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Marketing Promotion Opportunities

March 20–22, 2012 Shanghai New International Expo Centre

www.semiconchina.org


Marketing Promotion Opportunities The key to a successful trade show experience is leveraging available tools and techniques to maximize your sales opportunities. Experienced exhibitors take advantage of the many promotional opportunities in event directories, on-site signage, advertising etc. to set their company apart from the rest. SEMICON China trade events are unique sales environments that attract the most influential and important buyers in China’s semiconductor industry. Having a thorough marketing campaign can reinforce your sales message in a dynamic setting where exhibitors compete for attention.

Show Site Marketing Promotion Opportunities Attendee Badge Insert Attendee Lanyard Exhibit Hall Show Bags Outdoor Billboard Advertisement Rolling outdoor Advertisement Board

A

Inner Plaza Outdoor Directional Advertisement Sign Corridor Advertisement Indoor Matchbox Directional Sign Carpet Decal Meeting Room Rental

Event Marketing Opportunities SEMI Industry Gala China IC Night

B

SEMI Golf Tournament

SEMICON China 2012 Publications and Website Visitor Promotion Direct Mailing Floor Plan Pocket Guide Event Directory Show Daily E-newsletter

C

Website Tile Email Blast

Program Sponsorship CSTIC 2012

D

www.semiconchina.org


CHINA March 20–22, 2012 Shanghai New International Expo Centre

Show Site Marketing Promotion Opportunities

A1

Attendee Badge Insert Production included

A

Limited for 3 sponsors

Put your company name and logo on virtually every SEMICON China attendee with these eye-catching badge inserts. Turn every visitor into a walking advertisement for your company. YOUR BENEFITS: Logo on insert (34,808 visitors in 2011) Company featured prominently to all visitors allowing for easy locating of booth Logo placement on the sponsors page in the Event Directory (30,000 copies) Logo and short company profile on sponsors page of the SEMICON China 2012 website linking to sponsor’s website of choice Price: US $8,000 per set (10,000 inserts) SPECIFICATIONS: Two-sided, full color, design provided by sponsor Size: 9cm (l) x 5cm (w) Order deadline: Dec 30, 2011

A2

Attendee Lanyard Production included

Limited for 3 sponsors

At the registration and badge pick-up stations, visitors receive a lanyard which is worn during the entire three-day exhibition. The display of your company’s logo on the lanyards ensures your company’s name is prominently featured throughout all visitor interaction during the event. YOUR BENEFITS: Logo on lanyards (34,808 visitors in 2011) Logo placement on the sponsors page in the Event Directory (30,000 copies) Logo and short company profile on sponsors page of the SEMICON China 2012 website linking to sponsor’s website of choice Price: US $10,000 per set (10,000 lanyards) SPECIFICATIONS: Order deadline: Dec 30, 2011

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218

Email: semichina@semi.org


CHINA March 20–22, 2012 Shanghai New International Expo Centre

Show Site Marketing Promotion Opportunities

A

A3

Exhibit Hall Show Bags Production excluded Nearly everyone grabs a bag before heading to the exhibit floor. Your design these highly sought-after and reusable totes, which will be distributed at multiple Shanghai New International Expo Centre locations. Price: US $6,500 (20,000 bags) SPECIFATIONS: Order deadline: Dec 30, 2011

A4

Outdoor Billboard Advertisement

Production included Standing right outside the entrance to the SNIEC, the outdoor billboard advertisement catches all your customers’ attention as they arrive. Use the opportunity to help raise awareness of your presence and drive traffic to your booth. Price: US $6,000: 5m×8m

SPECIFATIONS: Order deadline: Dec 30, 2011

US $10,000: 5m×16m

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218

Email: semichina@semi.org


CHINA March 20–22, 2012 Shanghai New International Expo Centre

Show Site Marketing Promotion Opportunities

A

A5

Rolling Outdoor Advertisement Board Production included Compared to traditional outdoor advertising, these rolling advertisement boards put your message in motion, presenting a more dynamic way to attract your customers' attention and direct them to your exhibit. Price: US$ 2,500 : 3m×1.8m per piece (4 pieces available) SPECIFATIONS: Order deadline: Dec 30, 2011

