Tips to Help You Evaluate Your Website Performance When you first create a website for your business, it is a big step because your website is one of the most important parts of your marketing plan so it needs to be successful. You need to focus on specific goals for your website if you want to succeed. If you don’t know what you expect out of your website, you won’t be able to build it in a way that it will work for you and your business. If you don’t have goals, all your website does is say you opened a business. In order to get people who visit your site to take action, you have to be sure your website is working at its full potential. You can tell if your website is operating properly if you see a good amount of traffic when you look at your statistics. You need to measure your monthly traffic against a normal month where your business is operating as normal. Getting people to visit your site is only half the battle won, though. You can have a lot of visitors but still not be a success. It is important that your visitors take some sort of action at your website. You need to look at the ratio of visitors to your website versus the ones who made purchases. That will tell you what your conversion rate is and that is something you need to know if you want to have a successful website. There is an easy way to figure out your conversion rate. All you do is look at the amount of visitors you get every month and determine what percentage of the visitors either signed up for a newsletter or made a purchase. If 2,000 people visited your website and a mere 25 took the desired action, you have a conversion rate of 1.25%. The way you get that number is to divide your total visitors by how many of them took the action. Then, you divide again by 100. You may have an area of your website where people can sign up to get more information by filling out a form. If you do, you need to determine not only your conversion rate but your sales conversion rate. Just because someone fills the form out does not mean he actually made a purchase. No matter what the desired action is, you will have to be able to measure how well your website is meeting your goals based on conversion rates. That way, you know if you need to make changes to your website or not. There may be some things you can do that will improve your marketing abilities through your website if you are not getting enough traffic. A lot of different methods can be used to increase your website traffic including starting a search engine optimization campaign. What that does is take action to try to bring your search engine ranking up so you catch the eye of more people who are doing searches for your keywords. There are things you can do on your own or you can hire a search engine optimization service to help you out. After you raise your search engine ranking, you have to make sure you monitor your ranking so you can do what is necessary to keep your rating high. You also want to look at the ease of navigation for people who visit your website so they can follow through with the desired action. If you want people who visit the website to complete a form, is the form easy for them to find or do they have to search for it? If visitors don’t see the form right away, the chances are they will give up and go to another website. All the information that is vital for visitors to your website needs to be where people can see them easily if you want your website to succeed.
Also consider having a marketing professional look at your website copy. If your goal is to get people to complete a form, you have to write copy that will motivate them to do this. If you donâ€™t write interesting original text, you wonâ€™t get people to follow through. Having good website copy can be the one thing that makes or breaks your website.
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