The reasons that the market of functional foods grows most refer to the early coming of aging population society. This leads to
the growth of the healthcare expense, the improvement of education level, and the prolongation of average age. These factors
create the development of the functional foods industry. The research majors on the location of functional foods store and the
development of strategic alliance, whose purpose is to evaluate superiorities of strategic alliance in the functional foods
industry in Taiwan by the different predicting ways of quality and quantity.