Issuu on Google+

BEAUTY SUPPLIES

MODERN 2014

MEDIA KIT


the modern catalogue Hitting More Salons, Spas & Tanning Studios Than Any Other Industry Catalogue Across the Country!

1

Online Catalogue Advertising

When you advertise in the Modern Catalogue, your ad will also appear in the digital online version accessible to everyone who visits our website. The website allows end users to v i e w the Modern Catalogue without price accessibility, while beauty industry professionals can register for the website to gain exclusive viewing options, including full catalogue deals.

2

Why Advertise? The Modern Catalogue is one of the most economical and effective tools available to sell your brand. Our high industry subscription rate consistently hits your direct target market. Our bi-monthly published catalogues stretch your advertising dollars by increasing the life of your advertisement. It’s a “win” in every way.

More Advantages Below!

Save Money With More Pages

Save on printing and mailing costs by inserting your Promotional Guide directly into the Modern Catalogue. Benefit from Modern’s extensive and accurate mail list! Get special pricing for having multiple pages.

3

The Modern Marketing Team

With an eye on style and magazine trends, our marketing and design professionals work to bring each issue of the Modern Catalogue up to a high standard of quality.

4

Personal Distribution

Modern Business Advisors distribute the Catalogue to each & every Modern Client, selling your products on a personal level.

M MEDIA KIT 2014


national reader subscription Modern has been catalogue advertising since 1990 and currently distributes using the following figures: Total Readership: 1,180,232 Frequency: Bi-Monthly Cover Price: Free Total Verified Subscribers: 9,500 Readers Per Copy: 5.7

t

Su ario b. Su Rat b. e : 1 : 10 % 4

1%

On

n

Su itob bs a Su cript bs cri ion R pti on ate: Pe 1,0 rce 42 nta ge :1

2%

Ma

Su katc bs h Su cript ewa n bs cri ion R pti on ate: Pe 1,0 rce 46 nta ge :1

7%

Sas

t

Su ish C bs o Su cript lum bs cri ion R bia pti on ate: Pe 3,4 rce 79 nta ge :3

Bri

Sub scr ip

tion s C on tin uo Alb u e

sly Su rta bs In cr Su cript bs ea i o cri n R si pti ng on ate: Pe 3,6 rce 83 nta ge :3 9%

Canadian Catalogue Distribution Mod: 6,000 Modern Western: 15,000 Modern Eastern: 3,000

The Modern Catalogues are mailed to every subscriber FREE of charge. The nation-wide circulation includes total salons, spas and tanning studios.

M MEDIA KIT 2014


closing schedule 2014 CATALOGUE ISSUE

SPACE RESERVATION

SUBMIT DEALS

FINAL AD SUBMISSION DESIGNED BY MANUFACTURER

January/February

November 4

November 11

November 21

March/April

December 20

January 6

January 27

May/June

February 24

March 10

March 31

July/August

April 21

May 5

May 26

September/October

June 23

July 7

July 28

November/December

August 25

September 8

September 29

rate card 2014 FULL PAGE Full Page Color Bulk 4 + Pages Designed By Advertiser

PER PAGE $899 $795 $100 off

FRONT COVER MODEL IMAGE Pricing provided upon request. Based on availability. Model will be credited on cover.

INSERTS Quotes available upon request, based on frequency, space, size and design

HALF PAGE Half Page Color Designed By Advertiser

PER PAGE $537 $50 off

BACK COVER FULL PAGE Pricing provided upon request. Based on availability.

* Based upon availability

* Please note rates and closing schedule apply to both Modern and Mod Products Catalogues. ** All advertisements are to be created in Adobe Indesign and original working files must be submitted.

