service design in practice Clients and design agencies work together as partners in order to design successful services. During the projects described in this book, we encountered aspects that can both obstruct or support the success of service design projects. The map provides a visual overview of these aspects, which are explained in the separate insight chapters. The project timeline is key – start-research-concepts-result – but there are many other lines to discover on this subway map that can help explain service design projects. This map is intended for designers and clients so that they can preview such a timeline and refer back to it during the rest of the project. Note that the daily practice of the project will not be as organized and clear-cut as the map, but it will be exciting and full of opportunity! Find out for yourself!
Detail from the map
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