Social Media Management within the Hotel Industry
Marketing professionals are realizing the immense power of using social media. It is a powerful marketing tool when used correctly because it eliminates a lot of layers that separate the marketer from its target audience. The immediacy and intimacy of social media is a natural fit for the hotel industry because it is a service-oriented industry and benefits from the close relationships social media marketing establishes with its audience.
How can Sendible help?
Monitor & Listen
Sendible provides a host of social media management tools in its all-inone comprehensive dashboard. The dashboard allows users to quickly and easily compose and share content, monitor their brand, engage with customers and reach their audience via Social Media, Email and SMS. Sendible is recognized for its extensive integrations with a multitude of social networking sites coupled with powerful technology and automation features that have real marketing effectiveness.
Work Flow - Organisational setup: Our dashboard enables a head office to publish updates as well as the individual hotels with control and permission mechanisms to help constrict and regulate userâ€™s activities. Itâ€™s easy to toggle between different hotels from one log in as an Admin. It is also possible to share access to social networks with team members without needing to disclose passwords. Once a post has been made on social media itâ€™s out there and can be sent across the world in seconds. To ensure you are getting right message across to your customers Sendible enables you to have predefined users; for example the Head office to approve social posts before they are published by the hotel.
Monitor the social web: Sendible enables you to monitor a large selection of social networks and review sites like yelp, city search and trip advisor. Our Sentiment analysis enables you to see at a glance positive and negative posts. The dashboard enables quick and efficient responses to mentions relating to your brand and service. This feature can also be used to monitor competitors in the surrounding area.
Posting and Scheduling: Users have the ability to plan and schedule posts to a large number of social networks. Sendible makes it easy to see and manage all your social media activity in one place. From a single dashboard, Sendible gives you access to all these social media platforms:
â€Ś and many more. Sendibleâ€™s priority inbox sorts through all of your incoming messages. These might be direct messages, ReTweets, mentions or comments on your posts. Sendible automatically highlights the most important, so you can get to work quickly. Sendible allows you to schedule your posts so they go out at the times when your audience is likely to respond. And you can ask Sendible to repeat popular posts throughout the week. Your social media workload just got a lot smaller. Whatâ€™s more, Sendible helps you plan and prepare your editorial content for the week or month ahead, all at one time. For example, you can import your posts in bulk. So you get more done in less time.
Manage On â€“ the â€“ Go: Manage all your social media activity on the go. This is useful for your front line staff for example; to provide timely updates on local attractions and tourism information. Of course, we have controls in place such as work flow approval to prevent negligible posting.
Reporting /Analytics/ROI/ Metrics: Sendible provides highly customizable analytics and reportingâ€“ key to your organisation for tracking your progress and measuring your ROI. Sendible has in-depth analytics that also stores historical data. You can easily compare your success month by month or even day by day and adjust your content strategy accordingly. We provide you the ability to customize and re-brand the reports with the analytics that are relevant to each of your individual hotels.
Automation Features: There’s no substitute for genuine conversation in social media. But, Sendible automates the routine aspects of customer service and brand awareness. By automating your social media you can grow your following (even when you are asleep). For example, Sendible allows you to follow relevant Twitter contacts automatically. Often, relevant prospects will follow back, which means you’ll be able to grow your Twitter following with less effort. You simply set criteria for who you’d like to follow. Another great tool is Twitter Auto Replies, which enable you to send out predesigned messages to prospective customers when their Tweets contain your target keywords. You can personalize the message using merge tags, so they’ll always look authentic. All you need do is follow up with a human response once initial contact has been made. Sendible’s priority inbox lets you see all your social profiles in one place, so you’ll be able to respond quickly and easily. This leaves more free time for developing new relationships, generating new business and maintaining customer service.
White Label: Your ‘own’ branded dashboard We give you the option for a completely re-branded, customized white label social media dashboard. Employees around your organisation will log into the dashboard matched to your company’s branding. We give you a control panel where you can administer your site. Users can log in to your white label site themselves and view reports, send social media posts, track mentions etc. We offer tiered discounts based on the number of users you have. For more information on pricing and volume tiers, contact a sales representative. Sendible also lets you replace the “via” tagline on social media updates for your organisation building you brand awareness further.
Reviews: “With this cross-platform tool, you can post individually across your social media accounts. Sendible provides a great deal of specificity to each application, and the attention to detail is a real time saver. It also has monitoring capabilities, making it the perfect tool for any small business looking for more strategic exposure.” Alice Brennan -
“The full array of services you can connect to Sendible is impressive, so most business owners should be able to manage their social media efforts quite easily” Kerry Gorgone-
“If you are looking for a way to send and track messages through a variety of different services, Sendible is worth a look. Its SMS integration and options for e-mail newsletters set it apart from some of the other multi-service management tool”
Christina Warren -
“It’s easy to see how serious bloggers and website owners could use it to drive traffic to their site. Analyst tools show you which social channel work best for you … If your business is all about staying in touch with your customers. I can see real time saving value in the investment”
Kate Russell -
Reach Customers on Multiple Platforms Reach customers via Email, SMS and Social Media. Update multiple social networks and blogs at once.
Powerful Tracking & Analytics Measure the effectiveness of your social media and email campaigns. Track the success of your marketing efforts.
360째 Brand Monitoring & Sentiment Analysis Read and respond to what people are saying about your brand across the social web.
Generate Leads & Build Brand Awareness Use Sendible's powerful automated marketing tools to generate leads and drive traffic to your website.
Message Scheduling & Autoresponders Create online marketing campaigns in seconds. Preschedule automated messages for birthdays and other events
Manage Multiple Users & Clients Manage accounts for multiple clients and contributors. Become a white label partner and maintain brand identity.
Published on Jun 18, 2013
Marketing professionals are realizing the immense power of using social media. It is a powerful marketing tool when used correctly because i...