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SERENA GRATTAGLIANO

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Portfolio

Product design Graphic design Art Photography

Serena Grattagliano 1


Take Time Old English Prayer Author Unknown

Take time to work, it is the price of success. Take time to think, it is the source of power. Take time to play, it is the secret of perpetual youth. Take time to read, it is the foundation of wisdom. Take time to be friendly, it is the road to happiness. Take time to dream, it is hitching your wagon to a star. Take time to love and be loved, it is the privilege of the gods. Take time to look around, it is too short a day to be selfish. Take time to laugh, it is the music of the soul.


Index 7. 7.

Product design design Product

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Graphic design design Graphic

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Art Art

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Photography Photography


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Hello! I’m Serena Grattagliano and I was born in Gioia del Colle (Bari), Italy, in 1993. After my diploma at Istituto d’arte (art school) in Monopoli (department of architecture), I moved to Verona. Here I attendend Accademia di Belle Arti. On February 2016 I graduated in design (110/110 cum laude). Currently I have been studying at Politecnico of Milan, department of Design.

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SERENA GRATTAGLIANO

Serena Grattagliano Graphic and product designer / Photographer I’m always looking for self improvement and I’m minded to experiment new ways to make people’s life better or easier trying to find out creative and innovative design solutions. I’m able to develop projects from inception through production to final delivery, ensuring that all work is effective, appropriate and delivered within designated time. Moreover, I’m capable to work in a team and respecting each other’s ideas, focusing on strong points of the group. I’m always ready to question my self and pushing my limits over and over again. I have been studying photography and it is a skill that I want to improve. “If I can’t do it, I can learn it” is my motto.

Experiences 2016

2016 - on going

12 Aug. 2016

Workshop Rotho - “Tulip” selected product

Skills Adobe Pack · Adobe Photoshop · Adobe Indesign · Adobe Illustrator · Adobe Premiere Pro Microsoft office pack · Microsoft Word · Microsoft Excell · Microsoft Powerpoint Rhinoceros Keyshot Maxon Cinema 4D + Vray plugin Autodesk Autocad WordPress Digital and analog photography

New design storage boxes Prototype exhibited in Frankurt in 2017

Driving licence B

University, Politecnico of Milan

Public speaking

Department of design, Design for innovation

Sketching and drawing

IELTS Certificate Band Score 6 (B2)

Jun. - Jul. 2016

Study holiday in London Upper intermediate course and IELTS focus extra at Victoria School of English (London, Uk)

May 2016 - on going May 2016

ADI Member Packlick Photo contest - finalist “Il packaging cartaceo, potente mezzo di comunicazione del prodotto” - Photography series called “Trittico”

Apr. 2016 - on going

2012 - Feb. 2016

Istock contributor - Photography

Languages Italian

Native language

English Band score 6 IELTS B2 French

Graduation - Design Undergraduate design degree (110/110 cum laude) Accademia di Belle Arti di Verona Verona, Italy

2013

First Step 6 contest - Win Art contest - Won with photography series “La gabbia” Accademia di Belle Arti di Verona Verona, Italy

Jul. 2012

Diploma Architecture and interior design high school diploma (90/100) Istituto statale d’arte Luigi Russo Monopoli (Bari), Italy

2010

Solfège diploma (8,35/10) Nino Rota conservatory Monopoli (Bari), Italy

Interests Canine ethology Cookery Gastronomy Music Martial Arts Art Travel


Product design


PORTFOLIO

This concept design is made for Swiss company - Rotho. It was a university group project, that won third place on competition for new design Storage boxes. The prototype was exhibited in Frankfurt, Germany in 2017. The name of the project takes inspiration from the flower: “Tulip”; the idea was to highlight the wrapping shape of the petals. The lid can be used even like a support for the box. Tulip was projected in two different sizes: the largest one (about 45 L) is designed for thè living room; it is useful as a storage case but also as an home furnishing; the smallest one (about 18 L) fits perfectly in every space of the house: in fact, it can be used like a desk organizer.

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The golden ratio is used for the colours and the shape: it takes a combination from the colour space, like the software Phibar can do itself; so, there are three balanced colours. Moreover the shape is inscribed in a golden rectangle (2/3 ratio). We combined this research with the tulips colours and fashion colours trends of 2016-17 and we have our palette. The material that is used is thè polypropylene because is the best for injection molding and it is used by Rotho company; there is also a strip of silicone to avoid the slip of the lid. The surface is soft touch to suggest the sensation of the petals. There is also a second version with a smaller thinckness, that amplifies the idea of softness and a luxury version, with transparent PP and metallic lid.

