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Grameen Solutions | Web Marketing Solutions


Introduction

Grameen Solutions • Sister of Grameen Bank • Chaired by Dr. Muhammad Yunus (2006 Nobel Laureate for Peace) • Founded in 2002 & growing • Fastest growing Bangladeshi IT firm • Service range: - Software & web development - Systems integration - IT consultancy - Corporate IT solutions - Telecom consultancy, etc. • Many happy partners & clients:

“We should keep poverty in a museum for the coming generation to come.” Dr. Muhammad Yunus © 2008 Grameen Solutions

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Introduction

Web Marketing Solutions Web Marketing Solutions of Grameen Solutions has the strongest Internet Marketing Team in Bangladesh. Skill set: • Keyword Research & Analysis • Competitive Intelligence • Search Engine Optimization (SEO) • PHP and Joomla SEO • Local & Multilingual SEO • Markup Manipulation for SEO (CSS, W3C Validation, Cleaning) • Copywriting & Content Development • Pay Per Click (PPC) • Social Media Marketing (SMM) • Web Analytics • SEM Tasks Automation Tools

PPC

SEO Conversion

- Better conversion is better than better traffic © 2008 Grameen Solutions

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Core Competence Area | Expertise Area


Introduction

Our Services Range – Core Competence Area

Organic Search Marketing (OSM) Pre-SEO

Post-SEO

• • • • • •

• Web Analytics • SERP Rank Monitoring • Competition Monitoring • Inbound Links Monitoring • SE Reputation Management (SERM)

Keyword Research & Analysis SE Competition Analysis SEO Diagnosis & Consultation SE Submissions & Sitemaps Old Link Redirects Analysis Duplicate Content Blocking from SE

Off-page SEO

On-page SEO • • • • • • •

• Inbound Link Building • Directory Submission • Article & Press Release Submission • Social Media Bookmarking • RSS Feed Sharing • Content Development & Blogging • Online Corporate Profile Building

SEO Copy-editing Online Duplicate Content Analysis SEO Copywriting CSS Optimization for SEO Markup Cleaning & Manipulation W3C HTML & CSS Validation Social Media Optimization (SMO)

© 2008 Grameen Solutions

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Introduction

Our Services Range – Expertise Area

Other Internet Marketing Pay Per Click (PPC)

Content Development

• Keyword Research & Analysis • PPC Competition Analysis • GEO Targeting Analysis • CPC Analysis & Management • ROI & Conversion Analysis • Portfolio Ad Copy Management • PPC Campaign Testing • Click Fraud Analysis and Monitoring • PPC Channel Monitoring • Google AdSense Consultancy

• Webcopy Copywriting & Ghost Writing • Commercial & Corporate Blogging • Copy Rewriting for Duplicate Content • SEF Article & PR Development • Snippet Contents for Link Building (Altered) • Natural Article Twisting & Shuffling • Multilingual Copywriting Social Media Marketing (SMM)

• Social Media Bookmarking • Social Media Profile Building • Business Niche Networking • Blog Marketing & RSS Feed Sharing • Video and Rich Media Marketing • Social News Submissions & Buzz Marketing • Social Media Reputation Management

Specialized SEO • Local SE Optimization (Local SEO) • Multilingual SEO • PHP & Joomla SEO • SEO for Images © 2008 Grameen Solutions

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What We Hate | What We Discourage | What We Encourage


Principles

What We Hate

SE Robots Spamming

Content Spamming

Link Spamming

SE Cloaking

Hidden text

Link Spamming

Keyword Stuffing

Automated Link Exchange

Agent Based Spam

Meta Spam IP Spam Zero Content Spamming Meta Refresh Sneaky Redirects

Š 2008 Grameen Solutions

Domain Spam Deceiving Keywords Hidden Link Alt Text Stuffing Reciprocal Links

Duplicate Site Doorway & Mirror pages

Link Farms

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Principles

What We Discourage

SEO

Onpage Offpage SEO SEO

PPC

Targeting Popular & Competitive Keywords Only

Optimizing Site with More than 5 Keywords

Copy Paste Texts

Traffic & Competition Craze

Duplicate Contents

Alt & Comment Tags Stuffing

Submission in Sites in Same Server

Mimicking Competitors

Messy & Unnecessary Markups

Messing up Visual Outlook for SEO

Not Following Nofollow & Noindex

Sticking with broad match keywords

Manual Search Engine Submission

Over Optimization & KW Density Craze

Linking for Page Rank

Single Keyword Target with big budget

Š 2008 Grameen Solutions

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Principles

What We Encourage

SEO

Onpage Offpage SEO SEO

PPC

Sound Canonical & 301 Redirects

W3C Validated Markup & Tableless CSS

Altered Anchor Texts & Snippet Contents

Long Tail Keywords

Web Usability Compromises

Custom Meta Contents for each page

Expert Commenting in Blogs and Forums

Excessive Ad Copies

Long Term Organic Marketing

Page Title as the major source of keyword

Expert Article Promotion

Constant Monitoring

Full competitive analysis before SEO

Sound Internal Link Architecture

One Way Links

Ad Testing

Client’s Involvement Throughout the Whole Process

RSS Feeds for sites

Web 2.0 Buzz Marketing

Multilingual Market

Š 2008 Grameen Solutions

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What We Use


Tools

What We Use

SEO

Onpage Offpage SEO SEO

PPC

WebCEO

Adobe Dreamweaver

Google Toolbar Autofill

Google Adwords Keyword Tool

Internet Business Promoter (IBP)

Firebug

Roboform

Google Estimations and Trends

GSiteCrawler

HTML Editors

M8 Freeclip

Yahoo Search Marketing Tools

Archive.org

Web Analytics

Arelis of IBP 9.0

MSN AdLab Tools

SEO Quake & SEO for Firefox

HTML Validation Plugins for Firefox

MS Excel and Google Spreadsheet

Ad Intelligence for MS Excel

Š 2008 Grameen Solutions

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Grameen Bank Bhaban, 12th Floor Mirpur-2, Dhaka-1216, Bangladesh

Contact Today to Learn More about our Offerings Phone: +880 (2) 802-1647/1648 FAX: +880 (2) 802-0814 Sales Inquiry: sales@grameensolutions.com Information: info@grameensolutions.com Web: www.grameensolutions.com


Introduction & Services - Web Marketing Solutions of Grameen Solutions