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With the internet becoming the major platform for all businesses in the world, optimization of websites and the use of back links is becoming very important. But before we can talk about the importance of them, lets first understand what they are. Basically, they are those links that are found on other websites that will point the searcher back to your site. Top search engines, including Google, consider back links to be the votes your website has in the internet community and the more back links your site has, the more popular it is considered. So, why are they important? Search engines use certain basics to assign page ranks which include the popularity of your website. The more popular your website is considered, the better are the chances of being at the top list each time someone types in keywords related to your industry. This comes from the realization that people never worry about looking for sites that are not among the top list, they will rather go to another search engine instead. With that in mind, each website seeks to be ranked at the top so they can gain as much traffic as possible. While the number of back links your website has is very important, relatively important is the number of quality back links your site has. Now you might be wondering what quality back links are. Search engines place weights on the sites you are linked to and the more relevant the site is to your industry, the more likely it is going to be considered of high importance. You also need to target links from sites that have huge traffic. For instance, if your site is about fashion, a site about cooking is just irrelevant and thus not a quality back link. Because of the importance of back links, search engine optimization companies have now come up with many strategies that can help you get better results. But there are some SEO companies that try to cheat search engines in a bid to optimize your website and use the automatic generation of pages that can be linked to. These pages that are generated automatically are called 'link farms'. Today search engines have come up with tough measures to filter sites and using link farms might get your website penalized and in worse cases banned. So as a rule, never use link farms to optimize your sites. When you are in the business of building back links, you can brace yourself as you can get many tutorials and information that will help you through. There are generally many strategies you can employee, just make sure you just don't use every tactic you hear. Use only the best tactics that are proven to work from trusted people in the seo business. They are also tools that you can use like Domain stats, this tool is great in helping you keep an


eye on all back links that are related to your industry. The tools are also great in finding out how the sites linked to you are using those quality keywords. Anchor texts are also important to get more quality back links.

Dave has been internet marketing for over 4 years now, 3 of those years being full time. He learned a lot of what he learned from a company by the name of Wealthy Affiliate, which has all of the information you need to succeed in online marketing in one place. You may also check out a free article on Getting Visitors To Your Site

Article Source: http://EzineArticles.com/?expert=Dave_Morrison

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Why Back Links Are Important  
Why Back Links Are Important  

Download Latest SEO Software Just Go & Instant Download http://script.tinypay.me/

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