue. They have high-tech manufacturing, which allows them the manufacture specialized products. Israel produces highquality men’s and women’s undergarments, Knitwear, Home textiles, swimwear and sportswear. Labor costs are higher at $10 an hour, since they have a high education system. Currently the US and Israel have a free trade agreement.

11 11


suppliers tefron ltd Tefron Ltd are innovators in the high tech fabric manufacturing. They specialize in fashion, athletics and wearable tech. Focuses on the development, production, marketing, and sale of intimate apparel and activewear worldwide. The factory is in northern Israel. Customers include leading companies, such as: Hanes, Reebok, Patagonia, GAP, Calvin Klein, Wal-Mart, and Victoria’s Secret.

quantum clothing group Quantum clothing group is a high quality clothing and apparel manufacturer that specializes in lingerie, shapewear, sports, and activewear. They manufacture from a combination of owned and sourced manufacturing sites that enable them to offer variety and flexibility with service, delivery and quality. They believe in treating their employees with respect by giving them fair working conditions and a fair wage. Like Ahimsa, they practice environmental efforts by committing to reduce their environmental impacts.

yogi and boo Yogi and Boo produces annually for various high end to boutique fashion companies specializing in resort, lifestyle, and exercise apparel. They keep up to date with technology in the clothing industry and increasing efficiency through using digital software and computer assisted designs (CAD). Yogi and Boo enforces environmentally positive change in the industry and more locally, the factory, and have taken numerous measures to decrease their carbon footprint and recycle. For their employees, they provide a clean workspace and pay a fair wage.

Because Ahimsa represents sustainability and non-viloence, finding the right suppliers is very important. In each of the countries selected, we searched for the best factories with the best practices. The factories that were selected in each country publish information about the conditions of their factories, workers, and business ethics. At the core of each company is the push for sustainability. 12


strategy country Indonesia, Sri Lanka, and Israel are three countries with a thriving apparel and textile industries. Each country utilizes cutting edge technology that is perfect for activewear, and takes a stance for sustainability. The location for each factory works well for the Italian fabric mill which is located in Arco. Workers in each factory are paid fairly with safe conditions, and allow Ahimsa to receive high quality merchandise at a reasonable price for our consumers. Although not all the countries have trade agreements with the US, each has an infrastructure favorable for shipping.

suppliers The top suppliers in each of the three countries were evaluated and the factories we chose are Tefron Ltd in Israel, Quantum Clothing Group in Sri Lanka, and Yogi and Boo in Indonesia. Each factory not only provides excellent quality, but they also have sustainability practices in place.

units A line plan is included in the appendix as well a s unit breakdown. While each of the factories we profiled are qualified to manufacture Ahimsa products, Yogi and Boo in Indonesia is the one listed on the tech packs.

average cost

$34 margin

75% 13


conclusion Ahimsa is focused on bringing functional, technical and sustainable clothing to the yoga industry. Sustainability, transparency and social responsibility are reasons why customers are satisfied with the products Ahimsa offers. More than just another yoga brand, Ahimsa has maximized their capability of being sustainable. The suppliers within each of the three selected countries provide Ahimsa with quality sustainable clothing, while showing transparency in ethical practices. These suppliers are some of the best of the textile industries and are constantly in search for better more sustainable practices that stay true to their social responsibility. The factories Ahimsa uses are incorporating energy saving techniques and are in good labor conditions. Clothing made from plastic bottles is creating a new way to improve our footprint. Ahimsa has capitalized on the need for more sustainability and social responsibility. There isn’t any better way to start a change, beginning with the lovers of the mind, soul and planet, yogis.

