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Marketing Político:

las campañas electorales como herramientas de captación de votos Productos, candidatos. Canales de distribución, activistas políticos. Marcas, partidos, ideologías. Promociones, mensajes. Las campañas electorales reflejan todos los elementos del marketing mix, aunque difieran en su denominación. El marketing político constituye una tendencia cada vez más arraigada en nuestro país, y sus herramientas unas armas poderosas en manos de profesionales cada vez más especializados. ?FehBWkhWCWhj‡d[p? 

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Entrevista a Francisco Roldán  

La revista Organiza a realizado un artículo sobre el Marketing Político, destacando juna entrevista a Francisco Roldán (Pte. de la Asociació...

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