Making the invisible visible Seth De Silva
For this brief I was required to create a kinetic typography piece for a piece of spoken word. The radio station I was given was BBC Radio 2 and the program I selected was They Write The Songs, OVZ[LK I` )HYY` 4HUPSV^ 0 Z[HY[LK Ă„YZ[ by identifying the target audience of that radio station, which judging by the programming was middle aged adults. The program was a retrospective on Broadway composer Frank Loesser, known widely for the many songs he wrote for various theatre productions HUK Ă„STZ ;OL TVZ[ MHTV\Z ILPUN .\`Z and Dolls. I began my research by looking into the work Loesser composed and seeing that he worked primarily on Broadway I decided to investigate the aesthetics of Broadway, in order to get a an idea of the mood I wanted to create.
I initially looked into the covers of various movies Loesser did the scores for so for example, Guys and Dolls and How To Succeed In Business Without Trying. I noticed they had this very quaint aesthetic; this very 1940’s charm to them, perhaps even a little glamorous in a very New York Way. I soon rented Guys and Dolls in order to learn about the pacing of Broadway, hoping to translate some of the titles rhythm into my kinetic type work. After watching the movie I realised there is a very romantic aura about Broadway and the movie in general. It had this very old time charm to it, some thing I felt I would like to include in my kinetic work. I wanted however to gather a more substantial aesthetic idea regarding the form and shape of my type therefore I decided to look into 1930’s to 1950’s movie-poster art. I created several initial mood board in order to create a hypothetical atmosphere. This led to me to various different avenues, I looked at Italian poster art, silent movie poster art and more in depth into American poster art.
<UZH[PZÄLKI`T`YLZLHYJO0^PZOLK[VNV KLLWLY0\UKLYZ[VVK[OLNSHTV\YHUK[OL ZOPTTLYOV^L]LYP[Z[PSSKPKUV[MLLSHZPM0 ^HZVU[YHJR[VJHW[\YL[OLYPNO[H[TVZWOLYL3VLZZLY^HZ]LY`5L^@VYROPZÄSTZ ^LYLIPNPU5L^@VYRHUK)YVHK^H`PZPU 5L^@VYR0ULLKLK[VÄUKV\[HIV\[5L^ @VYRK\YPUNHUKJHW[\YL[OH[X\HPU[5L^ @VYRJP[`MLLS;OPZPZOV^0JHTLHJYVZZ [OLWOV[VNYHWOLY>HSRLY,]HUZ/PZZOV[Z JHW[\YLKL_HJ[S`[OLTVVK0^HU[LK[VJYLH[L^P[OT`RPUL[PJ[`WL0MLS[P[^V\SKILL [OLWLYMLJ[TVVKMVY[OLYHKPVZOV^HZ^LSS >HSRLYZ WOV[VNYHWO` PZ KH[LK HYV\UK P[ Z\TTHYPLZ 5L^ @VYR K\YPUN HUK HM[LY [OL KLWYLZZPVU LYH ;OL RL` WOV[VNYHWOZ 0 MV\UK \ZLM\S [V T` KL]LSVWTLU[ ^LYL OPZ PTHNLZ VM )YVHK^H`" WOV[VZ VM NSPTTLYPUN HSTVZ[ Z\YYLHS ÅVH[PUN ISHJR HUK ^OP[L ZPNUZ
After taking inspiration from both Walker Evans photography and the images I found of posters fro the 1940â€™s I started to create story boards of how I wished the type to move. I wanted to capture that similar element seen in Walkers photography, where text would appear to be Ă…VH[PUNPUHUHSTVZ[KYLHTSPRL^H`"0PTagined them fading in and out of focus. I also wanted to take inspiration from the typefaces I came across through researching posters.
I decided to hand draw the words which I thought to be prominent within my piece of audio. After drawing them in pencil I retraced them in order to get a cleaner scan. Once scanned I proceeded to transform them into vectors thus making it easier for me to animate within After Effects.
I proceeded to animate my type in After Effects, attempting to achieve the surreal feeling invoked by Evans photos. I faded words in and out at particular intervals, depending on what was being said in the audio. I tried to keep the transitions quite slow and subtle.
Sources http://www.bbc.co.uk/programmes/ b00zzp8p http://www.thebohmerian.com/ wp-content/uploads/2011/03/American-Photographer-Walker-EvansBroadway-1930-Gelatin-Silver-PrintBlack-and-White-Photograph.jpg The International Film Poster. Salem House Publishers (November 1985) The Art of Italian Film Posters. Black Dog Publishing Ltd (18 Nov 2005)
Seth De Silva The program was a retrospective on Broadway composer Frank Loesser, known widely for the many songs he wrote for various theat...