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FIRST MEDIA John C. Senall

Principal & Founder

Communications, Writing & Integrated Marketing Client Spotlights/ Samples 716-361-9124 1325 Millersport Hwy., ste. 212 Amherst, NY 14221

CONSULTANT BIO Integration, efficiency, creativity & meaningful outcomes have driven John's leadership and consulting style in the communications, marketing and digital field for over 25 years.

John C. Senall Contact

716-361-9124 Skype: mobile1john

Recent Clients Univ. Miami Health System Buffalo Civic Auto Ramps GCW Capital Group Guerilla RF (NC) EMS Healthcare Informatics Moffitt Cancer Center (FL) Premier Consulting Associates Tudor Collins CRE Consortium AYA Cancer Centers iWorld Professionals MAP Health Mgmt. (TX) Semcasting Digital (MA) Upstate Pharmacy Roswell Park Comp. Cancer Ctr. Rochester Angel Network Bflo. Fed. Neighborhood Ctrs. R&B Medical Group Kevin Guest House Berardi Dentistry (NY)

Prior to founding his consultancy, John served as a director of integrated marketing, communications and public relations for two decades with organizations including the University at Buffalo, Roswell Park Cancer Institute and the Buffalo Federation of Neighborhood Centers (a community health agency). He previously worked as a copywriter and creative manager for Eric Mower & Associates and Entercom Radio. During his decade-long tenure at Roswell Park, his leadership helped to raise over $200 million for cancer research, treatment and capital programs. John codeveloped the successful RPCI CancerTalk consumer blog; was a key contributor to Roswell Park's top-level internal and external communications planning; and he directed promotional strategy and fulfillment programs with cause-related partners like DuPont, Dunkin' Brands, New Era Cap, Fisher-Price and more. As the Director of Integrated Communications for the University at Buffalo (UB), John led and/or managed projects for the Office of the President, Office of Government and Community Relations, and major schools and departments. Highlights included directing the recreation of the university's faculty/staff website and email delivery plan; helping to lead the university's Digital Transformation Initiative—a university-wide website reinvention/rollout; daily leadership of the main consumer-facing web presence; and creating UB's first social media collaborative to improve integration/outcomes. Today, John serves as a consultant for a variety of clients, in a wide range of industries. He speaks regionally and nationally, and was quoted in The Washington Post in May, 2014 about the evolving “Internet of Things" movement. His LinkedIn blogs are followed by 6,000 professionals worldwide. John recently was a volunteer member of the National Cancer Institute’s (NCI) Cancer Trends Progress Report Usability Review Committee. He is an executive committee member of the national PRSA Health Academy, representing 750 healthcare and pharmaceutical communications professionals. John is also the past chair of the PRSA Northeast District, which represents 1,000 professionals from Maine to Pennsylvania.

1325 Millersport Hwy., ste 212 • Amherst, NY 14221 • 716-361-9124


Services Provided

• Communications and Marketing Research Planning and outcome-based reporting, customer satisfaction measurement, etc. • Copywriting and Writing Services Brochures, reports, educational materials, sales sheets, scripts, advertisements, fundraising campaigns, biogs, landing pages, direct mail, public relations materials, websites, employee communications, executive speeches, ghostwriting and more. • Assessments/Audits Competitive audits and recommendations of your existing traditional and digital marketing, communications, online and environmental user experiences. • Mobile Optimized Websites & Apps User Experience (UX) recommendations, Information Architecture (IA) plans, site development, content, imagery, photography, CMS training. • Social Media Strategy, metrics, integration, blog program development, training and/or assessment. • Videos From concepts to scripts, shooting, editing and online optimization. • Investor and Board Communications Digital dashboards, microsites, annual reports and investor app solutions. • Digital Ad Campaigns, Google AdWords, SEO Search engine optimization, Google Analytics, AdWords strategy, management and/or recommendations.

© 2014 Mobile First Media 1325 Millersport Hwy., Suite 212, Buffalo, NY 14221 Phone: 716-361-9124 I Email:

Value Point Associates script for Sales Video -- John Senall VPA SALES VIDEO SCRIPT: payroll firm focus If you’re a payroll services firm, your prospective clients have plenty of options to choose from. There are literally thousands of payroll companies found online. And after assessing reviews, recommendations and price points, they start to all look the same to small and medium size companies…. How can YOU get ahead in a crowded marketplace? Enter Value Point Associates. Helping you stand out by offering BETTER benefit plans at LOWER prices for the small and medium sized business. From life insurance, health insurance, dental and vision to 401K retirement plans. VPA has you and your clients covered. VPA uses a widely recognized member association model. We give access to far more choices at cost--adding up to significant savings for businesses. By using the power of scale of our members--VPA gets price breaks from benefit providers that your small and mid- sized clients would receive only if they were larger corporations. We don’t profit from percentages of benefit and 401K plans offered. We succeed ONLY if you and your clients are happy with the services, programs and support we provide. Services including…. Becoming the Benefit Plan Sponsor: Shielding businesses from complicated plan management duties and high administrative overhead.

Highlighted means we would edit text for the small and medium business version of it. [visual of payroll imagery and small businesses] [Show internet search screen video of it, scrolling and scrolling] [Show reviews, confusing prices] [question mark, visual of getting lost]

[logo] and visual

[List] life insurance, health insurance, dental, vision, 401K retirement plans Member Association Model Equals more benefit choices [visual] [Imagery of large scale from many smaller members] [show savings with $]

Our Success? Happy members. Not % of sales. [VISUAL REFLECTIVE]

We are the Plan Sponsor: Fewer rks, management and costs

VPA assumes the required fiduciary responsibility of 401K plans. Taking it away from you or your clients. And VPA makes it easy. With high-touch services like: - Dedicated live phone and web customer support for employees of any business you work with. - Negotiations with providers—including switching plans with uninterrupted benefits—all done for you. - And daily administering of plans for your clients and their employees.

VPA Takes Over Fiduciary Responsibility [visual]

Finally, you can offer plans like “the big companies” receive, at a fraction of the cost your clients would have to pay. Start offering what you, your prospective payroll clients and their employees want most: high value benefit plans that are easy to understand, easy to administer, affordable and flexible. The key to attracting and keeping top employees in any company for maximum success! Take the next step today. Call us at 1-844-877-6468, Ext 710

[image of being larger than usual]

Or visit VPA online today at

[VPA LOGO] High-touch support for businesses and their employees - Improved customer support - Daily administration of plans - All negotiations with providers handled

[visual of next steps] [VPA LOGO] Your Benefits. Our Mission. 1-844-877-6468, Ext 710

Senall John Writing Design Digital  

Recent samples of my work for Mobile First Media clients.

Senall John Writing Design Digital  

Recent samples of my work for Mobile First Media clients.