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SPARK Intern Project Raire Cosmetics Sarah Sterns 1


Raire Cosmetics Over view

d u r ian :

Malays i a

du ri an ex t rac t

red almo nd # 2 9

herbal energizing lip stain

is an incredibly odorous fruit, but when extracted from it’s deepest red form, produces an almond scent.

her e! und fo

(duhr-e-ahn)

from here to the r e & b a c k a ga in, rediscover wan d e r l u s t .

Raire is a cosmetics line created to celebrate and promote a young woman’s wanderlust. By bringing together extracts of herbs and oils from various cultures, Raire gives the opportunity for its audience to experience and play with beauty.

emmmp seed eemp cereertrrt fied certi o icc organ jjooba oil, natur a al tammin E.E. tam y cocontntantain icaica,ca,caaa, iron i oxideididess,, armine,nne taniumm diodioxi diox ioioxo dee on-FD&C D&& naturall gments).)s) gments).

o

) n h a - e - r h u d ( : nai r u d

d

f

h

er

e !

ub ,tiurf suorodo ylbidercni na si secudorp mrof der tsepeed s’ti morf

M a l a y s i a

wa n d e r l u s t . r e d i s c o v e r b a c k a g a i n , to th e r e & f r o m h e r e

2


Raire Cosmetics Audience

she is...

simple, earthy, and adventurous with color. Our target market has a different purchase behavior, believing in products with quality and those that allow for personalization and style. Because our product relies on nostalgia, culture, and travel, our targetted consumer is already drawn to concept and the allure of design.

3


process Voice to Rendering nailing it down!

4


Raire Cosmetics Mood Boards Mysterious, Dark, Rustic

5


Raire Cosmetics Mood Boards Natural, Clean, Relaxed

6


Raire Cosmetics Mood Boards Bright, Nostalgic, Explorative

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Raire Cosmetics Name, Descriptor

typography museo slab 300 museo slab 500

violatio n

beans

logotype variations

from here to there.

cultured cosmetics

RARE (extracts from cultures) ITINERARY = INTINERAIRE (fr.)

YOUR PLACE TRAVEL (worldly sensory experience)

To mix the idea of travel with the actual ingredients was key for the name. It seemed perfect to involve the idea of rare, unique herbs and oil ingredients with the idea of daydreaming or planning a trip.

I wanted to illustrate the idea in the tagline to explain how the product the consumer is using is about connecting your location to the location of the ingredients from the culture the consumer will be experience.

The logotype simply combines the idea of travel (airplane) with the lipstick smear as if to suggest travel. While the type itself mirrors traveler’s handwriting, illustrating the keeping of a journal, just as the leaves above the “i” do herbs.

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Raire Cosmetics Sketches

FRONT OF PACK

BACK OF PACK

9


extension

Expaning the Line More and more!

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Raire Cosmetics Cosmetic Line Extension

Eye Mascara

Lips Lipstain, Lipstick

Face Foundation, Concealor

Cheek Blush, Brush

Eye Eyeshadow Eyeliner

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Raire Cosmetics Body Line Extensions

Hair Shampoo, Conditioner, Butter

Body Body Wash, Soap 12 12


placement

Optimizing Space In Retail

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Raire Cosmetics Placement

MINI SUITCASE Cosmetics Bag

u

w pass

p t

yo

ne

or

r

a nd

the w

t

u

or

ld

aro

f r o me to e r e th her wanderlu

cult cul c u ullltt ured urr e u ed d co co osssme m e ttic ic ics phone ullamco occaecat yr assumenda, PBR master cleanse 3 wolf moon pop-up nisi. Twee VHS pinterest, pickled occaecat retro odd future mustache adipisicing pop-up.

d u r ian :

from here to there & back again, rediscover wan d e r l u s t .

(duhr-

f emmmp seed eemp cereertrrt fied certi o icc organ jjooba oil, a al natur tammin E.E. tam y cocontntantain i icaica,ca,caaa, iron oxideideididess,, armine,nne taniumm ioioxo dee diodioxi diox D&& on-FD&C naturall gments).)s) gments).

phone ullamco occaecat yr assumenda, PBR master cleanse 3 wolf moon pop-up nisi. Twee VHS pinterest, pickled occaecat retro odd future mustache adipisicing pop-up.

#29

lip stain herbal energizing

durian

red almond extract

d tracte ent. hen ex ond sc , but w an alm s fruit dorou duces ibly o m, pro ncred ed for is an i pest r t’s dee from i

! nd her e ou

e-ahn)

Malaysia

POINT OF PURCHASE ie. in Sephora

14

s


THANk you! 15


Raire  

SPARK internship project

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