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Media Contacts: Phil Pantano President Pantano & Associates, L.L.C. Phone: 716-601-4128 Email:

Tony Astran Publicity Manager Seneca Gaming Corporation Phone: 716-501-2066 E-mail:

STIR OPENS AT SENECA NIAGARA CASINO & HOTEL Sights and sounds accentuate new high-energy feature bar NIAGARA FALLS, N.Y. – Feb. 13, 2014 – With a thumping bass, bright lights, energetic dancers, hot music – oh, and, a 20- by 40-foot high-definition video wall, one thing became perfectly clear tonight: there is a new energy growing inside Seneca Niagara Casino & Hotel. A huge crowd was on hand as the region’s premier gaming and entertainment destination celebrated the grand opening of its newest sensation. STIR, the new high-energy feature bar located on the main gaming floor, was unveiled in an exciting, Vegas-infused celebration. “No visit to Seneca Niagara will ever be the same,” said Cathy Walker, president and CEO, Seneca Gaming Corporation, standing amidst the festivities. “STIR is a one-of-a-kind experience.” Located in the southwest corner of the main gaming floor at Seneca Niagara Casino & Hotel, STIR features a collection of sights, sounds and tastes that will thrill the senses. One look around tells you that this is not your typical gathering spot. A massive 20- by 40-foot HD video wall with open views from across the gaming floor creates a focal point of activity and excitement. Live performances, stunning visual effects and a large dance floor set the atmosphere. Guests can enjoy signature cocktails served by bevertainers. A large circular bar with lounge seats and 21 tabletop video gaming units helps create an entertainment hub within the world-class resort. Twelve low-back booths put you right in the heart of the excitement where STIR and the gaming floor meet, while eight high-back booths provide a more intimate atmosphere.

STIR Opens at Seneca Niagara Casino & Hotel