Inner Plaza Outdoor Directional Advertisement Sign

A6

Located in the inner plaza of the exhibition center, these directional signs provide a dramatic presence for your company brand and message. Price: US $4,500: 4.5m×6m per side (3 sides available) SPECIFATIONS: Order deadline: Dec 30, 2011

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218

Email: semichina@semi.org


CHINA March 20–22, 2012 Shanghai New International Expo Centre

A

Show Site Marketing Promotion Opportunities

A7

Corridor Advertisement

These eye-catching advertisements, posted in the corridors between the exhibition halls, are ideally placed to reach a maximum audience of visitors. Price: US $5,000:5m x 0.7m x 9 pieces SPECIFICATIONS: Order deadline: Dec 30, 2011

A8

Indoor Matchbox Directional Sign Placed in the passages between the exhibit halls, these Matchbox Directional Signs are visible to all visitors at the show and provide an excellent opportunity to reach a maximum audience. Price: US $2,000: 1m×2.5m(1/4 Board) SPECIFATIONS: Order deadline: Dec 30, 2011

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218

Email: semichina@semi.org


CHINA March 20–22, 2012 Shanghai New International Expo Centre

Show Site Marketing Promotion Opportunities

A

A9

Carpet Decal These bright floor decals show the customers your company's brand image , drawing attention to your company and raising your customers' interest to visit your booth. Price: US $1,500 per piece SPECIFATIONS: Size: 1m(l)Ă—2m(w) Order deadline: Dec 30, 2011

A10

Meeting Room Rental Will you need a meeting room close to your booth during SEMICON China 2012? SEMI offers a wide variety of meeting rooms for up to 160 people directly next to the exhibition floor in SNIEC. The rooms can be booked on half-day and daily basis. Please note: Exhibitor Meeting Rooms include podium, white board, chairs, wire microphone and water dispenser. Exhibitors are responsible for arranging their own catering, audio/visual and security needs directly through the contracted vendors. Price: US $2,000 per 4 hrs: 100sq.m. 40 seats (Classroom), 60 seats (Theatre) US $3,000 per 4 hrs: 200sq.m. 120 seats (Classroom), 160 seats (Theatre) SPECIFICATIONS: Available time slot is subjected to change Order deadline: Dec 30, 2011 Contact us for meeting room location and facility details.

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218

Email: semichina@semi.org


CHINA March 20–22, 2012 Shanghai New International Expo Centre

B

Event Marketing Opportunities

B1

SEMI Industry Gala Golden Lion Sponsor ($25,000)

Limited for 1 sponsor

One table (10 invitations) for the sponsor, company name display at the assigned table Company name acknowledged by the MC at the Gala Dinner Company logo on the Gala Backdrop as the Golden Lion Sponsor Two standing signage at the reception area Company logo on the e-invitation to all VIP guests in the Semiconductor, PV and FPD industries Two full pages color ad in Semiconductor Manufacturing 120(w)*180(h) pixels ad in 1 related show websites (SEMICON/SOLARCON/FPD) Company logo acknowledgement on www.semiconchina.org website or www.semichina.org until show close

Silver Lion Sponsor ($10,000)

Limited for 3 sponsors

5 Gala invitations for the sponsor Company logo on the Gala Backdrop as the Silver Lion Sponsor One standing signage at the reception area Company logo on the e-invitation to all VIP guests in the Semiconductor, PV and FPD industries One page color ad in Semiconductor Manufacturing 120(w)*180(h) pixels ad in 1 related show websites (SEMICON/SOLARCON/FPD) Company logo acknowledgement on www.semiconchina.org website or www.semichina.org until show close

Bronze Lion Sponsor ($5,000)

