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Communication Design

Port -folio Serina Nasser

2016 - 2019


Editiorial Projects

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Serina Nasser

About Me


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Graphic Designer- Main interests; Editorial and Print Design.

A Little About Me.

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Hello, my name is Serina Nasser, I am 20 years old and i am a Design and Visual Communication student at the German Jordanian University in Amman. I am interested in everything to do with the magical world of design- however, my work experience mostly lies in graphic design and Editorial with a little passion for film. In this portfolio, I included a selection of my best work done during my second and third years of University and hope to further develope my skills in the near future. Enjoy!


Magazine Design

Editorial Projects


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Jum3a Magazine volume 3. Cover and spine.

Jum3a Magazine.

A

This project is a personal favorite of mine as I got the chance to create a magazine about an underground flea market in my hometown, Amman. “Souk Jum’aa” Is the ideal place to thrift shop on a very modest budget. Merchants from all over the country come to sell clothing that can’t be found in a shopping mall. In this publication, I aimed to highlight the comeback of nostalgic fashion by styling outfits fully gathered from the Souk. The style of the magazine attempts to reflect the chaotic fast moving nature of the place.


Editiorial Projects

Flat Plan

Magazine Design

ABOUT US

j3 Hello and welcome! You have just joined the launch of Jodan's newest fashion magazine. Jum3a magazine is created by 20 year-old Serina Nasser who is a Jordanian graphic designer. In it's journey, the magazine aspires to tackle issues of social and cultural significane in the realm of fashion, both with a local and international approach. Each issue will feature three main sections, Environmental, Cultural and Monthly interests. Now, Enjoy!


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The publication consists of 30 pages in addition to the outer and inner cover.


Editiorial Projects

Grid & Layout

Magazine Design

Below are the important elements of the grid system which was applied to all the pages.


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Editiorial Projects Magazine Design

Cover option for another issue following the same style as the first.


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Feature article discussing Nostalgic Fasion.


Editiorial Projects

Translation

‫كانون األول‬

Magazine Design

‫دليلكم األسايس نحو إسهتالك وتسوق‬ ‫أخاليق من أفضل الخرباء‬

An arabic adaptation of the magazine was made to better suit the theme of the local flea maarket and empower the local arabic magazine scene.


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The original language of the magazine is english to target a larger audience other than native arabic speakers including tourists.


Weekly Planner

Editiorial Projects


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Weekly Planner & Adult Colorng Book front cover.

Weekly Planner.

B

As someone who likes to plan their time daily, I was excited to create a weekly planner for this course. My concept was to combine the benefits of both dult coloring books and a planner. I added a page of coloring at the end of each month so that the user can refer to it whenever encountering a hectic time. This page helps with relaxing to help you carry on with your week. Each week has its own spread that includes a calander and spaces to add reminders, notes and keep track of your daily spendings.


Editiorial Projects

Layout

Each spread showcases a calendar of the whole month.

Weekly Planner

In addition, there are designated slots for each day and room for notes and reminders for optimal organization.


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Silk Screen Printing

Printing Techniques


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Silk Screen printined illustration on a towel.

Silk Screen Print.

C

This project includes both printing and illustration. I chose to illustrate popular local foods from my country to celebrate its traditions. The picture to the side shows a jar that is traditionally used to store balls of “Labaneh” which is condensed yoghurt usually consumed at breakfast and dinner. Another popular meal is “Shawarma” which probably the most common fast-food in Jordan. I experimented with the prints on multiple types of fabrics and materials. including glass, cotton, wood, and nylon.


Silk Screen Printing

Printing Techniques


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Woodcut Carving & Etching

Printing Techniques


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Weekly Planner & Adult Colorng Book front cover.

Woodcut & Carving.

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In this project, I experimented with wood carving and etching for the first time. I chose the theme of nture and created 3 illustrations accordingly. In each frame, I encorporated an animal representing the underground, ground and sky and put them in their respective habitats. The common factor in all three was the sun and style. The two materials I used were Linolium and PVC wood carved with Woodcut tools of various sizes. The project allowed me to create a large number of experiments using different mediums.


Printing Techniques

Materials

Woodcut Carving & Etching

The images here show the stamps I created using the carved linolium and wood before and after printing.


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Woodcut Carving & Etching

Printing Techniques

Experimentation


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Woodcut Carving & Etching

Printing Techniques

Children’s Stories Covers


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Binding Techniques

Book Binding


Bottom and upper books bound using kettle and coptic stitching respectively.

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Book Binding.

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This project pushed me to learn about the history of stitching and book binding. I got to explore three of the most significant stitching methods which are Kettle binding, Coptic binding and Japanese bidning. Not only this, but I also had the responsibility of researching various types of paper to find the ideal one for my sketchbooks. The process of carefully researching and picking the material, to thoroughly handstitching and cutting the paper made this process very customized to my tatse.


Book Binding

Coptic Binding

Binding Techniques

This method was the most tedious to achieve due to the complexity of the stitch. I created a 20 x 20cm sketchbook with black paper for scrapbooking.


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Book Binding Binding Techniques

Japanese Binding

This method was the easiest to achieve however I felt that it is not the most convenienet for a wide-opening book.


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Book Binding

Kettle Stitch

Binding Techniques

This method is most commonly used to create hard-cover books with a spine. For this reason, I decided to make a classic black sketchbook with off-white pages and a fabric bookmark.


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Short Film

Cinema & TV Production


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Introductry still shot showing the name of the short film.

Mahfouz Short Film.

F

This project holds a special place in my heart as it is my first film ever. The film is 8 minutes long and highlights the story of a 14 year old boy, Mahfouz, who is struggling with adolescence and the exestential questions that come with it, especially regarding the topic of God and religion. The film criticizes the taboo created by culture over children’s curiousirty about Genesis and the power of God. I lead a team of 5 people and was the script writer and director. This experience opened up my eyes to the magiclal world of film.


Short Film

Cinema & TV Production


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Presented above are shots of significant events in the film. The two main characters are shown above, Mahfouz and the Nun. Watch it here.


Contact Information Serina Nasser

If you like what you see-

; Telephone: +962 799 025 999 E-mail: serina.nasser9@gmail.com Instagram: serina_nasser


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THATS ALL

FOR NOW.


Serina Nasser

SN

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