SPARK Intern Project Raire Cosmetics Sarah Sterns 1
Raire Cosmetics Over view
d u r ian :
Malays i a
du ri an ex t rac t
red almo nd # 2 9
herbal energizing lip stain
is an incredibly odorous fruit, but when extracted from it’s deepest red form, produces an almond scent.
her e! und fo
from here to the r e & b a c k a ga in, rediscover wan d e r l u s t .
Raire is a cosmetics line created to celebrate and promote a young woman’s wanderlust. By bringing together extracts of herbs and oils from various cultures, Raire gives the opportunity for its audience to experience and play with beauty.
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wa n d e r l u s t . r e d i s c o v e r b a c k a g a i n , to th e r e & f r o m h e r e
Raire Cosmetics Audience
simple, earthy, and adventurous with color. Our target market has a different purchase behavior, believing in products with quality and those that allow for personalization and style. Because our product relies on nostalgia, culture, and travel, our targetted consumer is already drawn to concept and the allure of design.
process Voice to Rendering nailing it down!
Raire Cosmetics Mood Boards Mysterious, Dark, Rustic
Raire Cosmetics Mood Boards Natural, Clean, Relaxed
Raire Cosmetics Mood Boards Bright, Nostalgic, Explorative
Raire Cosmetics Name, Descriptor
typography museo slab 300 museo slab 500
from here to there.
RARE (extracts from cultures) ITINERARY = INTINERAIRE (fr.)
YOUR PLACE TRAVEL (worldly sensory experience)
To mix the idea of travel with the actual ingredients was key for the name. It seemed perfect to involve the idea of rare, unique herbs and oil ingredients with the idea of daydreaming or planning a trip.
I wanted to illustrate the idea in the tagline to explain how the product the consumer is using is about connecting your location to the location of the ingredients from the culture the consumer will be experience.
The logotype simply combines the idea of travel (airplane) with the lipstick smear as if to suggest travel. While the type itself mirrors traveler’s handwriting, illustrating the keeping of a journal, just as the leaves above the “i” do herbs.
Raire Cosmetics Sketches
FRONT OF PACK
BACK OF PACK
Expaning the Line More and more!
Raire Cosmetics Cosmetic Line Extension
Lips Lipstain, Lipstick
Face Foundation, Concealor
Cheek Blush, Brush
Eye Eyeshadow Eyeliner
Raire Cosmetics Body Line Extensions
Hair Shampoo, Conditioner, Butter
Body Body Wash, Soap 12 12
Optimizing Space In Retail
Raire Cosmetics Placement
MINI SUITCASE Cosmetics Bag
f r o me to e r e th her wanderlu
cult cul c u ullltt ured urr e u ed d co co osssme m e ttic ic ics phone ullamco occaecat yr assumenda, PBR master cleanse 3 wolf moon pop-up nisi. Twee VHS pinterest, pickled occaecat retro odd future mustache adipisicing pop-up.
d u r ian :
from here to there & back again, rediscover wan d e r l u s t .
f emmmp seed eemp cereertrrt fied certi o icc organ jjooba oil, a al natur tammin E.E. tam y cocontntantain i icaica,ca,caaa, iron oxideideididess,, armine,nne taniumm ioioxo dee diodioxi diox D&& on-FD&C naturall gments).)s) gments).
phone ullamco occaecat yr assumenda, PBR master cleanse 3 wolf moon pop-up nisi. Twee VHS pinterest, pickled occaecat retro odd future mustache adipisicing pop-up.
lip stain herbal energizing
red almond extract
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! nd her e ou
POINT OF PURCHASE ie. in Sephora
THANk you! 15
Published on Jun 22, 2013