M MEDIA KIT 2014


design your own ad

save $ 100! up to

get rewarded for submitting pre-designed ads

Our easy-to-follow Modern Branding Manual will assist you in the design of your ad. You can ensure that your half-page or full-page advertisements will display at its best and fit seamlessly into the Modern Catalogue. Save $50 on half page ads and $100 on full page ads. All advertisements are to be submitted as the original working files in Adobe InDesign. This enables our design team to make any necessary modifications. Submitting advertisements to marketing@ modernbeauty.ca for approval before submitting your final work is required.

exclusive bulk advertising rates

Receive exclusive pricing of $795/page full color when you advertise 4 or more pages in the Modern Catalogue per issue.

save on printing and mailing costs

Insert your entire Promotional Guide in the Modern Catalogue for exclusive bulk advertising pricing. This will provide you with all the marketing benefits of our extensive and accurate mail and subscription database, with a steady subscriber increase of approximately 2.3% per issue.

free web advertising

Each Modern Catalogue issue is available to all Modern Beauty website visitors. Those without a login (end users) view the Catalogue without prices. Beauty industry professionals with a website login have permission to view prices, and can purchase current promotional offerings directly from the Catalogue. Previous Modern Catalogue issues are archived on the website for one year to maximize brand exposure and advertising dollars.

modern designing your advertisements

Provide Modern with your best and most recent model and product imagery to boost your advertisements’ effectiveness. Demonstrate your beauty authority. * Please note that product deals and/or advertisement designs must be modified every Catalogue issue otherwise advertiser may be subject to additional fees.

M MEDIA KIT 2014


power of the

modern catalogue

89%

of Salon Owners are more likely to make purchases on products advertised

65%

of salons, spas, and tanning studios in Modern’s target area are already Modern Catalogue subscribers

100%

of your brand’s target market audience overlaps with that of the Modern Catalogue

78%

are more likely to repurchase the same product and brand once introduced to it through print advertising

M MEDIA KIT 2014


mechanical requirements Double Page Spread

Full Page | Front Cover

Half Page

Back Cover

PUBLISHED AD SIZE

AD SIZE WITH BLEEDS

Double Page Spread

17” x 11”

17 1/4” x 11 1/4”

Full Page

8 1/2” x 11”

8 3/4” x 11 1/4”

Half Page

8 1/2” x 5 1/2”

8 3/4” x 5 5/8”

Front Cover

8 1/2” x 11”

8 3/4” x 11 1/4”

Back Cover

8 1/2” x 9”

8 3/4” x 9 1/4”

production GUTTER SAFETY FOR SPREADS:

1/4” on each side of gutter, 1/2” total. We can not guarantee perfect alignment across a 2 page spread.

ADVERTISEMENT DESIGN:

• Use the Modern Branding Manual as a guide to allow for catalogue consistency • Minimum text size 6 pt

DIGITAL ADVERTISEMENT SUBMISSIONS:

• Must be in original working format (preferably Adobe InDesign or Photoshop CS5) • All font files must be included with file submission • Images must have a minimum resolution of 300 dpi

M MEDIA KIT 2014


contract & conditions

1 By advertising in the Modern Beauty Catalogue each party automatically agrees to the contract & conditions as outlined below. 2 Here on in, Modern or Modern Beauty will be recognized as a division, is in direct association and is published by Modern Beauty Supplies Inc. The prices as outlined are considered an integral part of the advertising agreement between the parties involved. No other agreements, unless acknowledged and signed by both parties, shall be binding on Modern.

3 All advertisements designed and submitted by the advertiser must be approved by Modern Beauty and submitted as per the deadlines outlined in the closing schedule (see pg

4). Modern reserves the right to reject or revise any submitted advertisements under any conditions even if previously accepted or acknowledged. This is inclusive of any reason at any time without any liability. Modern Beauty reserves the right to revoke any design discounts based upon design submissions that do not meet, but are not limited to, the following requirements: (i) do not follow the Modern branding guide, (ii) was not submitted as per the deadlines outlined in the closing schedule, (iii) did not receive formal approval from Modern Beauty, (v) no references were made directly to Modern without consent first, (iv) product deals and/or ad design have not been changed since the previous issue.

