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April 2nd 2013

English and Spanish Retailers work together to open the UK’s first concept upholstery store.

Independent special retailer Seriously Sofas are working together with Spanish upholstery manufacturer, Fama, to open the UK’s very first FamaLiving ‘Concept Store’ in central Kingston upon Thames, south west London. With both the UK and Spanish economies struggling to emerge from recession, both Seriously Sofas and Murcia based Fama are delighted their new partnership is bucking the trend! Spanish upholstery manufacturer Fama, an independent owner/managed business, was established in 1972. Fama has developed a global reputation for comfortable, stylish furniture, underpinned by quality, service and innovative design. Over the last two and a half years, Fama have opened a number of FamaLiving concept stores across Europe and North America. Fama have chosen Kingston upon Thames for their first UK FamaLiving showroom. FamaLiving concept stores showcase selected Fama products in a unique creative environment. “Fama, are independent furniture specialists like ourselves. They share Ruth’s and my passion for quality, design, colour and innovation. Importantly they also put the customer at the heart of everything too – so we are absolutely delighted to host FamaLiving London, the first FamaLiving showroom in the UK” says Andrew Jones of Seriously Sofas.


Bringing Spanish flavour to the UK, Fama combine modern style, comfort and flexibility with a creative range of flexible modular sofas, sofa beds, corner and chaise units, snugglers and chairs. The whole Fama range is offered in colourful and exciting Spanish woven fabrics. Many pieces are also available in a choice of over 150 Italian leather colours. Fama’s clever fabric simulator enables customers to model pieces to suit their taste, style and living space. Fama’s Félix López Gil explains “We have been really impressed by Seriously Sofas retail approach and so we have chosen to work with them for the opening of our new FamaLiving London store”. Seriously Sofas have earned a reputation for their interested advice and personalised service, based on their bespoke and customised range of UK and European upholstery. The range showcases traditionally hand-crafted modern sofas; sofa beds; corner and modular units; combination sets; chairs, chaises and statement pieces. The addition of more Fama products within FamaLiving London / Seriously Sofas will add even more colour to this vibrant, thriving retailer and some good news to the high street. Ole!

CONTACT INFORMATION Email: info@seriouslysofas.co.uk www.seriouslysofas.com 020 8549 1233 Seriously Sofas Crown Arcade Union Street Kingston upon Thames KT1 1RP.


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