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Concept RIDE covers and participates in all most fascinating and exiting manifestations of people’s life, which can be united under “Active LifeStyle” logo! Our main character and, although, our reader is interested in active leisure and extreme sports, «right» masculine passions and mysterious occupations, true principles and reckless actions – everything that gives an opportunity to feel free! Freedom for us is – first of all – the ability to CHANGE, even temporarily, your location, social status, hobby and occupation! Only a free person can claim to be real, and only true man is able to be free. Modern fashionable tendencies twisted men’s image beyond recognition; illogical became almost a habit, lacking, perhaps, the most important feature – masculinity. RIDE doesn’t impose this opinion, leaving room for criticism and discussions!

RIDE is a life-mirror for the strong men. Resolute, dynamic, keen men. Men with their own interests, concerns, strengths and weaknesses. Men with a rod of desire to win and change inside!


About Us Title: RIDE

Subject: Active Life Style

Type: The glossy edition

Format: А4 (215х300 mm)

Circulation: 5,000 copies

Volume: 100 pages

Periodicity: 6 times a year

Area of distribution: St-Petersburg and Leningradskaya Obl.


Reader’s Portrait It’s a man. He is well brought up, easy-going and laconic. He likes heaped up technical equipment and beautiful women. He’s energetic and ambitious, used to getting maximum pleasures out of life and ready for an adventure.

And, of course, a woman, interested in such kind of men. Age 45+

10%

35-44

40%

25-34 20-24

30% 20%

SEX female

30%

male

70%

Income Well-provided in life prosperous (above average)

30% 70%


Headings All Dots on History!

True Masculine Hobbies!

Anything isn’t Alien Superhuman

Open Up Yourself While Opening The World

Heroes Are Made, Not Born!

A Good Toy Can be Expensive or Not, But It’s Got to be a Favorite one!

Sport is not just a can of beer in front of the TV!

We Play by Our Own Rules!


Advertisement Volume of publications Double-page Spread+ blog page Double-page Spread inside 1 page 1 page after the cover 1/2 page 1/2 vertical (one per page) 1/3 page 1/3 vertical (one per page) 1/4 page 1/4 vertical (one per page) 4th page of the cover

Discount for quantity of publications quantity of publications 2-3 Discount 15%

Cost 80 000 50 000 30 000 50 000 15 000 15 000 10 000 10 000 7 500 7 500 80 000

3-4 20%


Disrtibution Free distribution: Shops of sports stock and tourist equipment, auto- and moto salons, specialized services, gas-stations, restaurants, night clubs, cafes, exhibitions.

№1 (4) АПРЕЛЬ-МАЙ 2011

WWW.RIDEONLINE.RU

РАЙД

HARLEY PARKING

ИСТИННАЯ ЛЕГЕНДА

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IMIS 2011: ВЫСОКАЯ КУХНЯ ДЛЯ МОТОГУРМАНОВ

VICTORY

КАК РУССКИЕ МОТОЦИКЛИСТЫ В СЕВАСТОПОЛЬ ЕЗДИЛИ...

СПЕЦИАЛЬНЫЙ ВЫПУСК,

ПОСВЯЩЕННЫЙ ОТКРЫТИЮ МОТОСЕЗОНА 2011


Contact us Editor-in-chief Upolovnikov Timur thor@rideonline.ru

Development and advertizing department reklama@rideonline.ru

Editorial office address 4, Sredniy pr-t. V.O., St.-Petersburg, 199004 tel./fax: +7 (812) 600-70-49

www.rideonline.ru


Media Kit RIDE