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SUMMER 13 / ÉTÉ 13 PARIS - LONDON - NEW YORK


WELCOME TO SERAPHINE,

ONE OF THE WORLD'S MOST LOVED BRANDS for chic maternity styles

Cecile Reinaud, the founder and head designer of Séraphine has drawn from her Parisian heritage to create the chic hand writing of Séraphine's collections. This season to showcase our new season designs, the Séraphine team packed their bags and headed to the sunny sea side of Cote d'Azur. The perfect setting for a collection inspired by the colours of the Mediterranean sea and its sandy beaches. Séraphine's creative studio is based in London and it's from there that all designs are conceived by a team of experts that are dedicated to achieve the perfect fit all the way to nine months.

nightwear, workwear, hosiery and every wardrobe must have you could wish for. Our catalogue only showcases a small part of the range, find the rest online at

www.seraphine.com Séraphine is distributed via our online services in over 30 countries and we are proud to have won many industry awards as well as having dressed some of the most glamourous pregnant mums of Hollywood. Our dedicated customer service team is here to help, so please don't hesitate to ring us on 0844 287 0001.

Cecile is herself a mum of two boys and always refers back to her own experience of pregnancy when designing styles to ensure optimum comfort and fashionability. Our range covers all maternity needs and includes essentials such as underwear,

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WHAT THE PRESS SAY

We wish you a wonderful nine months!

Cecile Reinaud and the Séraphine Team

“ I am so impressed. Comfort factor really high, lovely fabrics... today I am wearing the black capri pants and the navy top both of which

have been comented on by fashion and beauty director in production meeting this morning - so, yes, count me as a Séraphine fan!! “ “ Séraphine's boutique offers wardrobe solutions for pregnant women for both day and night

Rebecca Lawthorpe - FASHION FEATURES DIRECTOR

elegant, classic clothes that enhance and celebrate your shape “ -

Anna Bromilow - FASHION EDITOR

“ Thank God for Séraphine who offer some seriously comfortable and stylish maternity fashion, I will definetly be rocking Séraphine even after the baby is born“

“ Finding resonably-priced, chic basics to wear with a bump is no mean feat, and Séraphine is one of the few websites I've found that stock a good range of all the different things you need in your maternity wardrobe - from underwear to slinky dresses to nightwear for your hospital bag! “

Jess Wood - FASHION FEATURES DIRECTOR

Savannah Miller

READ MORE OF OUR PRESS REVIEWS ON: www.seraphine.com/press

FOLLOW US ON


CELEBRATING 10 YEARS

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VISIT OUR LONDON STORES 28 Kensington Church Street, W8 79B Hampstead High Street, NW3

Selected styles now also available in concessions at John Lewis: John Lewis, Kingston-upon-Thames, KT1 Peter Jones, Sloane Square, SW1

Bloom Bloom awards

awards

WINNER

WINNER

2012

Specialist Etailer

BEST EVENING WEAR

Best Evening Wear

2012

BEST MATERNITY JEANS

Best Maternity Jeans

Bloom awards 2012

WINNER

BEST OFFICE WEAR

Best Office wear

Finalist Best Nursing Top

Finalist Best Innovation

Finalist Specialist Retailer


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Printed Maxi Dress | ÂŁ45


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We are delighted to present Séraphine’s Spring-Summer 2013 collection, inspired by the vibrant colours of the French Riviera. Our palette is dominated by coral and cobalt blue hues, and focuses on “easy-living” styles that work from dusk till dawn for a relaxed but stylish look. Bright tones are stealing the show for our dresses and we also give a pop of colour to our denim collection and signature tops. Séraphine is renowned for it’s quality knitwear and this season's classic waterfall shapes are made in luxury linen yarns for the perfect summer cover-up. For our range of signature maxi dresses and skirts, adored by Hollywood celebrities, we have picked contrasting prints with a bohemian vibe that suits the pregnant shape so well. Our swimwear range gets a twist with our multi-way swimsuits and seventies babydoll styles, inspired by French style icon Brigitte Bardot. For ultimate poolside glamour, our new range of beach kaftans really do steal the show!