Open

2 Gala invitations for the sponsor Company logo on the Gala Backdrop as the Bronze Lion Sponsor 120(w)*180(h) pixels ad in 1 related show websites (SEMICON/SOLARCON/FPD) Company logo acknowledgement on www.semiconchina.org website or www.semichina.org until show close

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218

Email: semichina@semi.org


CHINA March 20–22, 2012 Shanghai New International Expo Centre

B

Event Marketing Opportunities

B2

China IC Night Elite Sponsorship ($ 20,000)

Limited for 1 sponsor

2 minutes welcome remarks on the stage 2 extra invitations Company logo on the backdrop Company brochures placed on reception desk Company logo on Paper Frame

Invitation Sponsorship ($5,000)

Limited for 3 sponsors

1 extra invitation Company logo on Paper Frame SPECIFICATIONS: Order deadline: Dec 30, 2011

Logo on Paper Frame

B4

Paper Napkin Paper napkin is a necessary accessory for every gala participant. Your company’s logo on the exquisite paper napkin can further promote the brand of

your

company naturally. Presenting the logo of your company on the paper napkin will draw the attention of the participants so that the reputation and exposure of your company will be improved through all the details. Price: US $5,000 (10,000 pieces)

SPECIFICATIONS: Order deadline: Dec. 30, 2011

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218

Email: semichina@semi.org


CHINA March 20–22, 2012 Shanghai New International Expo Centre

B

Event Marketing Opportunities

B3

SEMI Golf Tournament The SEMI Golf Tournament will gather industry leaders from across the Semiconductor, PV and FPD industries on March 23, 2012. This fun, relaxing networking event gives executives the opportunity to meet face-to-face away from the busy show floor, and gives you the opportunity to showcase your company in front of an important and influential audience.

Item

Sponsor(USD)

Game Ball Sponsor

7,000

Hat Sponsor

5,000

Shirt Sponsor

6,000

Prize Sponsor

4,500

Long Drive & Near Pin Sponsor

3,000

Towel Sponsor

2,000

Dinner Sponsor

4,500

Hole Sponsor

2,000/hole

SPECIFICATIONS: Order deadline: Dec 30, 2011

Contact us for detailed golf sponsorship information

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218

Email: semichina@semi.org


CHINA March 20–22, 2012 Shanghai New International Expo Centre

SEMICON China 2012 Publications and Website Visitor Promotion Direct Mailing US $2,500 / one full-page, 4-color ad

C

C1 Limited for 1 sponsor

Prior to the show, SEMI sends direct mail promotions to a database of more than 50,000 contacts, including pre-registered attendees, VIPs, and past SEMICON attendees. These direct promotions deliver the latest information about SEMICON China exhibits, programs and events. Advertising in the SEMICON China Direct Mailing is an excellent way to expand your brand and reach your targeted customers before the show.

YOUR BENEFITS: Circulation 50,000 copies Directly mailed to pre-registered attendees, VIPs and selected SEMICON database Present new technologies and product information to targeted customers contact before the show

SPECIFICATIONS: Order deadline: Dec 30, 2011

C2

Floor Plan Pocket Guide The Floor Plan Pocket Guide is given out free of charge to exhibition visitors as an orientation aid. It contains an overview of the exhibition halls with booth locations and exhibitors (in alphabetical order per hall). These handy, popular pocket–size fold-out maps lead attendees through the expansive exhibit floor to the companies they want to see. Price: Front cover 4-color ad (1/4 front page) : US $6,000 Logo placement in Floor Plan Guides (Inner page) : US $1,000 Bold your company name of the exhibitor list: US $500 YOUR BENEFITS: Circulation 40,000 copies (34,808 visitors in 2011) Distributed free of charge to all visitors Company featured prominently to all visitors allowing for easy locating of booth SPECIFICATIONS: Order deadline: Jan 30, 2012

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218

Email: semichina@semi.org


CHINA March 20–22, 2012 Shanghai New International Expo Centre

C

SEMICON China 2012 Publications and Website

C3

Event Directory Supplement your company’s directory entry by booking an advertisement in the official SEMICON China Event Directory, published with a circulation of 30,000. The Directory is given out to all exhibition visitors free of charge and its content includes a detailed exhibitor list with information regarding products and services (sorted alphabetically and according to product category), a detailed conference overview and more.