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appendix 15


line plan style VIRGINIA COBRA WARRIOR NAPLES

february

march

april

may

june

july

spring

description quantities quantities quantities quantities quantities quantities totals Yoga Pant 6,450 6,075 6,150 6,150 6,225 6,300 37,350 Yoga Pant2 6,450 6,075 6,150 6,150 6,225 6,300 37,350 Top 7,310 7,310 6,970 6,970 7,055 7,140 42,330 Sports Bra 7,310 7,310 6,970 6,970 7,055 7,140 42,330

unit breakd style VIRGINIA COBRA WARRIOR NAPLES

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description Yoga Pant Yoga Pant2 Top Sports Bra

320,000 23.4 % 23.4 % 26.6 % 26.6 %

total by style 75,000 75,000 85,000 85,000

monthly average 6,250 6,250 7,083 7,083


august sept. october nov. dec. january fall quantities quantities quantities quantities quantities quantities totals

6,075 6,075 6,885 6,885

6,150 6,150 6,970 6,970

6,150 6,150 6,970 6,970

6,450 6,450 6,970 6,970

6,225 6,225 7,310 7,310

6,450 6,450 7,310 7,310

37,950 37,950 43,010 43,010

totals 75,000 75,000 85,000 85,000

down retail price $148 $148 $120 $120

retail total $11,100,000 $11,100,000 $10,200,000 $10,200,000

cost per unit $37 $37 $30 $30

cost total $2,788,500 $2,788,500 $2,856,550 $2,856,500

margin dollars $111 $111 $90 $90

margin percent 75% 75% 75% 75%

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cobra

yoga pant

Ahimsa

TECH PACK

COBRA YOGA PANT

GARMENT INFORMATION SEASON:

SPRING

QUANTITY: 75,000

DELIVERY:

FEB 2017

SIZE RANGE: XS-S-M-L

DESCRIPTION:

SOCK COMPRESSION LEGGING

BILL OF MATERIALS ITEM

XS

S

M

L

Across Waist

15”

16”

17”

18”

High Hip

34”

35”

36”

37”

Low Hip

36”

37”

38”

39”

Leg Opening

9”

10”

11”

12”

Crotch Width

2”

3”

4”

5”

Rise (front)

7”

8”

9”

10”

Rise (back)

10”

11”

12”

13”

Inseam

26”

27”

28”

29”

Thigh Circumference

18”

28”

29”

30”

Knee Circumference

13”

14”

15”

16”

Yoke Width

3”

4”

5”

6”

Yoke Length

6”

7”

8”

9”

DESCRIPTION

COLOR SIZE # PLACE

Fabric

Aquafil

Teal

Thread

100% Polyester

Teal

Main Label

100% Recycled Poly

White

2”x1”

1

Inside back

Care Label

100% Recycled Poly

White

1”x2”

1

Under main

Hang Tag

100% Recycled Cardboard White

18

1.5”x3” 1

With main

FABRIC COST 1.5 YARDS @ $8.20= $12.30 COST, MAKE & TRIM $4.70= $17.00 AGENT’S COMMISSION (0.01%) $0.29= $17.29 DUTY (28.2%) $8.18= $25.50 FREIGHT-SEA BY BOAT $3.33= $28.79 LABOR $8.38= $37.18 TOTAL MANUFACTURING COST = $37.18 WHOLESALE MARKUP $ (40%) WHOLESALE COST MARK UP (40%) RETAIL PRICE

$37.18 $74.36 $74.36 $148.72


warrior Ahimsa

TECH PACK

racerback tank

WARRIOR RACERBACK TANK

GARMENT INFORMATION SEASON:

SPRING

QUANTITY: 85,000

DELIVERY:

FEB 2017

SIZE RANGE: XS-S-M-L

DESCRIPTION:

RACERBACK TANK TOP

XS

S

M

L

Bust

31”

32”

33”

34”

Waist

24.5”

25.5”

26.5”

27.5”

34”

35”

36”

37”

Center back

22.5”

23.5”

24.5”

25.5”

Neck width

5.5”

6.5”

7.5”

8.5”

Neck depth

5”

6”

7”

8”

Armhole

6.5”

7.5”

8.5”

9.5”

HPS

22”

23”

24”

25”

