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SEO or search engine optimization can be one of the most difficult areas of online marketing to master. If not the most difficult, it can be one of the most time consuming. The speciality of search engine optimization is constantly changing and more so in recent times as the search engines make a drive to clean up their results pages and only have good quality content sites up. For the online marketer this poses a constant challenge in keeping up to date with the latest trends on how best to optimize a website. It can literally make or break an online business if you rely on organic search results. SEO relies on the use of various strategies to assist a website in ranking better. This includes onpage optimization such as meta-tags, keyword density, title tags and off-line strategies such as link building. It is a huge area and the industry is always changing, it is also a very time-consuming process and is why SEO experts charge thousands of dollars for their services. Inevitable, software has been developed to make the job easier but do they work and are they worth it?? Well, first and foremost, a lot of the professionals do not use the software and prefer to do things by hand, they are purists and experts! Having said that, a lot of the tasks required to optimize a website can be standard and repetitive and that is where software come into their own. It's not strictly true that SEO professionals do not use software, they do use it to speed up tasks rather than rely on them to produce the results they want. This is an important point. Since the SEO area is so vast and constantly changing, the average Joe will not have the resources or time to research and keep up to date constantly on new developments. A lot of the SEO software have regular updates, some for free and some on a subscription service. This is a valuable feature and can prevent software from becoming outdated in the fast-moving SEO world. Most of the very good SEO software out there cover most of the essential features required for good SEO. Features such as keyword research, link building tools, on-page analysis, etc. In addition, virtually all of them come with excellent training in terms of documentation and ebooks on the process of SEO and how to use the software to do the work. You can read about some of the most popular SEO software such as IBP, SEO Elite and WebCEO at the review site SEO Factory. It is not the most expensive software that comes out top! So, use SEO software to learn about the whole process and more importantly, speed up the whole operation.


Waiman Yau is an Internet Marketer and member of the Six Figure Mentor program that teaches the key skills to succeeding in online business. Click the link to claim your Free 7 Day Internet Marketing Bootcamp Video Series to see what it is all about.

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SEO Software - Are They Worth It