Grameen Solutions | Web Marketing Solutions
Introduction
Grameen Solutions • Sister of Grameen Bank • Chaired by Dr. Muhammad Yunus (2006 Nobel Laureate for Peace) • Founded in 2002 & growing • Fastest growing Bangladeshi IT firm • Service range: - Software & web development - Systems integration - IT consultancy - Corporate IT solutions - Telecom consultancy, etc. • Many happy partners & clients:
“We should keep poverty in a museum for the coming generation to come.” Dr. Muhammad Yunus © 2008 Grameen Solutions
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Introduction
Web Marketing Solutions Web Marketing Solutions of Grameen Solutions has the strongest Internet Marketing Team in Bangladesh. Skill set: • Keyword Research & Analysis • Competitive Intelligence • Search Engine Optimization (SEO) • PHP and Joomla SEO • Local & Multilingual SEO • Markup Manipulation for SEO (CSS, W3C Validation, Cleaning) • Copywriting & Content Development • Pay Per Click (PPC) • Social Media Marketing (SMM) • Web Analytics • SEM Tasks Automation Tools
PPC
SEO Conversion
- Better conversion is better than better traffic © 2008 Grameen Solutions
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Core Competence Area | Expertise Area
Introduction
Our Services Range – Core Competence Area
Organic Search Marketing (OSM) Pre-SEO
Post-SEO
• • • • • •
• Web Analytics • SERP Rank Monitoring • Competition Monitoring • Inbound Links Monitoring • SE Reputation Management (SERM)
Keyword Research & Analysis SE Competition Analysis SEO Diagnosis & Consultation SE Submissions & Sitemaps Old Link Redirects Analysis Duplicate Content Blocking from SE
Off-page SEO
On-page SEO • • • • • • •
• Inbound Link Building • Directory Submission • Article & Press Release Submission • Social Media Bookmarking • RSS Feed Sharing • Content Development & Blogging • Online Corporate Profile Building
SEO Copy-editing Online Duplicate Content Analysis SEO Copywriting CSS Optimization for SEO Markup Cleaning & Manipulation W3C HTML & CSS Validation Social Media Optimization (SMO)
© 2008 Grameen Solutions
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Introduction
Our Services Range – Expertise Area
Other Internet Marketing Pay Per Click (PPC)
Content Development
• Keyword Research & Analysis • PPC Competition Analysis • GEO Targeting Analysis • CPC Analysis & Management • ROI & Conversion Analysis • Portfolio Ad Copy Management • PPC Campaign Testing • Click Fraud Analysis and Monitoring • PPC Channel Monitoring • Google AdSense Consultancy
• Webcopy Copywriting & Ghost Writing • Commercial & Corporate Blogging • Copy Rewriting for Duplicate Content • SEF Article & PR Development • Snippet Contents for Link Building (Altered) • Natural Article Twisting & Shuffling • Multilingual Copywriting Social Media Marketing (SMM)
• Social Media Bookmarking • Social Media Profile Building • Business Niche Networking • Blog Marketing & RSS Feed Sharing • Video and Rich Media Marketing • Social News Submissions & Buzz Marketing • Social Media Reputation Management
Specialized SEO • Local SE Optimization (Local SEO) • Multilingual SEO • PHP & Joomla SEO • SEO for Images © 2008 Grameen Solutions
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What We Hate | What We Discourage | What We Encourage
Principles
What We Hate
SE Robots Spamming
Content Spamming
Link Spamming
SE Cloaking
Hidden text
Link Spamming
Keyword Stuffing
Automated Link Exchange
Agent Based Spam
Meta Spam IP Spam Zero Content Spamming Meta Refresh Sneaky Redirects
Š 2008 Grameen Solutions
Domain Spam Deceiving Keywords Hidden Link Alt Text Stuffing Reciprocal Links
Duplicate Site Doorway & Mirror pages
Link Farms
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Principles
What We Discourage
SEO
Onpage Offpage SEO SEO
PPC
Targeting Popular & Competitive Keywords Only
Optimizing Site with More than 5 Keywords
Copy Paste Texts
Traffic & Competition Craze
Duplicate Contents
Alt & Comment Tags Stuffing
Submission in Sites in Same Server
Mimicking Competitors
Messy & Unnecessary Markups
Messing up Visual Outlook for SEO
Not Following Nofollow & Noindex
Sticking with broad match keywords
Manual Search Engine Submission
Over Optimization & KW Density Craze
Linking for Page Rank
Single Keyword Target with big budget
Š 2008 Grameen Solutions
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Principles
What We Encourage
SEO
Onpage Offpage SEO SEO
PPC
Sound Canonical & 301 Redirects
W3C Validated Markup & Tableless CSS
Altered Anchor Texts & Snippet Contents
Long Tail Keywords
Web Usability Compromises
Custom Meta Contents for each page
Expert Commenting in Blogs and Forums
Excessive Ad Copies
Long Term Organic Marketing
Page Title as the major source of keyword
Expert Article Promotion
Constant Monitoring
Full competitive analysis before SEO
Sound Internal Link Architecture
One Way Links
Ad Testing
Client’s Involvement Throughout the Whole Process
RSS Feeds for sites
Web 2.0 Buzz Marketing
Multilingual Market
Š 2008 Grameen Solutions
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What We Use
Tools
What We Use
SEO
Onpage Offpage SEO SEO
PPC
WebCEO
Adobe Dreamweaver
Google Toolbar Autofill
Google Adwords Keyword Tool
Internet Business Promoter (IBP)
Firebug
Roboform
Google Estimations and Trends
GSiteCrawler
HTML Editors
M8 Freeclip
Yahoo Search Marketing Tools
Archive.org
Web Analytics
Arelis of IBP 9.0
MSN AdLab Tools
SEO Quake & SEO for Firefox
HTML Validation Plugins for Firefox
MS Excel and Google Spreadsheet
Ad Intelligence for MS Excel
Š 2008 Grameen Solutions
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Grameen Bank Bhaban, 12th Floor Mirpur-2, Dhaka-1216, Bangladesh
Contact Today to Learn More about our Offerings Phone: +880 (2) 802-1647/1648 FAX: +880 (2) 802-0814 Sales Inquiry: sales@grameensolutions.com Information: info@grameensolutions.com Web: www.grameensolutions.com