GROWTECH Growtech International took place at the International Exhibition Centre in Antalya, from December 2 to 5, 2015 Growtech Eurasia — the largest trade platform for horticultural markets in Turkey, the Balkans, the states of North Africa and the Middle East — celebrated its 15th anniversary this year. The fair hosted a total of 80,000 professionals from 74 countries, more than 650 leading companies from over 30 countries. Some of our products exhibited there were Recio (pepper), SF 9423 (squash), SF 08/03 (green bean) and Poniente (melon). Also we would like to mention, Calidora (tomato), Dárdanos and Mayor (melon), Brillante (zucchini), Aliaga (cucumber) and Sicily (eggplant)
FIELD DAY DARKQUEEN AGADIR On December 30, more than 150 people attended the field day in the Agadir area dedicated to the launch of our new variety of dark green zucchini: Darkqueen. This launch will allow us to strengthen our leadership in dark green zucchini in Morocco together with Milenio. During the day, both our sales team and those responsible for the CAS (“Comptoir Agricole du Souss”) had the chance to present the agronomic and commercial advantages of this variety and address different issues and concerns of producers, dealing with aspects such as the variety’s resistance, the colour of its fruit, post-harvesting and production. The event was a success and the vast majority of participants ended up setting up their next campaign with Darkqueen.
ANNOUNCING OUR NEWS TO THE MEDIA
On March 1 we invited local and specialised fruit and vegetable media to discover our R&D centre at Santa María del Águila (El Ejido) and learn first-hand about our new launches for the 2016 campaign, which all took place at the same centre. The day was divided into two parts. We first presented the company’s new marketing strategy. Research, Service and Warranty will from now on be the three key messages of our marketing, reflected visually and attractively on all ads, brochures, billboards and other company media. Then we showcased how the work and improvement team at Semillas Fitó Almería makes this one of the company’s top R&D centres worldwide. Dozens of commercial varieties have shipped from these facilities all over Spain, Europe and countries worldwide such as Mexico and Turkey. Some local farmers then opened the doors of their greenhouses to show us live samples of our new products for the 2016 campaign. Journalists were able to gather first-hand information on varieties and take pictures of both plants and fruits.
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