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Cotton Pleated Cardigan Printed Blouse Cropped White Jeans Waterfall Linen Cardigan Pleated Breastfeeding Top Straightleg Jeans

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£49 £32 £46 £59 £39 £49

CORAL & SAND

a perfect match

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Front Knot Dress | ÂŁ46


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WAYS TO WEAR THE

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THE

DRESS

EVERYDAY WEAR

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AT THE OFFICE

THE DRESS Mock Wrap Tie Dress | £52

SUMMER PARTY

EVERYDAY WEAR Pleated Tie Cardigan | £49 Buckle Detail Ballerina | £79 Bracelet With Stones | £19 AT THE OFFICE Faux Leather Maternity Bag | £75 Suede Loafer | £79 Ivory Crepe Wrap Jacket | £135

SUMMER PARTY Wrap Suit Jacket | £135 Disk Stud Earring With Stone | £19


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THANK YOU

GRAND HÔTEL DU CAP FERRAT The Séraphine team was delighted to be hosted by the Grand Hôtel du Cap Ferrat for our photoshoot. The five star palace is located in the heart of the Cote d'Azur in St Jean Cap Ferrat and the magnificent building boasts a 17 acre garden and infinity pool overlooking the ocean. Complete with a superb spa facility it's no wonder it won the "Best palace in the World" award in 2012. It's a magical place to go for a last baby moon and have your every desire catered for.

Find out more on www.grand-hotel-cap-ferrat.com


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Printed Front Knot Dress | £49 Sleeveless Mock Wrap Dress | £46


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The SĂŠraphine jeans are renowned for their fit and quality and have been worn by many Hollywood famous expectant mums. We offer a choice of under the bump or over the bump, with our signature seamless band that is so comfortable. Whatever you choose be sure that they will look just as good as your regular designer jeans!

STRAIGHTLEG JEANS Under bump, straight leg ÂŁ49


SUPER SKINNY JEANS

SLIM LEG JEANS

CLASSIC BOOT CUT JEANS

STRAIGHT LEG JEANS

Indigo Skinny Underbump £45

Black Skinny Underbump £49

Blue Wash Bootleg Underbump £49

Blue Wash Straight Leg Underbump £49

SLIM LEG JEANS

BABY BOOTLEG JEANS

LUXE SKINNY JEANS

LUXE SLIM LEG JEANS

Dark Wash Slim Leg Overbump £52

Black Baby Bootleg Overbump £55

Grey Skinny Underbump £65

Vintage Wash Slim Leg Underbump £65

SERAPHINE PREMIUM DENIM

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Bloom awards 2012

WINNER

BEST MATERNITY JEANS

WINNER OF BEST MATERNITY JEANS - Pregnancy & Birth


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Séraphine is famous for its perfectly fitted maternity jeans. This season our colours are inspired by the seaside, in coral hue, sea mist and cobalt blue, these trendy denim styles will jazz up your summer wardrobe.

Poppered Breastfeeding T-shirt Skinny Cobalt Jeans Spaghetti Strap Vest Cropped Sea Mist Jeans

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£32 £49 £19 £46


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Fine Knitted Tunic | £45 Cropped Coral Jeans | £46


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Poppered Nursing Top | £39 Cropped White Jeans | £46 Leopard Print Scarf | £29 Skinny Cobalt Jeans | £49 Adjustable Leather Belt | £15 Black Ballerina with a Bow | £65


SÉRAPHINE SIGNATURE JUMPER

Perfect for 9 months & beyond

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BREASTFEEDING JUMPER IN BAMBOO Available in Latte Stripe, Grey, Blue Stripe and Brown £49


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Popper Breastfeeding Jumper | £49 Cropped White Jeans | £46


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FUN & FASHION At Séraphine we like to combine style with function. Our unique range of breastfeeding tops are perfect to wear during pregnancy and for discreet nursing once the baby has arrived.

Striped Nursing Top | £38 Cropped White Jeans | £46 Nursing Bamboo Vest | £22 Black Ballerina with a Bow | £65


TIPS! Swathe yourself in sumptuous style with Séraphine's luxury knitted nursing shawl. A maternity must-have, the super soft bamboo yarn drapes over the shoulders creating a luxe layered look. The easy open poppers allow this versatile piece to double up as a luxurious and discreet breastfeeding shawl. The endless possibilities makes this an investment that your wardrobe and lifestyle should not be without!

