‘Service design, insights from 9 case studies’ is the final publication of the Innovation in Services programme. During this programme, creative design agencies applied the methods of service design in nine different projects. They collaborated on the programme with service providers on projects around Utrecht Central Station, University Medical Center Utrecht and HU University of Applied Sciences Utrecht. These projects were monitored by HU University of Applied Sciences Utrecht and Delft University of Technology with the aim of learning how service design is applied and what the benefits are for service providers.
In this book you can read more about the nine individual projects, the methodologies and the results. In addition, we describe the lessons learned from these nine projects. This book is intended for all those who want to know more about how service design works in practice