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PORTFOLIO

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My bachelor degree thesy called “Dog Bag� consists of a multifunctional modular bag thought for carrying everything you need when you travel with your dog. In every layer of the bag there is the ideal space for any kind of useful objects that could need your pet. The material (nylon fiber) is perfect for washing operations.

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PORTFOLIO

Dog bag in different colours

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PORTFOLIO

Hygiene Pickpockets Waiting Overcrowding Hooky is a handle designed to feel confortable the user during a journey on a tram, metro or bus. On public transport there are many factors that could create discomfort sensations such as finding a free pole when the bus is overcrowded, touching dirty surfaces or trying ro holding on a pole that is too high in comparison with you! The solution for all these factors is Hooky. Hooky’s framework is in aluminium alloy to be safe and strong during the journey, instead the grip is in silicone for a comfortable use.

Sticks height Stinks Discomfort during a sudden stop

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SERENA GRATTAGLIANO

The prototype

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PORTFOLIO

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PORTFOLIO

This concept was made for hacking a common object without personality and turning it in a smart object. His name is Speakoska which is a wordplay: Speaker + Matrioska. Matrioska is a traditional russian doll famous for its shape and its function strictly emotional. With an Arduino system situated inside the doll, this matrioska family gains a new role in the environment and acquairing a new voice! Every “doughter doll” has a smart platform that in contact with the “mother doll” can change the timbre (highs, middles and lows) as an equalizer. There’s a different mouth style for every timbre. Of course you can also change the song by putting and leaving dolls!

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The prototype

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PORTFOLIO

In the last years, it is growing the number of people suffering from an illness, called Inflammatory Bowel Disease. Trying to mitigate the discomfort of this disease, people often take a homemade healthy drink containing probiotics. We can nd several probiotics with bacteria that support the digestion good for people with intolerances too. There are several kits to prepare probiotics drinks but they are rudimentary and not able to carry on the process until the end. This product will be an object able to give the user the opportunity of developing the entire process in a single product. Its main functions will include mixing, filtering, warming and refreshing. The product has a very simple interface and, after putting inside ingredients, it can provide high quality drinks. Moreover, in case of the user is out, Kippi will keep the beverage fresh.

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SERENA GRATTAGLIANO

Fermented drinks in the world kvas boza

kombucha

rhubarb and honey syrup

ginger beer

rejuvelac rosehip syrup

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PORTFOLIO

90%

Lcd touch screen

With the touch screen you can set up the time of fermentation or choosing from the default recipes settings.

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PORTFOLIO

In every city there are districts less safe than others and people have to hang out at these places, for example, for job. It is necessary that people protect and help each other to avoid aggressions. The personas is a person that goes in dangerous areas and need to feel safer.

Aggressions and thefts Italy - 2015

1%

Other

Tobacco shops

Petrol stations

2,2%

11,4%

1%

Banks

1,1%

Post offices

2,6%

Pharmacies

4,1%

Angel is a wearable device able to launch allarm in case of aggression to nearer users. It can be started by pushing the central button, by voice control or by tear due to theft. The led can change color to adapt to different situations and can help other users to reach the place of aggression. The product is supported by an app that helps user to log in the community. Through smartphone, user can see where the aggression has occured or notice which is the safer route to reach the destination. In this way it is possible to create a community that can join people against criminal acts through a mutual protection and empathy.

52,7% In the street

Bars and restaurants

8,7%

Houses

15,2% Various shops Source: OSSIF and Confcommercio

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The device launches the allarm through a double tap on the button, by pronouncing a message of help or in case of tear of bracelet. The allarm is received by users in about 200 meters. If they decide to help he victim, they will tap two times the button. To reach the place, person will be driven by the led of device or can look at app. During an aggression, the product will record the voice and take photos of criminal. Files will be shared through the community. In this way, criminal’s face and voice will be known by every one in the community. Angel is able to warn the nearest people that can give a real and fast help to the victim. Other products launch the allarm to relatives or friends of the victim that maybe are far away to the place of aggression.Moreover, this mutual help can provide a feeling of empathy between the community and face criminal acts.

