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THE VISUAL RE SEARCH SUMMA RY Sergio Trujillo PĂŠrez MA Graphic Branding and Identity London College of Communication University of the Arts London 2012


INDEX

INTROUCTION

04

COLLECTED PIECES

06

PRODUCED PIECES

36

BRAND DEVELOPMENT

62

BRAND SOLUTIONS

74


INTRO DUC TION This summary constitutes my visual exploration of the concept of lies and deception. It is divided into four main sections: collected pieces, produced pieces, brand development, and brand solutions. The collected pieces are mainly typologies of the work of graphic artists and designers that manage to deceive the spectator in one way or another. The produced pieces represent my interpretation of several issues related to lies and deception. Issues like: perception, make believe, truth, misdirection, and so on and so forth. The brand development section shows early concepts for the proposed brand, and the brand solution section displays the final concept.

04


COLLEC TED PIECES

06


08


Giuseppe Arcimboldo (1527 - 1593) Opposite page: Winter

This page clockwise: Autumn Summer Water Air

09


10


M. C. Escher (1898 - 1972) Opposite page: Waterfall

This page clockwise: Reptiles Ascending and descending Day and night

11


12


Salvador DalĂ­ (1904 - 1989) Opposite page: Mysterious mouth appearing in the back of my nurse

This page clockwise: The great paranoiac Three glorious enigmas of gala The apparition of face and fruit dish on a beach

13


14


Oscar Reutersv채rd (1915 - 2001) Opposite page: Large pieces fitting within smaller pieces

This page clockwise: Endless meanderings Paradox 135 Twisted sides Criss-cross paradox

15


16


Jos de Mey (1928 - ) Opposite page: This is not a magritte

This page clockwise: Melancholy tunes on a flemish winter’s day Strange panopticon construction for parrots and family Still-life in two way window A window with an outside and an inside view

17


18


Sandro Del-Prete (1937 - ) Opposite page: Nomad

This page clockwise: Window gazing Cosmic Wheels Romeo and Juliet Saint George and the dragon

19


20


Octavio Ocampo (1943 - ) Opposite page: Ecstasy of the lilies

This page clockwise: Hollywood lights Marlene Mona lisa’s chair Miracle of the roses

21


22


Rob Gonsalves (1959 - ) Opposite page: Autumn cycling

This page clockwise: Here comes the flood Still waters Bedtime aviation

23


24


Typographic Waste Author: Andrew Shrubsole, Rahul Ramanuj 25


26


Clairvoyand Fortune Teller Author: Kelli Anderson 27


28


Dragon Card Author: Yurko Gutsulyak

29


30


Minute Papillon Author: Oskar

31


32


50 x 50 Author: C Plus C Workshop

33


34


Creative Collective Effect Author: Lundgren + Lindqvist 35


PRODU CED PIECES

36


38


39


40


41


42


43


44


45


46


47


48


49


50


51


52


53


54


55


56


57


58


59


60


61


BRAND DEVE LOP MENT

62


64


65


66


67


68


69


70


71


72


73


BRAND SOLU TIONS

74


76


77


78


79


80


81


82


Sergio Trujillo PĂŠrez sergiotrujilloperez@gmail.com www.s-trujillo.com


The Visual Research Summary