Hip

BILL OF MATERIALS ITEM

DESCRIPTION

COLOR SIZE # PLACE

Fabric

Aquafil

Teal

Thread

100% Polyester

Teal

Main Label

100% Recycled Poly

White

2”x1”

1

Inside back

Care Label

100% Recycled Poly

White

1”x2”

1

Under main

Hang Tag

100% Recycled Cardboard White

1.5”x3” 1

With main

FABRIC COST 1 YARDS @ $8.20= $8.20 COST, MAKE & TRIM $4.70= $12.90 AGENT’S COMMISSION (0.01%) $0.24= $13.14 DUTY (28.2%) $6.69= $19.83 FREIGHT-SEA BY BOAT $2.22= $22.05 LABOR $8.38= $30.43 TOTAL MANUFACTURING COST = $30.43 WHOLESALE MARKUP $ (40%) WHOLESALE COST MARK UP (40%) RETAIL PRICE

$30.43 $60.86 $60.86 $121.72

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virginia

yoga pant

Ahimsa

TECH PACK

COBRA YOGA PANT

GARMENT INFORMATION SEASON:

SPRING

QUANTITY: 75,000

DELIVERY:

AUG 2017

SIZE RANGE: XS-S-M-L

DESCRIPTION:

SOCK COMPRESSION LEGGING

BILL OF MATERIALS ITEM

XS

S

M

L

Across Waist

15”

16”

17”

18”

High Hip

34”

35”

36”

37”

Low Hip

36”

37”

38”

39”

Leg Opening

9”

10”

11”

12”

Crotch Width

2”

3”

4”

5”

Rise (front)

7”

8”

9”

10”

Rise (back)

10”

11”

12”

13”

Inseam

26”

27”

28”

29”

Thigh Circumference

18”

28”

29”

30”

Knee Circumference

13”

14”

15”

16”

Yoke Width

3”

4”

5”

6”

Yoke Length

6”

7”

8”

9”

DESCRIPTION

COLOR SIZE # PLACE

Fabric

Aquafil

Peach

Thread

100% Polyester

Peach

Main Label

100% Recycled Poly

White

2”x1”

1

Inside back

Care Label

100% Recycled Poly

White

1”x2”

1

Under main

Hang Tag

100% Recycled Cardboard White

20

1.5”x3” 1

With main

FABRIC COST 1.5 YARDS @ $8.20= $12.30 COST, MAKE & TRIM $4.70= $17.00 AGENT’S COMMISSION (0.01%) $0.29= $17.29 DUTY (28.2%) $8.18= $25.50 FREIGHT-SEA BY BOAT $3.33= $28.79 LABOR $8.38= $37.18 TOTAL MANUFACTURING COST = $37.18 WHOLESALE MARKUP $ (40%) WHOLESALE COST MARK UP (40%) RETAIL PRICE

$37.18 $74.36 $74.36 $148.72


naples

sports bra

Ahimsa

TECH PACK

NAPLES SPORTS BRA

GARMENT INFORMATION SEASON:

SPRING

QUANTITY: 85,000

DELIVERY:

AUG 2017

SIZE RANGE: XS-S-M-L

DESCRIPTION:

HIGH IMPACT SPORTS BRA, CUTOUTS/ MOISTURE CONTROL PANELS

XS

S

M

L

Front Neckline- CF to strap

4”

5”

6”

7”

Bra Bottom Length- CB to hook extension (Back)

2”

3”

4”

5”

Bra Bottom Length- CB to eye extension (Back)

9”

10”

11”

12”

Bra Width- Bottom strap to center

9”

10”

11”

12”

7.5”

8.5”

9.5”

1”

2”

3”

4”

Shoulder Strap Length

14”

15”

16”

17”

Shoulder Strap Width

0.5”

1.5”

2.5”

3.5”

Bra Width-Side Stitch to center 6.5” Bra Width-Side Stitch to center

BILL OF MATERIALS ITEM

DESCRIPTION

COLOR SIZE # PLACE

Fabric

Aquafil

Peach

Thread

100% Polyester

Peach

Main Label

100% Recycled Poly

White

2”x1”