NURSING SHAWL £42

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Choose amongst our designs for easy and discreet feeding

POPPERS

DOUBLE LAYER

SECRET OPENING

SECRET SUPPORT

Our innovative popper front design offers simple and convenient breastfeeding openings, making one handed feeding much simpler and fuss free.

This style offers a fuss free opening at the front layer. A simple pull up of the layer allows easy access for breastfeeding.

Secret openings mean that you don't have to worry about layering whilst nursing. These styles feature pull away or drop down panels that often conceal a supportive breast panel or easy open clip for simple feeding.

The simple but effective clip fastenings allow for easy access for nursing, and the seamless design features inner support.

Popper Breastfeeding Jumper | £49

Nursing Bamboo T-shirt | £28

Colour Block Breastfeeding Dress | £55

Breastfeeding Vest | £29


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Spaghetti Strap Vest | £19 Maxi Skirt | £39 Printed Maxi Dress | £45


WEAR IT

Also available in coral

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Maxi Skirt | £39 Leopard Print Scarf | £29 Buckle Leather Belt | £16 Spaghetti Strap Vest | £19


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Patented inner sole to improve your posture and relieve aches & pains

GOODBYE TO BACKACHE AND HEAVY LEGS

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£7

with ShoeTherapy

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Ballerina | £7 9

WHY ARE SHOETHERAPY IDEAL FOR WEARING DURING PREGNANCY?

RECOMMENDED BY:

Backache is very common in pregnancy because the extra weight means your back muscles have to work harder to support your balance, resulting in increased lower back pain. As the baby grows, the hollow in your back increases and changes your posture which will lead to various discomforts. ShoeTherapy helps to gently correct your posture and thus relieves all your back muscles.

Sarah Stacey - Health Editor at You Magazine

Another recurrent problem of pregnant women is the heavy leg feeling. This is due to increased blood pressure in the veins of the legs, due to sluggish circulation. The sole of ShoeTherapy helps to increase circulation with gentle pressure points on the heel of the foot and relieves the discomfort as you walk as well as helping to prevent varicose veins and the pains associated with this condition.

Brigid Moss - Health Editor at Red Magazine

Finally, with the excess weight you carry, stress on your joints is aggravated. To address this problem the cushioned heel of the shoe is optimized to reduce the impact on your joints as you walk. The ShoeTherapy sole is the result of several years of research and it has a worldwide patent. It has been tried and tested for the past 5 years with incredible results amongst the medical community, and it's the first corrective shoe especially suitable during pregnancy. ARE THEY SUITABLE POST-BIRTH?

ShoeTherapy is designed for all women and you don’t have to be pregnant to enjoy the amazing benefits. It’s worth noting that after pregnancy the spine takes many months to regain its pre–pregnancy posture, so wearing ShoeTherapy is highly recommended during the post partum phase to relieve stubborn back aches after the arrival of your baby.

Pixie Mc Kenna - Doctor and Channel 4 TV presenter Pregnancy and Birth Magazine - Winner of Best Innovation 2011 Cathy Butterworth - Fashion & Booking Editor at Elle Magazine

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Panel Tie Tunic | £45 Cropped White Jeans | £46


“This dress is lovely. The Séraphine maternity clothes are great. I love the fabric as it's much more comfortable than usual garments I have tried “ Cathy Butterworth Fashion Production Editor - ELLE MAGAZINE

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Nautical Maxi Dress | £59 Nautical Sun Dress | £45 Pleated Breastfeeding Top | £39 White Denim Skirt | £39


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Show a bit of leg in our denim shorts and mini skirts. With our super discreet under the bump belly band, no one will know they are maternity and wonder how you can look so fashionable pregnant!

COTTON SHORTS £25

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MINI DENIM SKIRT £35

Striped Nursing Top | £38 Denim Shorts | £36


SEA SIDE

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Dip Dye Dress | £65 Spotted Tankini | £49


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Crochet Cotton Dress | £39 Breastfeeding Tunic | £45 Drawsting Bolero | £39


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POOLSIDE

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Whether you wish to LOUNGE or PARTY, SĂŠraphine has the dress to glam you up DAY or NIGHT.