YOUR BENEFITS: Circulation 30,000 copies Distributed free of charge to all visitors Experience shows that the Directory is regarded and kept by companies as a yearlong reference tool Price: SEMI Members ®

B/W 4/C (USD) (USD)

Non-Member Rates B/W (USD)

4/C (USD)

Two-page Spread 386mm x 266mm (bleed)

Full Page 196mm x 266mm (bleed)

1/2 Page 170mm x 115mm, or 80mm x 240mm (non-bleed only)

1/4 Page 80mm x 117mm (non-bleed only)

4,000

5,800

6,000

8,700

2,000

2,900

3,000

4,350

1,400

2,000

2,100

3,000

OR 1,300+ 展位已预订

1,000

1,600

SEMI China Customer Service Representatives

1,500

2,400 2011年3月15日-17日 上海新国际博览中心

Tel: 86.21.5027.0909 ext. 211 / 218

Email: semichina@semi.org


CHINA March 20–22, 2012 Shanghai New International Expo Centre

C

SEMICON China 2012 Publications and Website

C3

Event Directory

Coversand Premium Positions

Front Cover Strip 180mm x 54mm (non-bleed only)

SEMI Members

Non-Member Rates

4/C (USD)

4/C (USD)

3,770

5,655

3,770

5,655

3,770

5,655

3,480

5,220

3,180

4,770

®

Section Divider Tabs (four available) 196mm x 266mm (bleed)

Back Cover

196mm x 266mm (bleed)

Inside Front Cover 196mm x 266mm (bleed)

Inside Back Cover 196mm x 266mm (bleed)

SPECIFICATIONS: Order deadline: Dec 30, 2011

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218

Email: semichina@semi.org


CHINA March 20–22, 2012 Shanghai New International Expo Centre

SEMICON China 2012 Publications and Website Show Daily E-newsletter

C

C4

US $1,500 / 3 days The SEMICON China Show Daily E-newsletter is distributed each day of the show to more than 50,000 pre-registered visitors and Semiconductor Manufacturing Magazine subscribers, sending them timely information about the daily news and announcements from the show. Show Daily E-newsletter advertising is the most cost-effective way to promote your technologies and products to your key customers. SPECIFICATIONS: Size: 120 pixels (w) × 90 pixels (h), 15k and below Order Deadline: Jan 30, 2012

C5

Website Tile In the 6 months leading up to the show, more than 2,500 people on average log on to the SEMICON China website every day www.semiconchina.org website or www.semichina.org to find the latest news and up-to-date information on the show

120×90

and on the global semiconductor industry. In addition, through online advertising you'll also reach more than 10,000 visitors who register online.

120×180

YOUR BENEFITS: 10,000+ show pre-registered visitors Company prominently positioned for worldwide visibility. Price Tile: 120(w)×90(h) pixels $1,000 (US $ 1,000 per month for Jan, Feb and Mar, 2012, Sep+Oct, Nov+Dec, 2011) Tile: 120(w)×180(h) pixels $1,500 (US $ 1,500 per month for Jan, Feb and Mar, 2012, Sep+Oct, Nov+Dec, 2011) SPECIFICATIONS: Order Deadline: Ads will be posted within 72 hrs of receipt and approval

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218

Email: semichina@semi.org


CHINA March 20–22, 2012 Shanghai New International Expo Centre

SEMICON China 2012 Publications and Website

C

Email Blast

C6

US $1,500 / 2,000 data

SEMI will mail your custom email invitation to a targeted list drawn from more than 50,000 industry contacts. A post-show report of email statistics is also available.

