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BERT - Google’s Newest Algorithmic

BERT (Bidirectional Encoder Representations from Transformers) algorithm is a hot topic on the internet and every SEO professional wants to learn its trick for better optimization. It has been researched that Bert is designed to solve ambiguous sentences & phrases made up of lots of words causing multiple meanings. Thus, the content has to be written and optimized with user intent.

Snippets Dominate The Search Click

Featured snippets usually appear at the top position of search engine pages and drive more clicks to your website. How to get? Google has a way of determining quality snippets and usually comes when a user asks a question. The snippet is then extracted from the article. This actually represents a great opportunity for creative content creators.

HTTPS- SAFE AND SECURE SITE

Google has evolved a lot in the last five years and fervently delivers the best search experience, even in terms of security. The user security must be taken as a topmost priority for 2020's SEO strategy, or otherwise you might see “Not Secure” warning appear on your website. Thus, it’s important to enable HTTPS protocol onto your website.

VOICE SEARCH OPTIMIZATION

From word to voice, sooner or later, the voice search will completely change the way SEO works. The trend is already rising with a focus on conversational speech and will prioritize location-based searches. But do note down one thing: Google voice search favors websites that load quickly, and you might have to build a content strategy for voice search optimization.

High-quality Content

High-quality content is given more importance than ever in the upcoming years. Why? Because almost 90 percent of the total ad is viewed for only a second. This clearly

states

that

users

want

content

that

is

relevant,

helpful,

and

timely.

Countless people head to the search engine with questions, and your site needs to deliver answers.

Profile for SEO Subcription

Expert insights on 5 SEO strategies for 2020 & beyond  

SEO SUBSCRIPTION, one of the leading SEO companies in Houston, is being managed by a team of a proficient SEO expert, who works as per the l...

Expert insights on 5 SEO strategies for 2020 & beyond  

SEO SUBSCRIPTION, one of the leading SEO companies in Houston, is being managed by a team of a proficient SEO expert, who works as per the l...

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