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Nautical Vest dress | £45 Zip Back Bodycon Dress | £45


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COMBINE WITH THE PERFECT BEACH KAFTAN

Printed Embelished Kaftan | £39 Halterneck Tankini | £49 Two Tone Bikini | £39 Halterneck Swimsuit | £45


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THE BABYDOLL TANKINI

Flared Tankini | £49 Multiway Swimsuit | £52


WEAR IT LOOSE Cover the hips

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TIE IT LOW For a little bit of cover

THE MULTIWAY SWIMSUIT

TIE IT HIGH Show off your bump with a bow


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FROM DAWN TILL DUSK As night falls , add some gorgeous jewellery by designer Azuni to turn your dress into a sumptuous evening outfit.

Front Knot Maxi Dress | £59 Hoop necklace with stones | £87 Disk stud earring with stone | £19 Hoop earring with stone | £34 Bracelet with stones | £19

To discover the full collection of Azuni jewellery visit: azuni.co.uk

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Bohemian Frill Maxi Dress | £45 Two Tone Bodycon Dress | £55


“ This dress was a complete life saver. I was invited to a smart London wedding and it garnered so many flattering comments. This dress is shaped to hug your bump and is not only incredibly comfortable but incredibly versatile “ Celia Duncan Deputy Editor - THE TIMES

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Colour Block Silk Maxi Gown | £225


INTRODUCING THE NEW COLLECTION A collection designed to embrace women's changing curves and work beautifully throughout pregnancy. Inspired by the beauty of my native city Paris, the collection is an ode to romanticism and pure elegance. Our luxurious silks and French lace are showcased in versatile shapes to flatter your silhouette and make you feel red carpet worthy.

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“Everyone remarked on how beautiful the colour block maxi gown was. I've been told that it's the most glamorous maternity dress they've ever seen! “ Emma Quinn - ACTRESS


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Embellished Butterfly Sleeved Gown | £245

Navy/Black Silk Dress with Lace Overlay | £350


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Strapless Magenta Evening Gown | £245

Printed Silk Evening Dress | £230

Multi-Way Blue Silk Dress | £225


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Floral Print Silk Cocktail Dress | £185

Silk Chiffon Print Dress | £125


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Mocha Silk Cocktail Dress | ÂŁ125

Floral Printed Silk Dress | ÂŁ175


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PETALS & BLOOMS Silk floral prints for summer occasions

Silk Printed Maxi Dress | £125 Printed Silk Cocktail Dress | £185

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“Seraphine offers wardrobe solutions for pregnant women for both day and night - elegant, classic clothes that enhance and celebrate your shape “ Anna Bromilow Fashion Editor at Large - TATLER MAGAZINE


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FRENCH LACE & SILK

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Designed in Britain and crafted to perfection Dark Navy Luxe Lace Dress | £169 Embellished Butterfly Sleeved Gown | £245


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WHITE FOR WEDDING

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Say yes with Séraphine's gorgeous bridal range made in pure silk and French lace

Ivory Strapless Silk Wedding Dress | £195 Blush Hammered Silk Halter Gown | £200 Ivory Crepe Wrap Jacket | £135 Cream Lace Wedding Dress | £179 Off-white Silk Dress with Lace Overlay | £179 Ivory Stretch Silk V-neck Dress | £165 LEFT PAGE Ivory Multi-way Silk Wedding Gown | £255

LUXE ONLINE Visit our website for our full range of Luxe dresses at seraphine.com


Discover our FULL COLLECTION OF LUXE ONLINE AT seraphine.com

Séraphine LUXE offers

BESPOKE COUTURE SERVICES for your special occasion needs PLEASE CONTACT 0207 937 3156 for further information. Prices available upon application.

Navy/Black Silk Dress with Lace Overlay | £159 Plum Cocktail Silk Dress | £135


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Discover our

BRIDAL BOUTIQUE seraphine.com

Ivory Luxe Lace Dress | ÂŁ179


www.seraphine.com


Seraphine SS13 Brochure