4 Modern’s pricing contract involves that all agreements for advertising bulk discounts involve a specified minimum number of advertisements published within a specified period

and are promptly paid for. In the event of Advertiser’s cancellation of the advertising contract or failure to publish an advertisement although having paid for the specified number of advertisements, or if at any time Modern establishes that the Advertiser is unlikely to publish and/or pay for agreed upon amount in its entirety specified during the term of the agreement, any rate discount will be retroactively annulled. This includes previous advertisements published in Modern possibly deriving a short-rate, hence it is imperative that Advertiser reimburses Modern for the short-rate. Modern’s contract short-rate is defined as the difference between the rate charged dependant upon the agreed frequency and the higher rate based on the reduced frequency of advertisements actually published and paid for within 30 days of invoice. Following, the Advertiser will thereafter pay for advertising at the current open rate. Any and all merchandising programs that are executed by Modern reliant on the advertising that is cancelled, will be consequently paid for by Advertiser in full.

5 Orders thirty (30) days beyond the contract closing date will be accepted only at the current prevailing rates and will be based on space availability. All advertising shall be paid in

Canadian dollars within a thirty (30) day period following the indicated invoice date. The Advertiser agrees to pay the total amount invoiced and rendered by the Publisher. Orders containing incorrect rates will be regarded only as clerical.

6

The cost of the said services must be paid in full within 30 days of the publication of the advertisement. In the case of non-payment, Modern holds the right to terminate the contract at its discretion without any prior notice. In the event where the Advertiser’s contract is cancelled, the reserved space shall be billed and must be paid in full according to the most current rate card if the rates are lower in the contract.

7

In the event where advertisements submitted or published contains (i) names portraits/photographs of things or people (living or dead), (ii) testimonials, and/or (iii) trademarks, copyrights, service marks, or private material, the Advertiser represents that is has the right to authorize such publications, and that it is fully authorized and licensed to advertise such materials. The Advertiser agrees that it is fully liable and indemnifies the Publisher against all damages, losses, or expenses of whatsoever nature arising out of any and all such claims.

8

Any errors or omissions by Modern in the printing, layout, typesetting, etc. in the publication and/or advertisement for which the Publisher may be held responsible, the reimbursement will not exceed the cost of the contracted space reserved or the spot that included the error. Furthermore, the Publisher is not, in any circumstance, responsible for consequential damages that include loss of profits and/or income.

9

Space, conditions, and rates are subject to change without notice. All bulk discounts are only applicable during the publication period in which they apply and must be taken by the Advertiser within the upcoming publication period of a two (2) month period or they will be deemed expired.

10 All schedule of reserved months and size of space must accompany all orders and are binding to the Advertiser upon receipt unless otherwise terminated in writing prior to the closing date(s). Space reservations are not considered by the Publisher as orders or contracts, and are not binding in any way.

11 Cancellations must be submitted in writing and are not binding to the Publisher unless received at least forty-five-five (45) days prior to the advertising closing date. Order cannot be changed nor cancelled without the acknowledgment and acceptance of the Publisher. If order cancellations are not received within the specified time limit, the Advertiser agrees that it will be held fully responsible for the cost of such advertisements.

12 All contracts accepted are subject to acts of God, natural disasters, accidents, fires, or other occurrences that are beyond control of Modern and may prevent full creation, publication, or distribution.

13 All parties involved agree that the details contained in the contract will be treated with full confidentiality and proprietary information shall not be disclosed to third parties. M MEDIA KIT 2014


contact us general inquiries: marketing@modernbeauty.ca 403.259.4442 pricing/ad specification inquiries: serene omar sereneo@modernbeauty.ca 403.259.4442 ext.1160 deal submissions/inquiries: karen mills karenm@modernbeauty.ca 403.259.4442 ext.1161

beauty and all its dimensions

M MODERN


Modern Catalogue 2014 Media Kit