Page 1

Overall

The overall score for this website. Average

Accessibility

How accessible the website is to mobile and disabled users. Poor

Content

The quality of the content of this website. Good

Marketing

How well this website is marketed online. Average

Technology

How well designed and built the website is. Average

Good / bad points

7

Most images do not specify alternative text

Nearly all of this website uses some form of analytics software to monitor visitor behaviour

Keywords and content are poorly matched for search engines

Most of this website appears optimised for printing

Most images don't have defined sizes

No broken links were found

The website is not W3C compliant

On average this website appears to be updated every 1.8 days

This website does not rank well in search engines for selected keywords

This website handles all chopped URLs

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2 of 7

This site appears to use 20 different page designs

This website is ranked 11,979th in the world for popularity

This site uses CSS for layout throughout

This website appears fully spiderable

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3 of 7

Technology Score Average

How well designed and built the website is. This is a summary score, comprised of other tests weighted for importance. It can be useful as a quick, rough indicator of the quality of this website - however for a full understanding you should review the individual tests listed below.

Derived from 15 found Score

Test

Extra penalty*

Weight

W3C compliance

-0.8: W3C compliant pages are harder to build, but more likely to remain compatible with new browsers in future

1.5

1

Link states Alternative text

-0.5: Alternative text is easy to implement and crucial for search engine placement and accessibility

0.5

Image usage

1

URL format

0.5

Links

0.5

Printability

1

Analytics

0.5

URL chopping

0.25

Stylesheets

0.75

Spiderability

1

Site structure

0.5

Redirections

0.75

Broken links

1

Flash usage

1

* An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a

website than the Weight usually allows. You should read about each individual test to discover more.

10/10/2010 8:34 PM


4 of 7

Overall Score

The overall score for this website. This is a summary score, comprised of all other tests weighted for importance. It can be useful as a quick, rough indicator of how good this website is - however for a full understanding you should review the individual tests listed below.

Average

Derived from 25 found Score

Test

Extra penalty*

Weight

W3C compliance

-0.8: Non-compliant pages are more likely to suffer compatibility and accessibility issues

1

Spelling

0.25

Link states

0.75

Alternative text

-0.6: Alternative text is crucial for accessibility and search engine placement

1

Image usage

0.5

Search engine placement

1

Keywords for content

1

URL format

0.8

Twitter

0.5

Popularity

1.75

Links

1

Freshness

2

Visual interest

1

Printability

1

Analytics

0.5

Stylesheets

1

Spiderability

1

URL chopping

0.25

Site structure

0.5

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5 of 7

Score

Extra penalty*

Test

Weight

Redirections

1

Broken links

1

Flash usage

1.5

Outgoing links

0.5

Contact details

0.5

Cookies

0.5

* An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a

website than the Weight usually allows. You should read about each individual test to discover more.

Marketing Score Average

How well this website is marketed online. This is a summary score, comprised of other tests weighted for importance. It can be useful as a quick, rough indicator of the Internet Marketing of this website - however for a full understanding you should review the individual tests listed below.

Derived from 14 found Score

Test

Extra penalty*

0.25

W3C compliance Alternative text

Weight

-1: Alternative text is an easy win and fundamental step for SEO with no side effects

1

Search engine placement

2

Keywords for content

2

URL format

1.5

Twitter

1.5

Popularity

2

Links

1

Freshness

2

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6 of 7

Score

Extra penalty*

Test

Weight

Stylesheets

0.25

Broken links

0.5

URL chopping

0.25

Redirections

1

Spiderability

1

* An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a

website than the Weight usually allows. You should read about each individual test to discover more.

Accessibility Score Poor

How accessible the website is to mobile and disabled users. This is a summary score, comprised of other tests weighted for importance. It can be useful as a quick, rough indicator of the accessibility of this website - however for a full understanding you should review the individual tests listed below.

Derived from 12 found Score

Test

Extra penalty*

Weight 0.7

W3C compliance Link states

-0.7: Poor use of link states hinders accessibility

2

Alternative text

-2: Alternative text is a fundamental requirement for accessibility that is easy to implement with no side effects

2

Image usage

1

URL format

0.9

Links

1

Flash usage

2

Broken links

1

Site structure

0.5

Spiderability

2

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7 of 7

Score

Test

Extra penalty*

Weight

Stylesheets

1

Redirections

0.75

* An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a

website than the Weight usually allows. You should read about each individual test to discover more.

Content Score Good

The quality of the content of this website. This is a summary score, comprised of other tests weighted for importance. It can be useful as a quick, rough indicator of the quality of this website - however for a full understanding you should review the individual tests listed below.

Derived from 8 found Score

Test

Extra penalty*

Weight

Spelling

1

Alternative text

0.25

Links

0.5

Freshness

2.5

Visual interest

1.5

Broken links

0.5

Site structure

0.25

Contact details

0.8

* An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a

website than the Weight usually allows. You should read about each individual test to discover more.

10/10/2010 8:34 PM

Website Score. Both Google and Optimization Scores.  

View your website score. Learn which SEO factors you need to focus on first. Included are Google score, and Optimization score.

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