Chicago Wear Apparel
Client Manufacturer Relationship Focus on consumer as the ultimate bottom line of relationship with Rubin Brothers, Inc.
Use Databases Trade Sales Promotions Sales incentive agreement Trade Allowances Customer-related Promotions
Estimated Rates of Conversion and Revenue Columbia (Freshman): 10% conversion rate •
more likely to be involved with school projects
Columbia (Others) : 7% conversion rate •
still involved but may drop off due to other activities
DePaul (Law students ONLY!) : 5% •
generates some interest, but not as much as Columbia. Promotion is catered towards “law humor”
Create URL GoDaddy.com; Build a website Transaction website
Printed Flyers of contests posted around campuses
Use Art & Design Center to print; pricing for flyers
Gifting t-shirts to teachers
Submit website to search engine
Email Marketing—Vertical Response
Traffic to website; social media Advantage of ordering at your convenience Online Design Contest
Segmenting the Target Consumer Columbia College
Chicago DePaul University
22 departments 36 different majors 11,400 students undergraduate
4 departments of law 23 different law majors 1,031 law students
Relationship Development Commitment between all parties Strong ethics Analyze the policy and regulation specs for Rubin Brothers, Inc., Columbia College Chicago, and DePaul University
Analyze financing and budgeting specs of Rubin Brothers, Inc.
Discover expectations of all parties
Social Media CCC DePaul Law
Product Offering and Customization The aim of Chicago Wear Apparel is to offer mass customization with limitations
Chicago Wear Apparel will make available one single design, printed exclusively on crew neck t-shirts.
A permanently affixed branding tag will appear on every t-shirt, and no option will be given for those that wish to opt out.
Our product will be available in standard sizes S – XXL, and in a variety of colors.
Chicago Wear Apparel Event Columbia College Chicago & DePaul Law Events will be unique to each schools’ culture Columbia: Design Contest, DePaul: Slogan Contest Database building Brand Identification on campuses Sponsorship from Sharpie
Building Customer Database Getting people to our website Social Media Special Event T-shirt Contest
QR codes On Print Ads link to viral videos, social media fan pages—generating data about interested audience only
QR Codes on the outside tags will enhance engagement while providing us with consumer data which we can use to incite repeat sales
Business Cards EVERYWHERE
Retention Incentives Prepaid drop ship Highly involved customer service On-sight for setting up/maintenance of displays Personally pick up damaged product Unpacking of shipment & boxes
Create Jobs Non-tangible Incentives
Customer Service Program Hours 24 hours a day, 7 days a week
Bilingual Abilities Includes Spanish & Polish [two most common spoken languages in Chicago homes]
Returns Allow returns within 30 days for a full refund including shipping
Terms If job done wrong, we reproduce the job correctly within 48 hours, at no cost to the customer Lead time is 1 day per 50 pieces Free shipping on orders of 200 pieces or more Minimum of 50 pieces required
Talent Pool: -find Columbia talent and share your talent with other Columbia students Web Agent: -free web program offered by the portfolio center to build a web based portfolio and profile VIRB: -Columbia has partnered with VIRB to offer a free year of service for seniors and students in CAPSTONE classes to build their own website.
Portfolio Review: -the portfolio center offers the option to have your portfolio reviewed by a professional to help you develop your collection of work Business Cards: The portfolio center can help you design and print business cards Lynda.com: Through Oasis Columbia offers all students free access to Lynda.com and all of its online tutorials where you can learn how to use Adobe software, Final Cut, and plenty of other software and online tools.
Class project on creating a Sales Promo plan for a mock clothing line targeted to Chicago college students.