The mockup

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PORTFOLIO

The product was born after a major trend that developed during these last years that involves healthy beverages, in particular Kefir. Kefir is a probiotic drink obtained by the milk fermentation (or other sugary liquids) that provides multiples benefits to the human organism. The target are all the users that enjoy a helthy lifestyle and love homemade food products. This project does not want to be only a medical device but mainly a product that helps to increase the overall wellbeeing of people. Kesfir is a fermenter specifically designed for milk and water Kefir. The concepts takes inspira tion from the world of laboratories instruments to give the final desing a chemical-style in order to make it pop out from the ordinary dispenser devices. The protuct is divided in four main parts: the main glass sphere on top is where the fermentation process takes place, it has an easy opening lid on the upper part that includes a filter that collects the Kefir grains. At the base there is a valve that allows the beverage to flow out when its ready and an other filter on the base makes sure that the valve never gets clogged. The tripod base holds the sphere in place and contains all the technology and sensors to manage the Kefir fermentation; it also hosts a glass flask that collects the fresh drink form the sphere and can be used to store the Kefir in the fridge once it has been produced. The product also includes a small case to store and keep the Kefir grains when the device is not in use.

Water kefir

Milk kefir

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SERENA GRATTAGLIANO

It starts by opening the lid and pouring the sugary liquid into the glass sphere and putting the Kefir grains inside the main filter attached to the lid. After making sure that the sphere lid is closed properly, the device is turned on by pressing the capsense button on the base. The product sensors and technology will calculate the time needed for the fermentation of the beverage in depending on the environment temperature (if the temperature is too low the resistance included in the base will be activated to start bringing the liquid inside the sphere to the optimal temperature for the fermentation). After this process is done a count down will show up near the activation button to indicate how much time the fermentation process will take to finish. Once the drink is ready to be served, a buzzer will activate to warn the user that it’s time to turn the valve on the lower part of the sphere to pour the ready to drink beverage into the flask hosted by the base. If the drink will not be collected once is ready it will keep fermenting and a timer on the base interface will show how much time the drink was left fermenting ahead, also the interface colour will start slowly turning to red so that the user will know if the drink was left fermenting too much. Since the product is IoT all process can be managed through the dedicated app that will also notify the user about the status of the fermentation.

The device is smart, features an intuitive use, does not require complex instructions and it is efficent in the function it was designed for. Kesfir is an independent product since does not require the user to stay nearby while its working because is an IoT device that could be managed by its dedicated app. Kesfir ensures a more enjoyable user esperience in the Kefir production.

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PORTFOLIO

Set up the time

Fermentation in progress

Drink ready

Dedicated app

Notification

Find the donors on maps

Social network 28


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Graphic design


PORTFOLIO

Visual identity Client: Patrizio Cascarano

The client, who is a lawyer, commisioned a complete visual identity composed by a monogram, a business card, a headed paper and a business envelope. The main focus is on the monogram which contains the initials letter of the name and surname. The “P” and “C” creates an elegant entanglement and the letters with serif are typical of legal field.

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Personal business card Client: Me Inside my monogram I decided to recreate the sensation of movement and innovation. Moreover the font in bold demonstrates perseverance and resilience.

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PORTFOLIO

Branding Client: An italian consortium Brief: Create a new brand

This italian consortium specialized in agricolture and biotechnology commisioned a new brand. The choice of the name derives from the latin word “Holus” that means vegetable and “tech” for technology.

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A VERONA LA TECNOLOGIA CERTIFICA LA NATURA

A VERONA LA TECNOLOGIA CERTIFICA LA NATURA

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Art

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Tryptych of beauty

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Wild Mood

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Spring Lady

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Cyber Beauty

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Photography


PORTFOLIO

La gabbia Winner photograpy series Contest: First Step 6

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PORTFOLIO

Trittico Finalist photograpy series Contest: Photo contest Gifasp Memorial Giuseppe Meana

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PORTFOLIO

Single shots

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PORTFOLIO

Thank you

for your attention

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SERENA GRATTAGLIANO

Serena Grattagliano grattaglianos@gmail.com +39 345 8806312

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Portfolio Serena Grattagliano  

My design portfolio since 2015

Portfolio Serena Grattagliano  

My design portfolio since 2015

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