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I V ANK OK UT I ’ S Se c r e t sC o n t e n t Ma r k e t i n gPl a y s“ C o n t r o v e r s i a l ”A w a r e n e s s Yo ua l r e a d yk n o wc o n t e n t ma r k e t i n gi nt h eN e wSE O. So , Wh a t a r ey o uwa i t i n gf o r ? Y e s , u n d e r s t a n d i n gt h a t y o us h o u l db e l e v e r a g i n gC o n t e n t Ma r k e t i n gi nt h e r i g h t 1 s t s t e p , b u t b e f o r e y o u l a u n c hy o u r C a mp a i g n , t h e r e a r e af e wt h i i n g s y o uo u g h t t ok n o w :

E v e r yMa r k e t e rN e e d st oK n o w Wr i t i n gc o n t e n ti so n l yh a l ft h eb a t t l e . T h eo t h e rh a l fi sp r o mo t i n g y o u rc o n t e n t . Y o us h o u l ds p e n da smu c ht i mep r o mo t i n gy o u rc o n t e n t o ny o ud owi t h o u t .

Co n t e n tt h a ti na tl e a s t2 , 000wo r d st e n d st or a n kal o th i g h e ro n Go o g l et h a tc o n t e n tt h a ti sl e s st h a n2 , 000wo r d s .

Co n t e n td o e s n ’ tc o mej u s ti nt h ef o r mo fat e x t . Y o uc a nl e v e r a g e Vi d e o s , P h o t o s , I n f o g r a p h i c s , Co mi c so ra n yo t h e ro fc o n t e n t .

D o n ’ te x p e c tc o n t e n tma r k e t i n gt op r o d u c ea“ d i r e c t ”R OI . I tc a nh e l p y o ui n c r e a s ey o u rs a l e s , b u tmo r es oi n d i r e c t l y .

T h ee a s i e s twa yt od r i v et r a f f i ct oa n yf o r mo fc o n t e n ti st h r o u g h S o c i a l Me d i a . Ma k es u r ey o us p e n dt i meb u i l d i n gy o u rF a c e b o o k , T wi t t e r , a n dGo o g l e +P r o f i l e s

Wr i t i n go rCr e a t i n gg r e a ti n f o r ma t i o no nt h a ta l wa y sb e n i f i t s y o u rr e a d e r swi l l c o n t i n u et ob ev a l u e , n oma t e rwh a tAl g o c h a n g e sGOOGL Eo rB I N Gd e c i d e st oma k e .

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