1

Inside back

Care Label

100% Recycled Poly

White

1”x2”

1

Under main

Hang Tag

100% Recycled Cardboard White

1.5”x3” 1

With main

FABRIC COST 1 YARDS @ $8.20= $8.20 COST, MAKE & TRIM $4.70= $12.90 AGENT’S COMMISSION (0.01%) $0.24= $13.14 DUTY (28.2%) $6.69= $19.83 FREIGHT-SEA BY BOAT $2.22= $22.05 LABOR $8.38= $30.43 TOTAL MANUFACTURING COST = $30.43 WHOLESALE MARKUP $ (40%) WHOLESALE COST MARK UP (40%) RETAIL PRICE

$30.43 $60.86 $60.86 $121.72

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country ranking indonesia

sri lanka

israel

business climate Stable business climate but very formal

9

business climate Stable but formal business climate

9

business climate Stable business climate more casual and personal

9

costs Low costs but workers are paid a fair wage

9

costs Low costs but workers are paid a fair wage

9

costs High costs due to a higher education system

5

government Corruptions remains a big problem within the government

4

government Currently a stable democratic government after years of corruption

8

government Stable government but has shown neglect to the population

6

location Surrounded by the ocean with many ports.

9

location Surrounded by the ocean with many ports.

9

location Mediterranean sea with east port access

9

risks Poor infrastructure at times and tropical storms

7

risks Poor infrastructure at times and tropical storms

7

risks Jewish holidays can slow down production

7

social stability Some tension exists from the civil war that ended in 2009

7

4

social stability Social unrest exist within the area

5

sourcing guidelines WARP certified, IAF certified and SGS certified

10

textile industry Most significant industry for Sri Lanka

social stability Terroism is a major threat sourcing guidelines Gold standard WARP certified

9

8

10

10

textile industry The textile industry is one of the most important industries to Indonesia

sourcing guidelines Many guidelines exists including WARP certified textile industry Small textile industry but high-tech and innovative

7

trade agreements No current trade agreements with the US

3

trade agreements No current trade agreements with the US

3

10

trained work force Highly skilled garment workers

9

trained work force Highly skilled garment workers

trade agreements A free trade agreement exists between Israel and the US

9

10

socio-eco-political Corruption within the government

7

socio-eco-political Strong economic growth and growing middle class

trained work force Highly skilled garment workers (education)

8

socio-eco-political Unemployment levels are currently high

7

SCORE

84

85

SCORE

83

22

SCORE


supplier ranking sri lanka - quantum clothing

indonesia - yogi and boo

israel - tefron ltd

·

Abilities

10

·

Abilities

10

·

Abilities

10

·

Capacity

10

·

Capacity

10

·

Capacity

10

·

Lead time

8

·

Lead time

9

·

Lead time

8

·

Quality

10

·

Quality

10

·

Quality

10

·

Customers

10

·

Customers

10

·

Customers

9

·

Sourcing guideline

9

·

Sourcing guideline

9

·

Sourcing guideline

8

·

Services offered

10

·

Services offered

10

·

Services offered

8

·

Strategic outlook

9

·

Strategic outlook

9

·

Strategic outlook

8

SCORE

76

SCORE

77

SCORE

71

sources http://www.quantumclothing.com http://www.yogiandboo.com http://www.tefron.com http://www.econyl.com http://wgsn.com http://underarmour.com http://searates.com http://dutycalculator.com https://elearning.scad.edu http://flagpoleswim.com/contact

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FASM415: Global Sourcing and Import Buying for Fashion Professor Donald Levy Savannah College of Art and Design Seth Mark | Grace Rokela | Shani Tsfoni

AHIMSA  

Ahimsa is a luxury sustainable yoga concept created for Donald Levy's FASM420: Global Sourcing class at the Savannah College of Art and Desi...

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