SPECIFICATIONS: HTML file provided by Sponsor Order Deadline: Invitation will be posted within 72 hrs of receipt and approval

D

Program Sponsorship

D1

CSTIC 2012

CSTIC is the largest annual semiconductor technology conferences for the industry in China. It provides a platform for executives, managers, engineers and researchers to exchange the latest developments in the industry. Sponsoring the CSTIC 2012 event will make your company stand out as a leader in the China semiconductor industry and will leave a strong impression of your brand in peoples minds.

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218

Email: semichina@semi.org


CHINA March 20–22, 2012 Shanghai New International Expo Centre

D

Program Sponsorship

D1

CSTIC 2012 Platinum Sponsor

Limited for 1 sponsor

Gold sponsor

Limited for 2 Sponsors

US $20,000

US $10,000

Hanging Ad. banner in keynote session conference room

Company logo on the give away item to conference speakers/delegates/VIP guest

All conference delegates badge inserts and lanyards

One company billboard at keynote session conference room

One company billboard at keynote session

7 free conference registrations, including conference materials, gift and lunch

10 free conference registrations, including conference materials, gift and lunch

Opening Slides with all Sessions with company logo

Opening Slides with all Sessions with company logo

Emcee Recognition as the sponsor

Emcee Recognition as the sponsor

Company logo on CSTIC conference backdrop

Company logo on CSTIC conference backdrop

Company collateral distributed with conference bags

Company collateral distributed with conference bags

Company logo on the head page of conference proceeding

Company logo on the head page of conference proceeding

Company logo and link on the homepage of CSTIC and SEMICON China Show website

Company logo and link on the homepage of CSTIC and SEMICON China Show website

Silver Sponsor (Symposium Sponsor)

Bronze Sponsor

US $5,000

US $3,000

One Company billboard at tea break area at the conference site

2 free conference registrations, including conference materials, gift and lunch

5 free conference registrations, including conference materials, gift and lunch Company logo on CSTIC conference backdrop or one symposium room

Company logo on CSTIC conference backdrop Opening Slides with all Sessions with company logo

Opening Slides with all Sessions with company logo

Company logo on the head page of conference proceeding

Company collateral distributed with conference bags

Company logo and link on the homepage of CSTIC

Company logo on the head page of conference proceeding Company logo and link on the homepage of CSTIC

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218

Email: semichina@semi.org


CHINA March 20–22, 2012 Shanghai New International Expo Centre

D

Program Sponsorship

D1

CSTIC 2012 Platinum/Gold/Silver/Bronze Sponsor will enjoy priority to these below special sponsor opportunities at half price.

Special Sponsorships Item Speaker Reception

Original Price US $5,000

Description - Company logo on the “E-invitation” to all the speakers and invited guests

(Limited for 2 sponsors)

- Company logo on the on-site signage as the sponsor - One Billboard at the entrance of the Speaker Reception - Company logo and link on the homepage of CSTIC and SEMICON China Show website - Emcee Recognition as the sponsor Banquet or Huangpu River Cruise

US $10,000

- 5 to 10 mins Speaking opportunity at the banquet - Company logo on the on-site signage as the sponsor

(Limited for 2 sponsors)

- 2 Billboard at the entrance of the Speaker Reception - Company logo and link on the homepage of CSTIC and SEMICON China Show website - Emcee Recognition as the sponsor Give Away

US $5,000

- Company logo on the give away item, distributed to VIP Guest/Speakers/Conference Delegates - Company logo and link on the homepage of CSTIC and SEMICON China Show website

Conference Bag

US $6,000

- Company logo on the conference bag, distributed to VIP Guest/Speakers/Conference Delegates with conference Materials - Opportunity to distribute your company collateral materials with the conference bag - Company logo and link on the homepage of CSTIC and SEMICON China Show website

More promotional tools and tailor-designed sponsorships are available, contact us for details.

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218

Email: semichina@semi.org


MPO2012